{"id":3361,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/novinky-z-ecommerce-co-prinesl-prichod-jara\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"novinky-z-ecommerce-co-prinesl-prichod-jara","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-z-ecommerce-co-prinesl-prichod-jara\/","title":{"rendered":"Novinky z e-commerce: Co p\u0159inesl p\u0159\u00edchod jara?"},"content":{"rendered":"

Prvn\u00ed jarn\u00ed m\u011bs\u00edc se ve sv\u011bt\u011b e-commerce odehr\u00e1l ve velk\u00e9m stylu. Hned 1. 3. se eshopy za\u010daly pot\u00fdkat s\u00a0EET. B\u0159eznov\u00fdch ud\u00e1lost\u00ed bylo samoz\u0159ejm\u011b v\u00edc, tak se na n\u011b poj\u010fme mrknout.<\/p>\n

Prvn\u00ed m\u011bs\u00edc s\u00a0EET<\/strong><\/h2>\n

Podle posledn\u00edch statistik vypl\u00fdv\u00e1, \u017ee v\u00a0sou\u010dasn\u00e9 dob\u011b se v\u00edce ne\u017e 90 % eshopist\u016f<\/strong> s\u00a0EET sm\u00ed\u0159ilo a pou\u017e\u00edv\u00e1 vyhovuj\u00edc\u00ed \u0159e\u0161en\u00ed elektronick\u00e9 evidence tr\u017eeb<\/strong>. P\u011bti procentn\u00ed men\u0161ina, p\u0159ev\u00e1\u017en\u011b mal\u00fdch, \u00fazce produktov\u011b zam\u011b\u0159en\u00fdch eshop\u016f se EET vyhnula a zru\u0161ila online platby. <\/p>\n

<\/p>\n
\"EET<\/div>\n

<\/a><\/figure>\n

Zaj\u00edmavost\u00ed je i \u0161estin\u00e1sobn\u00fd n\u00e1r\u016fst u\u017eivatel\u016f plat\u00edc\u00edch p\u0159es aplikaci Twisto. Tato\u00a0odlo\u017een\u00e1 online platba<\/strong>\u00a0spad\u00e1 do EET v\u00fdjimek a proto ji nejeden eshop za\u0159adil do sv\u00e9 nab\u00eddky zp\u016fsob\u016f platby.<\/p>\n

MD\u017d ve znamen\u00ed CopyCampu<\/strong><\/h2>\n

Leto\u0161n\u00ed emd\u00e9\u017eetko bylo vskutku dnem sv\u00e1te\u010dn\u00edm. Nejen pro \u017eeny. V\u0161ichni novinek chtiv\u00ed copywrite\u0159i se se\u0161li na CopyCampu 2017. Tuhle ud\u00e1lost jsme si nenechali uj\u00edt ani my ve Webmium<\/a>. Vyslali jsme na\u0161i CopyTerku. A co v\u0161e se od velmistr\u016f z oboru dozv\u011bd\u011bla? O to se s\u00a0v\u00e1mi pod\u011blila v\u00a0super \u010dl\u00e1nku<\/a>.<\/p>\n

\n
\"CopyCamp\"<\/div>
CopyCamp<\/figcaption><\/figure>\n

Online reklama spolkla 20 miliard<\/strong><\/h2>\n

Ten sam\u00fd den, 8. 3. 2017, zve\u0159ejnilo Sdru\u017een\u00ed pro internetov\u00fd rozvoj, neboli SPIR, v\u00fdsledky pr\u016fzkumu o tom, kolik korun se za rok 2016 oto\u010dilo v\u00a0online reklam\u011b<\/strong>. A padl rekord. \u010ce\u0161i za inzerci utratili skoro 20 miliard<\/strong>. Oproti p\u0159edchoz\u00edmu roku toti\u017e online inzerce narostla o neuv\u011b\u0159iteln\u00fdch 31 %<\/strong>. Zat\u00edmco, v\u00a0letech 2014 a 2015 internetov\u00e1 reklama stagnovala, nyn\u00ed se op\u011bt hl\u00e1s\u00ed o slovo a progn\u00f3zy hovo\u0159\u00ed jasn\u011b. Podobn\u00fd n\u00e1r\u016fst m\u016f\u017eeme o\u010dek\u00e1vat i letos. <\/p>\n

P\u0159i bli\u017e\u0161\u00edm pohledu na online inzerci jasn\u011b vede celoplo\u0161n\u00e1 display reklama<\/strong>, do n\u00ed\u017e inzerenti nasypali 14,2 miliard korun. O pozn\u00e1n\u00ed men\u0161\u00ed investice padaly do reklamy ve vyhled\u00e1v\u00e1n\u00ed<\/strong> s\u00a0objemem 4,7 miliardy v\u00a0re\u00e1ln\u00e9 cen\u011b a t\u0159et\u00ed m\u00edsto si dr\u017e\u00ed videoreklamy<\/strong> s\u00a02,75 miliardami K\u010d.<\/p>\n

\n
\"Online<\/div>
Online reklama za rok 2016 spolkla 20 miliard<\/figcaption><\/figure>\n

Novinky hl\u00e1s\u00ed Google i Seznam<\/strong><\/h2>\n

St\u0159ed m\u011bs\u00edce b\u0159ezna se zd\u00e1l b\u00fdt poklidn\u00fd. Jako by se sv\u011bt e-commerce lou\u010dil se zimou a v\u00edtal jaro. Stojat\u00e9 vody v\u0161ak rozv\u00ed\u0159il Google<\/strong> i Seznam<\/strong> sv\u00fdmi novinkami. <\/p>\n

Seznam p\u0159edstavil proklientskou zm\u011bnu serveru Firmy.cz, kdy pro ubytovac\u00ed z\u0159\u00edzen\u00ed spustil mo\u017enost hromadn\u00e9 popt\u00e1vky<\/strong>. T\u011bsn\u011b p\u0159ed koncem m\u011bs\u00edce pak Seznam.cz vykopl nov\u00fd vzhled vyhled\u00e1va\u010de<\/a>. Doposud byl jeho p\u0159ednostn\u00ed mal\u00fd n\u00e1hledov\u00fd obr\u00e1zek c\u00edlov\u00e9ho webu. Ten je fu\u010d. Vid\u00edme jen favicon. S dal\u0161\u00edmi \u00fapravami je nyn\u00ed Seznam jako by Googlu z oka vypadl. P\u0159esv\u011bd\u010dte se sami.<\/p>\n

\n
\"Nov\u00fd<\/div>
Nov\u00fd vyhled\u00e1va\u010d Seznam.cz<\/figcaption><\/figure>\n

Google novinkou je zm\u011bna v\u00a0AdWords<\/strong>. Pro va\u0161i PPC reklamu podstatn\u00e1. P\u0159esn\u00e1 shoda kl\u00ed\u010dov\u00fdch slov se m\u011bn\u00ed u bl\u00edzk\u00fdch variant<\/strong>. Ty budou od 1. dubna zahrnovat i po\u0159ad\u00ed slov a slova funk\u010dn\u00ed.<\/p>\n

Hv\u011bzda mezi eshopy aneb ShopRoku<\/strong><\/h2>\n

Nejeden eshopista od\u0161krt\u00e1val dny v\u00a0kalend\u00e1\u0159i a t\u011b\u0161il se na 24. b\u0159ezna. ShopRoku<\/a> je v\u017edycky slavnostn\u00ed ud\u00e1lost. Ne jinak tomu bylo i letos. Rozd\u00e1no bylo p\u0159es sto tis\u00edc hlas\u016f. A kdo se nakonec stal absolutn\u00edm v\u00edt\u011bzem? <\/strong>Notino.cz. Gratulujeme! Cenu za nejpopul\u00e1rn\u011bj\u0161\u00ed obchod si odnesl Mall.cz. Heureka ocenila zaj\u00edmav\u00fd projekt – benefi\u010dn\u00ed eshop Na ovoce<\/a>.<\/p>\n

\n
\"ShopRoku\"<\/div>
ShopRoku<\/figcaption><\/figure>\n

To nejlep\u0161\u00ed nakonec: E-shop summit ovl\u00e1d\u00e1 p\u0159elom m\u011bs\u00edce<\/strong><\/h2>\n

Ve st\u0159edu 29. 3. se rozjel v\u00a0\u010cesk\u00fdch Bud\u011bjovic\u00edch dal\u0161\u00ed ro\u010dn\u00edk E-shop summitu<\/a>. \u010cty\u0159i dny nap\u011bchovan\u00e9 odborn\u00fdmi p\u0159edn\u00e1\u0161kami a workshopy <\/strong>v\u00e1m snad neunikly. Pokud ano, nezoufejte. My tam poslali Martina. Ty nejzaj\u00edmav\u011bj\u0161\u00ed poznatky z konference pro v\u00e1s sepsal do stru\u010dn\u00e9ho, p\u0159esto v\u00fdsti\u017en\u00e9ho \u010dl\u00e1nku<\/a>.<\/p>\n

\n
<\/div>
E-shop summit<\/figcaption><\/figure>\n

Co n\u00e1s \u010dek\u00e1 v\u00a0dubnu?<\/strong><\/h2>\n

IEA16<\/strong> se bl\u00ed\u017e\u00ed m\u00edlov\u00fdmi kroky. Sout\u011b\u017e internetov\u00fdch \u0159e\u0161en\u00ed v\u00a0oborov\u00fdch kategori\u00edch trhu otev\u00edr\u00e1 nov\u00e9 specializovan\u00e9 kategorie<\/strong>. Uz\u00e1v\u011brky p\u0159ihl\u00e1\u0161ek<\/a> jsou 28. 4. 2017. Tak to nepro\u0161vihn\u011bte. <\/p>\n

CRM konference<\/a> 11. 4. 2017 bude m\u00edt ur\u010dit\u011b stejn\u00fd \u00fasp\u011bch jako vloni. Udr\u017eet si dobr\u00fd vztah se z\u00e1kazn\u00edkem je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed \u00fasp\u011bchu firmy! Nenechte si uj\u00edt informace o s\u00ed\u00e1remk\u00e1ch, kter\u00e1 mohou posunout v\u00e1\u0161 byznys o kus d\u00e1l.<\/p>\n

Za zm\u00ednku stoj\u00ed i Zl\u00edn Design Week. Propojen\u00ed marketingu a designu<\/strong> pro v\u00e1s m\u016f\u017ee m\u00edt pom\u011brn\u011b velk\u00fd p\u0159\u00ednos. Tak moc nev\u00e1hejte, vstupenky<\/a> miz\u00ed rychlost\u00ed blesku. Jak by ne, v\u017edy\u0165 \u010desk\u00e1 i zahrani\u010dn\u00ed \u00fa\u010dast p\u0159edn\u00e1\u0161ej\u00edc\u00edch je nadupan\u00e1 zvu\u010dn\u00fdmi jm\u00e9ny. <\/p>\n

Duben a Webmium<\/h3>\n

A co bude nov\u00e9ho u n\u00e1s? Webmium di\u00e1\u0159e jsou skv\u011bl\u00fdmi pl\u00e1ny nap\u011bchovan\u00e9. Ur\u010dit\u011b se vyplat\u00ed sledovat na\u0161e soci\u00e1ln\u00ed s\u00edt\u011b<\/a>. O novink\u00e1ch se tak dozv\u00edte jako prvn\u00ed. Hned v prvn\u00ed \u010d\u00e1sti dubna m\u016f\u017eete o\u010dek\u00e1vat novinky z v\u00fdvoje Webmium eshopu<\/a>, kter\u00e9 budou jako v\u017edy super.<\/p>\n

Pod\u011blte se o b\u0159eznov\u00e9 novinky z e-commerce se sv\u00fdmi p\u0159\u00e1teli. Sd\u00edlejte \u010dl\u00e1nek.<\/p>\n","protected":false},"excerpt":{"rendered":"

Prvn\u00ed jarn\u00ed m\u011bs\u00edc se toho v\u2008e-commerce hodn\u011b\u2008ud\u00e1lo. Poj\u010fme si cel\u00fd\u2008b\u0159ezen zrekapitulovat.<\/p>\n","protected":false},"author":18,"featured_media":3362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nNovinky z e-commerce: Co p\u0159inesl p\u0159\u00edchod jara?<\/title>\n<meta name=\"description\" content=\"Prvn\u00ed jarn\u00ed m\u011bs\u00edc se toho v\u2008e-commerce hodn\u011b\u2008ud\u00e1lo. 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