{"id":3406,"date":"2023-03-23T12:41:21","date_gmt":"2023-03-23T11:41:21","guid":{"rendered":"http:\/\/wptest.nexum.cz\/pohotovost-pro-podnikatele-prisly-novely-ktere-se-dotknou-fungovani-temer-kazdeho-e-shopu\/"},"modified":"2023-03-23T12:41:21","modified_gmt":"2023-03-23T11:41:21","slug":"pohotovost-pro-podnikatele-prisly-novely-ktere-se-dotknou-fungovani-temer-kazdeho-e-shopu","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/pohotovost-pro-podnikatele-prisly-novely-ktere-se-dotknou-fungovani-temer-kazdeho-e-shopu\/","title":{"rendered":"Pohotovost pro podnikatele! P\u0159i\u0161ly novely, kter\u00e9 se dotknou fungov\u00e1n\u00ed t\u00e9m\u011b\u0159 ka\u017ed\u00e9ho e-shopu"},"content":{"rendered":"
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Od 6. 1. 2023 za\u010dala platit nov\u00e1 pravidla (nejen) pro e-shopy.<\/p>\n

JAK\u00c9 Z\u00c1KONY SE M\u011aN\u00cd, PRO\u010c A JAK?<\/strong><\/h2>\n

Zm\u011bnily se dva z hlavn\u00edch p\u0159edpis\u016f t\u00fdkaj\u00edc\u00edch se e-commerce, a to ob\u010dansk\u00fd z\u00e1kon\u00edk a z\u00e1kon o ochran\u011b spot\u0159ebitele. D\u016fvody pro zm\u011bnu pramen\u00ed v evropsk\u00e9 sm\u011brnici, kterou \u010cesko muselo prom\u00edtnout do sv\u00e9ho pr\u00e1va. A jak jinak, op\u011bt se posiluj\u00ed pr\u00e1va spot\u0159ebitele. Poj\u010fme se na hlavn\u00ed zm\u011bny pod\u00edvat.<\/p>\n

Informov\u00e1n\u00ed o slev\u00e1ch<\/strong><\/h3>\n

Zm\u011bna v t\u00e9to oblasti se dotkne v\u0161ech obchodn\u00edk\u016f, nejen e-commerce. V tomto ohledu novela c\u00edl\u00ed na ukon\u010den\u00ed praktik n\u011bkter\u00fdch prodejc\u016f, kte\u0159\u00ed z\u00e1m\u011brn\u011b um\u011ble \u201evy\u0161roubuj\u00ed\u201c ceny, aby n\u00e1sledn\u011b ukazovali slevy z takto zv\u00fd\u0161en\u00fdch cen jako mimo\u0159\u00e1dn\u011b v\u00fdhodn\u00e9. S t\u00edm novela skoncuje.\u00a0<\/p>\n

Obchodn\u00edci budou nov\u011b muset uve\u0159ej\u0148ovat nejni\u017e\u0161\u00ed cenu v\u00fdrobku nebo slu\u017eby za posledn\u00edch 30 dn\u00ed p\u0159ed zlevn\u011bn\u00edm. P\u0159\u00edpadn\u011b p\u0159ed prvn\u00edm zlevn\u011bn\u00edm, pokud podnikatel zlev\u0148uje postupn\u011b del\u0161\u00ed dobu. Pokud by produkt byl na trhu m\u00e9n\u011b ne\u017e 30 dn\u016f, bude t\u0159eba uve\u0159ejnit nejni\u017e\u0161\u00ed cenu za dobu, kdy je produkt na trhu. V\u00fdjimku maj\u00ed produkty s kr\u00e1tkou dobou spot\u0159eby nebo podl\u00e9haj\u00edc\u00ed rychl\u00e9 zk\u00e1ze (tzn. t\u0159eba j\u00eddlo).<\/p>\n

Pozor na recenze<\/strong><\/h3>\n

Pokud na sv\u00e9m webu nebo e-shopu uve\u0159ej\u0148ujete recenze od spot\u0159ebitel\u016f, budete nov\u011b muset uv\u00e1d\u011bt tak\u00e9 to, jak\u00fdm zp\u016fsobem ov\u011b\u0159ujete pravost recenz\u00ed (tj. \u017ee poch\u00e1zej\u00ed skute\u010dn\u011b od va\u0161ich z\u00e1kazn\u00edk\u016f), nebo alespo\u0148 informaci, \u017ee recenze neov\u011b\u0159ujete.\u00a0\u00a0<\/p>\n

Nedodr\u017een\u00ed t\u011bchto povinnost\u00ed m\u016f\u017ee v\u00e9st k pokut\u011b za klamavou obchodn\u00ed praktiku nebo v n\u011bkter\u00fdch p\u0159\u00edpadech i k pr\u00e1vu z\u00e1kazn\u00edk\u016f odstoupit od smlouvy.\u00a0<\/p>\n

Del\u0161\u00ed p\u0159edpoklad existence vady v dob\u011b p\u0159ed\u00e1n\u00ed<\/strong><\/h3>\n

Dosud platilo, \u017ee pokud spot\u0159ebitel vytkl vadu v\u011bci do 6 m\u011bs\u00edc\u016f od jej\u00edho p\u0159ed\u00e1n\u00ed, p\u0159edpokl\u00e1dalo se, \u017ee v\u011bc byla vadn\u00e1 u\u017e p\u0159i p\u0159ed\u00e1n\u00ed. V takov\u00e9 situaci je to obchodn\u00edk, kdo mus\u00ed prokazovat opak. Nov\u011b se doba, po kterou se p\u0159edpokl\u00e1d\u00e1 vada v\u011bci u\u017e v dob\u011b p\u0159ed\u00e1n\u00ed, prodlu\u017euje na 12 m\u011bs\u00edc\u016f.\u00a0<\/p>\n

N\u011bkter\u00e9 dal\u0161\u00ed zm\u011bny<\/strong><\/h3>\n

Z dal\u0161\u00edch zm\u011bn m\u016f\u017eeme vyjmenovat nap\u0159.:<\/p>\n