{"id":3404,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/podstatna-aktualizace-vyhledavani-na-google-bert-ma-byt-revolucni\/"},"modified":"2024-03-13T16:11:47","modified_gmt":"2024-03-13T15:11:47","slug":"podstatna-aktualizace-vyhledavani-na-google-bert-ma-byt-revolucni","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/podstatna-aktualizace-vyhledavani-na-google-bert-ma-byt-revolucni\/","title":{"rendered":"Podstatn\u00e1 aktualizace vyhled\u00e1v\u00e1n\u00ed na Google. BERT m\u00e1 b\u00fdt revolu\u010dn\u00ed."},"content":{"rendered":"

Co je BERT a co bude jeho hlavn\u00edm c\u00edlem?<\/h2>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0BERT (akronym \u201eBidirectional Encoder Representations From Transformers\u201c) je algoritmus, kter\u00fd p\u0159ed n\u011bkolika dny Google vypustil do sv\u00e9ho vyhled\u00e1vac\u00edho prost\u0159ed\u00ed. Ur\u010dit\u011b si v\u0161ichni vzpom\u00edn\u00e1me, s\u00a0jakou sl\u00e1vou p\u0159edstavil Google p\u0159ed p\u011bti lety sv\u016fj RankBrain, kter\u00fd m\u011bl b\u00fdt tak\u00e9 men\u0161\u00ed revoluc\u00ed v\u00a0lep\u0161\u00edm pochopen\u00ed vyhled\u00e1vac\u00edch dotaz\u016f a t\u00edm i zp\u0159esn\u011bn\u00ed v\u00fdsledk\u016f. BERT by m\u011bl b\u00fdt vylep\u0161enou verz\u00ed v\u00a0mnoha ohledech. P\u0159\u00edmo ovlivnit by mohl v\u00fdsledky u jednoho dotazu z\u00a0deseti. Hlavn\u00edm c\u00edlem, kter\u00fd se BERT bude sna\u017eit plnit, bude pak lep\u0161\u00ed pochopen\u00ed vyhled\u00e1vac\u00edho dotazu a n\u00e1sledn\u011b i kvalitn\u011bj\u0161\u00ed nab\u00eddku tzv. Featured Snippet\u016f.<\/p>\n

Jak BERT funguje v praxi?<\/h2>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Zjednodu\u0161en\u011b by m\u011bl BERT l\u00e9pe pochopit souvislosti a v\u00fdznam slov p\u0159ed a po kl\u00ed\u010dov\u00e9m v\u00fdrazu. To znamen\u00e1, \u017ee zvl\u00e1dne ur\u010dit kontext, na jeho\u017e z\u00e1klad\u011b se pokus\u00ed poskytnout co nejp\u0159esn\u011bj\u0161\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Google uvedl i p\u00e1r praktick\u00fdch uk\u00e1zek, jakby m\u011bl BERT fungovat. V\u00a0prvn\u00edm p\u0159\u00edpad\u011b polo\u017eil dotaz ve vyhled\u00e1v\u00e1n\u00ed na pot\u0159ebu v\u00edza pro Brazilce cestuj\u00edc\u00edho do USA. Dote\u010f algoritmus vyhodnocoval cel\u00fd v\u00fdraz bez fr\u00e1ze \u201eto USA\u201c. To ve v\u00fdsledku znamenalo, \u017ee byl dotaz pochopen jako polo\u017een\u00fd od Ameri\u010dana a t\u00edm p\u00e1dem poskytl nep\u0159\u00edli\u0161 relevantn\u00ed v\u00fdsledek v\u00a0podob\u011b \u010dl\u00e1nku v\u00a0novin\u00e1ch. Po \u00faprav\u011b algoritmu a vzet\u00ed do \u00favahy slova p\u0159ed a po kl\u00ed\u010dov\u00e9m v\u00fdrazu ji\u017e spr\u00e1vn\u011b pochopil, \u017ee jde o Brazilce a spr\u00e1vn\u011b mu nab\u00eddl prim\u00e1rn\u011b ambas\u00e1du, kde si v\u00edzum m\u016f\u017ee za\u0159\u00eddit. N\u00ed\u017ee v\u00a0grafice p\u00e1r dal\u0161\u00edch p\u0159\u00edklad\u016f. <\/p>\n

\n
<\/div>\n<\/figure>\n
\n
<\/div>\n<\/figure>\n

Kdy nasad\u00ed Google BERTa do provozu?<\/h2>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0BERT byl do ostr\u00e9ho provozu nasazen ji\u017e v\u00a0druh\u00e9 polovin\u011b minul\u00e9ho t\u00fddne. Prozat\u00edm v\u0161ak pouze v\u00a0angli\u010dtin\u011b. P\u0159edpokl\u00e1d\u00e1m v\u0161ak, \u017ee se postupn\u011b do\u010dkaj\u00ed i dal\u0161\u00ed jazyky, v\u010detn\u011b \u010de\u0161tiny. Doufejme, \u017ee co nejd\u0159\u00edve. Co se t\u00fd\u010de RankBrain, tak ten nekon\u010d\u00ed a ani potenci\u00e1ln\u00ed glob\u00e1ln\u00ed n\u00e1stup BERTa neznamen\u00e1 jeho konec. Budou pracovat spole\u010dn\u011b ruku v\u00a0ruce a Google bude podle dat vyhodnocovat, zda a kde BERTa co nejefektivn\u011bji vyu\u017e\u00edt.<\/p>\n

Z\u00e1v\u011brem<\/h2>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0BERT je dal\u0161\u00edm velk\u00fdm krokem bl\u00ed\u017ee k\u00a0lep\u0161\u00edm organick\u00fdm v\u00fdsledk\u016fm. Vyhled\u00e1va\u010de zase o n\u011bco l\u00e9pe porozum\u00ed kontextu na\u0161ich dotaz\u016f a budou n\u00e1m nab\u00edzet relevantn\u011bj\u0161\u00ed data. O to v\u00edce bude platit z\u00e1kladn\u00ed pou\u010dka pro tvo\u0159ivce, a to ta, \u017ee by m\u011bli obsah prim\u00e1rn\u011b tvo\u0159it pro lidi a ne pro vyhled\u00e1vac\u00ed roboty.<\/p>\n

\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"

Um\u011bl\u00e1 inteligence a neuronov\u00e9 s\u00edt\u011b dorazily i do segmentu vyhled\u00e1v\u00e1n\u00ed. Podstatn\u00fd krok dop\u0159edu ke kvalitn\u011bj\u0161\u00edm v\u00fdsledk\u016fm.<\/p>\n","protected":false},"author":2,"featured_media":2515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"\nPodstatn\u00e1 aktualizace vyhled\u00e1v\u00e1n\u00ed na Google. 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