{"id":3395,"date":"2019-02-19T11:03:42","date_gmt":"2019-02-19T10:03:42","guid":{"rendered":"http:\/\/wptest.nexum.cz\/ohlednuti-za-rokem-2018\/"},"modified":"2019-02-19T11:03:42","modified_gmt":"2019-02-19T10:03:42","slug":"ohlednuti-za-rokem-2018","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/ohlednuti-za-rokem-2018\/","title":{"rendered":"Ohl\u00e9dnut\u00ed za rokem 2018"},"content":{"rendered":"

Webmium<\/a> u\u017e m\u00e1 n\u011bjak\u00fd ten p\u00e1tek za sebou. Ale ten lo\u0148sk\u00fd rok 2018 byl opravdu intenzivn\u00ed a nadupan\u00fd ud\u00e1lostmi. N\u011bkter\u00e9 zm\u011bny n\u00e1s ovlivnily natolik, \u017ee do jist\u00e9 m\u00edry za\u010daly ur\u010dovat sm\u011br na\u0161ich dal\u0161\u00edch pracovn\u00edch krok\u016f. R\u00e1di bychom se o n\u011bkter\u00e9 okam\u017eiky z na\u0161ich kancel\u00e1\u0159\u00ed s v\u00e1mi pod\u011blili. Pr\u00e1v\u011b te\u010f a tady se dozv\u00edte zlomek toho, co n\u00e1m minul\u00fd rok p\u0159inesl.<\/p>\n

Docela jsme se rozrostli. Na\u0161i partu pos\u00edlili nov\u00ed v\u00fdvoj\u00e1\u0159i a marke\u0165\u00e1ci<\/strong>. I jin\u00e9 pozice dostali \u010derstv\u00e9 posily. U\u017e je n\u00e1s 30. A st\u00e1le se rozr\u016fst\u00e1me d\u00e1l<\/a>. St\u00e1vaj\u00edc\u00ed kancel\u00e1\u0159e u\u017e n\u00e1m za\u010daly b\u00fdt dost t\u011bsn\u00e9 a tak jsme se v dubnu p\u0159est\u011bhovali do kr\u00e1sn\u00fdch kancel\u00e1\u0159\u00ed na Pankr\u00e1ci. Tady je tolik m\u00edsta a prostoru, \u017ee n\u00e1m to ka\u017ed\u00fd den vl\u00e9v\u00e1 do \u017eil novou energii a n\u00e1pady se to tu jen hem\u017e\u00ed.<\/p>\n

10 z\u00e1sadn\u00edch moment\u016f ve Webmiu 2018<\/h2>\n
    \n
  1. St\u00e1le jsme py\u0161n\u00ed na partnerstv\u00ed s Google. Aktu\u00e1ln\u011b jsme sou\u010d\u00e1st\u00ed n\u011bkolika jeho program\u016f. Konkr\u00e9tn\u011b Google Elevator<\/strong> pro dynamicky rostouc\u00ed agentury a Google Sales Guru<\/strong>, kde pom\u00e1h\u00e1me firm\u00e1m v jejich prvn\u00edch kroc\u00edch s Google Ads.<\/li>\n
  2. Success fee model<\/strong> (kter\u00fd odm\u011b\u0148uje za v\u00fdkon) jsme vyzkou\u0161eli v PPC kampan\u00edch pro STYX<\/strong>. V\u00fdsledky uspokojili n\u00e1s i klienta. Tak\u017ee je jasn\u00e9, \u017ee s touto formou kampan\u011b budeme pracovat \u010dast\u011bji.<\/li>\n
  3. Kdy\u017e jsme na konci roku se\u010detli po\u010det marketingov\u00fdch projekt\u016f<\/strong>, na kter\u00fdch jsme pracovali, vy\u0161lo n\u00e1m \u010d\u00edslo daleko p\u0159esahuj\u00edc\u00ed 100<\/strong>. Makali jsme, jen se od n\u00e1s pr\u00e1\u0161ilo, ale st\u00e1lo to za to.<\/li>\n
  4. Zapracovali jsme na \u00fasp\u011bchu na\u0161ich klient\u016f ve vyhled\u00e1va\u010d\u00edch a posouvali je hezky nahoru<\/strong>. Nap\u0159\u00edklad firmu St\u011bhov\u00e1n\u00ed jsme posunuli meziro\u010dn\u011b o velmi slu\u0161n\u00fdch 72 % na 9,5 tis\u00edc n\u00e1v\u0161t\u011bv z organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed p\u0159i m\u00ed\u0159e opu\u0161t\u011bn\u00ed 34 %. Co\u017e je o 10 % lep\u0161\u00ed v\u00fdsledek ne\u017e ze v\u0161ech zdroj\u016f dohromady. <\/li>\n
  5. Za\u010d\u00edn\u00e1me vytv\u00e1\u0159et u\u017eite\u010dn\u00fd n\u00e1stroj pro zdravotnictv\u00ed a pro segment silver age<\/strong>. O co jde v\u00e1m zat\u00edm neprozrad\u00edme, ale nebojte, v prav\u00fd \u010das se v\u0161e dozv\u00edte.<\/li>\n
  6. Na\u0161e slu\u017eby jsme roz\u0161\u00ed\u0159ili o branding<\/strong><\/a>. Super brand jsme mimo jin\u00e9 postavili t\u0159eba pro sest\u0159i\u010dka.cz<\/a>. O tom, jak na zm\u011bn\u00e1ch loga pracujeme v\u00e1s pravideln\u011b informujeme na blogu. Dal\u0161\u00ed d\u016fvod, pro\u010d n\u00e1s pravideln\u011b sledovat.<\/li>\n
  7. Editor webovek jsme pos\u00edlili o HTTPS<\/strong><\/a>. Na\u0161im klient\u016fm jsme pos\u00edlili ochranu webu na nejvy\u0161\u0161\u00ed level. <\/li>\n
  8. Webmium eshop<\/a> jsme nap\u011bchovali hromadou u\u017eite\u010dn\u00fdch funkc\u00ed<\/a>. A obohatili ho o provizn\u00ed syst\u00e9m<\/strong>.<\/li>\n
  9. Nezapomn\u011bli jsme ani na soci\u00e1ln\u00ed s\u00edt\u011b. Pod na\u0161ima rukama se narodil messenger bot<\/strong>. A nejen jeden. U n\u00e1s<\/a> s fanou\u0161ky komunikuje bot Martin a na OZPprace<\/a> bot Terry.<\/li>\n
  10. Na konci roku jsme si u\u017e\u00edvali o kapku lep\u0161\u00ed V\u00e1noce. Pro spolupr\u00e1ci Jablotronu s nadac\u00ed Kapka nad\u011bje<\/strong> jsme p\u0159ipravili V\u00e1no\u010dn\u00ed webovou prezentaci<\/strong>. A d\u00edky n\u00ed se vybralo v\u00edce ne\u017e neuv\u011b\u0159iteln\u00fdch 500 tis\u00edc korun na podporu projekt\u016f Kapky nad\u011bje. To n\u00e1s zah\u0159\u00e1lo skoro stejn\u011b jako sva\u0159\u00e1k na tradi\u010dn\u00edm v\u00e1no\u010dn\u00edm ve\u010d\u00edrku. <\/li>\n<\/ol>\n

    Co pl\u00e1nujeme d\u00e1l?<\/h3>\n

    Vloni se toho ud\u00e1lo tolik, \u017ee jsme ur\u010dit\u011b na n\u011bco zapomn\u011bli. Ale to nevad\u00ed. Minulost je minulost\u00ed a my u\u017e mysl\u00edme na budoucnost. Kam v\u0161ude n\u00e1s leto\u0161n\u00ed rok 2019 zavede? Nech\u00e1me se p\u0159ekvapit. Mimo jin\u00e9 pl\u00e1nujeme spustit vlastn\u00ed workshopy<\/strong>. Dokon\u010dit generaci \u0161ablon 2.0<\/strong>. V\u00edce pracovat s modelem succes fee. \u010cek\u00e1 n\u00e1s toho op\u011bt dost. U\u017e te\u010f se t\u011b\u0161\u00edme, proto\u017ee ka\u017ed\u00e1 pr\u00e1ce n\u00e1m p\u0159in\u00e1\u0161\u00ed nov\u00e9 impulsy, podn\u011bty, zku\u0161enosti a z\u00e1\u017eitky. My se tu rozhodn\u011b nenud\u00edme. A nebudete se nudit ani vy. Kdy\u017e budete s n\u00e1mi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Rok 2018 byl pro Webmium opravdu intenzivn\u00ed. Zavzpom\u00ednali jsme na 10 z\u00e1sadn\u00edch ud\u00e1lost\u00ed, kter\u00e9 ur\u010dily n\u00e1\u0161 dal\u0161\u00ed sm\u011br.<\/p>\n","protected":false},"author":16,"featured_media":3396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmium-novinky-2"],"yoast_head":"\nOhl\u00e9dnut\u00ed za rokem 2018<\/title>\n<meta name=\"description\" content=\"Rok 2018 byl pro Webmium opravdu intenzivn\u00ed. Zavzpom\u00ednali jsme na 10 z\u00e1sadn\u00edch ud\u00e1lost\u00ed, kter\u00e9 ur\u010dily n\u00e1\u0161 dal\u0161\u00ed sm\u011br.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/ohlednuti-za-rokem-2018\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ohl\u00e9dnut\u00ed za rokem 2018\" \/>\n<meta property=\"og:description\" content=\"Rok 2018 byl pro Webmium opravdu intenzivn\u00ed. 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