{"id":3440,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/sklik-ma-novy-konverzni-kod\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"sklik-ma-novy-konverzni-kod","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/sklik-ma-novy-konverzni-kod\/","title":{"rendered":"Sklik m\u00e1 nov\u00fd konverzn\u00ed k\u00f3d"},"content":{"rendered":"

O dominanci spole\u010dnosti Google na poli internetov\u00e9ho vyhled\u00e1v\u00e1n\u00ed snad ani nem\u00e1 smysl ps\u00e1t. Av\u0161ak i vyhled\u00e1va\u010de, kter\u00e9 nemaj\u00ed takov\u00fd v\u011bhlas a sl\u00e1vu, se sna\u017e\u00ed p\u0159ich\u00e1zet s novinkami a vylep\u0161en\u00edmi sv\u00fdch slu\u017eeb. Jedno takov\u00e9 vylep\u0161en\u00ed si pro n\u00e1s p\u0159ipravil i inzertn\u00ed port\u00e1l Sklik od spole\u010dnosti Seznam, druh\u00e9ho nejv\u011bt\u0161\u00edho vyhled\u00e1va\u010de v \u010cesk\u00e9 republice. Na Seznamu prob\u00edh\u00e1 zhruba 15 % ve\u0161ker\u00e9ho vyhled\u00e1v\u00e1n\u00ed na internetu v \u010cesku. Oproti Googlu je toto \u010d\u00edslo znateln\u011b ni\u017e\u0161\u00ed, ale vezmeme-li v potaz celosv\u011btovou dominanci Googlu, je toto procento v\u00edce ne\u017e \u00factyhodn\u00e9.<\/p>\n

Ale zp\u011bt k pl\u00e1novan\u00e9 novince inzertn\u00edho port\u00e1lu Sklik. Od 25. 3. 2020 je v t\u00e9to internetov\u00e9 platform\u011b k dispozici nov\u00fd konverzn\u00ed k\u00f3d pro m\u011b\u0159en\u00ed konverz\u00ed, kter\u00fd nab\u00eddne u\u017eivatel\u016fm v\u011bt\u0161\u00ed stabilitu a p\u0159esnost m\u011b\u0159en\u00ed konverz\u00ed oproti st\u00e1vaj\u00edc\u00edmu k\u00f3du, kter\u00fd je m\u00e9n\u011b odoln\u00fd v\u016f\u010di r\u016fzn\u00fdm blok\u00e1tor\u016fm m\u011b\u0159en\u00ed. Po jeho nasazen\u00ed byste m\u011bli dostat p\u0159esn\u011bj\u0161\u00ed data o m\u011b\u0159en\u00ed konverz\u00ed. Toto zp\u0159esn\u011bn\u00ed by se podle vyj\u00e1d\u0159en\u00ed spole\u010dnost Seznam m\u011blo pohybovat v \u0159\u00e1du jednotek procent.<\/p>\n

\u200d<\/p>\n

\n
\"sklik<\/div>\n<\/figure>\n

<\/p>\n

Mo\u017en\u00e1 si te\u010f \u0159\u00edk\u00e1te, co d\u011blat, kdy\u017e m\u00e1te v kampani ji\u017e nasazen st\u00e1vaj\u00edc\u00ed k\u00f3d pro m\u011b\u0159en\u00ed konverz\u00ed? Jedinou mo\u017enost\u00ed je star\u00fd konverzn\u00ed k\u00f3d nahradit nov\u00fdm. V\u011bzte, \u017ee v\u00fdm\u011bna k\u00f3du nen\u00ed nic slo\u017eit\u00e9ho a ur\u010dit\u011b ji bez probl\u00e9m\u016f zvl\u00e1dnete. <\/p>\n

Pokud ji\u017e konverze m\u011b\u0159\u00edte, nemus\u00edte vytv\u00e1\u0159et novou konverzi. St\u00e1vaj\u00edc\u00ed k\u00f3d nemus\u00edte m\u011bnit okam\u017eit\u011b, ale zbyte\u010dn\u011b s t\u00edmto krokem neot\u00e1lejte. Funk\u010dnost st\u00e1vaj\u00edc\u00edch konverzn\u00edch k\u00f3d\u016f je zaru\u010dena pouze do 1. \u010dervna 2020<\/strong>. V\u011bnujte maxim\u00e1ln\u00ed pozornost tomu, abyste na webu nem\u011bli nasazen\u00e9 oba k\u00f3dy. <\/strong>V takov\u00e9m p\u0159\u00edpad\u011b by doch\u00e1zelo k duplicitn\u00edmu m\u011b\u0159en\u00ed.<\/p>\n

V p\u0159\u00edpad\u011b, \u017ee v Skliku dosud konverze nem\u011b\u0159\u00edte, je t\u0159eba vytvo\u0159it nov\u00fd konverzn\u00ed k\u00f3d, kter\u00fd vlo\u017e\u00edte na webov\u00e9 str\u00e1nky. Nov\u00fd k\u00f3d vytvo\u0159\u00edte pomoc\u00ed volby \u201eVytvo\u0159it konverzi\u201c. Na stejn\u00e9m m\u00edst\u011b m\u016f\u017eete konverzi pojmenovat a zadat jej\u00ed typ (zda se jedn\u00e1 o objedn\u00e1vku, registraci, odesl\u00e1n\u00ed formul\u00e1\u0159e nebo jinou konverzn\u00ed akci).<\/p>\n

Vytvo\u0159en\u00ed nov\u00e9 konverzn\u00ed akce v inzertn\u00edm port\u00e1lu Sklik:<\/p>\n

    \n
  1. P\u0159ihlaste se do internetov\u00e9ho rozhran\u00ed platformy Sklik.<\/li>\n
  2. Z menu v horn\u00ed li\u0161t\u011b klikn\u011bte na volbu \u201eN\u00e1stroje\u201c.<\/li>\n
  3. Vyberte podz\u00e1lo\u017eku \u201eSledov\u00e1n\u00ed konverz\u00ed\u201c.<\/li>\n
  4. Zde zadejte po\u017eadovan\u00e9 \u00fadaje a stiskn\u011bte tla\u010d\u00edtko \u201eUlo\u017eit a vygenerovat k\u00f3d\u201c.<\/li>\n<\/ol>\n

    Tyto \u010dty\u0159i jednoduch\u00e9 kroky V\u00e1m umo\u017en\u00ed p\u0159esn\u011bj\u0161\u00ed m\u011b\u0159en\u00ed Va\u0161\u00ed kampan\u011b. Pokud byste m\u011bli s v\u00fdm\u011bnou k\u00f3du probl\u00e9m, je V\u00e1m k dispozici bohat\u00e1 n\u00e1pov\u011bda od Seznamu. <\/p>\n

    Nov\u00fd konverzn\u00ed k\u00f3d prozat\u00edm neroz\u0161i\u0159uje jeho funkcionalitu, ale doufejme, \u017ee je pouze jednou z novinek a v budoucnu se m\u016f\u017eeme t\u011b\u0161it na mnoh\u00e9 dal\u0161\u00ed.<\/p>\n

    Pokud byste pot\u0159ebovali s \u010d\u00edmkoliv poradit, nev\u00e1hejte n\u00e1m napsat na info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161\u00edch str\u00e1nk\u00e1ch webmium.cz\/kontakt<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Bojujete s nep\u0159esn\u00fdm m\u011b\u0159en\u00edm konverz\u00ed? S Sklikem u\u017e nemus\u00edte, proto\u017ee si pro n\u00e1s p\u0159ipravil novinku v podob\u011b nov\u00e9ho p\u0159esn\u011bj\u0161\u00edho konverzn\u00edho k\u00f3du. V\u00edce v \u010dl\u00e1nku.<\/p>\n","protected":false},"author":7,"featured_media":2596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seznam-sklik"],"yoast_head":"\nSklik m\u00e1 nov\u00fd konverzn\u00ed k\u00f3d<\/title>\n<meta name=\"description\" content=\"Bojujete s nep\u0159esn\u00fdm m\u011b\u0159en\u00edm konverz\u00ed? 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