{"id":3356,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/novinky-leden-2021\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"novinky-leden-2021","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-leden-2021\/","title":{"rendered":"Novinky leden 2021"},"content":{"rendered":"

Vylou\u010den\u00ed dat v chytr\u00fdch nab\u00eddk\u00e1ch<\/strong><\/h3>\n

Pro kampan\u011b ve Vyhled\u00e1v\u00e1n\u00ed, N\u00e1kupech a Obsahov\u00e9 s\u00edti je u chytr\u00fdch nab\u00eddek nov\u00fd prvek Vylou\u010den\u00ed dat. D\u00edky tomu bude strategie chytr\u00fdch nab\u00eddek vych\u00e1zet z p\u0159esn\u011bj\u0161\u00edch dat. To se hod\u00ed p\u0159edev\u0161\u00edm, pokud m\u00e1te ob\u010das probl\u00e9my se zna\u010dkov\u00e1n\u00edm nebo s v\u00fdpadky webu. Pr\u00e1v\u011b tehdy toti\u017e nemus\u00ed b\u00fdt konverzn\u00ed pom\u011br v\u017edy p\u0159esn\u00fd p\u0159i v\u00fdpo\u010dtu nab\u00eddek b\u011bhem aukc\u00ed. A nyn\u00ed budete moci toto nep\u0159esn\u00e9 obdob\u00ed vylou\u010dit.<\/p>\n

\n
\"Webmium<\/div>\n<\/figure>\n

V\u00edce informac\u00ed naleznete zde:\u00a0 https:\/\/www.seroundtable.com\/google-ads-smart-bidding-data-exclusion-30721.html<\/a><\/p>\n

Soubory cookies t\u0159et\u00ed strany FLoC<\/strong><\/h3>\n

Nov\u00e1 alternativa cookies pro testov\u00e1n\u00ed, kter\u00e1 by m\u011bla chr\u00e1nit soukrom\u00ed u\u017eivatel\u016f a z\u00e1rove\u0148 poskytnout inzerent\u016fm pot\u0159ebn\u00e9 \u00fadaje. FLoC, to je Federated Learning of Cohorts a je pr\u00fd budoucnost\u00ed m\u011b\u0159en\u00ed pro reklamy na Google.<\/p>\n

V\u00edce informac\u00ed naleznete zde: https:\/\/searchengineland.com\/library\/google\/google-ads<\/a><\/p>\n

Ov\u011b\u0159ov\u00e1n\u00ed identity<\/strong><\/h3>\n

O tom, \u017ee Google Ads bude ov\u011b\u0159ovat identitu inzerent\u016f, jsme v\u00e1s ji\u017e informovali v minul\u00e9m roce. Nyn\u00ed ji\u017e za\u010dali od Google chodit emaily s v\u00fdzvou, aby inzerent dokon\u010dil ov\u011b\u0159en\u00ed identity pro sv\u016fj \u00fa\u010det a to do\u00a0 6.2.2021. Pokud ov\u011b\u0159en\u00ed nebude dokon\u010deno, \u00fa\u010det bude pozastaven. Google t\u00edm chce zajistit bezpe\u010dn\u00fd a d\u016fv\u011bryhodn\u00fd reklamn\u00ed prostor pro sv\u00e9 inzerenty.<\/p>\n

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\"Webmium<\/div>\n<\/figure>\n

V\u00edce informac\u00ed naleznete zde: https:\/\/www.seroundtable.com\/google-ads-identity-verification-30734.html<\/a><\/p>\n

Testov\u00e1n\u00ed \u0161t\u00edtku s n\u00e1zvem Site<\/strong><\/h3>\n

V zahrani\u010d\u00ed Google spustil testov\u00e1n\u00ed um\u00edst\u011bn\u00ed \u0161t\u00edtku s n\u00e1zvem Site, je um\u00edst\u011bn mezi \u0161t\u00edtkem Reklama a URL adresa.\u00a0 Zat\u00edm nen\u00ed jist\u00e9, k \u010demu bude tento \u0161t\u00edtek prosp\u011b\u0161n\u00fd, ale ur\u010dit\u011b se to \u010dasem uk\u00e1\u017ee.<\/p>\n

V\u00edce informac\u00ed naleznete zde: https:\/\/www.seroundtable.com\/google-ads-site-label-30823.html<\/a><\/p>\n

A je\u0161t\u011b novinka v Skliku \u2013 ukon\u010den\u00ed reklamy ve form\u00e1tu STA<\/strong><\/h3>\n

Proto\u017ee v\u011bt\u0161ina inzerent\u016f vyu\u017e\u00edv\u00e1 textov\u00e9 reklamy ve form\u00e1tu ETA, Sklik se rozhodl zastaral\u00fd form\u00e1t STA ukon\u010dit. Tyto reklamy nejdou vytv\u00e1\u0159et ji\u017e od roku 2019, ale jejich zobrazov\u00e1n\u00ed bylo mo\u017en\u00e9. Zm\u011bna nastane 15. \u00fanora, kdy tyto reklamy budou zam\u00edtnut\u00e9. STA textov\u00e9 reklamy byly dle statistik podpr\u016fm\u011brn\u00e9 a proto ta zm\u011bna.\u00a0<\/p>\n

V\u00edce informac\u00ed naleznete zde: https:\/\/blog.seznam.cz\/2021\/01\/definitivne-ukoncujeme-podporu-sta\/<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

S prvn\u00edm m\u011bs\u00edcem roku 2021 V\u00e1m p\u0159in\u00e1\u0161\u00edme tak\u00e9 prvn\u00ed novinky z marketingu tohoto roku. A\u0165 jste i nad\u00e1le v obraze a nic V\u00e1m neute\u010de. Tak jdeme na to.<\/p>\n","protected":false},"author":6,"featured_media":3357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nNovinky leden 2021<\/title>\n<meta name=\"description\" content=\"S prvn\u00edm m\u011bs\u00edcem roku 2021 V\u00e1m p\u0159in\u00e1\u0161\u00edme tak\u00e9 prvn\u00ed novinky z marketingu tohoto roku. 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