{"id":3366,"date":"2022-01-05T10:38:41","date_gmt":"2022-01-05T09:38:41","guid":{"rendered":"http:\/\/wptest.nexum.cz\/novinky-z-marketingu-listopad-2021\/"},"modified":"2022-01-05T10:38:41","modified_gmt":"2022-01-05T09:38:41","slug":"novinky-z-marketingu-listopad-2021","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-z-marketingu-listopad-2021\/","title":{"rendered":"Novinky z marketingu listopad 2021"},"content":{"rendered":"

Nov\u00e9 funkce pl\u00e1nova\u010de v\u00fdkonu v Google Ads<\/h3>\n

Jist\u011b mi d\u00e1te za pravdu, \u017ee kdo nepl\u00e1nuje, nem\u00e1 p\u0159\u00edli\u0161 \u0161anci v dne\u0161n\u00edm marketingov\u00e9m sv\u011bt\u011b usp\u011bt. Pl\u00e1nov\u00e1n\u00ed je sou\u010d\u00e1st\u00ed ka\u017ed\u00e9 marketingov\u00e9 strategie.<\/p>\n

https:\/\/support.google.com\/google-ads\/answer\/11394472<\/a><\/p>\n

Nov\u00e9 funkce v mobiln\u00ed aplikaci Google Ads<\/h3>\n

Google Ads na sv\u00fdch syst\u00e9mech neust\u00e1le pracuje. V listopadu se rozhodl p\u0159idat nov\u00e9 funkce do sv\u00e9 mobiln\u00ed aplikace.<\/p>\n

https:\/\/support.google.com\/google-ads\/answer\/11348808<\/a><\/p>\n

Zm\u011bna n\u00e1zvu reklam z Discovery na videoreklamy in-feed<\/h3>\n

\u010casy se m\u011bn\u00ed, a tak i star\u00e9 dobr\u00e9 za\u017eit\u00e9 n\u00e1zvy reklam, na kter\u00e9 jsme byli zvykl\u00ed, dost\u00e1vaj\u00ed nov\u00fd kab\u00e1t v podob\u011b nov\u00e9ho n\u00e1zvu.<\/p>\n

https:\/\/support.google.com\/google-ads\/answer\/11372787<\/a><\/p>\n

Snaz\u0161\u00ed pou\u017eit\u00ed vlastn\u00edch seznam\u016f z\u00e1kazn\u00edk\u016f<\/h3>\n

Vlastn\u00ed seznamy z\u00e1kazn\u00edk\u016f lze vyu\u017e\u00edvat k budov\u00e1n\u00ed siln\u00fdch vztah\u016f se z\u00e1kazn\u00edky, zp\u016fsobem, kter\u00fd pln\u011b respektuje jejich soukrom\u00ed.<\/p>\n

https:\/\/support.google.com\/google-ads\/answer\/11129174<\/a><\/p>\n

Zdroje produkt\u016f lze nyn\u00ed vyu\u017e\u00edvat v dal\u0161\u00edch typech videokampan\u00ed<\/h3>\n

YouTube se st\u00e1v\u00e1 velmi siln\u00fdm prodejn\u00edm kan\u00e1lem, proto Google neust\u00e1le zdokonaluje reklamy TrueView pro N\u00e1kupy, a jejich nejlep\u0161\u00ed funkci \u2013 zdroje produkt\u016f \u2013 zp\u0159\u00edstup\u0148uje v dal\u0161\u00edch typech videokampan\u00ed.<\/p>\n

https:\/\/support.google.com\/google-ads\/answer\/11371384<\/a><\/p>\n

Nov\u00e1 verze Google Ads Editor 1.8<\/h3>\n

Ti z V\u00e1s, kte\u0159\u00ed pravideln\u011b pracuj\u00ed s rozhran\u00edm Google Ads, jist\u011b v\u011bd\u00ed, \u017ee v\u00fdborn\u00fdm pomocn\u00edkem p\u0159i vytv\u00e1\u0159en\u00ed kampan\u00ed do tohoto syst\u00e9mu je Google Ads Editor, kter\u00fd nyn\u00ed vych\u00e1z\u00ed v nov\u00e9 verzi.<\/p>\n

https:\/\/support.google.com\/google-ads\/answer\/11366923<\/a><\/p>\n

Google p\u0159ich\u00e1z\u00ed s podporou prodeje v kamenn\u00fdch obchodech<\/h3>\n

Inzerenti z \u0159ad maloobchodn\u00edk\u016f a restaurac\u00ed te\u010f mohou pomoc\u00ed chytr\u00fdch nab\u00eddek pro n\u00e1kupy v prodejn\u00e1ch optimalizovat nab\u00eddky nejen pro n\u00e1v\u0161t\u011bvy prodejen, ale i pro transakce v nich.<\/p>\n

https:\/\/support.google.com\/google-ads\/answer\/11354538<\/a><\/p>\n

Nov\u00e9 zp\u016fsoby spr\u00e1vy a optimalizace konverz\u00ed<\/h3>\n

M\u011b\u0159en\u00ed konverz\u00ed je z\u00e1kladem ka\u017ed\u00e9 \u00fasp\u011b\u0161n\u00e9 kampan\u011b, kdo nem\u011b\u0159\u00ed jako by ne\u017eil. Google Ads nyn\u00ed p\u0159in\u00e1\u0161\u00ed nov\u00e9 roz\u0161\u00ed\u0159en\u00e9 zp\u016fsoby spr\u00e1vy a optimalizace konverz\u00ed.<\/p>\n

https:\/\/support.google.com\/google-ads\/answer\/11335412<\/a><\/p>\n

Zm\u011bny Skliku v oblasti retargetingu od ledna 2022<\/h3>\n

Nejen Google pracuje na zlep\u0161en\u00ed sv\u00e9ho inzertn\u00edho port\u00e1lu. I Sklik od Seznamu se sna\u017e\u00ed nezaost\u00e1vat za konkurenci a neust\u00e1le se vyv\u00edj\u00ed.<\/p>\n

https:\/\/blog.seznam.cz\/2021\/11\/co-se-meni-pro-retargeting-a-mereni-konverzi-od-ledna-2022\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Po novink\u00e1ch ze soci\u00e1ln\u00edch s\u00edt\u00ed, V\u00e1m p\u0159in\u00e1\u0161\u00edme listopadov\u00e9 novinky z marketingu. Pokud V\u00e1s zaj\u00edm\u00e1, co je nov\u00e9ho v online prostoru, \u010dt\u011bte d\u00e1le.<\/p>\n","protected":false},"author":7,"featured_media":2440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nNovinky z marketingu listopad 2021<\/title>\n<meta name=\"description\" content=\"Po novink\u00e1ch ze soci\u00e1ln\u00edch s\u00edt\u00ed, V\u00e1m p\u0159in\u00e1\u0161\u00edme listopadov\u00e9 novinky z marketingu. Pokud V\u00e1s zaj\u00edm\u00e1, co je nov\u00e9ho v online prostoru, \u010dt\u011bte d\u00e1le.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-z-marketingu-listopad-2021\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky z marketingu listopad 2021\" \/>\n<meta property=\"og:description\" content=\"Po novink\u00e1ch ze soci\u00e1ln\u00edch s\u00edt\u00ed, V\u00e1m p\u0159in\u00e1\u0161\u00edme listopadov\u00e9 novinky z marketingu. 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