{"id":3405,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/podzimni-rijnove-novinky\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"podzimni-rijnove-novinky","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/podzimni-rijnove-novinky\/","title":{"rendered":"Podzimn\u00ed \u0159\u00edjnov\u00e9 novinky"},"content":{"rendered":"<h3><strong>Nov\u00e9 funkce a kampa\u0148 v Google Ads<\/strong><\/h3>\n<p><strong>Data z Rising Retail Categories + Google Trends <\/strong>\u2013 Rising Retail<strong> <\/strong>je n\u00e1stroj, kter\u00fd zobrazuje rychle rostouc\u00ed vyhled\u00e1v\u00e1n\u00ed ur\u010dit\u00e9ho produktu. Tato data spole\u010dn\u011b s Google Trends budou k dispozici v rozhran\u00ed Google Ads. Tak\u017ee vy, jako inzerenti uvid\u00edte aktu\u00e1ln\u00ed trendy vyhled\u00e1v\u00e1n\u00ed, statistiky aukc\u00ed a r\u016fzn\u00e9 p\u0159edpov\u011bdi. Zat\u00edm pouze v beta verzi, a to v USA a Velk\u00e9 Brit\u00e1nii.<\/p>\n<p><strong>Nov\u00e1 kampa\u0148 Performance Max <\/strong>kampa\u0148 s automatizovan\u00fdm v\u00fdkonem, kter\u00e1 se bude zobrazovat nap\u0159\u00ed\u010d cel\u00fdm Google invent\u00e1\u0159em. Jedna kampa\u0148, kter\u00e1 se zam\u011b\u0159\u00ed na v\u0161echny slu\u017eby provozovan\u00e9 firmou Google. Nebude zalo\u017eena na kl\u00ed\u010dov\u00fdch slovech, ale na DSA. Zat\u00edm se tato kampa\u0148 za\u010d\u00edn\u00e1 testovat a p\u0159\u00ed\u0161t\u00ed rok se roz\u0161\u00ed\u0159\u00ed jej\u00ed beta verze.<\/p>\n<p><strong>Automatizovan\u00e9 video ak\u010dn\u00ed kampan\u011b<\/strong>, kter\u00e9 testuj\u00ed form\u00e1ty videoreklam s p\u0159\u00edmou odezvou pro televizn\u00ed obrazovky. Zobrazovat se budou na kan\u00e1lu Youtube a u video partner\u016f.<\/p>\n<p>V\u00edce o t\u011bchto novink\u00e1ch zde: <a href=\"https:\/\/searchengineland.com\/google-ads-intros-automated-insights-performance-max-campaigns-to-release-video-action-out-of-beta-341584?fbclid=IwAR11BZYU_-OgZet6FpfPM_95NQCnH4JQ_pMo5TBxDMSFWwTMMFZOr-WYe18\">https:\/\/searchengineland.com\/google-ads-intros-automated-insights<\/a><\/p>\n<h3><strong>Jak naj\u00edt chyb\u011bj\u00edc\u00ed vyhled\u00e1vac\u00ed dotazy<\/strong><\/h3>\n<p>V jednom z na\u0161ich \u010dl\u00e1nk\u016f jste se ji\u017e mohli do\u010d\u00edst, \u017ee se zobrazuj\u00ed pouze vyhled\u00e1vac\u00ed dotazy, kter\u00e9 vyhledal zna\u010dn\u00fd po\u010det u\u017eivatel\u016f. To nen\u00ed \u00fapln\u011b nejlep\u0161\u00ed zpr\u00e1va, nicm\u00e9n\u011b tyto chyb\u011bj\u00edc\u00ed dotazy m\u016f\u017eeme naj\u00edt v Google Analytics. V Google Analytics p\u0159ejdeme na Akvizice \u2013 Ve\u0161ker\u00e1 n\u00e1v\u0161t\u011bvnost \u2013 Zdroj\/m\u00e9dium \u2013 klikneme na google\/cpc a z mo\u017enost\u00ed si vybereme Vyhled\u00e1vac\u00ed dotazy.\u00a0<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1222px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1222px\">\n<div><img decoding=\"async\" alt=\"webmium novinky \u0159\u00edjen\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5fa138119bb30326c9f7167f_e84NJ_-d-BGDLwW7B3tJ6ReDh_xhjaa4YIzhxoK-Ql5FtPdeKwFLkrsHsG8Grd-ZgckACTR_ZwOAiPBKGlkahwmKW_U1zWMAEah8_rUN5KfPfgfbkFWh6jB01PxO0F0XyKiCw2NLIVU5vXVr_g.png\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>V\u00edce informace a postup naleznete zde:\u00a0 <a href=\"https:\/\/www.ppchero.com\/how-to-find-missing-search-terms-for-google-ads\/?cn-reloaded=1&#038;fbclid=IwAR1MI_lOQXaugTYZJfimvVSXDuHs1UErrSC3SoaSLn9kQO770iUS8RRxXoc\">https:\/\/www.ppchero.com\/how-to-find-missing-search-terms<\/a><\/p>\n<h3><strong>Win-rate novinka v Skliku<\/strong><\/h3>\n<p>Neboli report unik\u00e1tn\u00edch a nov\u00fdch u\u017eivatel\u016f a frekvence zobrazen\u00ed, d\u00edky kter\u00e9 budete m\u00edt informace o pod\u00edlu aukc\u00ed, kter\u00e9 Va\u0161e reklama vyhr\u00e1v\u00e1. Tak\u017ee pokud je Va\u0161\u00edm c\u00edlem osloven\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f a chcete v\u011bd\u011bt, zda V\u00e1m kampa\u0148 opravdu pln\u00ed to, co m\u00e1, bude se V\u00e1m tento n\u00e1stroj hodit. Dozv\u00edte se, zda intenzita Va\u0161\u00ed reklamy byla dostate\u010dn\u00e1 pro zapamatov\u00e1n\u00ed si. Dal\u0161\u00ed n\u00e1stroj pro zlep\u0161en\u00ed efektivity obsahov\u00fdch kampan\u00ed.<\/p>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/blog.seznam.cz\/2020\/10\/v-skliku-nyni-lepe-vyhodnotite-vykon-display-kampani\/\">https:\/\/blog.seznam.cz\/2020<\/a><\/p>\n<h3><strong>Sklik je\u0161t\u011b jednou<\/strong><\/h3>\n<p>Nov\u00fd super pr\u016fvodce, kter\u00fd pom\u016f\u017ee hlavn\u011b za\u010d\u00ednaj\u00edc\u00edm inzerent\u016fm. Jeho jm\u00e9no je Sklik Za\u010d\u00edn\u00e1me a je to intuitivn\u00ed pr\u016fvodce, d\u00edky kter\u00e9mu zvl\u00e1dnete postavit svou kampa\u0148 a p\u0159itom se u toho vyvarovat za\u010d\u00e1te\u010dnick\u00fdch chyb. Vyu\u017e\u00edvaj\u00ed se k tomu informace z klientova profilu na Firmy.cz. A jak p\u0159esn\u011b to funguje?<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:510px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"510px\">\n<div><img decoding=\"async\" alt=\"webmium novinky \u0159\u00edjen\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5fa1381010bda4120fb16e0c_avad4g-DgpEwTF_0QiZT36hQXYVbLhmb_NZhKU-w5PD0557nGO6UToGYjog7C35sofEgPgyq98G6W-0ABRsmrUKuW0YYbZpwXJhcAR5KxOn8Ef9aVC_sfefNaL7wOyllRcEYfUU3R-58QvQAgg.png\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/blog.seznam.cz\/2020\/10\/novy-pruvodce-nastaveni-kampani-pomuze-zacinajicim-inzerentum\/\">https:\/\/blog.seznam.cz\/2020\/10\/novy-pruvodce<\/a><\/p>\n<h3><strong>Nov\u00e1 verze Google Analytics<\/strong><\/h3>\n<p>Je tu nov\u00e1 verze Google Analytics se spoustou skv\u011bl\u00fdch a chytr\u00fdch novinek. Analytics n\u00e1m pom\u00e1haj\u00ed porozum\u011bt na\u0161\u00edm klient\u016fm a nyn\u00ed je tu p\u00e1r novinek, kter\u00e9 n\u00e1m p\u0159inesou je\u0161t\u011b u\u017eite\u010dn\u011bj\u0161\u00ed informace. A to jsou:<\/p>\n<ul>\n<li><strong>Je\u0161t\u011b chyt\u0159ej\u0161\u00ed p\u0159ehledy pro trendy<\/strong> \u2013 budou v\u00e1m ukazovat v\u00fdznamn\u00e9 trendy nebo p\u0159edv\u00eddat akce, kter\u00e9 by mohli z\u00e1kazn\u00edci podniknout.<\/li>\n<li><strong>M\u011b\u0159en\u00ed z webu a aplikace najednou<\/strong> \u2013 v\u011bt\u0161\u00ed interakce s Google Ads pro zaji\u0161t\u011bn\u00ed komplexn\u011bj\u0161\u00edch p\u0159ehled\u016f.<\/li>\n<li><strong>Ucelen\u011bj\u0161\u00ed pohled a d\u016fraz na z\u00e1kazn\u00edka<\/strong> a to, jak interaguje s Va\u0161\u00ed reklamou \u2013 z\u00edsk\u00e1te tak lep\u0161\u00ed p\u0159edstavu o z\u00e1kazn\u00edkovi b\u011bhem jeho cel\u00e9ho cyklu. A to ve zbrusu nov\u00e9m reportu.<\/li>\n<li><strong>Dokonalej\u0161\u00ed spravov\u00e1n\u00ed a shroma\u017e\u010fov\u00e1n\u00ed dat<\/strong> \u2013 d\u00edky nov\u00fdm ovl\u00e1dac\u00edm prvk\u016fm.<\/li>\n<\/ul>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1156px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1156px\">\n<div><img decoding=\"async\" alt=\"webmium novinky \u0159\u00edjen\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5fa13811422877fdc0c5cfc6_xFgpqA-nJ8z-nws6JnvBi2Vfu2bo3Yexs_Mh1GpSVR2pDIb22e54c7JMR6bspN1RLoNe8zMgleXgqvPI0WN7N38kPNzXJ6hyBdzc5eInhLX6DkQfh8bWfZaBop-lqB6rKHZhWo-xUB7bW6XB0A.jpeg\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/new_google_analytics?fbclid=IwAR0eJpHxZMILhazSUT_OH1seJAdGMapdKtb7iAbci0bi66yAJwvc9GEPoC8\">https:\/\/blog.google\/products\/marketingplatform<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je tu \u010das dlouh\u00fdch podzimn\u00edch ve\u010der\u016f, tak se p\u011bkn\u011b posa\u010fte a p\u0159e\u010dt\u011bte si nejnov\u011bj\u0161\u00ed novinky z oblasti marketingu. P\u0159ejeme V\u00e1m p\u0159\u00edjemn\u00e9 \u010dten\u00ed.<\/p>\n","protected":false},"author":6,"featured_media":2517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podzimn\u00ed \u0159\u00edjnov\u00e9 novinky<\/title>\n<meta name=\"description\" content=\"Je tu \u010das dlouh\u00fdch podzimn\u00edch ve\u010der\u016f, tak se p\u011bkn\u011b posa\u010fte a p\u0159e\u010dt\u011bte si nejnov\u011bj\u0161\u00ed novinky z oblasti marketingu. 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