SERP Snippet, neboli Feature Snippet, je \u00faryvek, kter\u00fd m\u016f\u017eeme potkat p\u0159\u00edmo u v\u00fdsledku na\u0161eho vyhled\u00e1v\u00e1n\u00ed. Jedn\u00e1 se o kr\u00e1tkou definici na\u0161eho kl\u00ed\u010dov\u00e9ho slova, kterou vyhled\u00e1va\u010de vkl\u00e1daj\u00ed p\u0159\u00edmo k dan\u00e9mu v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed. Typick\u00fdm p\u0159\u00edkladem je vyhled\u00e1vac\u00ed dotaz, kter\u00fd lze stru\u010dn\u011b definovat, vysv\u011btlit jeho postup, nebo na n\u011bj rychle a stru\u010dn\u011b odpov\u011bd\u011bt. Velmi \u010dasto takto najdete odpov\u011bdi na dotazy ohledn\u011b recept\u016f, kurz\u016f m\u011bn a cel\u00e9 \u0159ady dal\u0161\u00edch obor\u016f.<\/p>\n Google se sna\u017e\u00ed protla\u010dit trend pod\u00e1v\u00e1n\u00ed informac\u00ed rychle, ide\u00e1ln\u011b do n\u011bkolika m\u00e1lo sekund. Tato funkce m\u00e1 za n\u00e1sledek,\u017ee se potenci\u00e1ln\u00ed n\u00e1v\u0161t\u011bvn\u00edk velmi \u010dasto nemus\u00ed dostat na Va\u0161e webov\u00e9 str\u00e1nky,proto\u017ee danou odpov\u011b\u010f dostane u\u017e ve vyhled\u00e1va\u010di. Lze to v\u0161ak \u0159e\u0161it vhodnou optimalizac\u00ed Va\u0161eho obsahu. P\u0159ipravte obsahovou \u010d\u00e1st Va\u0161eho webu tak, aby byla pou\u017eiteln\u00e1 pro v\u00fd\u0148atek d\u016fle\u017eit\u00e9 informace \u010di definice a d\u00edky tomu m\u00e1te velkou \u0161anci, \u017ee si Google pro definici vybere pr\u00e1v\u011b Va\u0161i str\u00e1nku. Malou ka\u0148kou na cel\u00e9 z\u00e1le\u017eitosti je fakt, \u017ee nem\u00e1te 100% jistotu, \u017ee bude Va\u0161e nastaven\u00ed snippet\u016f br\u00e1no v\u00a0potaz. V\u0161e z\u00e1le\u017e\u00ed \u010dist\u011b na vyhled\u00e1va\u010di, zda tuto mo\u017enost vyu\u017eije.P\u0159esto bu\u010fte p\u0159ipraveni.<\/p>\n \u200d<\/p>\n 2. Povinnost m\u00edt HTTPS<\/strong><\/p>\n O zabezpe\u010den\u00e9m protokolu HTTPS jste u\u017e jist\u011b sly\u0161eli. Ji\u017e n\u011bkolik let zp\u011bt se u\u017e mluvilo o zaveden\u00ed povinnosti m\u00edt zabezpe\u010den\u00fd protokol na sv\u00e9 dom\u00e9n\u011b. Cel\u00e1 \u0159ada webov\u00fdch projekt\u016f nad touto skute\u010dnost\u00ed m\u00e1vla rukou. Ano, byla zde pom\u011brn\u011b dlouh\u00e1 doba, kdy bylo nezabezpe\u010den\u00e9 p\u0159ipojen\u00ed tolerov\u00e1no a tak \u0159ada projekt\u016f p\u0159estala do\u010dasn\u011b \u0159e\u0161it p\u0159echod na zabezpe\u010denou verzi sv\u00e9 dom\u00e9ny. Od roku 2019 v\u0161ak toto zabezpe\u010den\u00ed vy\u017eaduj\u00ed \u010d\u00edm d\u00e1l \u010dast\u011bji ji\u017e samotn\u00e9 prohl\u00ed\u017ee\u010de. Nap\u0159\u00edklad Chrome dok\u00e1\u017ee potenci\u00e1ln\u00ed n\u00e1v\u0161t\u011bvn\u00edky nezabezpe\u010den\u00fdch str\u00e1nek velmi potr\u00e1pit a na prvn\u00ed pohled se zd\u00e1, \u017ee se na danou webovou str\u00e1nku ned\u00e1 v\u016fbec dostat. A\u017e po bli\u017e\u0161\u00edm prozkoum\u00e1n\u00ed u\u017eivatel zjist\u00ed,\u017ee to jde, ale to u\u017e mnoho z\u00a0nich str\u00e1nku opust\u00ed. T\u00edmto m\u016f\u017ee V\u00e1\u0161 projekt ztratit mnoho na sv\u00e9 d\u016fv\u011bryhodnosti. Nasazen\u00edm HTTPS zabr\u00e1n\u00edte takov\u00e9 \u201ezk\u00e1ze\u201cna Va\u0161\u00ed zna\u010dce, ale tak\u00e9 V\u00e1m to poskytne mal\u00fd bonus k\u00a0hodnocen\u00ed samotn\u00fdm vyhled\u00e1va\u010dem v ohledu na z\u00edsk\u00e1v\u00e1n\u00ed pozic.<\/p>\n \u200d<\/p>\n 3. Optimalizace pro hlasov\u00e9 vyhled\u00e1v\u00e1n\u00ed<\/strong><\/p>\n Trend posledn\u00edch n\u011bkolika m\u00e1lo let a do budoucna jist\u011b b\u011b\u017en\u00e1 z\u00e1le\u017eitost v\u00a0na\u0161ich domovech. Mluv\u00edme o dom\u00e1c\u00edch asistentech pro hlasov\u00e9 vyhled\u00e1v\u00e1n\u00ed. Prakticky u\u017e dnes se st\u00e1v\u00e1 nepostradateln\u00fdm pomocn\u00edkem v\u00a0dom\u00e1cnosti, ale i v\u00a0zam\u011bstn\u00e1n\u00ed cel\u00e1 \u0159ada n\u00e1stroj\u016f pro hlasov\u00e9 zad\u00e1v\u00e1n\u00ed pokyn\u016f a rychl\u00e9 z\u00edsk\u00e1n\u00ed informac\u00ed. Hlasov\u00e9 vyhled\u00e1v\u00e1n\u00ed je popul\u00e1rn\u00ed nejen na telefonech a televiz\u00edch, ale je popul\u00e1rn\u00ed i na hern\u00edch konzol\u00edch a za\u0159\u00edzen\u00edch speci\u00e1ln\u011b ur\u010den\u00fdch pro takov\u00e9 slu\u017eby. Odhady pro rok 2020 mluv\u00ed o t\u00e9m\u011b\u0159 50% pod\u00edlu hlasu na vyhled\u00e1vac\u00edch dotazech. K\u00a0optimalizaci pro hlasov\u00e9 vyhled\u00e1v\u00e1n\u00ed pat\u0159\u00ed nastaven\u00ed strukturovan\u00fdch dat, sestaven\u00ed vstupn\u00edch str\u00e1nek a obsahu sm\u011b\u0159ovan\u00fdch k\u00a0lok\u00e1ln\u00edm dotaz\u016fm. Faktor\u016f ovliv\u0148uj\u00edc\u00edch \u00fasp\u011bch v\u00a0hlasov\u00e9m vyhled\u00e1v\u00e1n\u00ed je cel\u00e1 \u0159ada. R\u00e1di V\u00e1m s\u00a0nimi pom\u016f\u017eeme.<\/p>\n \u200d<\/p>\n 4. V\u011bt\u0161\u00ed pod\u00edl mobiln\u00edho UX na \u00fasp\u011bchu projektu<\/strong><\/p>\n Vyu\u017eit\u00ed mobiln\u00edch za\u0159\u00edzen\u00ed ve vyhled\u00e1v\u00e1n\u00ed m\u00e1 posledn\u00edch p\u00e1r let jasn\u011b rostouc\u00ed trend. Ka\u017ed\u00fdm rokem roste rychleji s\u00a0t\u00edm, jak se st\u00e1vaj\u00ed mobiln\u00ed technologie dostupn\u011bj\u0161\u00ed pro st\u00e1le v\u00edce lid\u00ed.Studie (zdroj: https:\/\/techjury.net\/stats-about\/smartphone-usage\/<\/a>) dokazuj\u00ed, \u017ee na lok\u00e1ln\u00edm vyhled\u00e1v\u00e1n\u00ed maj\u00ed mobiln\u00ed za\u0159\u00edzen\u00ed pod\u00edl a\u017e 88% v\u00a0kombinaci s\u00a0po\u010d\u00edta\u010di a tablety. Je tedy prakticky nevyhnuteln\u00e9, aby byly webov\u00e9 str\u00e1nky jako takov\u00e9 optimalizovan\u00e9 prim\u00e1rn\u011b pro vyu\u017eit\u00ed pr\u00e1v\u011b na mobiln\u00edch za\u0159\u00edzen\u00edch. Dodr\u017eujte p\u0159i pl\u00e1nov\u00e1n\u00ed mobiln\u00ed verze z\u00e1kladn\u00ed pravidla a vyhnete se tak zbyte\u010dn\u00fdm probl\u00e9m\u016fm p\u0159i c\u00edlen\u00ed na sv\u00e9 potenci\u00e1ln\u00ed n\u00e1v\u0161t\u011bvn\u00edky.<\/p>\n \u200d<\/p>\n 5. V\u011bt\u0161\u00ed vyu\u017eit\u00ed videoobsahu<\/strong><\/p>\n Vyu\u017eit\u00ed videa v\u00a0obsahu Va\u0161eho webov\u00e9ho projektu V\u00e1m p\u0159inese celou \u0159adu v\u00fdhod. Dok\u00e1\u017eete pohodlnou a lehce stravitelnou formou p\u0159edstavit sv\u016fj projekt \u010di slu\u017ebu. Zat\u00edmco textov\u00fd obsah m\u016f\u017ee mnoho n\u00e1v\u0161t\u011bvn\u00edk\u016f p\u0159esko\u010dit, dob\u0159e zpracovan\u00e9 video nahrad\u00ed vy\u010derp\u00e1vaj\u00edc\u00ed mno\u017estv\u00ed textu a l\u00e9pe zaujme. Podle studie od spole\u010dnosti Google (https:\/\/www.thinkwithgoogle.com\/consumer-insights\/video-trends-where-audience-watching\/) se dnes sice d\u00edv\u00e1me daleko m\u00e9n\u011b na televizi, ale zdaleka to neznamen\u00e1, \u017ee nem\u00e1me r\u00e1di videoobsah. Jen jsme zkr\u00e1tka zm\u011bnili pohled na video a jeho poskytov\u00e1n\u00ed a rad\u011bji m\u00e1me ve vlastn\u00edch rukou obsah, na kter\u00fd se budeme d\u00edvat. Zat\u00edmco sledovanost televizn\u00edch stanic pomalu kles\u00e1, video platformy,jako je Youtube, velmi rychle rostou. Pokud zvl\u00e1dnete tento trend spr\u00e1vn\u011b uchopit, p\u0159inese V\u00e1m velkou \u010d\u00e1st dal\u0161\u00ed organick\u00e9 n\u00e1v\u0161t\u011bvnosti.<\/p>\n \u200d<\/p>\n 6. CTR a Dwell time budou je\u0161t\u011b v\u00edce relevantn\u00ed<\/strong><\/p>\n \u201eCTR\u201c neboli m\u00edra prokliku a \u201eDwell time\u201c neboli doba str\u00e1ven\u00e1 u\u017eivateli na webu jsou pro vyhled\u00e1va\u010de jedn\u00edm ze z\u00e1kladn\u00edch faktor\u016f pro hodnocen\u00ed webov\u00fdch str\u00e1nek. Pokud se na V\u00e1\u0161 web mnoho lid\u00ed proklikne ji\u017e na z\u00e1klad\u011b poutav\u00e9ho titulku a popisku, zaru\u010den\u011b to bude t\u00edm, \u017ee jste si dali s\u00a0webem n\u011bjakou pr\u00e1ci. A za takovou pr\u00e1ci jste n\u00e1le\u017eit\u011b odm\u011bn\u011bni. Podobn\u00e9 je to s\u00a0dobou str\u00e1venou na webu. Ta toti\u017e ukazuje, \u017ee na webov\u00fdch str\u00e1nk\u00e1ch m\u00e1te dostatek relevantn\u00edho obsahu, kter\u00fd n\u00e1v\u0161t\u011bvn\u00edci hledaj\u00ed a vy ho poskytnete v\u00a0co nej\u0161ir\u0161\u00ed podob\u011b. Vyhled\u00e1va\u010de tyto faktory pe\u010dliv\u011b sleduj\u00ed a hodnot\u00ed velmi pozitivn\u011b.<\/p>\n \u200d<\/p>\n 7. Kvalitn\u00ed obsah hraje prim v\u00edce ne\u017e kdy jindy<\/strong><\/p>\n Obsah byl v\u017edy kr\u00e1l a je\u0161t\u011b dlouho bude.Bez kvalitn\u00edho obsahu se dnes neobejde \u017e\u00e1dn\u00e1 SEO strategie. Na za\u010d\u00e1tku ka\u017ed\u00e9ho projektu si vytvo\u0159te seznam mo\u017en\u00fdch ot\u00e1zek a odpov\u011bd\u00ed okolo Va\u0161ich slu\u017eeb a produkt\u016f. P\u0159edstavte si jednotliv\u00e9 ot\u00e1zky a pak na n\u011b odpov\u00eddejte pomoc\u00ed obsahu na Va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. \u010c\u00edm v\u00edce podobn\u00fdch sc\u00e9n\u00e1\u0159\u016f chov\u00e1n\u00ed potenci\u00e1ln\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f dok\u00e1\u017eete pokr\u00fdt, t\u00edm samoz\u0159ejm\u011b l\u00e9pe. Informace pod\u00e1vejte stravitelnou formou. Vyu\u017e\u00edvejte infografiky, videoobsah nebo vyu\u017eijte jednodu\u0161e obr\u00e1zky. Dr\u017ete se v\u0161ak z\u00e1sadn\u00edho pravidla, kter\u00fdm je pod\u00e1n\u00ed informac\u00ed dopodrobna. Zkr\u00e1tka zajist\u011bte, aby nikdo nemusel pro dopl\u0148uj\u00edc\u00ed informace ke konkurenci.<\/p>\n \u200d<\/p>\n 8. D\u00e9lka obsahu bude hr\u00e1t v\u011bt\u0161\u00ed roli<\/strong><\/p>\n Cel\u00e1 \u0159ada obsahov\u00fdch studi\u00ed dokazuje, \u017ee \u010dl\u00e1nky, kter\u00e9 maj\u00ed v\u00edce slov, jsou \u010dten\u011bj\u0161\u00ed ne\u017e ty kr\u00e1tk\u00e9. Pomyslnou metou je 2000 slov. Takov\u00fd \u010dl\u00e1nek pot\u00e9 p\u016fsob\u00ed daleko v\u00edce d\u016fv\u011bryhodn\u011bji. \u010cten\u00e1\u0159i od n\u011bj o\u010dek\u00e1vaj\u00ed vy\u010derp\u00e1vaj\u00edc\u00ed porci podrobn\u00fdch informac\u00ed a pokud informace dostanou, budou se pravideln\u011b vracet za kvalitn\u00edm obsahem i nad\u00e1le. Investujte tedy \u010das do rozs\u00e1hl\u00fdch \u010dl\u00e1nk\u016f. Vr\u00e1t\u00ed se V\u00e1m v\u00a0podob\u011b st\u00e1le n\u00e1v\u0161t\u011bvnosti,se kterou m\u016f\u017eete d\u00e1le pracovat.<\/p>\n \u200d<\/p>\n 9.\u00a0\u00a0P\u0159\u00edstupnost obsahu a doba na\u010d\u00edt\u00e1n\u00ed<\/strong><\/p>\n Ruku v\u00a0ruce s\u00a0kvalitn\u00edm a vy\u010derp\u00e1vaj\u00edc\u00edm obsahem jde jeho zpracov\u00e1n\u00ed a hlavn\u011b rychl\u00e9 na\u010dten\u00ed. M\u016f\u017eete m\u00edt nejlep\u0161\u00ed obsah ve m\u011bst\u011b nebo na sv\u011bt\u011b, k\u00a0\u010demu V\u00e1m ale bude, pokud se \u010dten\u00e1\u0159\u016fm velmi pomalu na\u010d\u00edt\u00e1 nebo se jim nena\u010dte v\u016fbec? Zajist\u011bte, aby technick\u00e1 str\u00e1nka Va\u0161ich webov\u00fdch str\u00e1nek spl\u0148ovala v\u0161echny n\u00e1roky pro rychl\u00e9 na\u010d\u00edt\u00e1n\u00ed obsahu. Typickou pom\u016fckou je na\u010d\u00edt\u00e1n\u00ed text\u016f prioritn\u011b a pot\u00e9 a\u017e m\u016f\u017eete na\u010d\u00edtat okoln\u00ed grafiku a dal\u0161\u00ed m\u00e9n\u011b d\u016fle\u017eit\u00e9 prvky webu. Pokud se obsah \u010dten\u00e1\u0159\u016fm nena\u010dte do p\u00e1r vte\u0159in, pravd\u011bpodobn\u011b webov\u00e9 str\u00e1nky opust\u00ed a ji\u017e se nikdy nevr\u00e1t\u00ed. Nepodce\u0148te tedy technickou p\u0159\u00edpravu.<\/p>\n \u200d<\/p>\n 10.\u00a0Nezapom\u00ednat na m\u011b\u0159en\u00ed<\/strong><\/p>\n M\u00e1te vytvo\u0159en\u00e9 webov\u00e9 str\u00e1nky, poda\u0159ilo se V\u00e1m vytvo\u0159it perfektn\u00ed obsah, kter\u00fd je p\u0159\u00ednosn\u00fd pro Va\u0161i c\u00edlovou skupinu. Jak se ale dozv\u00edte o jeho u\u017eite\u010dnosti, pokud nebudete m\u011b\u0159it n\u00e1v\u0161t\u011bvnost a chov\u00e1n\u00ed u\u017eivatel\u016f, kte\u0159\u00ed p\u0159ijdou na Va\u0161e webov\u00e9 str\u00e1nky? M\u011b\u0159en\u00edm statistik n\u00e1v\u0161t\u011bvnosti, konverz\u00ed a dal\u0161\u00edch pot\u0159ebn\u00fdch metrik n\u00e1m pom\u00e1h\u00e1 v\u00a0rozv\u00edjen\u00ed strategie a pl\u00e1nov\u00e1n\u00ed dal\u0161\u00edho sm\u011bru Va\u0161eho projektu. V\u00a0roce 2020 budeme m\u00edt st\u00e1le v\u00edce mo\u017enost\u00ed, jak m\u011b\u0159it a vyhodnocovat takov\u00e1 data v\u00a0re\u00e1ln\u00e9m \u010dase. O to d\u016fle\u017eit\u011bj\u0161\u00ed je nepodlehnout okam\u017eiku a i na re\u00e1ln\u00e1 data se pod\u00edvat s\u00a0odstupem a dlouhodob\u00fdm pl\u00e1nov\u00e1n\u00edm.<\/p>\n \u200d<\/p>\n Z\u00e1v\u011brem<\/strong><\/p>\n M\u016f\u017ee se zd\u00e1t, \u017ee se SEO rok od roku nem\u011bn\u00ed. A je to pravda. V\u00fd\u0161e zm\u00edn\u011bn\u00e1 pravidla a trendy jsou tu s\u00a0n\u00e1mi ji\u017e \u0159adu let. Ale ka\u017ed\u00fdm rokem se m\u011bn\u00ed jejich priorita. Pokud budete dlouhodob\u011b dodr\u017eovat pravidla pro optimalizaci, nem\u00e1te se \u010deho b\u00e1t a za tvrdou kontinu\u00e1ln\u00ed pr\u00e1ci budete d\u0159\u00edve \u010di pozd\u011bji odm\u011bn\u011bni. Pokud si st\u00e1le nev\u00edte rady, jak se z\u00a0d\u017eungle hodnot\u00edc\u00edch faktor\u016f, strategi\u00ed a pl\u00e1nov\u00e1n\u00ed optimalizac\u00ed vymotat,nebojte se n\u00e1m ozvat. R\u00e1di V\u00e1m pom\u016f\u017eeme na Va\u0161\u00ed cest\u011b za \u00fasp\u011b\u0161n\u00fdm byznysem. Vy se tak m\u016f\u017eete soust\u0159edit pouze na to podstatn\u00e9 a t\u00edm jsou spokojen\u00ed z\u00e1kazn\u00edci.<\/p>\n \u200d<\/p>\n Pokud si pot\u0159ebujete o SEO promluvit \u010di z\u00edskat nab\u00eddku na m\u00edru pro sv\u00e9 webov\u00e9 str\u00e1nky nev\u00e1hejte n\u00e1s kontaktovat pomoc\u00ed emailu info@webmium.cz<\/strong><\/a> nebo vypl\u0148te formul\u00e1\u0159 p\u0159\u00edmo na str\u00e1nk\u00e1ch seo.webmium.cz<\/strong><\/a> a my V\u00e1m vymysl\u00edme \u0159e\u0161en\u00ed na m\u00edru.<\/p>\n","protected":false},"excerpt":{"rendered":" SEO neum\u0159e ani v\u00a0roce 2020, to u\u017e v\u00edme s\u00a0naprostou jistotou. Co se ov\u0161em v\u00a0SEO m\u011bn\u00ed, je ka\u017edoro\u010dn\u00ed vn\u00edm\u00e1n\u00ed r\u016fzn\u00fdch faktor\u016f nap\u0159\u00ed\u010d vyhled\u00e1va\u010di. Jak se na rok 2020 p\u0159ipravit z\u00a0pohledu SEO? V\u0161e d\u016fle\u017eit\u00e9 si pov\u00edme v tomto \u010dl\u00e1nku.<\/p>\n","protected":false},"author":2,"featured_media":2588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\n![\"SERP](\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e53b38a66bbadbb9fefaf67_111898.PNG\")
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