{"id":3358,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/novinky-prosinec-2020\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"novinky-prosinec-2020","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-prosinec-2020\/","title":{"rendered":"Novinky prosinec 2020"},"content":{"rendered":"

Roz\u0161\u00ed\u0159en\u00ed o formul\u00e1\u0159 pro z\u00e1jemce<\/strong><\/h2>\n

Nov\u011b bude p\u0159id\u00e1no roz\u0161\u00ed\u0159en\u00ed o formul\u00e1\u0159 tak\u00e9 pro Discovery kampan\u011b. Nav\u00edc pro z\u00edsk\u00e1n\u00ed v\u00edce potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f bude formul\u00e1\u0159 vylep\u0161en\u00fd. Budete ho tak\u00e9 moci sd\u00edlet mezi kampan\u011bmi ve Vyhled\u00e1v\u00e1n\u00ed, na YouTube a Discovery. Dal\u0161\u00ed novinkou je partnerstv\u00ed s firmou Ziper, d\u00edky kter\u00e9 v\u010das zareagujete na odeslan\u00fd formul\u00e1\u0159.<\/p>\n

V\u00edce informac\u00ed naleznete zde: https:\/\/support.google.com\/google-ads\/answer\/10283862<\/a><\/p>\n

Kampan\u011b na interakce s aplikacemi<\/strong><\/h2>\n

To je nov\u00e1 kampa\u0148 od Googlu, kter\u00e1 je zam\u011b\u0159en\u00e1 na st\u00e1vaj\u00edc\u00ed u\u017eivatele aplikace. Tak, aby se do aplikace vr\u00e1tili zp\u011bt. Mohou obsahovat vlastn\u00ed v\u00fdzvu pro u\u017eivatele a zobrazovat se budou ve Vyhled\u00e1v\u00e1n\u00ed, Play, YouTube a obsahov\u00e9 s\u00edti. Jejich c\u00edlem je p\u0159iv\u00e9st u\u017eivatele, kte\u0159\u00ed aplikaci u\u017e n\u011bjakou dobu nepou\u017e\u00edvali, a to pomoc\u00ed nov\u00e9 nab\u00eddky nebo nov\u00e9ho l\u00e1kav\u00e9ho obsahu.<\/p>\n

\n
\"Webmium<\/div>\n<\/figure>\n

V\u00edce informac\u00ed naleznete zde: https:\/\/searchengineland.com\/google-rolls-out-app-campaign-type-to-re-engage-existing-users-344528<\/a><\/p>\n

Ovl\u00e1dac\u00ed prvky na omezen\u00ed reklamy<\/strong><\/h2>\n

Google a YouTube p\u0159id\u00e1vaj\u00ed ovl\u00e1dac\u00ed prvky k omezen\u00ed reklam na alkohol a hazardn\u00ed hry. Zat\u00edm pouze pro USA, ale b\u011bhem roku by se funkce m\u011bla roz\u0161\u00ed\u0159it do dal\u0161\u00edch zem\u00ed. U\u017eivatel\u00e9 tak budou m\u00edt mo\u017enost tyto reklamy eliminovat a alespo\u0148 trochu si rozhodnout, co cht\u011bj\u00ed na internetu vid\u011bt. Pro obchodn\u00edky t\u011bchto dvou odv\u011btv\u00ed by m\u011bl b\u00fdt dopad na podnik\u00e1n\u00ed pr\u00fd minim\u00e1ln\u00ed.<\/p>\n

\n
\"Webmium<\/div>\n<\/figure>\n

V\u00edce informac\u00ed naleznete zde: https:\/\/searchengineland.com\/google-youtube-add-user-controls-to-limit-alcohol-gambling-ads-344611<\/a><\/p>\n

Reklamy pro Webov\u00e9 p\u0159\u00edb\u011bhy na Google<\/strong><\/h2>\n

Zat\u00edm pouze v beta verzi jsou k dispozici reklamy do webov\u00fdch p\u0159\u00edb\u011bhu Google prost\u0159ednictv\u00edm obsahov\u00e9 s\u00edt\u011b. Vydavatel\u00e9 mohou prod\u00e1vat reklamy do webov\u00fdch p\u0159\u00edbeh\u016f Googl,e a to pomoc\u00ed AdSense a Ad Manager. Zobrazov\u00e1n\u00ed reklam je zpracov\u00e1n\u00ed dynamicky, to znamen\u00e1, \u017ee vydavatel\u00e9 nemohou kontrolovat, kde se zobrazuj\u00ed.<\/p>\n

\n
\"Webmium<\/div>\n<\/figure>\n

V\u00edce informac\u00ed naleznete zde: https:\/\/searchengineland.com\/google-web-stories-ads-now-available-via-display-network-344635<\/a><\/p>\n

Sk\u00f3re optimalizace nov\u011b s c\u00edlem kampan\u011b<\/strong><\/h2>\n

Sk\u00f3re optimalizace V\u00e1m nab\u00edz\u00ed doporu\u010den\u00ed pro zlep\u0161en\u00ed v\u00fdkonu. Nov\u011b se V\u00e1m u n\u011bho zobraz\u00ed tak\u00e9 c\u00edl kampan\u011b. Doporu\u010den\u00ed se zam\u011b\u0159\u00ed p\u0159esn\u011b podle va\u0161eho vybran\u00e9ho c\u00edle. Nav\u00edc ty nejlep\u0161\u00ed doporu\u010den\u00ed budou zv\u00fdrazn\u011bna.<\/p>\n

\n
\"Webmium<\/div>\n<\/figure>\n

V\u00edce informac\u00ed naleznete zde: https:\/\/searchengineland.com\/google-ads-moves-campaign-goal-metric-344844<\/a><\/p>\n

Google Ads Editor verze 1.5.<\/strong><\/h2>\n

Dal\u0161\u00ed verze Editoru je tu. P\u0159edstav\u00edm v\u00e1m n\u011bkter\u00e9 novinky, kter\u00e9 se jist\u011b budou hodit.<\/p>\n