{"id":3426,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/produktove-reklamy-v-gmailu\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"produktove-reklamy-v-gmailu","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/produktove-reklamy-v-gmailu\/","title":{"rendered":"Produktov\u00e9 reklamy nov\u011b tak\u00e9 v Gmailu"},"content":{"rendered":"

P\u0159em\u00fd\u0161leli jste n\u011bkdy, jak\u00e9 by to bylo, kdyby si z\u00e1kazn\u00edci mohli zbo\u017e\u00ed z Va\u0161eho obchodu prohl\u00ed\u017eet p\u0159i \u010dten\u00ed sv\u00fdch email\u016f? Pokud ano, tak V\u00e1s jist\u011b pot\u011b\u0161\u00ed, \u017ee Google p\u0159edstavil velkou novinku pro standardn\u00ed kampan\u011b v n\u00e1kupech. Nov\u011b Google roz\u0161\u00ed\u0159il sv\u00e9 produktov\u00e9 reklamy do Gmailu, kter\u00fd ka\u017ed\u00fd m\u011bs\u00edc nav\u0161t\u00edv\u00ed v\u00edce ne\u017e miliarda lid\u00ed. Neuv\u011b\u0159iteln\u00e9 \u010d\u00edslo, co \u0159\u00edk\u00e1te? A Vy, d\u00edky t\u00e9to novince od spole\u010dnosti Google, z\u00edsk\u00e1v\u00e1te dal\u0161\u00ed prodejn\u00ed prostor, kde m\u016f\u017eete nab\u00edzet sv\u00e9 produkty. Va\u0161\u00ed kampan\u00ed m\u016f\u017eete oslovit i u\u017eivatele, kte\u0159\u00ed za\u010dali n\u00e1kupn\u00ed cestu nebo v n\u00ed pokra\u010duj\u00ed na sv\u00e9m Gmailu.<\/p>\n

Tato novinka b\u011b\u017e\u00ed od za\u010d\u00e1tku b\u0159ezna 2020 a rozhodn\u011b se nejedn\u00e1 o nic slo\u017eit\u00e9ho a cel\u00fd proces je do zna\u010dn\u00e9 m\u00edry intuitivn\u00ed (ostatn\u011b jako v\u011bt\u0161ina produkt\u016f od Googlu). Produktov\u00e9 reklamy v Gmailu funguj\u00ed prakticky stejn\u011b jako klasick\u00e9 reklamy v n\u00e1kupech. Jedn\u00e1 se \u201epouze\u201c o jak\u00e9si roz\u0161\u00ed\u0159en\u00ed prodejn\u00ed plochy.\u00a0 Produktov\u00e9 reklamy v Gmailu jsou zobrazov\u00e1ny v r\u00e1mci obsahov\u00e9 s\u00edt\u011b.\u00a0<\/p>\n

Co je t\u0159eba ud\u011blat pro to, aby se Va\u0161e reklamy v Gmailu zobrazily?<\/strong><\/p>\n

Aby se Va\u0161e produktov\u00e9 reklamy v Gmailu zobrazily, mus\u00edte b\u00fdt p\u0159ihl\u00e1\u0161eni do s\u00edt\u011b YouTube, Gmail a kan\u00e1lu Objevit. Toto nastaven\u00ed je op\u011bt velmi jednoduch\u00e9 a m\u016f\u017eete ho snadno prov\u00e9st pomoc\u00ed n\u00e1sleduj\u00edc\u00edch krok\u016f.<\/p>\n

    \n
  1. Jednodu\u0161e se p\u0159ihla\u0161te do sv\u00e9ho \u00fa\u010dtu Google Ads.<\/li>\n
  2. Klikn\u011bte na \u201eKampan\u011b\u201c a pot\u00e9 \u201eStandardn\u00ed kampa\u0148 v n\u00e1kupech\u201c.<\/li>\n
  3. Klikn\u011bte na kartu \u201eNastaven\u00ed\u201c.<\/li>\n
  4. V bloku \u201eC\u00edlen\u00ed\u201c vyhledejte sekci \u201eS\u00edt\u011b\u201c, najd\u011bte za\u0161krt\u00e1vac\u00ed pol\u00ed\u010dko vedle polo\u017eky \u201eYouTube, Gmail a kan\u00e1l Objevit\u201d. Pokud je za\u0161krtnuto, Va\u0161e kampa\u0148 je do s\u00edt\u011b p\u0159ihl\u00e1\u0161ena.<\/li>\n<\/ol>\n

    <\/p>\n

    \n
    \"pla<\/div>\n<\/figure>\n

    \u200d<\/p>\n

    A je to! Nyn\u00ed Va\u0161e produktov\u00e9 reklamy fr\u010d\u00ed na Gmailu. Pokud tedy vlastn\u00edte eshop, jsou kampan\u011b v n\u00e1kupech ide\u00e1ln\u00ed volbou, kter\u00e1 m\u00e1 od b\u0159ezna daleko v\u011bt\u0161\u00ed dosah d\u00edky Gmailu. M\u016f\u017eete efektivn\u011bji propagovat sv\u00e9 zbo\u017e\u00ed, zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost i tr\u017eby eshopu nebo naj\u00edt nov\u00e9 potencion\u00e1ln\u00ed z\u00e1kazn\u00edky.\u00a0 <\/p>\n

    Google postupuje neust\u00e1le dop\u0159edu, aby V\u00e1m nab\u00eddl to nejlep\u0161\u00ed. Neust\u00e1le n\u00e1m p\u0159edkl\u00e1d\u00e1 d\u016fkazy o tom, pro\u010d je absolutn\u00ed celosv\u011btovou jedni\u010dkou v oblasti (nejen) internetov\u00fdch vyhled\u00e1va\u010d\u016f.\u00a0<\/p>\n

    V p\u0159\u00edpad\u011b z\u00e1jmu o tento nebo jin\u00e9 produkty, kter\u00e9 V\u00e1m pom\u016f\u017eou s p\u0159il\u00e1k\u00e1n\u00edm z\u00e1kazn\u00edk\u016f na V\u00e1\u0161 web, se nev\u00e1hejte ozvat na info@webmium.cz<\/a> nebo pomoc\u00ed kontaktn\u00edho formul\u00e1\u0159e na na\u0161em webu webmium.cz<\/a>.<\/p>\n

    <\/p>\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Google n\u00e1m s p\u0159\u00edchodem b\u0159ezna p\u0159edstavil velkou novinku, kter\u00e1 n\u00e1s v\u0161echny jist\u011b pot\u011b\u0161\u00ed. Nov\u011b m\u016f\u017eeme zobrazovat produktov\u00e9 reklamy na\u0161im z\u00e1kazn\u00edk\u016fm p\u0159\u00edmo v Gmailu. Zaj\u00edm\u00e1 V\u00e1s, co v\u0161echno tato novinka obn\u00e1\u0161\u00ed? Pak \u010dt\u011bte d\u00e1le.<\/p>\n","protected":false},"author":6,"featured_media":2560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"\nProduktov\u00e9 reklamy nov\u011b tak\u00e9 v Gmailu<\/title>\n<meta name=\"description\" content=\"Google n\u00e1m s p\u0159\u00edchodem b\u0159ezna p\u0159edstavil velkou novinku, kter\u00e1 n\u00e1s v\u0161echny jist\u011b pot\u011b\u0161\u00ed. Nov\u011b m\u016f\u017eeme zobrazovat produktov\u00e9 reklamy na\u0161im z\u00e1kazn\u00edk\u016fm p\u0159\u00edmo v Gmailu. Zaj\u00edm\u00e1 V\u00e1s, co v\u0161echno tato novinka obn\u00e1\u0161\u00ed? Pak \u010dt\u011bte d\u00e1le.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/produktove-reklamy-v-gmailu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produktov\u00e9 reklamy nov\u011b tak\u00e9 v Gmailu\" \/>\n<meta property=\"og:description\" content=\"Google n\u00e1m s p\u0159\u00edchodem b\u0159ezna p\u0159edstavil velkou novinku, kter\u00e1 n\u00e1s v\u0161echny jist\u011b pot\u011b\u0161\u00ed. Nov\u011b m\u016f\u017eeme zobrazovat produktov\u00e9 reklamy na\u0161im z\u00e1kazn\u00edk\u016fm p\u0159\u00edmo v Gmailu. Zaj\u00edm\u00e1 V\u00e1s, co v\u0161echno tato novinka obn\u00e1\u0161\u00ed? 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