{"id":3360,"date":"2021-09-03T11:39:01","date_gmt":"2021-09-03T09:39:01","guid":{"rendered":"http:\/\/wptest.nexum.cz\/novinky-srpen-2021\/"},"modified":"2021-09-03T11:39:01","modified_gmt":"2021-09-03T09:39:01","slug":"novinky-srpen-2021","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-srpen-2021\/","title":{"rendered":"Novinky z marketingu za srpen 2021"},"content":{"rendered":"

Google Ads Editor verze 1.7<\/strong><\/h3>\n

Nov\u00e1 verze Google Ads Editoru bude podporovat reklamy na hotely. M\u016f\u017eete oslovit nov\u00e9 z\u00e1kazn\u00edky a z\u00edskat v\u00edce rezervac\u00ed. Dal\u0161\u00ed novinkou jsou zvukov\u00e9 reklamy na YouTube pro zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce. Nov\u011b je tak\u00e9 p\u0159id\u00e1no roz\u0161\u00ed\u0159en\u00ed a formul\u00e1\u0159 pro z\u00e1jemce nebo snadn\u011bj\u0161\u00ed stahov\u00e1n\u00ed, d\u00edky kter\u00e9mu m\u016f\u017eete st\u00e1hnout jen ur\u010ditou \u010d\u00e1st kampan\u011b. Novinek je samoz\u0159ejm\u011b v\u00edce a najdete je v odkazu n\u00ed\u017ee.<\/p>\n

https:\/\/www.seroundtable.com\/google-ads-editor-1-7-31898.html<\/a><\/p>\n

Atribu\u010dn\u00ed modely Google Ads podporuj\u00ed YouTube a Obsahovou s\u00ed\u0165<\/strong><\/h3>\n

Toto zahrnut\u00ed umo\u017e\u0148uje inzerent\u016fm l\u00e9pe porozum\u011bt p\u0159ehled\u016fm.\u00a0 Nyn\u00ed se dozv\u00edte v\u00edce o sv\u00fdch reklam\u00e1ch nejen ve Vyhled\u00e1v\u00e1n\u00ed a N\u00e1kupech, ale i o reklam\u00e1ch na YouTube a v Obsahov\u00e9 s\u00edti. V\u0161e uvid\u00edte p\u0159ehledn\u011b na jednom m\u00edst\u011b a sn\u00e1ze se rozhodnete, kter\u00fd atribu\u010dn\u00ed model je pro V\u00e1s ten prav\u00fd.<\/p>\n

https:\/\/searchengineland.com\/google-ads-attribution-models-now-support-youtube-and-display-351068<\/a><\/p>\n

Google omez\u00ed c\u00edlen\u00ed reklam na d\u011bti<\/strong><\/h3>\n

Google omez\u00ed c\u00edlen\u00ed na d\u011bti do v\u011bku 18 let podle pohlav\u00ed nebo z\u00e1jm\u016f. Zamez\u00ed se tak zobrazov\u00e1n\u00ed citliv\u00fdch reklam pro ml\u00e1de\u017e. V dne\u0161n\u00ed dob\u011b jsou toti\u017e v\u00edce ohro\u017eeni. A to z d\u016fvodu online v\u00fduky, kdy d\u011bti tr\u00e1v\u00ed u po\u010d\u00edta\u010de \u010di telefonu v\u00edce \u010dasu. To znamen\u00e1 i v\u00edce \u010dasu na internetu.<\/p>\n

https:\/\/www.seroundtable.com\/google-children-changes-31907.html<\/a><\/p>\n

\u00daprava hodnot konverz\u00ed v Chytr\u00fdch nab\u00eddk\u00e1ch<\/strong><\/h3>\n

Hodnoty konverz\u00ed budete moci upravit na z\u00e1klad\u011b charakteristik jako je poloha, za\u0159\u00edzen\u00ed a publikum. Znamen\u00e1 to, \u017ee ke zlep\u0161en\u00ed sv\u00e9ho konverzn\u00edho pom\u011bru m\u016f\u017eete vyu\u017e\u00edt sv\u00e9 informace, kter\u00e9 m\u00e1te ov\u011b\u0159en\u00e9 a v\u00edte, \u017ee ve Va\u0161em oboru funguj\u00ed. Tato pravidla budete moci pou\u017e\u00edt pro maximalizaci konverz\u00ed a c\u00edlov\u00e9 ROAS.<\/p>\n

https:\/\/searchengineland.com\/advertisers-can-adjust-conversion-values-in-smart-bidding-in-the-coming-weeks-351361<\/a><\/p>\n

\u0160t\u00edtek \u201ezaplaceno\u201c u politick\u00fdch reklam<\/strong><\/h3>\n

Google u n\u011bkter\u00fdch politick\u00fdch reklam nov\u011b zobrazuje \u0161t\u00edtek \u201ezaplaceno\u201c. Ten, po kliknut\u00ed, ukazuje u\u017eivatel\u016fm, kdo reklamu sponzoruje a dokonce dal\u0161\u00ed odkazy, pro podrobn\u011bj\u0161\u00ed informace.<\/p>\n

https:\/\/www.seroundtable.com\/google-ads-paid-for-by-31947.html<\/a><\/p>\n

Google Ads p\u0159idal dal\u0161\u00ed sloupce pro vytv\u00e1\u0159en\u00ed p\u0159ehled\u016f<\/strong><\/h3>\n

Google ozn\u00e1mil p\u0159id\u00e1n\u00ed \u010dty\u0159 nov\u00fdch metrik pro vytv\u00e1\u0159en\u00ed p\u0159ehled\u016f. Pat\u0159\u00ed mezi n\u011b pod\u00edl zobrazen\u00ed ve vyhled\u00e1v\u00e1n\u00ed, pod\u00edl zobrazen\u00ed v obsahov\u00e9 s\u00edt\u00ed, pod\u00edl zobrazen\u00ed na kliknut\u00ed a v\u0161echny metriky telefonn\u00edch hovor\u016f.<\/p>\n

https:\/\/www.seroundtable.com\/google-ads-more-custom-columns-31960.html<\/a><\/p>\n

Ukon\u010den\u00ed roz\u0161\u00ed\u0159en\u00fdch textov\u00fdch reklam<\/strong><\/h3>\n

Od 30. \u010dervna 2022 ji\u017e nebude mo\u017en\u00e9 vytv\u00e1\u0159et ani upravovat roz\u0161\u00ed\u0159en\u00e9 textov\u00e9 reklamy. Tento typ reklam se bude nad\u00e1le zobrazovat, budete ho moci pozastavit, n\u00e1sledn\u011b i obnovit. Upravovat u\u017e nikoliv. Z tohoto d\u016fvodu Google doporu\u010duje p\u0159ej\u00edt na responzivn\u00ed textov\u00e9 reklamy ve Vyhled\u00e1v\u00e1n\u00ed.<\/p>\n

https:\/\/searchengineland.com\/google-to-sunset-expanded-text-ads-etas-in-june-2022-374153<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Posledn\u00ed novinky za slune\u010dn\u00fd pr\u00e1zdninov\u00fd m\u011bs\u00edc jsou tu. L\u00e9to je ve znamen\u00ed pohody. I p\u0159esto n\u00e1m tento m\u011bs\u00edc p\u0159inesl dost zaj\u00edmav\u00fdch a u\u017eite\u010dn\u00fdch novinek. Tak si je poj\u010fte s n\u00e1mi p\u0159e\u010d\u00edst.<\/p>\n","protected":false},"author":6,"featured_media":2422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nNovinky z marketingu za srpen 2021<\/title>\n<meta name=\"description\" content=\"Posledn\u00ed novinky za slune\u010dn\u00fd pr\u00e1zdninov\u00fd m\u011bs\u00edc jsou tu. 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