{"id":3367,"date":"2022-01-05T10:38:41","date_gmt":"2022-01-05T09:38:41","guid":{"rendered":"http:\/\/wptest.nexum.cz\/novinky-z-marketingu-za-mesic-rijen-2021\/"},"modified":"2022-01-05T10:38:41","modified_gmt":"2022-01-05T09:38:41","slug":"novinky-z-marketingu-za-mesic-rijen-2021","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-z-marketingu-za-mesic-rijen-2021\/","title":{"rendered":"Novinky z marketingu za m\u011bs\u00edc \u0159\u00edjen 2021"},"content":{"rendered":"

Podzimn\u00ed novinky p\u011bkn\u011b za tepla pro V\u00e1s m\u00e1me nachystan\u00e9. Sta\u010d\u00ed se pohodln\u011b usadit v teple domova a za\u010d\u00edt \u010d\u00edst.<\/p>\n

Testov\u00e1n\u00ed FLoC odsunuto<\/h3>\n

Google ozn\u00e1mil, \u017ee testov\u00e1n\u00ed FLoC se p\u0159esouv\u00e1 na prvn\u00ed \u010dtvrtlet\u00ed roku 2022. P\u016fvodn\u00ed term\u00edn testov\u00e1n\u00ed byl koncem tohoto roku. Tak\u00e9 testov\u00e1n\u00ed FLEDGE, kter\u00e9 je navr\u017eeno tak, aby t\u0159et\u00ed strany nemohly sledovat chov\u00e1n\u00ed u\u017eivatel\u016f na r\u016fzn\u00fdch webech se posouv\u00e1 na stejn\u00fd term\u00edn. <\/p>\n

https:\/\/searchengineland.com\/google-pushes-back-floc-testing-to-q1-2022-374905<\/a><\/p>\n

Aktualizace v Microsoft Advertising<\/h3>\n

Microsoft Advertising ve sv\u00fdch \u0159\u00edjnov\u00fdch aktualizac\u00edch ozn\u00e1mil n\u011bkolik zm\u011bn. Nap\u0159\u00edklad, \u017ee tak\u00e9 ukon\u010d\u00ed roz\u0161\u00ed\u0159en\u00e9 textov\u00e9 reklamy, vylep\u0161en\u00ed p\u0159ehled\u016f pro Microsoft Audience Ads s konverzemi po zobrazen\u00ed, roz\u0161\u00ed\u0159en\u00ed publika s pravd\u011bpodobn\u00fdm z\u00e1jmem nebo beta verzi pro automaticky generovan\u00e9 remarketingov\u00e9 seznamy. <\/p>\n

https:\/\/searchengineland.com\/microsoft-advertising-eta-deprecation-auto-generated-remarketing-lists-and-audience-network-updates-374937<\/a><\/p>\n

Z\u00e1kaz reklam budou m\u00edt pop\u00edra\u010di zm\u011bny klimatu<\/h3>\n

Google ozn\u00e1mil, \u017ee zavede nov\u00e9 z\u00e1sady pro inzerenty, kte\u0159\u00ed vytv\u00e1\u0159ej\u00ed obsah, jen\u017e je v rozporu s v\u011bdeck\u00fdm v\u00fdzkumem o existenci a p\u0159\u00ed\u010din\u00e1ch zm\u011bny v klimatu. <\/p>\n

https:\/\/www.seroundtable.com\/google-climate-change-deniers-32217.html<\/a><\/p>\n

\u201eNekone\u010dn\u00e9\u201c posouv\u00e1n\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/h3>\n

U\u017eivatel\u00e9 mobiln\u00edch za\u0159\u00edzen\u00ed budou m\u00edt nyn\u00ed mo\u017enost nep\u0159etr\u017eit\u00e9ho posouv\u00e1n\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. To znamen\u00e1, \u017ee m\u00edsto toho, aby se po p\u0159ibli\u017en\u011b deseti v\u00fdsledc\u00edch objevilo tla\u010d\u00edtko \u201eZobrazit v\u00edce\u201c, budou moci u\u017eivatel\u00e9 pokra\u010dovat v proch\u00e1zen\u00ed p\u0159ibli\u017en\u011b \u010dty\u0159mi str\u00e1nkami v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, ne\u017e uvid\u00ed ji\u017e zmi\u0148ovan\u00fd odkaz \u201eZobrazit v\u00edce\u201c. <\/p>\n

https:\/\/searchengineland.com\/what-does-googles-infinite-scroll-on-mobile-mean-for-advertisers-375211<\/a><\/p>\n

Novinka Microsoft Clarity<\/h3>\n

To je bezplatn\u00fd n\u00e1stroj, kter\u00fd pom\u00e1h\u00e1 majitel\u016fm str\u00e1nek l\u00e9pe porozum\u011bt chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f. Poprv\u00e9 byl spu\u0161t\u011bn jako uzav\u0159en\u00e1 beta verze v roce 2018 a poskytuje nap\u0159\u00edklad filtry pro podrobn\u011bj\u0161\u00ed anal\u00fdzu r\u016fzn\u00fdch typ\u016f interakc\u00ed. <\/p>\n

https:\/\/searchengineland.com\/microsoft-advertisers-can-analyze-post-click-behavior-analyze-engagement-with-new-clarity-integration-375226<\/a><\/p>\n

Kampan\u011b na aplikace bez zapojen\u00ed p\u0159\u00edm\u00fdch odkaz\u016f<\/h3>\n

Inzerenti aplikac\u00ed ji\u017e nemus\u00ed implementovat p\u0159\u00edm\u00e9 odkazy, aby mohli provozovat kampan\u011b na aplikace zam\u011b\u0159en\u00e9 na zapojen\u00ed. Mohou nov\u011b vybrat mo\u017enost \u201e Nastavit na domovskou str\u00e1nku aplikace\u201c a tam p\u0159esm\u011brovat u\u017eivatele. <\/p>\n

https:\/\/searchengineland.com\/app-advertisers-can-now-use-app-campaigns-for-engagement-without-implementing-deep-links-375508<\/a><\/p>\n

Nov\u00e9 z\u00e1sady zakazuj\u00edc\u00ed potraviny s vysok\u00fdm obsahem tuku a cukru<\/h3>\n

Toto omezen\u00ed se t\u00fdk\u00e1 v\u0161ech potravin a n\u00e1poj\u016f s vysok\u00fdm obsahem cukru, tuku a soli pro nezletil\u00e9 osoby ve Spojen\u00e9m kr\u00e1lovstv\u00ed a EU. <\/p>\n

https:\/\/www.seroundtable.com\/google-prohibits-high-fat-sugar-salt-food-beverage-targeting-minors-32188.html<\/a><\/p>\n

\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"

Podzimn\u00ed novinky p\u011bkn\u011b za tepla pro V\u00e1s m\u00e1me nachystan\u00e9. Sta\u010d\u00ed se pohodln\u011b usadit v teple domova a za\u010d\u00edt \u010d\u00edst.<\/p>\n","protected":false},"author":6,"featured_media":2447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nNovinky z marketingu za m\u011bs\u00edc \u0159\u00edjen 2021<\/title>\n<meta name=\"description\" content=\"Podzimn\u00ed novinky p\u011bkn\u011b za tepla pro V\u00e1s m\u00e1me nachystan\u00e9. 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