{"id":3398,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/optimalizujte-zdroje-produktu-my-vam-rekneme-proc\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"optimalizujte-zdroje-produktu-my-vam-rekneme-proc","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/optimalizujte-zdroje-produktu-my-vam-rekneme-proc\/","title":{"rendered":"Optimalizujte zdroje produkt\u016f. My V\u00e1m \u0159ekneme pro\u010d"},"content":{"rendered":"

Pokud pot\u0159ebujete v\u00edce d\u016fvod\u016f k tomu, abyste v\u011bnovali pozornost v\u0161em atribut\u016fm, kter\u00e9 jsou k dispozici pro Va\u0161e produkty ve zdroji produkt\u016f Google, zde je jeden: Google zobrazuje v reklam\u00e1ch v N\u00e1kupech dal\u0161\u00ed atributy ze zdroj\u016f produkt\u016f.<\/p>\n

Atribut \u201cMateri\u00e1l\u201d se za\u010dal u produkt\u016f nov\u011b zobrazovat na konci \u010dervence. Mluv\u010d\u00ed Google uvedl, \u017ee tento atribut v reklam\u00e1ch v N\u00e1kupech Google je aktivn\u00ed zat\u00edm pouze v mobiln\u00edch za\u0159\u00edzen\u00edch, ale za\u010d\u00ednaj\u00ed se testovat tak\u00e9 pro stoln\u00ed po\u010d\u00edta\u010de.<\/p>\n

Jestli V\u00e1s zaj\u00edm\u00e1, jak se atribut \u201cMateri\u00e1l\u201d u jednotliv\u00fdch produkt\u016f zobrazuje, vypad\u00e1 to takto:<\/p>\n

\n
\"Google<\/div>\n<\/figure>\n

<\/p>\n

Google uv\u00e1d\u00ed, \u017ee u reklam v N\u00e1kupech neust\u00e1le testuje r\u016fzn\u00e9 informace t\u00fdkaj\u00edc\u00ed se konkr\u00e9tn\u00edch vlastnost\u00ed produkt\u016f.<\/p>\n

To znamen\u00e1, \u017ee je je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed vyplnit co nejv\u00edce atribut\u016f u v\u0161ech Va\u0161ich produkt\u016f, proto\u017ee nikdy nev\u00edte, kdy by se u reklam v N\u00e1kupech mohly objevit. Zajist\u00edte tak, \u017ee se Va\u0161e reklamy budou zobrazovat u skute\u010dn\u011b relevantn\u00edch vyhled\u00e1vac\u00edch dotaz\u016f.<\/p>\n

Pokud jste doposud neuv\u00e1d\u011bli v\u0161echny vlastnosti produkt\u016f, je to dobr\u00fd d\u016fvod, pro\u010d byste se do toho m\u011bli pustit pr\u00e1v\u011b te\u010f.<\/p>\n

Jak optimalizovat zdroje produkt\u016f pro atributy Google? Nejprve zkontrolujte v\u0161echny dostupn\u00e9 atributy a v\u011bnujte zvl\u00e1\u0161tn\u00ed pozornost t\u011bm, kter\u00e9 jsou relevantn\u00ed pro Va\u0161e prod\u00e1van\u00e9 produkty. Dr\u017ete se kategori\u00ed, nap\u0159. u oble\u010den\u00ed: materi\u00e1l, vzor, \u200b\u200bpohlav\u00ed, v\u011bk, barva, velikost, atd. \u00dapln\u00fd seznam atribut\u016f produkt\u016f Google naleznete zde<\/a>.<\/p>\n

Krom\u011b toho se ujist\u011bte, \u017ee pou\u017e\u00edv\u00e1te atribut k seskupen\u00ed variant produkt\u016f do zdroje (n\u00e1pov\u011bdu naleznete zde<\/a>). Kdy\u017e se potom n\u011bkdo pod\u00edv\u00e1 na V\u00e1\u0161 produkt v N\u00e1kupech, zobraz\u00ed se produkt i s jeho variantami (barvy, vzory atd.). To plat\u00ed pro od\u011bvy, obuv, elektroniku, n\u00e1bytek, l\u00ed\u010den\u00ed a potraviny.<\/p>\n

Novinka funguje prozat\u00edm pouze u zahrani\u010dn\u00edch web\u016f, ale je jen ot\u00e1zka \u010dasu, kdy se dostane i k n\u00e1m, proto je lep\u0161\u00ed b\u00fdt p\u0159ipraven.<\/p>\n

Inzerujete v N\u00e1kupech a chcete s n\u011b\u010d\u00edm poradit? Nebo m\u00e1te eshop a chcete za\u010d\u00edt Va\u0161e produkty propagovat online? Pak nen\u00ed nic snaz\u0161\u00edho ne\u017e n\u00e1m napsat e-mail na info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161\u00edch webov\u00fdch str\u00e1nk\u00e1ch webmium.cz\/kontakt<\/a> a my se V\u00e1m obratem ozveme.<\/p>\n

Zdroj: searchengineland.com, digitalinformationworld.com, techcrunch.com<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Google zav\u00e1d\u00ed novinku v N\u00e1kupech, kde nov\u011b u produkt\u016f za\u010d\u00edn\u00e1 zobrazovat \u201cMateri\u00e1l\u201d. V\u00edce o novince v dne\u0161n\u00edm \u010dl\u00e1nku.<\/p>\n","protected":false},"author":8,"featured_media":2504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"\nOptimalizujte zdroje produkt\u016f. My V\u00e1m \u0159ekneme pro\u010d<\/title>\n<meta name=\"description\" content=\"Google zav\u00e1d\u00ed novinku v N\u00e1kupech, kde nov\u011b u produkt\u016f za\u010d\u00edn\u00e1 zobrazovat \u201cMateri\u00e1l\u201d. V\u00edce o novince v dne\u0161n\u00edm \u010dl\u00e1nku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/optimalizujte-zdroje-produktu-my-vam-rekneme-proc\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimalizujte zdroje produkt\u016f. My V\u00e1m \u0159ekneme pro\u010d\" \/>\n<meta property=\"og:description\" content=\"Google zav\u00e1d\u00ed novinku v N\u00e1kupech, kde nov\u011b u produkt\u016f za\u010d\u00edn\u00e1 zobrazovat \u201cMateri\u00e1l\u201d. 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