{"id":3383,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/novinky-ze-socialnich-siti-za-unor\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"novinky-ze-socialnich-siti-za-unor","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-ze-socialnich-siti-za-unor\/","title":{"rendered":"Novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed za \u00fanor"},"content":{"rendered":"

Brandov\u00e9 vs. Direct Response kampan\u011b: Co funguje l\u00e9pe?<\/h3>\n

M\u011bli byste investovat v\u00edce do budov\u00e1n\u00ed zna\u010dky nebo do kampan\u00ed, kter\u00e9 maj\u00ed okam\u017eitou odezvu? Na to v\u00e1m odpov\u00ed nov\u00fd pr\u016fzkum Facebooku, kter\u00fd porovn\u00e1val oba typy reklamn\u00edch kampan\u00ed.<\/p>\n

https:\/\/newsfeed.cz\/brandove-vs-direct-response-kampane-co-funguje-lepe\/<\/a><\/p>\n

Jak maximalizovat placen\u00e9 online ud\u00e1losti?<\/h3>\n

Placen\u00e9 online ud\u00e1losti zavedl Facebook v srpnu 2020. Pomoc\u00ed \u017eiv\u00e9ho vys\u00edl\u00e1n\u00ed pom\u00e1h\u00e1 firm\u00e1m a podnikatel\u016fm, aby se mohli spojit s klienty na internetu a generovaly p\u0159\u00edjem p\u0159\u00edmo na Facebooku. Te\u010f soci\u00e1ln\u00ed s\u00ed\u0165 p\u0159ipravila n\u011bkolik tip\u016f, jak z va\u0161ich online ud\u00e1lost\u00ed z\u00edskat je\u0161t\u011b v\u00edce.<\/p>\n

https:\/\/newsfeed.cz\/jak-maximalizovat-placene-online-udalosti\/<\/a><\/p>\n

Novinky o IDFA: Kampa\u0148 pro u\u017eivatele, zm\u011bny na Facebooku, nov\u00e9 p\u0159ihla\u0161ov\u00e1n\u00ed do aplikac\u00ed<\/h3>\n

Zm\u011bny ohledn\u011b shroma\u017e\u010fov\u00e1n\u00ed dat majitel\u016f za\u0159\u00edzen\u00ed s iOS 14 se bl\u00ed\u017e\u00ed. Proto Facebook p\u0159in\u00e1\u0161\u00ed dal\u0161\u00ed t\u0159i novinky, kter\u00e9 v\u00e1m s touto situac\u00ed pomohou. Jednak spustil osv\u011btovou reklamn\u00ed kampa\u0148, d\u00e1le m\u011bn\u00ed n\u011bkter\u00e9 v\u011bci na platform\u011b a pro v\u00fdvoj\u00e1\u0159e p\u0159ipravil nov\u00e9 parametry p\u0159ihla\u0161ov\u00e1n\u00ed do aplikac\u00ed.<\/p>\n

https:\/\/newsfeed.cz\/novinky-o-idfa-kampan-pro-uzivatele-zmeny-na-facebooku-nove-prihlasovani-do-aplikaci\/<\/a><\/p>\n

Facebook a Instagram zav\u00e1d\u00ed spole\u010dn\u00e9 zpr\u00e1vy<\/h3>\n

Integrace v\u0161ech komunik\u00e1tor\u016f, kter\u00e9 pat\u0159\u00ed do rodiny Facebooku, je c\u00edlem leto\u0161n\u00edho roku. Facebook u\u017e spojil Messenger a Instagram Direct<\/a> a nyn\u00ed p\u0159ich\u00e1z\u00ed na \u0159adu propojen\u00ed Facebooku s Instagramem.<\/p>\n

https:\/\/newsfeed.cz\/facebook-a-instagram-zavadi-spolecne-zpravy\/<\/a><\/p>\n

Nano Influence\u0159i: Kdo jsou a jak s nimi m\u016f\u017eete pracovat<\/h3>\n

Spolupr\u00e1ce s influencery nemus\u00ed znamenat, \u017ee s\u00e1hnete po zvu\u010dn\u00fdch jm\u00e9nech s obrovskou komunitou kolem sebe. Zaj\u00edmavou hodnotu v\u00e1m mohou p\u0159in\u00e9st i takzvan\u00ed nano influence\u0159i s mal\u00fdm, ale o to anga\u017eovan\u011bj\u0161\u00edm a relevantn\u011bj\u0161\u00edm publikem.<\/p>\n

https:\/\/newsfeed.cz\/nanoinfluenceri-kdo-jsou-a-jak-s-nimi-muzete-pracovat\/<\/a><\/p>\n

Facebook vyv\u00edj\u00ed vlastn\u00ed verzi aplikace Clubhouse<\/h3>\n

Facebook pracuje na nov\u00e9 audio aplikaci. Ta m\u00e1 slou\u017eit stejn\u00e9mu \u00fa\u010delu jako aplikace Clubhouse, je\u017e v posledn\u00ed dob\u011b zaznamenala rapidn\u00ed n\u00e1r\u016fst u\u017eivatel\u016f.<\/p>\n

https:\/\/newsfeed.cz\/facebook-vyviji-vlastni-verzi-aplikace-clubhouse\/<\/a><\/p>\n

Nov\u00fd web pom\u016f\u017ee market\u00e9r\u016fm se zm\u011bnami IDFA<\/h3>\n

Apple vloni ozn\u00e1mil, \u017ee s aktualizovan\u00fdm opera\u010dn\u00edm syst\u00e9mem iOS 14 znemo\u017en\u00ed aplikac\u00edm sb\u00edrat unik\u00e1tn\u00ed identifika\u010dn\u00ed \u010d\u00edsla mobiln\u00edch za\u0159\u00edzen\u00ed (IDFA), kter\u00e1 se pou\u017e\u00edvaj\u00ed pro c\u00edlen\u00ed a m\u011b\u0159en\u00ed reklam. S bl\u00ed\u017e\u00edc\u00edmi se zm\u011bnami proto Facebook spustil nov\u00fd mini web v\u011bnovan\u00fd alternativn\u00edm mo\u017enostem reklam a n\u00e1stroj\u016f v r\u00e1mci Audience Network.<\/p>\n

https:\/\/newsfeed.cz\/novy-web-pomuze-marketerum-se-zmenami-idfa\/<\/a><\/p>\n

Instagram umo\u017en\u00ed obnovit smazan\u00e9 p\u0159\u00edsp\u011bvky<\/h3>\n

Instagram p\u0159idal novou funkcionalitu, kterou ocen\u00ed ka\u017ed\u00fd spr\u00e1vce a u\u017eivatel. Nov\u00e1 slo\u017eka umo\u017en\u00ed obnovit jak\u00fdkoliv p\u0159\u00edsp\u011bvek, kter\u00fd jste smazali, a to po dobu 30 dn\u016f.<\/p>\n

https:\/\/newsfeed.cz\/instagram-umozni-obnovit-smazane-prispevky\/<\/a><\/p>\n

Instagram zav\u00e1d\u00ed \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed s v\u00edce \u00fa\u010dastn\u00edky<\/h3>\n

Na konci \u00fanora pl\u00e1nuje Instagram spustit \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed Instagram Live, do kter\u00e9ho se m\u016f\u017ee zapojit v\u00edce \u00fa\u010dastn\u00edk\u016f. Jedn\u00e1 se o skupinov\u00e9 live video a\u017e pro 4 lidi.<\/p>\n

https:\/\/newsfeed.cz\/instagram-zavadi-zive-vysilani-s-vice-ucastniky\/<\/a><\/p>\n

Facebook omez\u00ed politick\u00fd obsah ve feedu<\/h3>\n

Facebook zah\u00e1jil nov\u00fd test, ve kter\u00e9m pl\u00e1nuje omezit zobrazov\u00e1n\u00ed politick\u00e9ho obsahu v News Feedu. Chce tak zabr\u00e1nit dopad\u016fm p\u0159em\u00edry rozporupln\u00fdch diskus\u00ed u politick\u00fdch p\u0159\u00edsp\u011bvk\u016f, kter\u00e9 vedou k nez\u00e1jmu, a\u017e odch\u00e1zen\u00ed u\u017eivatel\u016f.<\/p>\n

https:\/\/newsfeed.cz\/facebook-omezi-politicky-obsah-ve-feedu\/<\/a><\/p>\n

<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ani soci\u00e1ln\u00ed s\u00edt\u011b nez\u016fst\u00e1vaj\u00ed s novinkami pozadu. Proto V\u00e1m p\u0159in\u00e1\u0161\u00edme n\u00e1\u0161 dal\u0161\u00ed \u010dl\u00e1nek, kde m\u00e1te v\u0161echny novinky p\u011bkn\u011b pohromad\u011b.<\/p>\n","protected":false},"author":12,"featured_media":2480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nNovinky ze soci\u00e1ln\u00edch s\u00edt\u00ed za \u00fanor<\/title>\n<meta name=\"description\" content=\"Ani soci\u00e1ln\u00ed s\u00edt\u011b nez\u016fst\u00e1vaj\u00ed s novinkami pozadu. Proto V\u00e1m p\u0159in\u00e1\u0161\u00edme n\u00e1\u0161 dal\u0161\u00ed \u010dl\u00e1nek, kde m\u00e1te v\u0161echny novinky p\u011bkn\u011b pohromad\u011b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-ze-socialnich-siti-za-unor\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed za \u00fanor\" \/>\n<meta property=\"og:description\" content=\"Ani soci\u00e1ln\u00ed s\u00edt\u011b nez\u016fst\u00e1vaj\u00ed s novinkami pozadu. 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