{"id":3434,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/rijnova-vichrice-e-commerce\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"rijnova-vichrice-e-commerce","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/rijnova-vichrice-e-commerce\/","title":{"rendered":"\u0158\u00edjnov\u00e1 vich\u0159ice e-commerce"},"content":{"rendered":"

\u0158\u00edjen se nesl ve znamen\u00ed p\u0159ich\u00e1zej\u00edc\u00edho podzimu, voleb do
\nposlaneck\u00e9 sn\u011bmovny a hore\u010dnat\u00e9 p\u0159\u00edpravy eshopist\u016f na v\u00e1no\u010dn\u00ed sez\u00f3nu. Vich\u0159ice
\nHerwart \u0159\u00edjnov\u00fd \u010das odv\u00e1la do minulosti. A nejen \u0159\u00edjen. Bohu\u017eel za sebou
\nzanechala spou\u0161\u0165 po cel\u00e9 republice. I kdy\u017e aktu\u00e1ln\u011b m\u00e1me pln\u00e9 ruce pr\u00e1ce
\ns\u00a0odkl\u00edzen\u00edm jej\u00edch n\u00e1sledk\u016f, je nejvy\u0161\u0161\u00ed \u010das poohl\u00e9dnout se, co tento
\nm\u011bs\u00edc p\u0159inesl za novinky do e-commerce. <\/p>\n

Nakoup\u00ed i p\u0159\u00ed\u0161t\u011b? Dozv\u00edte se na Zbo\u017e\u00ed.cz<\/h2>\n

Spoustu novinek p\u0159edstavil Seznam. Jeho Mapy.cz m\u00ed\u0159\u00ed za
\nhranice republiky, ov\u0161em n\u00e1s v\u00edc zaujalo nov\u00e9 hodnocen\u00ed e-shop\u016f<\/strong>, kter\u00e9 se
\nv\u00a0\u0159\u00edjnu rozb\u011bhlo naplno. Krom\u011b n\u00e1kupu nyn\u00ed z\u00e1kazn\u00edci hodnot\u00ed i spokojenost
\nse servisem a p\u0159id\u00e1vaj\u00ed svoji domn\u011bnku, zda v\u00a0obchod\u011b nakoup\u00ed i p\u0159\u00ed\u0161t\u011b<\/strong>.
\nSb\u00edr\u00e1te u\u017e tyto cenn\u00e9 informace i vy?<\/p>\n

\u010ce\u0161i online v\u00a0roce 2017<\/h2>\n

Statistiky za leto\u0161n\u00ed rok, vypracovan\u00e9 SPIRem, jasn\u011b
\nuk\u00e1zaly, jak se \u010ce\u0161i v\u00a0roce 2017 chovaj\u00ed v\u00a0online prost\u0159ed\u00ed. Letos je
\nna internetu ji\u017e 7,3 milion\u016f \u010cech\u016f<\/strong> a z\u00a0toho je 78 % u\u017eivatel\u016f star\u0161\u00edch 10
\nlet. To u\u017e je po\u0159\u00e1dn\u00e1 kupn\u00ed s\u00edla, co \u0159\u00edk\u00e1te? 56 % u\u017eivatel\u016f surfuje na mobiln\u00edch
\nza\u0159\u00edzen\u00edch<\/strong>. M\u011bs\u00ed\u010dn\u011b tr\u00e1v\u00ed na internetu v\u00edce ne\u017e 47 hodin a nej\u010dast\u011bji tu
\nbrouzdaj\u00ed po kataloz\u00edch a datab\u00e1z\u00edch, zpravodajsk\u00fdch str\u00e1nk\u00e1ch a e-shopech.<\/p>\n

Zlev\u0148ova\u010d, skv\u011bl\u00e1 pom\u016fcka pro z\u00e1kazn\u00edky<\/h2>\n

Post\u0159ehli jste u\u017e novinku prohl\u00ed\u017ee\u010de Google Chrome? Tla\u010d\u00edtko Zlev\u0148ova\u010d uk\u00e1\u017ee n\u00e1v\u0161t\u011bvn\u00edkovi obchodu ve\u0161ker\u00e9 slevy, kter\u00e9 mu nab\u00edz\u00edte<\/strong>. P\u0159ehledn\u011b a na jednom m\u00edst\u011b. Poskytujete
\n\u010dasto ak\u010dn\u00ed ceny? Upozorn\u011bte na Zlev\u0148ova\u010d sv\u00e9 z\u00e1kazn\u00edky. \u017d\u00e1dn\u00fd ak\u010dn\u00ed produkt u\u017e
\njim neute\u010de. Spoustu z\u00a0nich se toti\u017e \u0159\u00edd\u00ed heslem \u201eje to levn\u00e9, tak to
\nmus\u00edm m\u00edt\u201c. <\/p>\n

Jasn\u011b a bez p\u0159ek\u00e1\u017eek<\/h2>\n

Na \u0159\u00edjnov\u00e9m DigiMasteru zazn\u011bl mezi spoustou informac\u00ed i v\u00fdznam
\nform\u00e1tov\u00e1n\u00ed obsahu<\/strong>. V\u00edte, \u017ee roboti napodobuj\u00ed lidsk\u00e9 chov\u00e1n\u00ed? Proto
\nv\u00a0textech pou\u017e\u00edvejte tu\u010dn\u00e9 p\u00edsmo<\/strong>. To nalad\u00ed lidsk\u00e9 oko na skenov\u00e1n\u00ed obsahu.
\nAle opatrn\u011b, v\u0161eho s m\u00edrou. Zv\u00fdrazn\u011bte to, co je pot\u0159eba<\/strong>. Slova, kter\u00e1 si lid\u00e9 cht\u011bj\u00ed p\u0159e\u010d\u00edst a kter\u00e1
\nhledaj\u00ed. <\/p>\n

Robot m\u00e1 nasp\u011bch, stejn\u011b jako my. Aby rychle omrkl va\u0161e str\u00e1nky,
\np\u0159ipravte mu jasn\u011b srozumitelnou cestu bez p\u0159ek\u00e1\u017eek<\/strong>. V\u017edy si pe\u010dliv\u011b
\npromyslete, kam ho prolinkov\u00e1n\u00edm webu po\u0161lete. Ud\u011blejte mu zaj\u00edmavou cestu.
\nKdy\u017e ho budete honit sem a tam, p\u0159estanete ho bavit. A va\u0161e z\u00e1kazn\u00edky
\njakbysmet. <\/p>\n

Nenechte sv\u00e9 newslettery h\u00e1zet do ko\u0161e<\/h2>\n

Jak na efektivn\u00ed e-mailing se diskutovalo na konferenci Emailing2020.
\nTo, \u017ee nem\u00e1 smysl bezhlav\u011b rozes\u00edlat miliony sd\u011blen\u00ed na v\u0161echny strany, u\u017e
\nv\u00edte. E-mail, kter\u00fd si p\u0159\u00edjemce r\u00e1d p\u0159e\u010dte, pot\u0159ebuje \u010das a trochu strategie.
\nPersonalizov\u00e1n\u00ed je z\u00e1klad<\/strong>. K\u00a0tomu p\u0159im\u00edchejte spr\u00e1vn\u00fd \u010das odesl\u00e1n\u00ed<\/strong>,
\nzaj\u00edmavou grafiku i sd\u011blen\u00ed<\/strong>. A m\u00e1te nap\u016fl vyhr\u00e1no. <\/p>\n

P\u0159esto se v\u00e1m \u010dten\u00e1\u0159i z\u00a0odb\u011bru newsletter\u016f odhla\u0161uj\u00ed
\nv\u00edc, ne\u017e byste cht\u011bli? Becs Rivett-Kemm, expertka na e-mailing, p\u0159edstavila
\nskv\u011bl\u00e9ho pomocn\u00edka, jak se tomuto ne\u0161varu z\u010d\u00e1sti vyhnout. Hovo\u0159ila o centru
\npreferenc\u00ed<\/strong>. Odeb\u00edraj\u00edc\u00ed si v\u00a0n\u011bm za\u0161krtne, jak\u00e9 informace chce a nechce
\ndost\u00e1vat. V\u00a0pr\u016fm\u011bru tato vychyt\u00e1vka sn\u00ed\u017e\u00ed po\u010det odhl\u00e1\u0161en\u00fdch z\u00e1kazn\u00edk\u016f a\u017e o
\n11 %. <\/p>\n

Kam v\u00a0listopadu?<\/h2>\n

V\u00a0listopadu budete u\u017e m\u00edt nejsp\u00ed\u0161 pr\u00e1ce a\u017e nad hlavu.
\nP\u0159esto si ud\u011blejte \u010das a odpo\u010di\u0148te si t\u0159eba na n\u011bjak\u00e9 konferenci. <\/p>\n

Va\u0161\u00ed
\npozornosti by nem\u011bla 15. listopadu uniknout Konference WebTop100 pln\u00e1 inspirac\u00ed
\na tip\u016f pro tvorbu va\u0161eho digit\u00e1ln\u00edho marketingu.<\/p>\n

A co teprve 28. listopadu v\u00a0Praze konference GDPR: Jste
\nna n\u011bj p\u0159ipraveni?<\/a>. Ta se bude t\u00fdkat n\u00e1s v\u0161ech. Proto stoprocentn\u011b doporu\u010dujeme
\nnav\u0161t\u00edvit. <\/p>\n

Zaujala v\u00e1s n\u011bkter\u00e1 z\u00a0\u0159\u00edjnov\u00fdch aktualit? Pod\u011blte se o
\nni se sv\u00fdmi zn\u00e1m\u00fdmi a jedn\u00edm kliknut\u00edm jim tento \u010dl\u00e1nek sd\u00edlejte. <\/p>\n","protected":false},"excerpt":{"rendered":"

Pro\u010d zapojit do sv\u00e9 e-mailingov\u00e9 strategie centrum preferenc\u00ed? Dozv\u00edte se v \u0159\u00edjnov\u00fdch novink\u00e1ch e-commerce.<\/p>\n","protected":false},"author":18,"featured_media":3435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\n\u0158\u00edjnov\u00e1 vich\u0159ice e-commerce<\/title>\n<meta name=\"description\" content=\"Pro\u010d zapojit do sv\u00e9 e-mailingov\u00e9 strategie centrum preferenc\u00ed? Dozv\u00edte se v \u0159\u00edjnov\u00fdch novink\u00e1ch e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/rijnova-vichrice-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0158\u00edjnov\u00e1 vich\u0159ice e-commerce\" \/>\n<meta property=\"og:description\" content=\"Pro\u010d zapojit do sv\u00e9 e-mailingov\u00e9 strategie centrum preferenc\u00ed? Dozv\u00edte se v \u0159\u00edjnov\u00fdch novink\u00e1ch e-commerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/rijnova-vichrice-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T14:52:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/59f99eaa6ff95f0001f51b8d_novinky-z-ecommerce-blog-10-17-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Martina \u017d\u00e1kov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martina \u017d\u00e1kov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/rijnova-vichrice-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/rijnova-vichrice-e-commerce\\\/\"},\"author\":{\"name\":\"Martina \u017d\u00e1kov\u00e1\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/333d0eb8637e43ea9c16a1d33f868978\"},\"headline\":\"\u0158\u00edjnov\u00e1 vich\u0159ice e-commerce\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/rijnova-vichrice-e-commerce\\\/\"},\"wordCount\":746,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/rijnova-vichrice-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/59f99eaa6ff95f0001f51b8d_novinky-z-ecommerce-blog-10-17-2.png\",\"articleSection\":[\"uz-to-vite\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/rijnova-vichrice-e-commerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/rijnova-vichrice-e-commerce\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/rijnova-vichrice-e-commerce\\\/\",\"name\":\"\u0158\u00edjnov\u00e1 vich\u0159ice e-commerce\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/rijnova-vichrice-e-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/rijnova-vichrice-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/59f99eaa6ff95f0001f51b8d_novinky-z-ecommerce-blog-10-17-2.png\",\"datePublished\":\"2021-07-29T14:52:36+00:00\",\"description\":\"Pro\u010d zapojit do sv\u00e9 e-mailingov\u00e9 strategie centrum preferenc\u00ed? 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