{"id":3363,"date":"2022-08-15T14:23:33","date_gmt":"2022-08-15T12:23:33","guid":{"rendered":"http:\/\/wptest.nexum.cz\/novinky-z-marketingu-a-seo-pro-srpen-2022\/"},"modified":"2023-10-17T11:37:35","modified_gmt":"2023-10-17T09:37:35","slug":"novinky-z-marketingu-a-seo-pro-srpen-2022","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-z-marketingu-a-seo-pro-srpen-2022\/","title":{"rendered":"Novinky z marketingu a SEO pro srpen 2022"},"content":{"rendered":"<h2 id=\"\">40% Generace Z pou\u017e\u00edv\u00e1 k vyhled\u00e1v\u00e1n\u00ed m\u00edsto Google Tik Tok nebo Instagram<\/h2>\n<p id=\"\">\tViceprezident spole\u010dnosti Google to prohl\u00e1sil na z\u00e1klad\u011b intern\u00edch dat, kter\u00e1 m\u00e1 Google k dispozici. Google metriku potvrdil s t\u00edm, \u017ee aktu\u00e1ln\u011b \u010del\u00ed pom\u011brn\u011b velk\u00e9mu n\u00e1poru v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed z konkuren\u010dn\u00edch aplikac\u00ed a dal\u0161\u00edch zdroj\u016f. Spole\u010dnost Google na to chce samoz\u0159ejm\u011b reagovat a sna\u017e\u00ed se zp\u0159\u00edstupnit sv\u00e9 funkce jako je Google Lens, kter\u00e9 by mohly b\u00fdt pro mlad\u00e9 atraktivn\u011bj\u0161\u00ed. Probl\u00e9mem to v\u0161ak nen\u00ed pouze pro vyhled\u00e1v\u00e1n\u00ed, ale tak\u00e9 pro Youtube, kter\u00fd spad\u00e1 tak\u00e9 pod spole\u010dnost Alphabet<\/p>\n<p id=\"\">Zdroj: <a href=\"https:\/\/techcrunch.com\/2022\/07\/12\/google-exec-suggests-instagram-and-tiktok-are-eating-into-googles-core-products-search-and-maps\/\" id=\"\">https:\/\/techcrunch.com\/2022\/07\/12\/google-exec-suggests-instagram-and-tiktok-are-eating-into-googles-core-products-search-and-maps\/<\/a><\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">Soci\u00e1ln\u00ed s\u00edt\u011b p\u0159iv\u00e1d\u00ed mlad\u00e9 do e-shop\u016f, na p\u0159\u00edm\u00e9 n\u00e1kupy nereaguj\u00ed<\/h2>\n<p id=\"\">\tTento fakt se projevil na z\u00e1klad\u011b dat z v\u00fdzkumu s 1018 osloven\u00fdmi respondenty, prov\u00e1d\u011bn\u00e9ho sdru\u017een\u00edm APEK (Asociace pro elektronickou komerci). Ve v\u00fdzkumu vy\u0161lo najevo, \u017ee skupina 24-35 let je nejv\u00edce naklon\u011bn\u00e1 n\u00e1kup\u016fm pr\u00e1v\u011b na z\u00e1klad\u011b podn\u011btu na soci\u00e1ln\u00edch s\u00edt\u00edch, prim\u00e1rn\u011b na Facebooku. Pro mladou c\u00edlovou skupinu mezi 15 a 24 lety je pak takovou s\u00edt\u00ed hlavn\u011b Instagram a TikTok<\/p>\n<p id=\"\">Zdroj: <a href=\"http:\/\/www.marketingovenoviny.cz\/socialni-site-pro-prime-nakupy-cechy-prilis-nelakaji-mlade-zakazniky-ale-privadi-do-e-shopu\/\" id=\"\">http:\/\/www.marketingovenoviny.cz\/socialni-site-pro-prime-nakupy-cechy-prilis-nelakaji-mlade-zakazniky-ale-privadi-do-e-shopu\/<\/a><\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">LinkedIn spou\u0161t\u00ed vlastn\u00ed Business Manager<\/h2>\n<p id=\"\">\tJist\u011b zn\u00e1te Business Manager nap\u0159\u00edklad na Facebooku, kde je neodd\u011bliteln\u00fdm par\u0165\u00e1kem pro tvorbu placen\u00fdch kampan\u00ed. Nyn\u00ed se tento n\u00e1stroj kone\u010dn\u011b dost\u00e1v\u00e1 tak\u00e9 na platformu LinkedIn. Co v\u00e1m n\u00e1stroj nab\u00eddne?<\/p>\n<ul id=\"\">\n<li id=\"\">\u00dasporu \u010dasu v podob\u011b efektivn\u00ed administrace, kter\u00e1 nab\u00eddne p\u0159ehlednou spr\u00e1vu kampan\u00ed, fakturac\u00ed a spr\u00e1vu u\u017eivatel\u016f<\/li>\n<li id=\"\">Efektivn\u00ed oslovov\u00e1n\u00ed v r\u00e1mci kampan\u00ed.<\/li>\n<li id=\"\">V r\u00e1mci jednoho panelu m\u016f\u017eete spravovat v\u00edce \u00fa\u010dt\u016f, u\u017eivatel\u016f a p\u0159id\u011blovat jim r\u016fzn\u00e1 opr\u00e1vn\u011bn\u00ed.<\/li>\n<\/ul>\n<p id=\"\">Ke spu\u0161t\u011bn\u00ed by m\u011blo doj\u00edt v r\u00e1mci n\u011bkolika m\u00e1lo t\u00fddn\u016f.<\/p>\n<p id=\"\"><a href=\"https:\/\/mam.cz\/zpravy\/2022-06\/linkedin-revoluce-business-manager-konecne-prichazi\/\" id=\"\">https:\/\/mam.cz\/zpravy\/2022-06\/linkedin-revoluce-business-manager-konecne-prichazi\/<\/a><\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">Google poskytuje Ads Creative Studio pro v\u0161echny inzerenty<\/h2>\n<p id=\"\">\tAds Creative Studio, kter\u00e9 doposud fungovalo v beta verzi, se otev\u00edr\u00e1 v\u0161em bez v\u00fdjimek. Tento n\u00e1stroj slou\u017e\u00ed k efektivn\u00edmu nalezen\u00ed alternativ k va\u0161\u00ed reklamn\u00ed kreativ\u011b. Pro jedinou kreativu v\u00e1m pom\u016f\u017ee nal\u00e9zt des\u00edtky mo\u017en\u00fd variant pro zac\u00edlen\u00ed na r\u016fzn\u00e1 publika. Cel\u00fd n\u00e1stroj funguje na syst\u00e9mu placeholder\u016f, kdy v konkr\u00e9tn\u00ed kreativ\u011b ozna\u010d\u00edte m\u00edsta, kter\u00e1 jsou p\u0159ipravena pro n\u00e1vrh zm\u011bny a o zbytek se postar\u00e1 Ads Creative Studio, kter\u00e9 do p\u0159ipraven\u00fdch pozic dosad\u00ed dal\u0161\u00ed mo\u017enosti. Prozat\u00edm je n\u00e1stroj p\u0159\u00edstupn\u00fd pro videoreklamy, ji\u017e brzy se ale po\u010d\u00edt\u00e1 s vyu\u017eit\u00edm i pro b\u011b\u017enou display reklamu.<\/p>\n<p id=\"\">Zdroj: <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/google-otevira-sve-ads-creative-studio-pro-vsechny-inzerenty__s288x16749.html\" id=\"\">https:\/\/www.focus-age.cz\/m-journal\/aktuality\/google-otevira-sve-ads-creative-studio-pro-vsechny-inzerenty__s288x16749.html<\/a><\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">Instagram spou\u0161t\u00ed v testovac\u00ed f\u00e1zi Creator Marketplace pro vyhled\u00e1v\u00e1n\u00ed influencer\u016f<\/h2>\n<p id=\"\">\tPot\u0159ebovali jste n\u011bkdy naj\u00edt influencera, kter\u00fd by trochu posunul v\u00e1\u0161 produkt mezi relevantn\u00ed c\u00edlovku, ale nev\u011bd\u011bli jste kde hledat a hlavn\u011b jak oslovit? Instagram nov\u011b p\u0159ich\u00e1z\u00ed s novou slu\u017ebou Creator Marketplace. Zde budete moci filtrovat influencery na z\u00e1klad\u011b filtr\u016f, kter\u00e9 budou vyu\u017e\u00edvat data o v\u011bku, z\u00e1jmech, pohlav\u00ed, m\u011bstu, zemi a dal\u0161\u00edch parametrech. Aplikace tak usnad\u0148uje \u017eivot nejen brand\u016fm, kter\u00e9 influencery hledaj\u00ed a jejich slu\u017eby \u010dasto vyu\u017e\u00edvaj\u00ed, ale tak\u00e9 samotn\u00fdm influencer\u016fm, kte\u0159\u00ed tak maj\u00ed ide\u00e1ln\u00ed mo\u017enost jak se spojit s potenci\u00e1ln\u00edmi partnery a udr\u017eovat s nimi efektivn\u00ed komunikaci.<\/p>\n<p id=\"\"><a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/instagram-spousti-test-creator-marketplace--nove-platformy-pro-vyhledavani-influenceru__s288x16756.html\" id=\"\">https:\/\/www.focus-age.cz\/m-journal\/aktuality\/instagram-spousti-test-creator-marketplace&#8211;nove-platformy-pro-vyhledavani-influenceru__s288x16756.html<\/a><\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">Dal\u0161\u00ed historick\u00fd miln\u00edk \u010desk\u00e9ho crowdfundingu. Lid\u00e9 poslali Skinners p\u0159es 7,5 milionu korun<\/h2>\n<p id=\"\">\tCrowdfundingov\u00e9 kampan\u011b jsou st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed, ale ne v\u017edy je \u00fasp\u011bch zaru\u010den. To se ov\u0161em net\u00fdk\u00e1 brn\u011bnsk\u00e9ho v\u00fdrobce pono\u017ekobot Skinners. Ti si pomoc\u00ed v\u00fdb\u011bru pen\u011bz od fanou\u0161k\u016f a podporovatel\u016f na nov\u00e9 Barefoot produkty p\u0159i\u0161li na v\u00edce ne\u017e 7,6 milionu korun a stali se tak nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm produktov\u00fdm crowdfundingov\u00fdm projektem. Celkov\u011b pak druh\u00fdm nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm na platform\u011b HitHit. Pen\u00edze ji\u017e ale podobn\u00fdm zp\u016fsobem zkou\u0161eli vybrat p\u0159ed 6 lety na platform\u011b Kickstarter, kde si odnesli nemalou sumu 654 tis\u00edc dolar\u016f. O rok d\u0159\u00edve dokonce je\u0161t\u011b na HitHitu, kde po\u017eadovali 90 tis\u00edc korun, ale vybrali neuv\u011b\u0159iteln\u00fdch 542 tis\u00edc korun. V t\u011bchto vod\u00e1ch tak um\u00ed ji\u017e velmi dob\u0159e chodit a v\u00ed, jak velkou oporu maj\u00ed ve sv\u00fdch z\u00e1kazn\u00edc\u00edch, kte\u0159\u00ed jejich produkty jednozna\u010dn\u011b miluj\u00ed.<\/p>\n<p id=\"\">Zdroj: <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/brnenske-ponozkoboty-skinners-prepisuji-historii-ceskeho-crowdfundingu--lide-jim-poslali-7-5-milionu__s288x16760.html\" id=\"\">https:\/\/www.focus-age.cz\/m-journal\/aktuality\/brnenske-ponozkoboty-skinners-prepisuji-historii-ceskeho-crowdfundingu&#8211;lide-jim-poslali-7-5-milionu__s288x16760.html<\/a><\/p>\n<p id=\"\">\u200d<\/p>\n<h2 id=\"\">Google aktualizuje algoritmus pro vyhled\u00e1v\u00e1n\u00ed produktov\u00fdch recenz\u00ed<\/h2>\n<p id=\"\">\tGoogle vydal novou aktualizaci sv\u00e9ho algoritmu, kter\u00fd se soust\u0159ed\u00ed na vyhodnocov\u00e1n\u00ed produktov\u00fdch recenz\u00ed. Aktualizace byla kompletn\u011b dokon\u010dena 2. srpna. C\u00edlem t\u00e9to aktualizace by m\u011bla b\u00fdt mnohem efektivn\u011bj\u0161\u00ed pr\u00e1ce s vyhodnocen\u00edm recenz\u00ed a jejich n\u00e1sledn\u00fdm zpracov\u00e1n\u00edm pro \u00fa\u010dely hodnocen\u00ed. S t\u00edm souvis\u00ed tak\u00e9 seznam krok\u016f pro sepisov\u00e1n\u00ed kvalitn\u00edch recenz\u00ed k produkt\u016fm, kter\u00fd naleznete zde <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/ecommerce\/write-high-quality-product-reviews\" id=\"\">https:\/\/developers.google.com\/search\/docs\/advanced\/ecommerce\/write-high-quality-product-reviews<\/a> . Obecn\u011b shrnuto, Google vede recenzenty k pe\u010dlivosti a verohodnosti recenz\u00ed. Nap\u0159\u00edklad k dolo\u017een\u00ed v\u011brohodn\u00e9ho audio \u010di video obsahu, p\u0159i porovn\u00e1v\u00e1n\u00ed s konkurenc\u00ed po\u017eaduje konkr\u00e9tn\u00ed rozd\u00edly, klady a z\u00e1pory a mnoho dal\u0161\u00edho. Seznam je opravdu dlouh\u00fd a p\u0159esto\u017ee se m\u016f\u017ee zd\u00e1t v\u011bt\u0161ina z nich pro recenze samoz\u0159ejm\u00e1, \u0159ada projekt\u016f se t\u011bmito pravidly p\u0159\u00edli\u0161 ne\u0159\u00edd\u00ed. T\u011bm pak hroz\u00ed zhor\u0161en\u00e9 hodnocen\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p id=\"\">Zdroje:<\/p>\n<p id=\"\"><a href=\"https:\/\/developers.google.com\/search\/updates\/ranking\" id=\"\">https:\/\/developers.google.com\/search\/updates\/ranking<\/a><\/p>\n<p id=\"\">\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159ehled novinek pro srpen. Co se ud\u00e1lo v marketingov\u00e9m rybn\u00ed\u010dku? P\u00e1r informac\u00ed ze sv\u011bta vyhled\u00e1v\u00e1n\u00ed, tedy v SEO samoz\u0159ejm\u011b nesm\u00ed chyb\u011bt. Pod\u00edvejte se spole\u010dn\u011b s n\u00e1mi a objevte nov\u00e9 n\u00e1pady \u010di inspirace v \u00fasp\u011bchu, ale i ne\u00fasp\u011bchu druh\u00fdch.<\/p>\n","protected":false},"author":2,"featured_media":2434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novinky z marketingu a SEO pro srpen 2022<\/title>\n<meta name=\"description\" content=\"P\u0159ehled novinek pro srpen. Co se ud\u00e1lo v marketingov\u00e9m rybn\u00ed\u010dku? P\u00e1r informac\u00ed ze sv\u011bta vyhled\u00e1v\u00e1n\u00ed, tedy v SEO samoz\u0159ejm\u011b nesm\u00ed chyb\u011bt. Pod\u00edvejte se spole\u010dn\u011b s n\u00e1mi a objevte nov\u00e9 n\u00e1pady \u010di inspirace v \u00fasp\u011bchu, ale i ne\u00fasp\u011bchu druh\u00fdch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-z-marketingu-a-seo-pro-srpen-2022\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky z marketingu a SEO pro srpen 2022\" \/>\n<meta property=\"og:description\" content=\"P\u0159ehled novinek pro srpen. Co se ud\u00e1lo v marketingov\u00e9m rybn\u00ed\u010dku? 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