Pro\u010d je dobr\u00e9 vyu\u017e\u00edvat remarketing? V tomto \u010dl\u00e1nku se kr\u00e1tce zam\u011b\u0159\u00edme na pojem remarketing, co\u017e je dnes velmi popul\u00e1rn\u00ed marketingov\u00fd n\u00e1stroj. Rozd\u011bl\u00edme ho na r\u016fzn\u00e9 typy a pov\u00edme si, co d\u011blat, kdy\u017e chcete s remarketingovou kampan\u00ed za\u010d\u00edt. Ale nejprve\u2026<\/p>\n
Remarketing je n\u00e1stroj, kter\u00fd V\u00e1m umo\u017en\u00ed na V\u00e1\u0161 web p\u0159iv\u00e9st lidi, kte\u0159\u00ed ho ji\u017e nav\u0161t\u00edvili, ale neprovedli na n\u011bm \u017e\u00e1dnou akci (to znamen\u00e1 – nedokon\u010dili objedn\u00e1vku, nepoptali slu\u017ebu atd.). Jeliko\u017e remarketing c\u00edl\u00ed na lidi, kte\u0159\u00ed ji\u017e p\u0159i\u0161li s Va\u0161\u00ed zna\u010dkou do kontaktu, tak je zde \u0161ance na z\u00edsk\u00e1n\u00ed konverz\u00ed vy\u0161\u0161\u00ed.\u00a0\u00a0<\/p>\n
Pro spr\u00e1vn\u00e9 fungov\u00e1n\u00ed remarketingov\u00e9 kampan\u011b je t\u0159eba na web p\u0159idat remarketingov\u00fd k\u00f3d, kter\u00fd p\u0159es cookies u\u017eivatele ozna\u010d\u00ed, kdy\u017e web nav\u0161t\u00edv\u00ed, a n\u00e1sledn\u011b mu reklamu zobrazuje na dal\u0161\u00edch webech v obsahov\u00e9 s\u00edti. Existuje n\u011bkolik mo\u017enost\u00ed, jak remarketing nastavit a pokud bude nastaven spr\u00e1vn\u011b, m\u016f\u017ee se st\u00e1t velmi v\u00fdkonn\u00fdm pomocn\u00edkem v propagaci Va\u0161ich produkt\u016f nebo slu\u017eeb.<\/p>\n
Existuje n\u011bkolik typ\u016f remarketingu, p\u0159ibl\u00ed\u017e\u00edme si t\u011bchto p\u00e1r z\u00e1kladn\u00edch p\u0159\u00edklad\u016f, kter\u00e9 posta\u010d\u00ed pro n\u011bjak\u00fd \u0161ir\u0161\u00ed p\u0159ehled:<\/p>\n
\u200dStandardn\u00ed remarketing\u00a0<\/strong><\/p>\n Zobrazuje responzivn\u00ed obsahovu reklamu nebo obsahovou reklamu potencion\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed ji\u017e byli na Va\u0161em webu.<\/p>\n Dynamick\u00fd remarketing<\/strong><\/p>\n V\u011bt\u0161inou se pou\u017e\u00edv\u00e1 se v p\u0159\u00edpad\u011b, kdy se jedn\u00e1 o propagaci eshopu. Zobrazuje reklamy na p\u0159esn\u00e9 produkty, se kter\u00fdmi potencion\u00e1ln\u00ed z\u00e1kazn\u00edk na Va\u0161em webu integroval.<\/p>\n Vyhled\u00e1v\u00e1n\u00ed\u00a0 – RLSA<\/strong><\/p>\n Zp\u016fsob, kter\u00fd V\u00e1m umo\u017en\u00ed oslovit n\u00e1v\u0161t\u011bvn\u00edky Va\u0161eho webu ve vyhled\u00e1vac\u00ed s\u00edti Google.<\/p>\n<\/p>\n Aby remarketing dob\u0159e fungoval, je t\u0159eba se sezn\u00e1mit s ur\u010dit\u00fdmi zp\u016fsoby, jak ho spr\u00e1vn\u011b nastavit.\u00a0<\/p>\n Prvn\u00edm krokem je spr\u00e1vn\u00e9 nasazen\u00ed remarketingov\u00e9ho k\u00f3du, bez kter\u00e9ho kampa\u0148 nem\u016f\u017ee fungovat. Ten si vygenerujete v Google Ads. Po nasazen\u00ed, se m\u016f\u017eete pustit do nastaven\u00ed kampan\u011b samotn\u00e9. K tomu, aby remarketing fungoval, je t\u0159eba m\u00edt ostatn\u00ed kampan\u011b ji\u017e trochu zab\u011bhnut\u00e9. Abyste se do\u010dkali vysn\u011bn\u00fdch konverz\u00ed, tak je t\u0159eba se zam\u011b\u0159it na samotn\u00e9 reklamy a tak\u00e9 na to, jak\u00fdm u\u017eivatel\u016fm je chcete zobrazit. Jeliko\u017e maj\u00ed zaujmout u\u017eivatele, kte\u0159\u00ed ji\u017e va\u0161i zna\u010dku vid\u011bli, ov\u0161em \u017e\u00e1dnou akci na va\u0161em webu neprovedli, tak se nesm\u00ed vzhled reklamy podce\u0148ovat a ide\u00e1ln\u00ed je neb\u00e1t se b\u00fdt kreativn\u00ed. K tomu m\u016f\u017eeme vyu\u017e\u00edt nap\u0159\u00edklad responzivn\u00ed obsahovou reklamu, do kter\u00e9 lze p\u0159idat i video, a nebo bannerovou reklamu.\u00a0<\/p>\n A stejn\u011b jako u ostatn\u00edch kampan\u00ed, tak i remarketing vy\u017eaduje d\u016fsledn\u00e9 optimalizace a testov\u00e1n\u00ed. Pokud si nev\u00edte rady s t\u00edm, jak spr\u00e1vn\u011b remarketingovou kampa\u0148 nastavit, p\u0159\u00edpadn\u011b byste sh\u00e1n\u011bli n\u011bkoho, kdo se v\u00e1m o to v\u0161e z digit\u00e1lu postar\u00e1 nebo naopak chcete jen profesion\u00e1ln\u00ed konzultaci na \u0159e\u0161en\u00ed Va\u0161\u00ed situace, tak se na n\u00e1s obra\u0165te. Jsme V\u00e1m k dispozici a moc r\u00e1di v\u00e1m pom\u016f\u017eeme.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" V tomto \u010dl\u00e1nku si vysv\u011btl\u00edme pojem remarketing, pod\u00edv\u00e1me se na jeho typy a \u0159ekneme si, jak s remarketingem za\u010d\u00edt.<\/p>\n","protected":false},"author":9,"featured_media":2582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"\nJak s remarketingovou kampan\u00ed za\u010d\u00edt.<\/h3>\n