{"id":3391,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/obsahovy-audit\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"obsahovy-audit","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/obsahovy-audit\/","title":{"rendered":"Jak na obsah? Napov\u00ed obsahov\u00fd audit"},"content":{"rendered":"<p>Co je obsahov\u00fd audit? Podrobn\u00e1 inventura webu, eshopu nebo blogu. Obsahov\u00fd audit zhodnot\u00ed aktu\u00e1ln\u00ed stav obsahu a nab\u00eddne <strong>jasn\u00fd a stru\u010dn\u00fd n\u00e1vod, jak d\u00e1l s obsahem pracovat<\/strong>. Co kde zanechat, co kde vy\u0161perkovat nebo \u00fapln\u011b odstranit.<\/p>\n<p>Ujasn\u00ed odpov\u011bdi na ot\u00e1zky <strong>kam sm\u011brovat optimaliza\u010dn\u00ed \u00fasil\u00ed<\/strong>. P\u0159inese u\u017eivatelskou hodnotu n\u00e1v\u0161t\u011bvn\u00edk\u016fm str\u00e1nek. Nastol\u00ed po\u0159\u00e1dek i v chaosu, o kter\u00e9m prozat\u00edm nev\u00edte, \u017ee ho m\u00e1te.<\/p>\n<p data-new-link=\"true\">Obsahov\u00fd audit m\u016f\u017eete sv\u011b\u0159it do rukou <a href=\"https:\/\/www.webmium.cz\/\" data-rt-link-type=\"external\" target=\"_blank\" rel=\"noopener\">odborn\u00edk\u016f<\/a>. Anebo si jej m\u016f\u017eete ud\u011blat sami. Jedin\u00e9 co budete pot\u0159ebovat je \u010das, trp\u011blivost, bystr\u00e9 oko, nezaujat\u00fd nadhled a Excelovou tabulku.<\/p>\n<h2>\u00dapln\u00fd nebo \u010d\u00e1ste\u010dn\u00fd<\/h2>\n<p>Ne\u017e s\u00a0auditem za\u010dnete, rozmyslete se, jestli inventu\u0159e podrob\u00edte <strong>cel\u00fd web nebo pouze jeho \u010d\u00e1st<\/strong>. Zam\u011b\u0159it se m\u016f\u017eete t\u0159eba jen na hlavn\u00ed kategorie menu nebo obsahovou \u010d\u00e1st p\u0159id\u00e1vanou v\u00a0ur\u010dit\u00e9m \u010dasov\u00e9m obdob\u00ed. Auditu m\u016f\u017eete podrobit i n\u00e1hodnou sekci webu a z\u00a0jeho v\u00fdsledk\u016f pak \u010derpat informace pro celkovou obsahovou strategii. Audit cel\u00e9ho webu je samoz\u0159ejm\u011b nejp\u0159\u00ednosn\u011bj\u0161\u00ed a nejrelevantn\u011bj\u0161\u00ed.<\/p>\n<h2>Jak se na audit p\u0159ipravit?<\/h2>\n<p>P\u0159ipravte si tabulku, nejl\u00e9pe v\u00a0Excelu. Do n\u00ed budete zaznamen\u00e1vat ve\u0161ker\u00e9 informace. Nejjednodu\u0161\u0161\u00ed zp\u016fsob, jak audit zaznamen\u00e1vat a pot\u00e9 se ve v\u00fdsledc\u00edch dob\u0159e orientovat, je poznamenat si do sloupc\u016f n\u00e1zvy kontrolovan\u00fdch parametr\u016f a do \u0159\u00e1dk\u016f vypsat jednotliv\u00e9 kategorie a podstr\u00e1nky. A m\u016f\u017eete se pustit do pr\u00e1ce. <\/p>\n<h2>Kvalita obsahu<\/h2>\n<p>V\u00a0kvalitativn\u00ed kontrole se zam\u011b\u0159ujte na kvalitu obsahu. Zkuste se <strong>p\u0159evt\u011blit do k\u016f\u017ee sv\u00e9 <\/strong><a href=\"https:\/\/blog.webmium.cz\/posts\/co-jsou-persony-a-jak-je-tvorit\" data-rt-link-type=\"external\" target=\"_blank\" rel=\"noopener\"><strong>persony<\/strong><\/a> a pozorn\u011b studujte obsah. Hodno\u0165te n\u00e1sleduj\u00edc\u00ed parametry:<\/p>\n<ul>\n<li>Dozv\u00edd\u00e1m se z\u00a0obsahu to, co pot\u0159ebuji v\u011bd\u011bt?<\/li>\n<li>Snadno pochop\u00edm, co mi autor \u010dl\u00e1nk\u016f \u0159\u00edk\u00e1?<\/li>\n<li>Je pro m\u011b obsah p\u0159ehledn\u00fd, \u010dte se dob\u0159e a svi\u017en\u011b?<\/li>\n<li>M\u00e1 pro m\u011b obsah n\u011bjak\u00fd p\u0159\u00ednos, rad\u00ed mi, pou\u010duje m\u011b, bav\u00ed m\u011b?<\/li>\n<li>Ned\u011bs\u00ed m\u011b v\u00a0textu hrubky nebo stylistick\u00e9 chyby?<\/li>\n<li>Je tento obsah t\u00edm, co na tomto webu hled\u00e1m?<\/li>\n<li>Je obsah aktu\u00e1ln\u00ed?<\/li>\n<\/ul>\n<p>Kvalitu m\u016f\u017eete t\u0159eba zn\u00e1mkovat jako ve \u0161kole. Na prvn\u00ed pohled tak zjist\u00edte, kde je pot\u0159eba zapracovat, aby v\u00e1m va\u0161e persona p\u0159\u00ed\u0161t\u011b dala vysv\u011bd\u010den\u00ed s\u00a0vyznamen\u00e1n\u00edm.<\/p>\n<h2>Kvantitativn\u00ed obsah<\/h2>\n<p>Tu snadn\u011bj\u0161\u00ed \u010d\u00e1st auditu m\u00e1te za sebou. Te\u010f je \u010das pod\u00edvat se na kvantitu obsahu. Tady za\u010d\u00edn\u00e1 tak trochu mraven\u010d\u00ed pr\u00e1ce.<\/p>\n<p>Zkontrolujte v\u0161e, co v\u00e1s napadne. Mimo jin\u00e9 nap\u0159\u00edklad:<\/p>\n<ul>\n<li>Je URL obsahu relevantn\u00ed?<\/li>\n<li>Jsou v\u00a0obsahov\u00e9 \u010d\u00e1sti funk\u010dn\u00ed odkazy?<\/li>\n<li>Je u obsahu uveden autor, pop\u0159\u00edpad\u011b zdroj citac\u00ed nebo odkud jsme informace \u010derpali?<\/li>\n<li>Je obsah srozumiteln\u00fd pro na\u0161i personu?<\/li>\n<li>Jsou v\u00a0obsahu pou\u017eita vhodn\u00e1 kl\u00ed\u010dov\u00e1 slova?<\/li>\n<li data-new-link=\"true\">Je <a href=\"https:\/\/www.webmium.cz\/marketing\/marketing-seo\" data-rt-link-type=\"external\" target=\"_blank\" rel=\"noopener\">spr\u00e1vn\u011b SEO<\/a>? Jsou Meta description odpov\u00eddaj\u00edc\u00ed? Nep\u0159ekra\u010duj\u00ed doporu\u010den\u00fd po\u010det znak\u016f?<\/li>\n<li>Kdy obsah vznikl, byla v\u00a0n\u011bm n\u011bkdy provedena zm\u011bna a kdy?<\/li>\n<li>Jak\u00fd typ obsahu to je? Text, \u010dl\u00e1nek, infografika, video?<\/li>\n<li>Jak\u00e9 soubory jsou v\u00a0obsahu pou\u017eity?<\/li>\n<li>Jsou v\u00a0obsahu viditeln\u00e9 CTA?<\/li>\n<li>Je obsah tam kde m\u00e1 b\u00fdt, v\u00a0odpov\u00eddaj\u00edc\u00ed kategorii?<\/li>\n<li>Jak\u00fd je u obsahu po\u010det zhl\u00e9dnut\u00ed, m\u00edra odezvy, kolikr\u00e1t byl sd\u00edlen na soci\u00e1ln\u00edch s\u00edt\u00edch?<\/li>\n<li>Jedn\u00e1 se o obsah s\u00a0trvalou hodnotou nebo se t\u00fdkal pouze ur\u010dit\u00e9 ud\u00e1losti?<\/li>\n<li>Je n\u011bkde duplicitn\u00ed obsah?<\/li>\n<li>Je obsah prolinkovan\u00fd s\u00a0webem?<\/li>\n<\/ul>\n<p>Odpov\u011bdi na v\u0161echny ot\u00e1zky pe\u010dliv\u011b zaznamen\u00e1vejte do tabulky. P\u0159ipojujte k\u00a0nim klidn\u011b i sv\u00e9 pozn\u00e1mky nebo aktu\u00e1ln\u00ed n\u00e1pady. Ve snadno p\u0159ehledn\u00e9m dokumentu v\u00e1m p\u0159\u00edmo <strong>p\u0159ed o\u010dima vysko\u010d\u00ed siln\u00e9 i slab\u00e9 str\u00e1nky va\u0161\u00ed obsahov\u00e9 strategie<\/strong>. Podrobn\u00e1 inventura v\u00e1m dod\u00e1 nov\u00e9 podn\u011bty a chu\u0165 do dal\u0161\u00ed pr\u00e1ce. <\/p>\n<p>Zaujaly v\u00e1s informace o obsahov\u00e9m auditu? Pod\u011blte se o n\u011b se sv\u00fdmi zn\u00e1m\u00fdmi a \u010dl\u00e1nek sd\u00edlejte. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obsahov\u00fd audit nen\u00ed stra\u0161\u00e1k, ale pomocn\u00edk. Ud\u011blejte si vysv\u011bd\u010den\u00ed pro v\u00e1\u0161 obsah a rozje\u010fte to naplno.<\/p>\n","protected":false},"author":18,"featured_media":3392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak na obsah? Napov\u00ed obsahov\u00fd audit<\/title>\n<meta name=\"description\" content=\"Obsahov\u00fd audit nen\u00ed stra\u0161\u00e1k, ale pomocn\u00edk. Ud\u011blejte si vysv\u011bd\u010den\u00ed pro v\u00e1\u0161 obsah a rozje\u010fte to naplno.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/obsahovy-audit\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak na obsah? Napov\u00ed obsahov\u00fd audit\" \/>\n<meta property=\"og:description\" content=\"Obsahov\u00fd audit nen\u00ed stra\u0161\u00e1k, ale pomocn\u00edk. 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