{"id":3427,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/proste-perfektne-cilena-reklama\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"proste-perfektne-cilena-reklama","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/proste-perfektne-cilena-reklama\/","title":{"rendered":"Prost\u011b Perfektn\u011b C\u00edlen\u00e1 reklama"},"content":{"rendered":"<p>M\u00e1te u\u017eivatelsky pohodln\u00fd eshop, <a href=\"https:\/\/blog.webmium.cz\/categories\/obsahovy-marketing\" target=\"_blank\" data-rt-link-type=\"external\" rel=\"noopener\">kvalitn\u00ed obsah<\/a> i nab\u00eddku, komunikujete se z\u00e1kazn\u00edky a budujete pov\u011bdom\u00ed o zna\u010dce. Super! M\u00e1te skv\u011ble p\u0159ipraven\u00e9 podhoub\u00ed pro \u00fasp\u011bch. Nespol\u00e9h\u00e1te v\u0161ak na \u0161t\u011bst\u00ed a hled\u00e1te si sami nov\u00e9 z\u00e1kazn\u00edky? Prost\u0159ednictv\u00edm reklamy? Pak jste o krok nap\u0159ed p\u0159ed konkurenc\u00ed. <\/p>\n<p><strong>PPC reklama<\/strong>. Mo\u017en\u00e1 si ji spravujete sami. Mo\u017en\u00e1 se spol\u00e9h\u00e1te na odborn\u00edky, kte\u0159\u00ed ji um\u00ed <a href=\"https:\/\/www.webmium.cz\/marketing\/marketing-ppc\" target=\"_blank\" data-rt-link-type=\"external\" rel=\"noopener\">Prost\u011b Perfektn\u011b C\u00edlit<\/a>. Genderov\u011b, z\u00e1jmov\u011b, demograficky i \u010dasov\u011b. Jak zve\u0159ejn\u011bn\u00ed reklamy v\u00a0dan\u00fd \u010das ovlivn\u00ed jej\u00ed konverzn\u00ed \u00fasp\u011b\u0161nost? Hodn\u011b.<\/p>\n<h2><strong>Kdy se utr\u00e1c\u00ed na internetu nejv\u00edc?<\/strong><\/h2>\n<p>\u010casy se m\u011bn\u00ed. Zat\u00edmco p\u0159ed deseti lety nakupovali lid\u00e9 na internetu nej\u010dast\u011bji o v\u00edkendu, dnes je v\u0161echno jinak. I kdy\u017e valn\u00e1 v\u011bt\u0161ina dokon\u010den\u00fdch obchod\u016f st\u00e1le p\u0159ich\u00e1z\u00ed z\u00a0desktop\u016f, nakupuj\u00edc\u00ed se u\u017e nebr\u00e1n\u00ed obhl\u00ed\u017een\u00ed obchod\u016f p\u0159es<strong> tablety a chytr\u00e9 telefony<\/strong>. Omrknou, nah\u00e1zej\u00ed do ko\u0161\u00edku a objedn\u00e1vku rovnou odkliknou. Voln\u00fd \u010das si z\u00e1kazn\u00edci nech\u00e1vaj\u00ed pro sebe. A <strong>n\u00e1kupy \u0159e\u0161\u00ed v\u00a0pracovn\u00ed dny<\/strong>. B\u011bhem p\u0159est\u00e1vky v\u00a0zam\u011bstn\u00e1n\u00ed, cestou z\u00a0pr\u00e1ce nebo ve\u010der p\u0159i sledov\u00e1n\u00ed televize. <\/p>\n<p>Kter\u00fd v\u0161edn\u00ed den je z\u00a0hlediska konverze nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed? Odpov\u011b\u010f p\u0159inesla rozs\u00e1hl\u00e1 studie celosv\u011btov\u00fdch dat, zpracovan\u00e1 spole\u010dnost\u00ed RTB House. <strong>Nejsiln\u011bj\u0161\u00edm n\u00e1kupn\u00edm dnem je \u00fater\u00fd<\/strong>. V\u00a0tento den na reklamn\u00ed kampa\u0148 <strong>klik\u00e1 o 37 % u\u017eivatel\u016f v\u00edce, ne\u017e v\u00a0ostatn\u00ed dny<\/strong>. \u00datern\u00ed konverze je dokonce o pln\u00fdch 43 % vy\u0161\u0161\u00ed. Nejslab\u0161\u00edm n\u00e1kupn\u00edm dnem je naopak sobota. S\u00a0m\u00edrou prokliku 11 %. <\/p>\n<h3><strong>Jak jsou na tom \u010ce\u0161i?<\/strong><\/h3>\n<p>Sv\u011btov\u011b. No v\u00e1\u017en\u011b, i v\u00a0\u010cesk\u00e9 republice je sobota dnem, kdy online n\u00e1kupy uskute\u010d\u0148uje nejm\u00e9n\u011b lid\u00ed. V\u011bt\u0161ina z\u00e1kazn\u00edk\u016f toti\u017e brouzd\u00e1 po hypermarketech nebo tr\u00e1v\u00ed den s\u00a0rodinou. Se sv\u011btem dr\u017e\u00edme krok i v\u00a0nejsiln\u011bj\u0161\u00edm n\u00e1kupn\u00edm dnu. B\u011bhem \u00faterk\u016f registrujeme o 35 % vy\u0161\u0161\u00ed proklikovost ne\u017e v\u00a0sobotu. A to dokonce s\u00a0neuv\u011b\u0159iteln\u00fdmi 84 procenty konverze. \u010ce\u0161i ten den nakupuj\u00ed pr\u016fb\u011b\u017en\u011b. Nejv\u00edc po poledn\u00ed pauze mezi 14 a 16 hodinou. <strong>N\u00e1kupn\u00ed vrchol v\u0161ak nast\u00e1v\u00e1 mezi 20 a 22 hodinou \u00fatern\u00ed<\/strong>. V\u00a0tento \u010das aktivn\u011b nakupuje 25 % z\u00e1kazn\u00edk\u016f z\u00a0cel\u00e9ho dne.<\/p>\n<p>Co tato data znamenaj\u00ed pro v\u00e1s? <strong>Utr\u00e1cejte v\u00a0ten sam\u00fd moment, kdy utr\u00e1cej\u00ed va\u0161i z\u00e1kazn\u00edci<\/strong>. Sobotn\u00ed reklamn\u00ed prostor p\u0159enechte neznal\u00e9 konkurenci a svoji PPC reklamu pus\u0165te do sv\u011bta v\u00a0\u00fater\u00fd. A ve st\u0159edu. A pak kdykoliv podle anal\u00fdzy dat chov\u00e1n\u00ed va\u0161ich z\u00e1kazn\u00edk\u016f. <strong>S\u00a0<\/strong><a href=\"https:\/\/www.webmium.cz\/marketing\/marketing-ppc\" target=\"_blank\" data-rt-link-type=\"external\" rel=\"noopener\"><strong>personalizovanou reklamou<\/strong><\/a><strong>, zve\u0159ejn\u011bnou ve spr\u00e1vn\u00fd \u010das, za\u017eijete p\u0159\u00edval objedn\u00e1vek<\/strong>. A to je to, o\u010d tu b\u011b\u017e\u00ed. <\/p>\n<p>Zaujal v\u00e1s \u010dl\u00e1nek o Prost\u011b Perfektn\u011b C\u00edlen\u00e9 reklam\u011b? Sd\u00edlejte ho s ostatn\u00edmi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Utr\u00e1cejte pen\u00edze za reklamu v ten spr\u00e1vn\u00fd moment. V ten moment, kdy utr\u00e1cej\u00ed va\u0161i z\u00e1kazn\u00edci.<\/p>\n","protected":false},"author":18,"featured_media":3428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prost\u011b Perfektn\u011b C\u00edlen\u00e1 reklama<\/title>\n<meta name=\"description\" content=\"Utr\u00e1cejte pen\u00edze za reklamu v ten spr\u00e1vn\u00fd moment. 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