{"id":3438,"date":"2021-06-24T11:27:13","date_gmt":"2021-06-24T09:27:13","guid":{"rendered":"http:\/\/wptest.nexum.cz\/seznam-chysta-nejkomplexnejsi-reklamni-system-v-cesku\/"},"modified":"2021-06-24T11:27:13","modified_gmt":"2021-06-24T09:27:13","slug":"seznam-chysta-nejkomplexnejsi-reklamni-system-v-cesku","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/seznam-chysta-nejkomplexnejsi-reklamni-system-v-cesku\/","title":{"rendered":"Seznam chyst\u00e1 nejkomplexn\u011bj\u0161\u00ed reklamn\u00ed syst\u00e9m v \u010cesku"},"content":{"rendered":"

Seznam se pustil do tvorby nov\u00e9ho reklamn\u00edho syst\u00e9mu Seznam Reklama. M\u011bl by b\u00fdt nejkomplexn\u011bj\u0161\u00edm reklamn\u00edm syst\u00e9mem na na\u0161\u00ed sc\u00e9n\u011b. Cel\u00fd syst\u00e9m by m\u011bl nab\u00eddnout mnohem efektivn\u011bj\u0161\u00ed administrativu a tak i v\u00fdznamnou \u00fasporu \u010dasu.<\/p>\n

S \u010d\u00edm V\u00e1m Seznam Reklama pom\u016f\u017ee?<\/h2>\n

V prvn\u00ed \u0159ad\u011b zjednodu\u0161en\u00ed administrativy. Dosud byl proces n\u00e1kupu reklamy pom\u011brn\u011b hutn\u00fd a obsahoval v sob\u011b celou \u0159adu postup\u016f, jako je zas\u00edl\u00e1n\u00ed objedn\u00e1vek, n\u00e1sledn\u00e1 komunikace, fakturace, dod\u00e1n\u00ed mediapl\u00e1n\u016f a tak d\u00e1le. Mezi v\u0161emi t\u011bmito kroky byla \u010dasto i dal\u0161\u00ed \u010dasov\u00e1 prodleva a celkov\u011b se to velmi slo\u017eit\u011b pl\u00e1novalo v krat\u0161\u00edch obdob\u00edch. Nov\u00fd syst\u00e9m cel\u00fd proces vm\u011bstn\u00e1 jen do p\u00e1r kliknut\u00ed. To u\u0161et\u0159\u00ed podstatnou \u010d\u00e1st \u010dasu a hlavn\u011b vylou\u010d\u00ed nesmyslnou administrativn\u00ed z\u00e1t\u011b\u017e.<\/p>\n

Syst\u00e9m n\u00e1kupu displej reklamy tak pracuje pln\u011b automatizovan\u011b, po vzoru Skliku. Jednou z dal\u0161\u00edch v\u00fdhod je i mo\u017enost vyu\u017e\u00edt \u0159e\u0161en\u00ed pro ukon\u010den\u00ed podpory cookies t\u0159et\u00edch stran, to je aktu\u00e1ln\u011b ve v\u00fdvoji pro Sklik. Toto p\u0159in\u00e1\u0161\u00ed navazuj\u00edc\u00ed benefity v podob\u011b p\u0159esn\u011bj\u0161\u00edch m\u011b\u0159en\u00ed konverz\u00ed, p\u0159esn\u011bj\u0161\u00edho z\u00e1sahu a v\u011bt\u0161\u00ed kontroly nad extern\u00edm v\u00fddejem.<\/p>\n

Ani vydavatel\u00e9 nep\u0159ijdou zkr\u00e1tka<\/h2>\n

Nov\u00fd syst\u00e9m Seznam Reklama<\/strong> nemysl\u00ed pouze na klienty nakupuj\u00edc\u00ed reklamu. Vydavatel\u00e9 budou moci z v\u00fdhod syst\u00e9mu t\u011b\u017eit tak\u00e9. Pokud jste sou\u010d\u00e1st\u00ed programu Seznam Partner, tak ji\u017e nyn\u00ed m\u016f\u017eete Seznam Reklamu pou\u017e\u00edvat<\/strong>. Vydavatel\u00e9, respektive partne\u0159i si tak mohou na sv\u00fdch digit\u00e1ln\u00edch ploch\u00e1ch ur\u010dit, kde a jakou reklamu cht\u011bj\u00ed. Mimo tuto c\u00edlen\u011b odeb\u00edranou reklamu m\u00e1 Seznam mo\u017enost um\u00edstit reklamu z vlastn\u00edch kampan\u00ed.<\/p>\n

Nask\u00fdtaj\u00ed se ot\u00e1zky, zda nov\u00fd automatizovan\u00fd syst\u00e9m nepodpo\u0159\u00ed ztr\u00e1tu kontaktu s klienty. V rozhovoru pro Mediaguru se ale \u0159editel divize Reklamy Seznam Ond\u0159ej Kri\u0161ica vyj\u00e1d\u0159il, \u017ee a\u010d se m\u016f\u017ee na prvn\u00ed pohled zd\u00e1t, \u017ee v automatizovan\u00e9m syst\u00e9mu nen\u00ed pot\u0159eba tak \u010dast\u00fd kontakt s obchodn\u00edmi z\u00e1stupci, ztr\u00e1ty kontaktu se neboj\u00ed. Naopak, podporuj\u00ed cestu nab\u00eddky mnohem flexibiln\u011bj\u0161\u00edch slu\u017eeb. Podpora pro klienty tu nad\u00e1le bude p\u0159ipravena, pokud bude pot\u0159eba.<\/p>\n

Kdy se na Seznam Reklama m\u016f\u017eeme t\u011b\u0161it?<\/h2>\n

Seznam prozat\u00edm nesl\u00edbil konkr\u00e9tn\u00ed datum, ale upozornil, \u017ee pl\u00e1nuje vydat syst\u00e9m pro v\u0161echny klienty a partnery v pr\u016fb\u011bhu p\u0159\u00ed\u0161t\u00edho roku.<\/p>\n

S kampan\u011bmi na internetu V\u00e1m velmi r\u00e1di pom\u016f\u017eeme. Jsme tu pro V\u00e1s. M\u016f\u017eete n\u00e1m napsat e-mail na info@webmium.cz<\/a>. D\u00e1le n\u00e1s m\u016f\u017eete kontaktovat pomoc\u00ed formul\u00e1\u0159e na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch webmium.cz\/kontakt<\/a> nebo na telefonn\u00edm \u010d\u00edsle na\u0161\u00ed podpory +420 605 99 44 66<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Seznam chyst\u00e1 velkou novinku v podob\u011b nov\u00e9ho reklamn\u00edho syst\u00e9mu, kter\u00fd by pro V\u00e1s znamenal dost velkou \u00fasporu \u010dasu. V\u0161e by se m\u011blo zvl\u00e1dnout pouze na p\u00e1r kliknut\u00ed a u\u0161et\u0159it velkou \u010d\u00e1st administrativy.<\/p>\n","protected":false},"author":1,"featured_media":2590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nSeznam chyst\u00e1 nejkomplexn\u011bj\u0161\u00ed reklamn\u00ed syst\u00e9m v \u010cesku<\/title>\n<meta name=\"description\" content=\"Seznam chyst\u00e1 velkou novinku v podob\u011b nov\u00e9ho reklamn\u00edho syst\u00e9mu, kter\u00fd by pro V\u00e1s znamenal dost velkou \u00fasporu \u010dasu. V\u0161e by se m\u011blo zvl\u00e1dnout pouze na p\u00e1r kliknut\u00ed a u\u0161et\u0159it velkou \u010d\u00e1st administrativy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/seznam-chysta-nejkomplexnejsi-reklamni-system-v-cesku\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seznam chyst\u00e1 nejkomplexn\u011bj\u0161\u00ed reklamn\u00ed syst\u00e9m v \u010cesku\" \/>\n<meta property=\"og:description\" content=\"Seznam chyst\u00e1 velkou novinku v podob\u011b nov\u00e9ho reklamn\u00edho syst\u00e9mu, kter\u00fd by pro V\u00e1s znamenal dost velkou \u00fasporu \u010dasu. 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