{"id":3413,"date":"2019-04-24T08:31:20","date_gmt":"2019-04-24T06:31:20","guid":{"rendered":"http:\/\/wptest.nexum.cz\/presmerovani-starych-cest-url\/"},"modified":"2019-04-24T08:31:20","modified_gmt":"2019-04-24T06:31:20","slug":"presmerovani-starych-cest-url","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/presmerovani-starych-cest-url\/","title":{"rendered":"Nenechte se p\u0159ipravit o star\u00e9 URL cesty"},"content":{"rendered":"<p>P\u0159em\u00fd\u0161l\u00edte o <strong>zm\u011bn\u011b va\u0161eho eshopov\u00e9ho poskytovatele<\/strong>? Nezapome\u0148te, \u017ee je pot\u0159eba zamyslet se nad n\u011bkolika aspekty, kter\u00e9 jsou s p\u0159evodem eshopu spojeny.<\/p>\n<h3>Jedn\u00e1 se o:<\/h3>\n<ul>\n<li>p\u0159evod produkt\u016f a kategori\u00ed z p\u016fvodn\u00edho eshopu na nov\u00fd<\/li>\n<li>p\u0159evod informac\u00ed o nakupuj\u00edc\u00edch<\/li>\n<li>p\u0159evod obsahov\u00fdch str\u00e1nek (str\u00e1nky typu \u201cO n\u00e1s\u201d, \u201cKontakt\u201d, \u201cInformace k n\u00e1kupu\u201d, &#8230;)<\/li>\n<\/ul>\n<p>P\u0159i ka\u017ed\u00e9m p\u0159evodu dojde ke <strong>zm\u011bn\u00e1m URL adres<\/strong>, a\u0165 u\u017e se jedn\u00e1 o URL adresy produkt\u016f, kategori\u00ed a obsahov\u00fdch str\u00e1nek nebo o URL adresy informa\u010dn\u00edch XML feed\u016f.<\/p>\n<h4>P\u0159.:<\/h4>\n<ul>\n<li>P\u016fvodn\u00ed URL adresa produktu:<br \/><a href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fwww.sailingcentrum.cz%2Fobleceni-na-breh-i-na-vodu-296%2Fcepice-344%2Fgill-pro-cap-579&#038;sa=D&#038;sntz=1&#038;usg=AFQjCNH6e5ZhL_7BB8tXLv62CQVHTxwTgA\" data-rt-link-type=\"external\" style=\"background-color: rgb(255, 255, 255);\" target=\"_blank\" rel=\"noopener\">www.sailingcentrum.cz\/obleceni-na-breh-i-na-vodu-296\/cepice-344\/gill-pro-cap-579\n<p><\/a><\/li>\n<li>Nov\u00e1 URL adresa:\u00a0<br \/><a href=\"http:\/\/www.sailingcentrum.cz\/detail\/gill-pro-cap\" data-rt-link-type=\"external\" style=\"background-color: rgb(255, 255, 255);\" target=\"_blank\" rel=\"noopener\">www.sailingcentrum.cz\/detail\/gill-pro-cap<\/a><\/li>\n<\/ul>\n<p><strong>Pozor.<\/strong> Se zm\u011bnou URL adres p\u0159i p\u0159evodu nast\u00e1v\u00e1 velmi citeln\u00fd probl\u00e9m. V tu chv\u00edli, co zm\u011bn\u00edte URL adresu, nebude dan\u00fd produkt, kategorie nebo jin\u00e1 obsahov\u00e1 str\u00e1nka pro vyhled\u00e1va\u010de k nalezen\u00ed. <\/p>\n<p>Vyhled\u00e1va\u010d\u016fm trv\u00e1 a\u017e n\u011bkolik t\u00fddn\u016f, ne\u017e si aktualizuj\u00ed svoji datab\u00e1zi a str\u00e1nku s novou URL adresou do n\u00ed za\u0159ad\u00ed.<\/p>\n<p>Dal\u0161\u00ed probl\u00e9m pak spo\u010d\u00edv\u00e1 v tom, \u017ee ne\u017e starou URL adresu ze sv\u00e9 datab\u00e1ze vyhled\u00e1va\u010d odstran\u00ed, sna\u017e\u00ed se j\u00ed d\u00e1t je\u0161t\u011b n\u011bkolikr\u00e1t \u201c\u0161anci\u201d, tj. testuje odpov\u011b\u010f serveru na zadanou adresu. N\u00e1v\u0161t\u011bvn\u00edk pak b\u00fdv\u00e1 nasm\u011brov\u00e1n na str\u00e1nku, kter\u00e1 neexistuje a p\u0159iv\u00edt\u00e1n m\u00edsto k\u00fd\u017een\u00fdm obsahem, str\u00e1nkou s informac\u00ed o chyb\u011b (\u201c404 str\u00e1nka neexistuje\u201d).<\/p>\n<figure data-rt-type=\"image\" data-rt-align=\"fullwidth\" class=\"w-richtext-align-fullwidth\" style=\"max-width: 100%;\">\n<div><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/MyO0e0n7hGLuusvCLP64jJ6FxicBoshBeYMze8E5Q0sa0hItuYnXUYI2FwBzxEQNNnyIyKHbdnaA_E9c6HQjxU_50PBVMQEY1tUCmMmoaOs__7No2ORzelsJw17DATpjqJJ6HXTw\" alt=\"Chybov\u00e1 str\u00e1nka\"><\/div><figcaption>Chybov\u00e1 str\u00e1nka<\/figcaption><\/figure>\n<p>Vyhled\u00e1va\u010d hned nech\u00e1pe, \u017ee byla URL adresa zm\u011bn\u011bna. Sna\u017e\u00ed se str\u00e1nku na\u010d\u00edst do sv\u00e9 datab\u00e1ze a pokud se mu to nepovede (dostane zp\u011bt informaci o chyb\u011b 404), odlo\u017e\u00ed pokus o na\u010dten\u00ed na p\u0159\u00ed\u0161t\u011b. Tento cyklus se n\u011bkolikr\u00e1t opakuje. Pro\u010d? Proto\u017ee vyhled\u00e1va\u010d p\u0159i zji\u0161t\u011bn\u00ed chybn\u00e9 odezvy str\u00e1nku hned nevy\u0159ad\u00ed, a to z d\u016fvodu, \u017ee se m\u016f\u017ee jednat nap\u0159. o kr\u00e1tkodob\u00fd v\u00fdpadek slu\u017eeb na serveru poskytovatele. T\u00edm p\u00e1dem m\u016f\u017ee b\u00fdt neplatn\u00e1 URL adresa uvedena ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed n\u011bkolik t\u00fddn\u016f a\u017e m\u011bs\u00edc\u016f. A to m\u016f\u017ee zap\u0159\u00ed\u010dinit <strong>ztr\u00e1tu n\u011bkolika potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f.<\/strong><\/p>\n<h2>Jak se t\u011bmto probl\u00e9m\u016fm vyhnout?<\/h2>\n<h3>1. Dodr\u017eovat stejnou strukturu URL adres jako v p\u016fvodn\u00edm \u0159e\u0161en\u00ed<\/h3>\n<p>Dodr\u017eov\u00e1n\u00ed stejn\u00e9 struktury adres nen\u00ed \u00fapln\u011b optim\u00e1ln\u00ed mo\u017enost. M\u00e1lokdy se stane, \u017ee bude m\u00edt nov\u00fd syst\u00e9m stejnou datovou strukturu, a z toho vypl\u00fdvaj\u00edc\u00ed tvorbu URL adres. Nev\u00fdhodou pak je, \u017ee nen\u00ed mo\u017en\u00e9 p\u0159i zm\u011bn\u011b eshopov\u00e9ho \u0159e\u0161en\u00ed upravovat URL adresy tak, aby byly co mo\u017en\u00e1 nejl\u00e9pe optimalizovan\u00e9 pro vyhled\u00e1va\u010de.<\/p>\n<h4>P\u0159.:<\/h4>\n<ul>\n<li>P\u016fvodn\u00ed URL:\u00a0<br \/><a href=\"http:\/\/www.skibohemia.cz\/pujcovna-lyzi\/eshop\/26-1-Bazar-lyze\/20-2-Allmountain-freeride\/5\/66-Dynastar-Legend-mythic-rider\" data-rt-link-type=\"external\" style=\"background-color: rgb(255, 255, 255);\" target=\"_blank\" rel=\"noopener\">www.skibohemia.cz\/pujcovna-lyzi\/eshop\/26-1-Bazar-lyze\/20-2-Allmountain-freeride\/5\/66-Dynastar-Legend-mythic-rider\n<p><\/a><\/li>\n<li>Nov\u00e1 optimalizovan\u00e1 URL: <a href=\"http:\/\/www.skibohemia.cz\/detail\/dynastar-legend-mythic-rider\" data-rt-link-type=\"external\" style=\"background-color: rgb(255, 255, 255);\" target=\"_blank\" rel=\"noopener\">www.skibohemia.cz\/detail\/dynastar-legend-mythic-rider\n<p><\/a><\/li>\n<\/ul>\n<h3>2. Vytvo\u0159it tabulku pro p\u0159esm\u011brov\u00e1n\u00ed cest<\/h3>\n<p>Vytvo\u0159en\u00edm tabulky pro p\u0159esm\u011brov\u00e1n\u00ed star\u00fdch URL\u00a0cest doc\u00edl\u00edte toho, \u017ee m\u00edsto aby neplatn\u00e1 adresa vr\u00e1tila chybu (404 error), vr\u00e1t\u00ed prohl\u00ed\u017ee\u010di informaci o p\u0159esm\u011brov\u00e1n\u00ed (301 pernament redirect) na jinou str\u00e1nku. Pokud n\u011bkdo zad\u00e1 p\u016fvodn\u00ed URL adresu, nedostane se tak na chybovou str\u00e1nku, ale na obsah, kter\u00fd hledal.<\/p>\n<p>V\u00fdhodou tohoto \u0159e\u0161en\u00ed je, \u017ee m\u016f\u017eete upravovat URL adresy tak, aby byly <strong>optimalizov\u00e1ny pro vyhled\u00e1va\u010de<\/strong>.<\/p>\n<p>Dal\u0161\u00ed v\u00fdhodou pak je, \u017ee d\u00e1v\u00e1te vyhled\u00e1va\u010di informaci o tom, \u017ee m\u00e1 str\u00e1nka novou URL, co\u017e urychl\u00ed jej\u00ed zaindexov\u00e1n\u00ed.<\/p>\n<h4>P\u0159.:<\/h4>\n<ul>\n<li><strong>Bez p\u0159esm\u011brov\u00e1n\u00ed URL<br \/><\/strong>Z vyhled\u00e1n\u00ed jsem p\u0159esm\u011brov\u00e1n na adresu, kter\u00e1 ji\u017e neexistuje a nen\u00ed p\u0159esm\u011brov\u00e1na na novou existuj\u00edc\u00ed URL => dostanu zp\u00e1tky chybu (404).<\/li>\n<li><strong>S p\u0159esm\u011brov\u00e1n\u00edm URL<br \/><\/strong>Z vyhled\u00e1n\u00ed jsem p\u0159esm\u011brov\u00e1n na adresu <a href=\"http:\/\/www.drevoaprouti.cz\/drevoaprouti\/eshop\/2-1-Proutene-vyrobky\/0\/5\/65-PROUTENA-NUSE-52-cm-vyska-s-usima-a-popruhy\" data-rt-link-type=\"external\" style=\"background-color: rgb(255, 255, 255);\" target=\"_blank\" rel=\"noopener\">www.drevoaprouti.cz\/drevoaprouti\/eshop\/2-1-Proutene-vyrobky\/0\/5\/65-PROUTENA-NUSE-52-cm-vyska-s-usima-a-popruhy<\/a>\u00a0=> od eshopu dostanu zp\u00e1tky informaci o p\u0159esm\u011brov\u00e1n\u00ed (301) na adresu <a href=\"http:\/\/www.drevoaprouti.cz\/detail\/proutena-nuse\" data-rt-link-type=\"external\" style=\"background-color: rgb(255, 255, 255);\" target=\"_blank\" rel=\"noopener\">www.drevoaprouti.cz\/detail\/proutena-nuse<\/a>\u00a0=> zobraz\u00ed se mi str\u00e1nka <a href=\"http:\/\/www.drevoaprouti.cz\/detail\/proutena-nuse\" data-rt-link-type=\"external\" style=\"background-color: rgb(255, 255, 255);\" target=\"_blank\" rel=\"noopener\">www.drevoaprouti.cz\/detail\/proutena-nuse<\/a>.\n<\/li>\n<\/ul>\n<h2>Nastaven\u00ed p\u0159esm\u011brov\u00e1n\u00ed URL cest v eshopu<\/h2>\n<p>Nastaven\u00ed p\u0159esm\u011brov\u00e1n\u00ed cest ve <a href=\"https:\/\/www.webmium.cz\/eshopy\" data-rt-link-type=\"external\" target=\"_blank\" rel=\"noopener\">Webmium eshopu<\/a> je velmi jednoduch\u00e9. Sta\u010d\u00ed se v administraci eshopu pod\u00edvat do <strong>Nastaven\u00ed => P\u0159esm\u011brov\u00e1n\u00ed ces<\/strong><strong>t<\/strong>, a zvolit jednu z mo\u017enost\u00ed:<\/p>\n<ul>\n<li>Cesty k produkt\u016fm<\/li>\n<li>Cesty ke kategori\u00edm<\/li>\n<li>Cesty ke str\u00e1nk\u00e1m<\/li>\n<li>Ostatn\u00ed cesty<\/li>\n<\/ul>\n<figure data-rt-type=\"image\" data-rt-align=\"fullwidth\" class=\"w-richtext-align-fullwidth\" style=\"max-width: 100%;\">\n<div><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/0prSvo_LJYKeA8Z3tx6viG_HwvtWUT7DFz-0NAwnZScu-QDoVMutE7N_ClLSZEcABEiuhXlEmDJktWwQpduYkjgFfQPciJ5uU--T0Qlx3E9CeVBkUW3am3N0MiOmBjZyJPwCya_Z\" alt=\"P\u0159esm\u011brov\u00e1n\u00ed cest\"><\/div><figcaption>P\u0159esm\u011brov\u00e1n\u00ed cest<\/figcaption><\/figure>\n<h3><strong>Cesty k produkt\u016fm \/ kategori\u00edm \/ str\u00e1nk\u00e1m<\/strong><\/h3>\n<p>Cesty k produkt\u016fm \/ kategori\u00edm \/ str\u00e1nk\u00e1m je mo\u017en\u00e9 zad\u00e1vat bu\u010f ru\u010dn\u011b jednu po druh\u00e9 nebo vyu\u017e\u00edt <strong>gener\u00e1toru URL adres<\/strong> dle vzoru.<\/p>\n<figure data-rt-type=\"image\" data-rt-align=\"fullwidth\" class=\"w-richtext-align-fullwidth\" style=\"max-width: 100%;\">\n<div><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/KbcYnLWr7JP0GsK7qbybmCQCQzl0pvdZ9bwFlQPap7lC5pavWGXjtLOKnPkK5LJfPWgwZAhMr13OeLdYw2LZupQn307A4U0Bs0Erk4hyjHpc_R5D29CCN8FMe2hBoqjaeOJ02bA-\" alt=\"Cesty k produkt\u016fm \/ kategori\u00edm \/ str\u00e1nk\u00e1m\"><\/div><figcaption>Cesty k produkt\u016fm \/ kategori\u00edm \/ str\u00e1nk\u00e1m<\/figcaption><\/figure>\n<h3><strong>Ostatn\u00ed cesty<\/strong><\/h3>\n<p>Nastaven\u00ed p\u0159esm\u011brov\u00e1n\u00ed ostatn\u00edch cest slou\u017e\u00ed k <strong>p\u0159esm\u011brov\u00e1n\u00ed URL adres<\/strong> nap\u0159\u00edklad dokument\u016f, obr\u00e1zk\u016f, atd.<\/p>\n<figure data-rt-type=\"image\" data-rt-align=\"fullwidth\" class=\"w-richtext-align-fullwidth\" style=\"max-width: 100%;\">\n<div><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/1xua2xE4ERsVdI8zcCn96HLWmRuXoVK8K9-zuSPSDscLgo7vQtmMVx0VwQ8Xc3QxoXR6sKoGUA1yZBz6MjFYEg9lBI3QKrjryXUo3gDhOJQ5CgBsWUt2kkxc-oYlmX5dmsRV0YUa\" alt=\"P\u0159esm\u011brov\u00e1n\u00ed ostatn\u00edch cest\"><\/div><figcaption>P\u0159esm\u011brov\u00e1n\u00ed ostatn\u00edch cest<\/figcaption><\/figure>\n<p>Na <strong>p\u0159esm\u011brov\u00e1n\u00ed star\u00fdch cest URL<\/strong> se v\u017edy p\u0159i zm\u011bn\u011b poskytovatele informujte. Je to opravdu d\u016fle\u017eit\u00fd proces, d\u00edky kter\u00e9mu neztrat\u00edte sv\u00e9 t\u011b\u017ece <strong>vybudovan\u00e9 pozice ve vyhled\u00e1va\u010d\u00edch<\/strong>.<\/p>\n<p>Pomohl v\u00e1m \u010dl\u00e1nek ud\u011blat si p\u0159ehled o\u00a0p\u0159esm\u011brov\u00e1n\u00ed star\u00fdch cest URL p\u0159i zm\u011bn\u011b eshopov\u00e9ho \u0159e\u0161en\u00ed? <a href=\"#newsletter\" data-rt-link-type=\"external\">Sledujte n\u00e1s<\/a> a nenechte si uj\u00edt dal\u0161\u00ed cenn\u00e9 rady p\u0159i zm\u011bn\u011b poskytovatele eshopu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159em\u00fd\u0161l\u00edte o zm\u011bn\u011b va\u0161eho eshopov\u00e9ho poskytovatele? Nezapom\u00ednejte na p\u0159esm\u011brov\u00e1n\u00ed star\u00fdch cest URL.<\/p>\n","protected":false},"author":17,"featured_media":3414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nenechte se p\u0159ipravit o star\u00e9 URL cesty<\/title>\n<meta name=\"description\" content=\"P\u0159em\u00fd\u0161l\u00edte o zm\u011bn\u011b va\u0161eho eshopov\u00e9ho poskytovatele? 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