{"id":3439,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/sklik-akademie-aneb-kampane-snadno-a-rychle\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"sklik-akademie-aneb-kampane-snadno-a-rychle","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/sklik-akademie-aneb-kampane-snadno-a-rychle\/","title":{"rendered":"Sklik Akademie aneb kampan\u011b snadno a rychle"},"content":{"rendered":"<p>Tou\u017e\u00edte se na nau\u010dit spravovat reklamn\u00ed kampan\u011b na Skliku? Pokud ano, m\u00e1me pro V\u00e1s dobrou zpr\u00e1vu. Internetov\u00fd vyhled\u00e1va\u010d Seznam.cz vytvo\u0159il eduka\u010dn\u00ed port\u00e1l pro v\u0161echny, kte\u0159\u00ed maj\u00ed z\u00e1jem nau\u010dit se pracovat s t\u00edmto inzertn\u00edm syst\u00e9mem. Nez\u00e1le\u017e\u00ed na tom, zda jste v oblasti internetov\u00fdch reklam nov\u00e1\u010dkem nebo ji\u017e n\u011bjak\u00e9 zku\u0161enosti s tvorbou reklam m\u00e1te. Cel\u00fd port\u00e1l je zpracovan\u00fd intuitivn\u011b a postupn\u011b V\u00e1s nau\u010d\u00ed v\u0161e, co bude pot\u0159ebovat pro tvorbu reklam na Skliku. Jak tedy se studiem za\u010d\u00edt?<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1600px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1600px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5fbb790de93066df8f6be5a6_wJVg8mDHWtDMeREf43JOpo6ir5ORIqFFJD-shMCx2I4CkcBwIZ-KnBFSI_wFjDLrbWqS6tuFIrvbI5zuepH3rHaBfE5Pm8LjoqQKxURTzM8zn2GbTbHANCiRas0Bk5nNqz4st-EP.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"sklik akademie\"><\/div>\n<\/figure>\n<p>Cel\u00fd vzd\u011bl\u00e1vac\u00ed port\u00e1l se nach\u00e1z\u00ed na adrese <a href=\"https:\/\/akademie.sklik.cz\/\">akademie.sklik.cz<\/a>. Po na\u010dten\u00ed t\u00e9to str\u00e1nky m\u00e1me na v\u00fdb\u011br ze dvou typ\u016f kurz\u016f. Prvn\u00ed typem je kurz pro PPC specialisty a druh\u00fdm je kurz pro Market\u00e9ry. Rozd\u00edl mezi t\u011bmito kurzy tkv\u00ed v tom, \u017ee prvn\u00ed skupina se zab\u00fdv\u00e1 p\u0159\u00edmo spr\u00e1vou kampan\u00ed na sklik.cz, zat\u00edmco market\u00e9\u0159i nepot\u0159ebuj\u00ed p\u0159\u00edmo spravovat kampan\u011b, ale mus\u00ed m\u00edt z\u00e1kladn\u00ed znalosti o fungov\u00e1n\u00ed reklamn\u00edho syst\u00e9mu. Pokud si te\u010f \u0159\u00edk\u00e1te, \u017ee nepat\u0159\u00edte ani do jedn\u00e9 z t\u011bchto skupin, nezoufejte. Vzd\u011bl\u00e1vac\u00ed port\u00e1l je ur\u010den pro v\u0161echny PPC nad\u0161ence, nejen spr\u00e1vce reklam nebo market\u00e9ry. Pod\u00edvejme se bl\u00ed\u017ee na to, co n\u00e1s v jednotliv\u00fdch kurzech \u010dek\u00e1.<\/p>\n<p>Cel\u00fd kurz je p\u0159ehledn\u011b rozd\u011blen do tematick\u00fdch lekc\u00ed, u kter\u00fdch je uvedena \u010dasov\u00e1 n\u00e1ro\u010dnost dan\u00e9 lekce. Na v\u00fdb\u011br m\u00e1te z t\u011bchto tematick\u00fdch okruh\u016f.<\/p>\n<ul>\n<li><strong>Vyhled\u00e1vac\u00ed kampa\u0148<\/strong> \u2013 tato kategorie obsahuje s\u00e9rii lekc\u00ed zam\u011b\u0159en\u00fdch na nastaven\u00ed vyhled\u00e1vac\u00ed kampan\u011b. Nau\u010d\u00edte se zde \u0159adit inzer\u00e1ty ve vyhled\u00e1vac\u00ed s\u00edti, strukturovat vyhled\u00e1vac\u00ed kampa\u0148, a hlavn\u011b zalo\u017eit kampa\u0148 ve vyhled\u00e1v\u00e1n\u00ed za zvolit spr\u00e1vn\u00e1 kl\u00ed\u010dov\u00e1 slova. Ka\u017ed\u00e1 z t\u011bchto lekc\u00ed obsahuje podkapitoly pro hlub\u0161\u00ed pochopen\u00ed zvolen\u00e9ho t\u00e9matu. N\u011bkter\u00e9 z t\u00e9mat zde naleznete zpracovan\u00e9 ve form\u011b videa.<\/li>\n<li><strong>Produktov\u00e9 inzer\u00e1ty<\/strong> \u2013 mo\u017en\u00e1 V\u00e1s te\u010f napadlo, pro\u010d jsou produktov\u00e9 inzer\u00e1ty za\u0159azen\u00e9 hned za vyhled\u00e1vac\u00ed s\u00edti. M\u00e1 to sv\u00e9 opodstatn\u011bn\u00ed. Produktov\u00e9 inzer\u00e1ty se zobrazuj\u00ed vedle inzer\u00e1t\u016f ve vyhled\u00e1v\u00e1n\u00ed a zkracuj\u00ed tak, cestu u\u017eivatele k dan\u00e9mu c\u00edli. M\u00e1me zde op\u011bt na v\u00fdb\u011br z mno\u017estv\u00ed podkategori\u00ed, kter\u00e9 n\u00e1m dohromady d\u00e1vaj\u00ed ucelen\u00fd p\u0159ehled o produktov\u00fdch inzer\u00e1tech a jejich nastaven\u00ed a mo\u017enostech.<\/li>\n<li><strong>Obsahov\u00e1 s\u00ed\u0165<\/strong> \u2013 jak ji\u017e n\u00e1zev \u0159\u00edk\u00e1, tato lekce V\u00e1s nau\u010d\u00ed nastavit reklamu v obsahov\u00e9 s\u00edti, tak aby efektivn\u011b c\u00edlila na u\u017eivatele, kte\u0159\u00ed pro\u010d\u00edtaj\u00ed obsah na \u010desk\u00fdch webech. V uveden\u00fdch podkapitol\u00e1ch t\u00e9to lekce najdete v\u0161e, co budete pot\u0159ebovat nejen ke spr\u00e1vn\u00e9mu nastaven\u00ed kampan\u011b v obsahov\u00e9 s\u00edti, ale i n\u00e1sledn\u00e9mu vyhodnocen\u00ed \u00fasp\u011b\u0161nosti kampan\u011b.<\/li>\n<li><strong>Retargeting<\/strong> \u2013 \u010das od \u010dasu je dobr\u00e9 se p\u0159ipomenout u\u017eivatel\u016fm, kte\u0159\u00ed V\u00e1\u0161 web nav\u0161t\u00edvili. Dal\u0161\u00ed lekce Sklik Akademie se zab\u00fdv\u00e1 tvorbou a nastaven\u00edm kampan\u00ed, kter\u00e1 m\u00e1 za \u00fakol takov\u00e9 u\u017eivatele oslovit. Na tomto m\u00edst\u011b je dobr\u00e9 poznamenat, \u017ee se n\u011bkdy m\u016f\u017eete setkat s pojmem remarketing. Tyto dva pojmy maj\u00ed naprosto toto\u017en\u00fd v\u00fdznam a slou\u017e\u00ed ke stejn\u00e9mu \u00fa\u010delu.<\/li>\n<li>Posledn\u00ed lekc\u00ed je <strong>branding<\/strong>, kde se dozv\u00edte v\u0161e pot\u0159ebn\u00e9, pro budov\u00e1n\u00ed Va\u0161\u00ed zna\u010dky a dobr\u00e9ho jm\u00e9na Va\u0161\u00ed firmy v internetov\u00e9m prost\u0159ed\u00ed. Nau\u010d\u00edte se nastavit a spr\u00e1vn\u011b zac\u00edlit kampa\u0148 pro branding. Po prostudov\u00e1n\u00ed jednotliv\u00fdch podkapitol dan\u00e9 lekce, z\u00edsk\u00e1te ucelenou p\u0159edstavu o fungov\u00e1n\u00ed brandov\u00fdch kampan\u00ed.<\/li>\n<\/ul>\n<p>V\u00fd\u0161e zm\u00edn\u011bn\u00fdch p\u011bt lekc\u00ed je obsa\u017eeno v \u010d\u00e1sti kurzu, kter\u00e1 je ur\u010dena pro PPC specialisty. Je vhodn\u00e9 si rovn\u011b\u017e proj\u00edt i \u010d\u00e1st kurzu, kter\u00e1 je ur\u010dena pro market\u00e9ry. Tato \u010d\u00e1st obsahuje jednu z\u00e1kladn\u00ed lekci, kde se dozv\u00edte v\u0161e pot\u0159ebn\u00e9 o reklamn\u00edm port\u00e1lu Sklik a jeho spr\u00e1v\u011b. Pokud zkombinujete znalosti z\u00edskan\u00e9 z lekc\u00ed ur\u010den\u00fdch pro PPC specialisty s lekc\u00ed ur\u010denou pro market\u00e9ry, z\u00edsk\u00e1te ucelen\u00fd p\u0159ehled o fungov\u00e1n\u00ed reklamn\u00edho syst\u00e9mu Sklik.<\/p>\n<p>Nem\u00e1te \u010das se zab\u00fdvat detailn\u00edm nastavov\u00e1n\u00edm kampan\u011b? Pak nev\u00e1hejte a kontaktujte n\u00e1s na email <a href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a> nebo pomoc\u00ed formul\u00e1\u0159e na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/www.webmium.cz\/kontakt\">webmium.cz<\/a>. R\u00e1di V\u00e1m s Va\u0161\u00ed kampan\u00ed a jej\u00edm nastaven\u00edm pom\u016f\u017eeme.\u00a0<\/p>\n<p><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chcete se nau\u010dit vytv\u00e1\u0159et reklamn\u00ed kampan\u011b na Skliku jako profesion\u00e1l? M\u00e1me dobrou zpr\u00e1vu, Seznam vytvo\u0159il eduka\u010dn\u00ed port\u00e1l pro v\u0161echny, kte\u0159\u00ed maj\u00ed z\u00e1jem vytvo\u0159it si sami svou reklamu. Jak na to se dozv\u00edte v dne\u0161n\u00edm \u010dl\u00e1nku.<\/p>\n","protected":false},"author":7,"featured_media":2594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seznam-sklik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sklik Akademie aneb kampan\u011b snadno a rychle<\/title>\n<meta name=\"description\" content=\"Chcete se nau\u010dit vytv\u00e1\u0159et reklamn\u00ed kampan\u011b na Skliku jako profesion\u00e1l? M\u00e1me dobrou zpr\u00e1vu, Seznam vytvo\u0159il eduka\u010dn\u00ed port\u00e1l pro v\u0161echny, kte\u0159\u00ed maj\u00ed z\u00e1jem vytvo\u0159it si sami svou reklamu. Jak na to se dozv\u00edte v dne\u0161n\u00edm \u010dl\u00e1nku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/sklik-akademie-aneb-kampane-snadno-a-rychle\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sklik Akademie aneb kampan\u011b snadno a rychle\" \/>\n<meta property=\"og:description\" content=\"Chcete se nau\u010dit vytv\u00e1\u0159et reklamn\u00ed kampan\u011b na Skliku jako profesion\u00e1l? M\u00e1me dobrou zpr\u00e1vu, Seznam vytvo\u0159il eduka\u010dn\u00ed port\u00e1l pro v\u0161echny, kte\u0159\u00ed maj\u00ed z\u00e1jem vytvo\u0159it si sami svou reklamu. 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