{"id":3381,"date":"2021-11-08T11:04:51","date_gmt":"2021-11-08T10:04:51","guid":{"rendered":"http:\/\/wptest.nexum.cz\/novinky-ze-socialnich-siti-za-mesic-rijen-2021\/"},"modified":"2021-11-08T11:04:51","modified_gmt":"2021-11-08T10:04:51","slug":"novinky-ze-socialnich-siti-za-mesic-rijen-2021","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-ze-socialnich-siti-za-mesic-rijen-2021\/","title":{"rendered":"Novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed za m\u011bs\u00edc \u0159\u00edjen 2021"},"content":{"rendered":"

Spole\u010dnost Facebook m\u011bn\u00ed n\u00e1zev na Meta
<\/h3>\n

Na konferenci Connect 2021 ozn\u00e1mil Facebook nov\u00fd n\u00e1zev firmy. Ten v\u00edce odpov\u00edd\u00e1 dal\u0161\u00ed f\u00e1zi digit\u00e1ln\u00edho v\u00fdvoje, kter\u00e9mu se chce spole\u010dnost prim\u00e1rn\u011b v\u011bnovat. Z mate\u0159sk\u00e9 spole\u010dnosti Facebook se nov\u011b st\u00e1v\u00e1 Meta. N\u00e1zev soci\u00e1ln\u00ed s\u00edt\u011b z\u016fst\u00e1v\u00e1 beze zm\u011bn.<\/p>\n

https:\/\/newsfeed.cz\/spolecnost-facebook-meni-nazev-na-meta\/<\/a><\/p>\n

Facebook zavede do Marketplace nov\u00e9 mo\u017enosti dopravy<\/h3>\n

Facebook pokra\u010duje ve v\u00fdvoji n\u00e1stroj\u016f pro e-commerce a tentokr\u00e1t p\u0159id\u00e1v\u00e1 nov\u00e9 mo\u017enosti dopravy na Marketplace. T\u00edm roz\u0161i\u0159uje nab\u00eddku polo\u017eek, kter\u00e9 si tu lid\u00e9 mohou po\u0159\u00eddit, a podn\u011bcuje v\u011bt\u0161\u00ed aktivitu v oblasti prodej\u016f i n\u00e1kup\u016f na platform\u011b.<\/p>\n

https:\/\/newsfeed.cz\/facebook-zavede-do-marketplace-nove-moznosti-dopravy\/<\/a><\/p>\n

Instagram p\u0159id\u00e1 dal\u0161\u00ed n\u00e1stroje pro zna\u010dkov\u00fd obsah<\/h3>\n

Instagram testuje nov\u00e9 mo\u017enosti pro partnerstv\u00ed tv\u016frc\u016f a zna\u010dek. Nov\u011b uk\u00e1\u017ee nab\u00eddky spolupr\u00e1ce prost\u0159ednictv\u00edm zpr\u00e1v, nab\u00eddne novou digit\u00e1ln\u00ed v\u00fdlohu a zavede reklamy zna\u010dkov\u00e9ho obsahu do Reels.<\/p>\n

https:\/\/newsfeed.cz\/instagram-prida-dalsi-nastroje-pro-znackovy-obsah\/<\/a><\/p>\n

Facebook chyst\u00e1 nov\u00e9 n\u00e1stroje pro mal\u00e9 a st\u0159edn\u00ed firmy<\/h3>\n

Facebook p\u0159ipravuje n\u011bkolik nov\u00fdch n\u00e1stroj\u016f, kter\u00e9 firm\u00e1m usnadn\u00ed nav\u00e1zat spojen\u00ed se z\u00e1kazn\u00edky a podpo\u0159\u00ed jejich propagaci na soci\u00e1ln\u00ed s\u00edti. Chyst\u00e1 nap\u0159\u00edklad novinky pro hovory, rezervace sch\u016fzek p\u0159\u00edstupn\u00e9 v\u0161em a \u0159adu dal\u0161\u00edch.<\/p>\n

https:\/\/newsfeed.cz\/facebook-chysta-nove-nastroje-pro-male-a-stredni-firmy\/<\/a><\/p>\n

Instagram p\u0159id\u00e1v\u00e1 nov\u00e9 analytick\u00e9 mo\u017enosti<\/h3>\n

Instagram p\u0159id\u00e1v\u00e1 do p\u0159ehled\u016f nov\u00e9 metriky a \u00fadaje, kter\u00e9 v\u00e1m poskytnou v\u00edce informac\u00ed o v\u00fdkonnosti va\u0161eho obsahu. Dozv\u00edte se nap\u0159\u00edklad konkr\u00e9tn\u011b, kdo se zaj\u00edm\u00e1 o v\u00e1\u0161 obsah nebo jak\u00fd je celkov\u00fd dosah va\u0161ich p\u0159\u00edsp\u011bvk\u016f. Analytick\u00e9 novinky chyst\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165 i pro partnerstv\u00ed tv\u016frc\u016f a zna\u010dek.<\/p>\n

https:\/\/newsfeed.cz\/instagram-pridava-nove-analyticke-moznosti\/<\/a><\/p>\n

Instagram Stories nab\u00eddnou del\u0161\u00ed videa a propojen\u00ed s Reels<\/h3>\n

Instagram testuje dv\u011b novinky, kter\u00e9 koresponduj\u00ed s jeho snahou posunout se v\u00edce sm\u011brem k video obsahu a maximalizovat zapojen\u00ed u\u017eivatel\u016f na soci\u00e1ln\u00ed s\u00edti. Nov\u011b proto experimentuje s d\u00e9le trvaj\u00edc\u00edmi videi ve Stories a z\u00e1rove\u0148 u\u017eivatel\u016fm nab\u00eddne rychl\u00e9 propojen\u00ed na Reels videa.<\/p>\n

https:\/\/newsfeed.cz\/instagram-stories-nabidnou-delsi-videa-a-propojeni-s-reels\/<\/a><\/p>\n

Instagram umo\u017en\u00ed nahr\u00e1vat fotky a videa z desktopu v\u0161em u\u017eivatel\u016fm<\/h3>\n

Instagram ofici\u00e1ln\u011b spou\u0161t\u00ed funkcionalitu pro zve\u0159ej\u0148ov\u00e1n\u00ed obr\u00e1zk\u016f a vide\u00ed z desktopov\u00e9 verze platformy. D\u00edky tomu spr\u00e1vc\u016fm poskytne centralizovan\u011bj\u0161\u00ed zp\u016fsob, jak spravovat business profily na soci\u00e1ln\u00ed s\u00edti. Novinka bude dostupn\u00e1 od 21. \u0159\u00edjna.<\/p>\n

https:\/\/newsfeed.cz\/instagram-umozni-nahravat-fotky-a-videa-z-desktopu-vsem-uzivatelum\/<\/a><\/p>\n

Instagram umo\u017en\u00ed napl\u00e1novat live vys\u00edl\u00e1n\u00ed<\/h3>\n

Instagram p\u0159id\u00e1v\u00e1 novou mo\u017enost napl\u00e1novat v aplikaci \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed Instagram Live. V den vys\u00edl\u00e1n\u00ed pak u\u017eivatel\u00e9 obdr\u017e\u00ed p\u0159ipom\u00ednku, \u017ee se v\u00e1\u0161 p\u0159enos bl\u00ed\u017e\u00ed. Druhou novinkou je pak tr\u00e9nink na\u017eivo.<\/p>\n

https:\/\/newsfeed.cz\/instagram-umozni-naplanovat-live-vysilani\/<\/a><\/p>\n

Instagram p\u0159id\u00e1v\u00e1 Reels Ads do Marketing API<\/h3>\n

Facebook se sna\u017e\u00ed roz\u0161\u00ed\u0159it pou\u017e\u00edv\u00e1n\u00ed reklam ve vide\u00edch Reels, a proto toto um\u00edst\u011bn\u00ed p\u0159id\u00e1v\u00e1 i do sv\u00e9ho Instagram Marketing API. T\u00edm se platform\u00e1m t\u0159et\u00edch stran zjednodu\u0161\u00ed vytv\u00e1\u0159en\u00ed reklamn\u00edch kampan\u00ed zam\u011b\u0159en\u00fdch na kr\u00e1tk\u00e9 videoklipy.<\/p>\n

https:\/\/newsfeed.cz\/instagram-pridava-reels-ads-do-marketing-api\/<\/a><\/p>\n

Instagram testuje likes a vybran\u00e9 publikum ve Stories<\/h3>\n

Do Stories na Instagramu brzy p\u0159ibydou dv\u011b novinky. Prvn\u00ed z nich nab\u00edz\u00ed novou mo\u017enost rychl\u00e9 reakce na p\u0159\u00edb\u011bh, druh\u00e1 pak umo\u017en\u00ed l\u00e9pe vybrat u\u017eivatele, kte\u0159\u00ed mohou vid\u011bt v\u00e1\u0161 obsah.<\/p>\n

https:\/\/newsfeed.cz\/instagram-testuje-likes-a-vybrane-publikum-ve-stories\/<\/a><\/p>\n

Instagram p\u0159estane pou\u017e\u00edvat zna\u010dku IGTV<\/h3>\n

Instagram kon\u010d\u00ed se samostatn\u00fdm pou\u017e\u00edv\u00e1n\u00edm brandu IGTV. Platformu pro dlouh\u00e1 videa slou\u010d\u00ed s videi ve feedu do obecn\u011bj\u0161\u00edho form\u00e1tu. Nov\u011b ponesou jednodu\u0161e n\u00e1zev Instagram Video. V souvislosti s t\u00edm se m\u011bn\u00ed tak\u00e9 n\u00e1zev IGTV reklam.<\/p>\n

https:\/\/newsfeed.cz\/instagram-prestane-pouzivat-znacku-igtv\/<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Po novink\u00e1ch z Google Ads k V\u00e1m sp\u011bch\u00e1me tak\u00e9 s novinkami ze soci\u00e1ln\u00edch s\u00edt\u00ed. P\u0159e\u010dt\u011bte si co je nov\u00e9ho a z\u016fsta\u0148te po\u0159\u00e1d v obraze.<\/p>\n","protected":false},"author":12,"featured_media":2476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nNovinky ze soci\u00e1ln\u00edch s\u00edt\u00ed za m\u011bs\u00edc \u0159\u00edjen 2021<\/title>\n<meta name=\"description\" content=\"Po novink\u00e1ch z Google Ads k V\u00e1m sp\u011bch\u00e1me tak\u00e9 s novinkami ze soci\u00e1ln\u00edch s\u00edt\u00ed. 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