{"id":3385,"date":"2022-01-05T10:38:41","date_gmt":"2022-01-05T09:38:41","guid":{"rendered":"http:\/\/wptest.nexum.cz\/novinky-ze-socialnich-siti-zari-2021\/"},"modified":"2022-01-05T10:38:41","modified_gmt":"2022-01-05T09:38:41","slug":"novinky-ze-socialnich-siti-zari-2021","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-ze-socialnich-siti-zari-2021\/","title":{"rendered":"Novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed za z\u00e1\u0159\u00ed 2021"},"content":{"rendered":"

Facebook zav\u00e1d\u00ed \u0161t\u00edtek Preferovan\u00fd obchod
<\/h3>\n

Facebook zav\u00e1d\u00ed nov\u00fd \u0161t\u00edtek, kter\u00fd u\u017eivatel\u016fm a nakupuj\u00edc\u00edm poskytne jistotu, \u017ee se jedn\u00e1 o obchod, kter\u00e9mu mohou d\u016fv\u011b\u0159ovat. Spolu s n\u00edm p\u0159id\u00e1v\u00e1 dal\u0161\u00ed tipy, kter\u00e9 V\u00e1s p\u0159iprav\u00ed na v\u00e1no\u010dn\u00ed sez\u00f3nu.<\/p>\n

https:\/\/newsfeed.cz\/facebook-zavadi-stitek-preferovany-obchod\/<\/a><\/p>\n

Facebook za\u010dne p\u0159iv\u00e1d\u011bt \u010d\u00e1st publika z reklam do Shops<\/h3>\n

Facebook d\u00e1 inzerent\u016fm novou mo\u017enost, jak zv\u00fd\u0161it v\u00fdkon jejich prodejn\u00edho \u00fasil\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Nov\u011b nasm\u011bruje zhruba 10 % trafficu generovan\u00e9ho z konverzn\u00edch reklam do jejich obchod\u016f na Facebooku a Instagramu.<\/p>\n

https:\/\/newsfeed.cz\/facebook-zacne-privadet-cast-publika-z-reklam-do-shops\/<\/a><\/p>\n

Instagram p\u0159id\u00e1v\u00e1 n\u00e1stroj pro vyhled\u00e1v\u00e1n\u00ed firem na map\u011b<\/h3>\n

Instagram za\u010dal testovat novinku s n\u00e1zvem Map Search, kter\u00e1 umo\u017en\u00ed objevovat firmy a zaj\u00edmav\u00e1 m\u00edsta v map\u011b integrovan\u00e9 p\u0159\u00edmo do aplikace, zji\u0161\u0165ovat informace o ka\u017ed\u00e9m uveden\u00e9m podniku a tak\u00e9 zve\u0159ej\u0148ovat p\u0159\u00edsp\u011bvky ozna\u010den\u00e9 dan\u00fdm m\u00edstem.<\/p>\n

https:\/\/newsfeed.cz\/instagram-pridava-nastroj-pro-vyhledavani-firem-v-mape\/<\/a><\/p>\n

Facebook zav\u00e1d\u00ed automatizovan\u011bj\u0161\u00ed c\u00edlen\u00ed reklam<\/h3>\n

Facebook implementuje do Ads Manageru nov\u00e9 roz\u0161\u00ed\u0159en\u00ed c\u00edlen\u00ed reklam. Jedn\u00e1 se o automatizaci, d\u00edky kter\u00e9 inzerenti z\u00edskaj\u00ed nov\u00e9 mo\u017enosti v souvislosti s omezen\u00edmi, kter\u00e9 vydala spole\u010dnost Apple. Novinka je sou\u010d\u00e1st\u00ed nejnov\u011bj\u0161\u00ed aktualizace API.<\/p>\n

https:\/\/newsfeed.cz\/facebook-zavadi-automatizovanejsi-cileni-reklam\/<\/a><\/p>\n

Facebook zav\u00e1d\u00ed nov\u00e9 n\u00e1stroje pro p\u0159\u00edm\u00e9 spojen\u00ed firem a z\u00e1kazn\u00edk\u016f<\/h3>\n

Facebook spou\u0161t\u00ed sedm nov\u00fdch n\u00e1stroj\u016f, kter\u00e9 firm\u00e1m pomohou l\u00e9pe a nap\u0159\u00edmo propojit se s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky. Velk\u00fd d\u016fraz je p\u0159itom kladen na personalizovan\u00e9 zpr\u00e1vy, objevov\u00e1n\u00ed podnik\u016f a nov\u00e9 mo\u017enosti pro spr\u00e1vu, kter\u00e9 usnadn\u00ed aktivity a podpo\u0159\u00ed dosah.<\/p>\n

https:\/\/newsfeed.cz\/facebook-zavadi-nove-nastroje-pro-prime-spojeni-firem-a-zakazniku\/<\/a><\/p>\n

WhatsApp testuje nov\u00fd n\u00e1stroj pro m\u00edstn\u00ed podniky<\/h3>\n

Facebook p\u0159id\u00e1v\u00e1 do aplikace WhatsApp nov\u00fd n\u00e1stroj pro lok\u00e1ln\u00ed podniky. Ten usnad\u0148uje objevov\u00e1n\u00ed firem v okol\u00ed a jejich p\u0159\u00edm\u00e9 kontaktov\u00e1n\u00ed.<\/p>\n

https:\/\/newsfeed.cz\/whatsapp-testuje-novy-nastroj-pro-mistni-podniky\/<\/a><\/p>\n

Facebook omez\u00ed \u00fadaje o div\u00e1c\u00edch Stories<\/h3>\n

Facebook testuje nov\u00fd proces, kter\u00fd by limitoval p\u0159ehled o tom, kdo zhl\u00e9dl Va\u0161e Facebook Stories. Nov\u011b V\u00e1m uk\u00e1\u017ee pouze u\u017eivatele, kte\u0159\u00ed na n\u011b reagovali nebo zanechali koment\u00e1\u0159.<\/p>\n

https:\/\/newsfeed.cz\/facebook-omezi-udaje-o-divacich-stories\/<\/a>\u200d<\/p>\n

Facebook testuje nov\u00e9 kontextov\u00e9 prvky v reklam\u011b
<\/h3>\n

Facebook testuje dal\u0161\u00ed zp\u016fsoby, jak p\u0159idat v\u00edce kontextu do placen\u00e9 propagace firem na soci\u00e1ln\u00ed s\u00edti. Tentokr\u00e1t se zam\u011b\u0159uje na dopl\u0148kov\u00e9 informace pod obr\u00e1zkem reklamy, kter\u00e9 se zobraz\u00ed p\u0159i horizont\u00e1ln\u00edm scrollov\u00e1n\u00ed.<\/p>\n

https:\/\/newsfeed.cz\/facebook-testuje-nove-kontextove-prvky-v-reklame\/<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Op\u011bt po m\u011bs\u00edci tu m\u00e1me novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed. P\u0159e\u010dt\u011bte si, co nov\u00e9ho se stalo v dev\u00e1t\u00e9m m\u011bs\u00edci leto\u0161n\u00edho roku na soci\u00e1ln\u00edch s\u00edt\u00edch. A \u017ee toho nen\u00ed zrovna m\u00e1lo. P\u0159\u00edjemn\u00e9 \u010dten\u00ed.<\/p>\n","protected":false},"author":12,"featured_media":2484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nNovinky ze soci\u00e1ln\u00edch s\u00edt\u00ed za z\u00e1\u0159\u00ed 2021<\/title>\n<meta name=\"description\" content=\"Op\u011bt po m\u011bs\u00edci tu m\u00e1me novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed. P\u0159e\u010dt\u011bte si, co nov\u00e9ho se stalo v dev\u00e1t\u00e9m m\u011bs\u00edci leto\u0161n\u00edho roku na soci\u00e1ln\u00edch s\u00edt\u00edch. A \u017ee toho nen\u00ed zrovna m\u00e1lo. P\u0159\u00edjemn\u00e9 \u010dten\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-ze-socialnich-siti-zari-2021\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed za z\u00e1\u0159\u00ed 2021\" \/>\n<meta property=\"og:description\" content=\"Op\u011bt po m\u011bs\u00edci tu m\u00e1me novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed. P\u0159e\u010dt\u011bte si, co nov\u00e9ho se stalo v dev\u00e1t\u00e9m m\u011bs\u00edci leto\u0161n\u00edho roku na soci\u00e1ln\u00edch s\u00edt\u00edch. 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