{"id":3364,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/novinky-z-marketingu-duben\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"novinky-z-marketingu-duben","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-z-marketingu-duben\/","title":{"rendered":"Novinky z marketingu duben"},"content":{"rendered":"<h3><strong>Sd\u00edlen\u00ed remarketingov\u00fdch seznam\u016f<\/strong><\/h3>\n<p>Ve sv\u00fdch \u00fa\u010dtech spr\u00e1vce si nyn\u00ed m\u016f\u017eete aktivovat sd\u00edlen\u00ed publik. P\u0159i aktivaci t\u00e9to slu\u017eby budete automaticky v\u0161echny remarketingov\u00e9 seznamy sd\u00edlet s \u00fa\u010dtem spr\u00e1vce. Nemus\u00edte tedy vytv\u00e1\u0159et nov\u00e9 seznamy nebo je v jednotliv\u00fdch \u00fa\u010dtech vyb\u00edrat ru\u010dn\u011b<\/p>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/searchengineland.com\/google-ads-continuous-audience-sharing-is-now-available-from-sub-accounts-347534\">https:\/\/searchengineland.com\/google-ads-continuous-audience-sharing-is-now-available-from-sub-accounts-347534<\/a><\/p>\n<h3><strong>Aktualizace v Merchant Center<\/strong><\/h3>\n<p>Aktualizace je zam\u011b\u0159en\u00e1 na zlep\u0161en\u00ed informac\u00ed o produktech.<\/p>\n<p>Zm\u011bny platn\u00e9 od 6. dubna 2021<\/p>\n<ul>\n<li>Kontrola cen \u2013 cena v produktov\u00fdch datech mus\u00ed odpov\u00eddat cen\u011b na webov\u00fdch str\u00e1nk\u00e1ch<\/li>\n<li>Dodac\u00ed lh\u016fta pro region \u2013 dodac\u00ed lh\u016fty pro konkr\u00e9tn\u00ed region lze ur\u010dit na \u00farovni polo\u017eky pomoc\u00ed podatribut\u016f<\/li>\n<li>P\u0159edobjedn\u00e1vky \u2013 informace z\u00e1kazn\u00edk\u016fm, kdy bude zbo\u017e\u00ed op\u011bt k dispozici<\/li>\n<li>Nov\u00fd atribut k ozna\u010den\u00ed velikosti oble\u010den\u00ed \u2013 velikost \u201enadrozm\u011brn\u00e1\u201c ji\u017e nen\u00ed akceptov\u00e1na<\/li>\n<li>Produkty s platebn\u00edmi mo\u017enosti, kter\u00e9 c\u00edl\u00ed do v\u00edce zem\u00ed, budou zam\u00edtnuty. Nyn\u00ed mus\u00edte produkt duplikovat a poskytnout ho v samostatn\u00e9m zdroji<\/li>\n<\/ul>\n<p>Zm\u011bny platn\u00e9 od 15. \u010dervna 2021<\/p>\n<ul>\n<li>Nutnost spr\u00e1vn\u00e9 identifikace produkt\u016f \u2013 Google m\u016f\u017ee zam\u00edtnout produkty se stejn\u00fdm \u010d\u00edslem v\u00fdrobce a kombinac\u00ed zna\u010dky<\/li>\n<li>P\u0159id\u00e1n\u00ed \u010dasov\u00e9ho p\u00e1sma k atribut\u016fm data a \u010dasu<\/li>\n<\/ul>\n<p>Zm\u011bny platn\u00e9 od 15. z\u00e1\u0159\u00ed 2021<\/p>\n<ul>\n<li>Podatribut zem\u011b dopravy \u2013 v p\u0159\u00edpad\u011b prodeje ve v\u00edce ne\u017e jedn\u00e9 zemi<\/li>\n<\/ul>\n<p>V\u00edce informac\u00ed zde:\u00a0 <a href=\"https:\/\/www.seroundtable.com\/google-merchant-center-product-data-specification-changes-31215.html\">https:\/\/www.seroundtable.com\/google-merchant-center-product-data-specification-changes-31215.html<\/a><\/p>\n<h3><strong>Automaticky aplikovan\u00e1 doporu\u010den\u00ed Google Ads<\/strong><\/h3>\n<p>P\u0159i aktivaci t\u00e9to funkce m\u016f\u017eete kampan\u011b optimalizovat s \u00fasporou \u010dasu a k tomu efektivn\u011b. Aktu\u00e1ln\u011b je k dispozici v\u00edce jak 17 automatizovan\u00fdch doporu\u010den\u00ed. Ne v\u017edy ale mus\u00ed b\u00fdt tato doporu\u010den\u00ed opravdu efektivn\u00ed, z\u00e1le\u017e\u00ed na V\u00e1s, zda si tuto slu\u017ebu povol\u00edte \u010di nikoliv.<\/p>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/www.seroundtable.com\/google-ads-apply-recommendations-automatically-31251.html\">https:\/\/www.seroundtable.com\/google-ads-apply-recommendations-automatically-31251.html<\/a><\/p>\n<h3><strong>Str\u00e1nka Statistiky pro v\u0161echny<\/strong><\/h3>\n<p>Ve Statistik\u00e1ch m\u016f\u017eete nal\u00e9zt trendy u\u0161it\u00e9 p\u0159\u00edmo na m\u00edru Va\u0161\u00ed firm\u011b, aby jste mohli dob\u0159e a efektivn\u011b rozhodovat o marketingov\u00e9 strategii. P\u016fvodn\u011b spu\u0161t\u011bno pouze ve vybran\u00fdch zem\u00edch v beta verzi, od 14. dubna dostupn\u00e9 pro v\u0161echny inzerenty.\u00a0<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1388px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1388px\">\n<div><img decoding=\"async\" alt=\"novinky webmium\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/608f707eefca26fdd58a07de_H4YFsPyiklUiNjNENM8vNVY--oefIsH-xw9oqtXtCd54XJaiHDjZ3fyCBuYaigkdVTOx2MMbHM0QYQGRnxM2pxtl0X08IePMYRAiKhSGLpEPGxXhLH4etkqCEEYJJa9nuahpmck.png\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10568762\">https:\/\/support.google.com\/google-ads\/answer\/10568762<\/a><\/p>\n<h3><strong>Seznam dynamick\u00fdch vylou\u010den\u00ed<\/strong><\/h3>\n<p>Google chce zav\u00e9st seznam dynamick\u00e9ho vylu\u010dov\u00e1n\u00ed, kter\u00fd umo\u017en\u00ed vyhnout se zobrazen\u00ed reklamy u obsahu, kter\u00fd neodpov\u00edd\u00e1 Va\u0161\u00ed kampani nebo zna\u010dce. Seznam bude mo\u017en\u00e9 vytvo\u0159it vlastn\u00ed nebo pou\u017e\u00edt seznamy t\u0159et\u00edch stran.<\/p>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/searchengineland.com\/google-ads-to-roll-out-dynamic-exclusion-lists-in-coming-weeks-347792\">https:\/\/searchengineland.com\/google-ads-to-roll-out-dynamic-exclusion-lists-in-coming-weeks-347792<\/a><\/p>\n<h3><strong>Import\u00e9r kampan\u00ed Sklik<\/strong><\/h3>\n<p>Sklik m\u00e1 od 12. dubna nov\u00fd import\u00e9r kampan\u00ed. Princip importu se sice nezm\u011bnil ale je tu n\u011bkolik novinek. T\u0159eba typ importu \u2013 nyn\u00ed si m\u016f\u017eete typ importu vybrat ji\u017e p\u0159i nastaven\u00ed importu. Nebo nap\u0159\u00edklad pro p\u0159edvypln\u011bn\u00ed va\u0161eho nastaven\u00ed z minul\u00e9ho importu je tu mo\u017enost Na\u010dten\u00ed p\u0159edchoz\u00edho nastaven\u00ed importu. D\u00e1le struktura souboru \u2013 pokud ur\u010ditou kampa\u0148 importovat nechcete, jednodu\u0161e ji vylou\u010d\u00edte, stejn\u011b jako reklamy nebo konkr\u00e9tn\u00ed nastaven\u00ed kampan\u011b.<\/p>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/blog.seznam.cz\/2021\/04\/predstavujeme-novy-importer-kampani\/\">https:\/\/blog.seznam.cz\/2021\/04\/predstavujeme-novy-importer-kampani\/<\/a><\/p>\n<h3><strong>Zm\u011bna z\u00e1kona o regulaci reklamy<\/strong><\/h3>\n<p>Nov\u00e1 novela z\u00e1kona, kter\u00e1 plat\u00ed od 26.5.2021 definuje, jak m\u00e1 vypadat reklama na zdravotnick\u00e9 pot\u0159eby. P\u0159ibyde tak ke st\u00e1vaj\u00edc\u00edm pravidl\u016fm na l\u00e9\u010diva, potraviny pro zvl\u00e1\u0161tn\u00ed v\u00fd\u017eivu a na dopl\u0148ky stravy. T\u00fdkat se to bude tak\u00e9 br\u00fdl\u00ed, \u010do\u010dek nebo kr\u00e9m\u016f na \u00falevu od bolesti, kter\u00e9 se \u0159ad\u00ed do zdravotnick\u00fdch pot\u0159eb.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1280px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1280px\">\n<div><img decoding=\"async\" alt=\"novinky webmium\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/608f707e2f3aa24091596f0d_ggwsauY4wW2LiQ0Kpb84sVmtb0FBP-iFsRayMXNmJeVK0mcsziu5RfF3W8JhcjKsl5362H3WdD6kaakpz3QqzZ0-cHDiV4uv0l7oUw7d7fU6jn6D-B0i43GWdKlHzJSPREq1CTs.png\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/blog.seznam.cz\/2021\/04\/meni-se-zakon-o-regulaci-reklamy-novela-se-dotkne-zdravotnickych-prostredku-a-odpovednosti-siritele\/\">https:\/\/blog.seznam.cz\/2021\/04\/meni-se-zakon-o-regulaci-reklamy-novela-se-dotkne-zdravotnickych-prostredku-a-odpovednosti-siritele\/<\/a><\/p>\n<h3><strong>M\u011bn\u00ed se struktura strategie nab\u00eddek<\/strong><\/h3>\n<p>Maximalizace konverze bude m\u00edt volitelnou c\u00edlovou CPA a maximalizace konverze bude s volitelnou mo\u017enost\u00ed ROAS.\u00a0 Tyto mo\u017enosti uvid\u00edte b\u011bhem n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u016f p\u0159i tvorb\u011b nov\u00fdch strategi\u00ed nab\u00eddek.<\/p>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10512715?fbclid=IwAR3054XN2Y7fESfvsJYPD5ammMcyBG5WmbJK-Cp9AOLG9Ie3xB4d0f-otcU\">https:\/\/support.google.com\/google-ads\/answer\/10512715?fbclid=IwAR3054XN2Y7fESfvsJYPD5ammMcyBG5WmbJK-Cp9AOLG9Ie3xB4d0f-otcU<\/a><\/p>\n<h3><strong>Vlastn\u00ed seznam z\u00e1kazn\u00edk\u016f<\/strong><\/h3>\n<p>Kdy\u017e si inzerenti nahraj\u00ed seznamy z\u00e1kazn\u00edk\u016f, Google jim zobraz\u00ed<strong> <\/strong>odhadovanou m\u00edru shody. Google tedy doporu\u010duje p\u0159idat co nejv\u00edce informac\u00ed o z\u00e1kazn\u00edkovi. Inzerenti, kte\u0159\u00ed nahr\u00e1li t\u0159i typy shody, zaznamenali n\u00e1r\u016fst seznamu o 35 procent.<\/p>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/searchengineland.com\/instant-match-rates-are-now-available-for-customer-match-lists-in-google-ads-348312\">https:\/\/searchengineland.com\/instant-match-rates-are-now-available-for-customer-match-lists-in-google-ads-348312<\/a><\/p>\n<p><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jaro se za\u010d\u00edn\u00e1 probouzet a s n\u00edm tak\u00e9 spousta novinek z marketingu. Dal\u0161\u00ed v\u00e1rka novinek ze sv\u011bta marketingu je tu p\u011bkn\u011b za \u010derstva. P\u0159\u00edjemn\u00e9 \u010dten\u00ed.<\/p>\n","protected":false},"author":6,"featured_media":2436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novinky z marketingu duben<\/title>\n<meta name=\"description\" content=\"Jaro se za\u010d\u00edn\u00e1 probouzet a s n\u00edm tak\u00e9 spousta novinek z marketingu. 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