{"id":3368,"date":"2022-01-05T10:38:41","date_gmt":"2022-01-05T09:38:41","guid":{"rendered":"http:\/\/wptest.nexum.cz\/novinky-z-marketingu-za-zari-2021\/"},"modified":"2022-01-05T10:38:41","modified_gmt":"2022-01-05T09:38:41","slug":"novinky-z-marketingu-za-zari-2021","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-z-marketingu-za-zari-2021\/","title":{"rendered":"Novinky z marketingu za z\u00e1\u0159\u00ed 2021"},"content":{"rendered":"<h3><strong>Vyhled\u00e1vac\u00ed dotazy v Google Ads<\/strong><\/h3>\n<p>Mo\u017en\u00e1 jste si ji\u017e v\u0161imli, \u017ee po\u010det vyhled\u00e1vac\u00edch dotaz\u016f vzrostl. Google ozn\u00e1mil, \u017ee m\u00e1 Google Ads nyn\u00ed 6,5kr\u00e1t v\u00edce \u00fadaj\u016f. Tato nov\u00e1 aktualizace V\u00e1m pom\u016f\u017ee l\u00e9pe identifikovat spr\u00e1vn\u00e1 kl\u00ed\u010dov\u00e1 slova a vylou\u010dit ta, kter\u00e1 pro V\u00e1s nejsou relevantn\u00ed.<\/p>\n<p><a href=\"https:\/\/www.seroundtable.com\/google-ads-search-terms-report-more-query-data-32065.html\">https:\/\/www.seroundtable.com\/google-ads-search-terms-report-more-query-data-32065.html<\/a><\/p>\n<h3><strong>Str\u00e1nky inzerenta<\/strong><\/h3>\n<p>Google nab\u00edz\u00ed \u201estr\u00e1nky inzerenta\u201c, na kter\u00e9 se dostanete po kliknut\u00ed na \u201eO inzerentovi\u201c. Souvis\u00ed to s programem ov\u011b\u0159en\u00ed inzerenta a Google tak chce zv\u00fd\u0161it transparentnost a zajistit v\u00edce informac\u00ed o inzerentech.\u00a0 Bude tak mo\u017en\u00e9 vid\u011bt v\u0161echny aktivn\u00ed reklamy za posledn\u00edch 30 dn\u00ed.<\/p>\n<p><a href=\"https:\/\/www.seroundtable.com\/google-ads-advertiser-pages-32133.html\">https:\/\/www.seroundtable.com\/google-ads-advertiser-pages-32133.html<\/a><\/p>\n<h3><strong>Nov\u00fd typ reklamy pro turismus<\/strong><\/h3>\n<p>Tyto reklamy jsou podobn\u00e9 reklam\u00e1m v N\u00e1kupech a zobrazuj\u00ed zaj\u00edmav\u00e1 m\u00edsta v konkr\u00e9tn\u00edm m\u011bst\u011b. Nap\u0159\u00edklad na vyhled\u00e1vac\u00ed dotaz \u201e co zaj\u00edmav\u00e9ho vid\u011bt v Pa\u0159\u00ed\u017ei\u201c. V t\u011bchto reklam\u00e1ch se budou zobrazovat r\u016fzn\u00e9 vstupenky na akce \u010di tipy na v\u00fdlety.<\/p>\n<p><a href=\"https:\/\/www.seroundtable.com\/google-booking-links-points-of-interest-32136.html\">https:\/\/www.seroundtable.com\/google-booking-links-points-of-interest-32136.html<\/a><\/p>\n<h3><strong>Spojen\u00ed chytr\u00e9 a standardn\u00ed obsahov\u00e9 kampan\u011b<\/strong><\/h3>\n<p>Google spojil chytr\u00e9 a standardn\u00ed obsahov\u00e9 kampan\u011b do jedn\u00e9 a zavedl optimalizovan\u00e9 c\u00edlen\u00ed pro tyto obsahov\u00e9 kampan\u011b. Reklamy by m\u011bly p\u0159in\u00e9st zv\u00fd\u0161en\u00ed z\u00e1sahu u potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f a relevantn\u011bj\u0161\u00ed reklamu.<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-will-combine-smart-and-standard-display-campaigns-374449\">https:\/\/searchengineland.com\/google-ads-will-combine-smart-and-standard-display-campaigns-374449<\/a><\/p>\n<h3><strong>Shodn\u00e1 kl\u00ed\u010dov\u00e1 slova s vyhled\u00e1vac\u00edm dotazem<\/strong><\/h3>\n<p>Nyn\u00ed se do aukce dostane pouze kl\u00ed\u010dov\u00e9 slovo, kter\u00e9 je co nejv\u00edce shodn\u00e9 s vyhled\u00e1vac\u00edm dotazem. Pokud m\u00e1te v reklamn\u00ed sestav\u011b dv\u011b podobn\u00e1 kl\u00ed\u010dov\u00e1 slova, dostane se do aukce to relevantn\u011bj\u0161\u00ed. D\u0159\u00edve se do aukce dostala ob\u011b slova, tomu je te\u010f konec.<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-phrase-and-broad-match-keywords-that-are-identical-to-a-query-are-now-preferred-374673\">https:\/\/searchengineland.com\/google-ads-phrase-and-broad-match-keywords-that-are-identical-to-a-query-are-now-preferred-374673<\/a><\/p>\n<h3><strong>Nov\u00fd v\u00fdchoz\u00ed atribu\u010dn\u00ed model<\/strong><\/h3>\n<p>Nov\u00fd atribu\u010dn\u00ed model &#8222;Na z\u00e1klad\u011b dat&#8220; bude poskytovat u\u017eivatel\u016fm lep\u0161\u00ed p\u0159ehled o marketingov\u00e9 cest\u011b a pom\u00e1hat se p\u0159izp\u016fsobit skute\u010dn\u00e9 cest\u011b z\u00e1kazn\u00edka. Tento model bude dostupn\u00fd v\u0161em a pro v\u0161echny typy konverz\u00ed.<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape-374727\">https:\/\/searchengineland.com\/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape-374727<\/a><\/p>\n<h3><strong>Google Ads a nov\u00fd p\u0159ehled rozpo\u010dtu<\/strong><\/h3>\n<p>Tento p\u0159ehled V\u00e1m uk\u00e1\u017ee denn\u00ed rozpo\u010det, m\u011bs\u00ed\u010dn\u00ed rozpo\u010det, m\u011bs\u00ed\u010dn\u00ed limit rozpo\u010dtu. Tak\u00e9 p\u0159edpov\u011b\u010f \u00fatraty v konkr\u00e9tn\u00edm m\u011bs\u00edci a zm\u011bny v rozpo\u010dtu, kter\u00e9 v m\u011bs\u00edci prob\u011bhly. P\u0159ehled rozpo\u010dtu naleznete ve Sd\u00edlen\u00e9 knihovn\u011b.<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-ads-launches-new-budget-report-374862\">https:\/\/searchengineland.com\/google-ads-launches-new-budget-report-374862<\/a><\/p>\n<h3><strong>Sklik \u2013 vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f<\/strong><\/h3>\n<p>Sklik zavedl novou formu c\u00edlen\u00ed pomoc\u00ed vlastn\u00edch seznam\u016f z\u00e1kazn\u00edk\u016f a jejich emailov\u00fdch adres. Nemus\u00ed se v\u00fdhradn\u011b jednat o adresy s dom\u00e9nou seznam.cz.\u00a0 Toto c\u00edlen\u00ed m\u016f\u017eete kombinovat s ostatn\u00edmi typy c\u00edlen\u00ed.<\/p>\n<p><a href=\"https:\/\/blog.seznam.cz\/2021\/09\/ziskejte-vice-objednavek-pomoci-cileni-na-vlastni-seznamy-zakazniku\/\">https:\/\/blog.seznam.cz\/2021\/09\/ziskejte-vice-objednavek-pomoci-cileni-na-vlastni-seznamy-zakazniku\/<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokud u\u017e netrp\u011bliv\u011b \u010dek\u00e1te na na\u0161i dal\u0161\u00ed v\u00e1rku marketingov\u00fdch novinek, tak jste se pr\u00e1v\u011b do\u010dkali. M\u00e1me pro V\u00e1s zase n\u011bkolik nov\u00fdch informac\u00ed, d\u00edky kter\u00fdm budete st\u00e1le v obraze. Tak jdeme na to.<\/p>\n","protected":false},"author":6,"featured_media":2449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novinky z marketingu za z\u00e1\u0159\u00ed 2021<\/title>\n<meta name=\"description\" content=\"Pokud u\u017e netrp\u011bliv\u011b \u010dek\u00e1te na na\u0161i dal\u0161\u00ed v\u00e1rku marketingov\u00fdch novinek, tak jste se pr\u00e1v\u011b do\u010dkali. 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