{"id":3370,"date":"2020-10-02T10:13:13","date_gmt":"2020-10-02T08:13:13","guid":{"rendered":"http:\/\/wptest.nexum.cz\/novinky-zari-2020\/"},"modified":"2020-10-02T10:13:13","modified_gmt":"2020-10-02T08:13:13","slug":"novinky-zari-2020","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-zari-2020\/","title":{"rendered":"Novinky z\u00e1\u0159\u00ed 2020"},"content":{"rendered":"<h3><strong>Zaveden\u00ed digit\u00e1ln\u00ed dan\u011b<\/strong><\/h3>\n<p>P\u0159esn\u011b tak, v Rakousku, Turecku a Velk\u00e9 Brit\u00e1nii Google za\u010dne od 1.10. 2020 \u00fa\u010dtovat poplatek za reklamu. D\u016fvod? V Rakousku a Velk\u00e9 Brit\u00e1nii za t\u00edm stoj\u00ed zaveden\u00ed dan\u011b z digit\u00e1ln\u00edch slu\u017eeb. V Turecku kv\u016fli zv\u00fd\u0161en\u00e9 obt\u00ed\u017enosti dodr\u017eovan\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f a souvisej\u00edc\u00edmi n\u00e1klady. V Turecku a Rakousku da\u0148 \u010din\u00ed 5%, ve Velk\u00e9 Brit\u00e1nii jsou to 2%. V \u010cesku je digit\u00e1ln\u00ed da\u0148 tak\u00e9 napl\u00e1nov\u00e1na. Platit za\u010dne k 1.1.2021. Kdo a jak\u00fdm zp\u016fsobem t\u00e9to dani bude podl\u00e9hat se dozv\u00edte v odkazu n\u00ed\u017ee.<\/p>\n<p>Zdroj: <a href=\"https:\/\/www.lupa.cz\/clanky\/digitalni-dan-maji-za-google-platit-inzerenti-firma-v-nekterych-zemich-zavadi-nove-poplatky\/?fbclid=IwAR0fwI-kzBq7qbV3BCLDCKQ9FHtiypb_taoiURgD3UoPGYz4wNI7HM%20p3KjI\">https:\/\/www.lupa.cz\/clanky\/digitalni-dan-maji-za-google-platit-inzerenti<\/a><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1122px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1122px\">\n<div><img decoding=\"async\" alt=\"novinky webmium\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5f76f4466c8c111ac88932ad_E1pl4YNpNjVVqfbck4pgQnhGsLdLgBCECyprJLp59DgQOfn0yhQ2MCaqq--3NPzb4VGH4yAT2dgzroEkKs0T0JgEy5TGvac-9EuIaiz_2JjX6ftQJkk8VS5NjLkpEp-W679RQO4gT-gL65uUzg.jpeg\"><\/div>\n<\/figure>\n<h3><strong>Vyhled\u00e1vac\u00ed dotazy s n\u00edzkou hledanost\u00ed<\/strong><\/h3>\n<p>Inzerenti ji\u017e dost\u00e1vaj\u00ed upozorn\u011bn\u00ed od Googlu, \u017ee se p\u0159estanou zobrazovat vyhled\u00e1vac\u00ed dotazy, kter\u00e9 sice spust\u00ed reklamu, ale maj\u00ed velice n\u00edzkou hledanost. T\u00edm p\u00e1dem v seznamu bude mnohem m\u00e9n\u011b vyhled\u00e1vac\u00edch v\u00fdraz\u016f. Ve sv\u00fdch kampan\u00edch jste si toho ji\u017e mohli v\u0161imnout. Zobrazovat se budou ty, kter\u00e9 budou m\u00edt vysok\u00e9 vyhled\u00e1v\u00e1n\u00ed. Bohu\u017eel, kdy\u017e neuvid\u00edte ty s n\u00edzkou hledanost\u00ed, nebudete je moci p\u0159idat do seznamu vylu\u010duj\u00edc\u00edch kl\u00ed\u010dov\u00fdch slov. Tedy pokud pro V\u00e1s jsou nerelevantn\u00ed.<\/p>\n<p>Zdroj: <a href=\"https:\/\/searchengineland.com\/google-ads-to-limit-search-terms-reporting-citing-privacy-340137?fbclid=IwAR06a8-_P6UzFDDvR3CiXbol4kHwLSpZyOqBfg4exJrcfyV8CbGmoYuzGE4\">https:\/\/searchengineland.com\/google-ads-to-limit-search-terms<\/a><\/p>\n<h3><strong>Roz\u0161\u00ed\u0159en\u00ed kategori\u00ed konverz\u00ed<\/strong><\/h3>\n<p>Z p\u016fvodn\u00edch 6 kategori\u00ed m\u016f\u017eete nyn\u00ed sv\u00e9 konverzn\u00ed akce do 19 kategori\u00ed. Jako nap\u0159\u00edklad Rezervov\u00e1n\u00ed sch\u016fzky, Jak n\u00e1s najdete nebo \u017d\u00e1dost o nab\u00eddku. D\u00edky tomu m\u016f\u017eete snadn\u011bji pochopit konverzn\u00ed cestu z\u00e1kazn\u00edka. Google s\u00e1m vyb\u00edz\u00ed k t\u00e9to aktualizaci a pokud tak neu\u010din\u00edte 15.10. se aktualizace provede automaticky.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1026px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1026px\">\n<div><img decoding=\"async\" alt=\"webmium novinky z\u00e1\u0159\u00ed\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5f76f44626ed4625e3016904_xue6-75zFb5mfDpcXzBf-1HSluDMCadMKTWhWAv4qaNXfqj5UtR1ueUiBUaFcyAKNBFOT-HvuB3XNdy-Ld5L05uUmC4JanUlq6JgtoDr8BZoA_j4UvmVgYvc2SGMXSV4mNaBRwZb0F6cljchAw.png\"><\/div>\n<\/figure>\n<p>Zdroj: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10062782za\">https:\/\/support.google.com\/google-ads<\/a><\/p>\n<h3><strong>Aktualizace z\u00e1sad nevhodn\u00e9ho obsahu<\/strong><\/h3>\n<p>Od \u0159\u00edjna se roz\u0161\u00ed\u0159\u00ed seznam nevhodn\u00e9ho obsahu, do kter\u00e9ho se bude zahrnovat reklama s citliv\u00fdm obsahem. Tedy na inzerenty, kte\u0159\u00ed cht\u011bj\u00ed profitovat na citliv\u00fdch ud\u00e1lostech, spole\u010densk\u00fdch, kulturn\u00edch nebo politick\u00fdch. D\u00e1le reklama, kter\u00e1 tvrd\u00ed, \u017ee ob\u011bti citliv\u00e9 ud\u00e1losti nesou vinu za svou trag\u00e9dii a podobn\u00e9 obvi\u0148ov\u00e1n\u00ed ob\u011bt\u00ed. Tato zm\u011bna bude platn\u00e1 od 1.10.2020<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:640px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"640px\">\n<div><img decoding=\"async\" alt=\"webmium ovinky z\u00e1\u0159\u00ed\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5f76f4461a947e7330bc4829_RNbo7xR_XFcFxh7YYVyO9IoJ8PqxzaxcKZMKi5exjQu-GFILiNGUgoypy_BL6qFs7aLlhacN7-z0pAhxMeNwgx77Atagr_cT_Ira3dCzRQTCUOfUUHdT-FvoC24GKnQVlpjLlHtqYXO6DqpeKg.jpeg\"><\/div>\n<\/figure>\n<p>Zdroj: <a href=\"https:\/\/support.google.com\/adspolicy\/answer\/10014384?hl=cs&#038;ref_topic=29265\">https:\/\/support.google.com\/adspolicy<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pravideln\u00e1 d\u00e1vka novinek je tu. A\u010dkoliv z\u00e1\u0159\u00ed bylo na novinky pom\u011brn\u011b skoup\u00e9, p\u0159esto V\u00e1m p\u0159in\u00e1\u0161\u00edme to nejzaj\u00edmav\u011bj\u0161\u00ed z online sv\u011bta. P\u0159ejeme V\u00e1m p\u0159\u00edjemn\u00e9 \u010dten\u00ed.<\/p>\n","protected":false},"author":6,"featured_media":2453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novinky z\u00e1\u0159\u00ed 2020<\/title>\n<meta name=\"description\" content=\"Pravideln\u00e1 d\u00e1vka novinek je tu. 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