{"id":3355,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/novinky-cervenec-2020\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"novinky-cervenec-2020","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinky-cervenec-2020\/","title":{"rendered":"Novinky \u010dervenec 2020"},"content":{"rendered":"<h3><strong>Custom\u00a0 Audiences se roz\u0161\u00ed\u0159\u00ed o n\u00e1kupn\u00ed aktivitu<\/strong><\/h3>\n<p>Facebook nab\u00edz\u00ed mo\u017enost tvorby vlastn\u00edho publika. Publikum s vlastn\u00edm druhem u\u017eivatel\u016f si budete moci vytvo\u0159it nyn\u00ed na Facebooku. Mo\u017enosti pro c\u00edlen\u00ed budou celkem 3:<\/p>\n<ul>\n<li>Lid\u00e9, kte\u0159\u00ed si prohl\u00e9dli Va\u0161e produkty<\/li>\n<li>Lid\u00e9, kte\u0159\u00ed si p\u0159idali produkty do ko\u0161\u00edku<\/li>\n<li>Lid\u00e9, kte\u0159\u00ed nakoupili produkty<\/li>\n<\/ul>\n<p>D\u00edky tomu m\u016f\u017eete oslovit lid\u00e9, kte\u0159\u00ed u\u017e o Va\u0161e produkty projevili z\u00e1jem. M\u00e1te toti\u017e o 70 % v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee provedou konverzi. Novinka se zav\u00e1d\u00ed postupn\u011b.<\/p>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/newsfeed.cz\/moznosti-tvorby-custom-audiences-se-rozsiri-o-nakupni-aktivitu\/?fbclid=IwAR37JaKngcErkPa7CLOzv6alfnljljQcLjRMyRLxftYYJqWWT9XJYpDzcIc\">https:\/\/newsfeed.cz\/moznosti-tvorby-custom-audiences<\/a><\/p>\n<h3><strong>Google zak\u00e1\u017ee hned n\u011bkolik reklam<\/strong><\/h3>\n<p>A to reklamy na spyware, \u0161pion\u00e1\u017en\u00ed techniku nebo \u0161pion\u00e1\u017en\u00ed software. Jako jsou GPS sledova\u010de nebo fotoapar\u00e1ty za \u00fa\u010delem sledov\u00e1n\u00ed. Spyware, se kter\u00fdm lze sledovat zpr\u00e1vy, telefonn\u00ed hovory nebo historii prohl\u00ed\u017een\u00ed.\u00a0 V\u00fdjimku budou m\u00edt soukrom\u00e9 vy\u0161et\u0159ovac\u00ed slu\u017eby nebo produkty pro rodi\u010de ur\u010den\u00e9 ke sledov\u00e1n\u00ed nezletil\u00fdch d\u011bt\u00ed. Z\u00e1kaz bude platn\u00fd od 11. srpna a p\u0159i poru\u0161en\u00ed bude m\u00edt inzerent mo\u017enost sedmi dn\u00ed na opravu. Plat\u00ed pro vyhled\u00e1v\u00e1n\u00ed a n\u00e1kupy.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:626px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"626px\">\n<div><img decoding=\"async\" alt=\"Novinky Webmium \u010dervenec\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5f28e7260339d11408c99466_AQEfxmVg121sFGEcWLj94MiQn3oC_A1d7r84VubP6F9FFvE7WMI-lN_dVSPeLcy-M9OQFTswrltVJ8BNejP_1T9TRnsMtuV9EyvQQLAneF-jx_3IHRVJ0tWC5cvJqWBcFmAQ75PEjdII5Vw_Sg.jpeg\"><\/div>\n<\/figure>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/www.searchenginejournal.com\/google-ads-to-ban-spying-products-software\/374378\/?fbclid=IwAR2j2H0BBf7dGvoJ9VM0GhXcih1HpARLGvwQW1_Z5-0lOmQ6Aa1wgxB4Ik4\">https:\/\/www.searchenginejournal.com\/google-ads-to-ban<\/a><\/p>\n<h3><strong>Responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed v nov\u00e9m<\/strong><\/h3>\n<p>Google roz\u0161i\u0159uje funkce responzivn\u00edch reklam ve vyhled\u00e1v\u00e1n\u00ed. Vylep\u0161en\u00ed bude n\u00e1sleduj\u00edc\u00ed:<\/p>\n<ul>\n<li>Funkce pro odpo\u010d\u00edt\u00e1v\u00e1n\u00ed<\/li>\n<li>Mo\u017enost vkl\u00e1d\u00e1n\u00ed lokalit \u2013 dynamicky &#8211; dle lokality u\u017eivatele<\/li>\n<li>Nov\u00e9 textov\u00e9 n\u00e1vrhy pro reklamy \u2013 jako nap\u0159\u00edklad bezkontaktn\u00ed doru\u010den\u00ed<\/li>\n<li>P\u0159ehled v\u00fdkon\u016f jednotliv\u00fdch asset\u016f mezi kampan\u011bmi \u2013 rychleji a jednodu\u0161eji<\/li>\n<\/ul>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/www.searchenginejournal.com\/google-adds-new-features-to-responsive-search-ads\/374541\/?fbclid=IwAR2OWmaIQMxT2ug9F3M2bbee7qTPz-4R8X-tUMuYTktr5t-VnIXRLuDS_n4\">https:\/\/www.searchenginejournal.com\/google-adds-new-features<\/a><\/p>\n<h3><strong>Ani responzivn\u00ed reklamy v obsahu nez\u016fst\u00e1vaj\u00ed pozadu<\/strong><\/h3>\n<p>Chcete co nejl\u00e9pe oslovit sv\u00e9 z\u00e1kazn\u00edky? Chcete v\u00edce prod\u00e1vat? P\u0159esn\u011b proto je tu nov\u00fd vylep\u0161en\u00fd vzhled responzivn\u00edch obsahov\u00fdch reklam. T\u0159eba automaticky vygenerovan\u00e9 video \u2013 jednodu\u0161e z Va\u0161\u00edch st\u00e1vaj\u00edc\u00edch obr\u00e1zkov\u00fdch a textov\u00fdch podklad\u016f. D\u00e1le lep\u0161\u00ed rozvr\u017een\u00ed dynamick\u00fdch obsahov\u00fdch reklam a poutav\u011bj\u0161\u00ed reklamy. P\u0159i vytv\u00e1\u0159en\u00ed nebo zm\u011bn\u011b reklamy posta\u010d\u00ed d\u00e1t si n\u00e1hled a hned v\u0161e vid\u00edte.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:428px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"428px\">\n<div><img decoding=\"async\" alt=\"Novinky Webmium \u010dervenec\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5f28e726a9d7f093a82d545f_x6OWCcXW-n2PRxd2W0BJj4uHqyNDEkWfO17FPQEDndjZ7RotpB_6wrXBSKlJlv51UG1I-IbFdiL6pJoc5Hmm8HrR1JpP-ch2v17JKzZ5nEAzZQibzSrgrPk9-lfsUazhnYD7y5bMKP2BDQnsfg.png\"><\/div>\n<\/figure>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9975738?fbclid=IwAR3UhIVwOZSzxACXkF_zzs4VGd4odGW9nZ8-_eiTUtQ8vwYNwI-Zubl3Yvg\">https:\/\/support.google.com\/google-ads<\/a><\/p>\n<h3><strong>Nov\u00e9 funkce maj\u00ed i Smart Shopping kampan\u011b<\/strong><\/h3>\n<p>St\u00e1le v\u00edce n\u00e1kup\u016f prob\u00edh\u00e1 na internetu, proto je po\u0159\u00e1d co zlep\u0161ovat a zdokonalovat. Chytr\u00e9 n\u00e1kupy proto poskytuj\u00ed nov\u00e9 c\u00edle a nov\u00e9 mo\u017enosti jak se odli\u0161it. T\u0159eba vizu\u00e1ln\u00ed prezentace produkt\u016f, zd\u016frazn\u011bn\u00ed propaga\u010dn\u00edch akc\u00ed nebo speci\u00e1ln\u00ed nab\u00eddky, jako je doprava zdarma.<\/p>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9970717?fbclid=IwAR2gxRc5edPPqzZJMTkVf1dy9RbXuZlEB90GwBl15L1EEC-fdeu_KyqFUxU\">https:\/\/support.google.com\/google-ads<\/a><\/p>\n<h3><strong>\u0160t\u00edtek \u00a0 \u201cSponzorov\u00e1no\u201c bude nahrazen \u0161t\u00edtkem\u00a0 \u201c Reklama\u201c<\/strong><\/h3>\n<p>Tato zm\u011bna p\u0159inese jednotnost v ozna\u010dov\u00e1n\u00ed reklam ve vyhled\u00e1v\u00e1n\u00ed a v n\u00e1kupech. U mobiln\u00edho vyhled\u00e1v\u00e1n\u00ed ji\u017e tato zm\u011bna prob\u011bhla a te\u010f to \u010dek\u00e1 i stoln\u00ed po\u010d\u00edta\u010de.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:868px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"868px\">\n<div><img decoding=\"async\" alt=\"Novinky Webmium \u010dervenec\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5f28e726e0db86eb8cd6ccc0_QymL1VMqefgaVWBkMI1A8dHEi99x8tdu_Oty6DuiSEyavWUaPK8IncZk3e69jcPnallZHw7u7VFqOXt-lMUAskHaLT09b3rs6q6l3begxIldMQuqubU6HrSpUev1Hld74Miw3qhQjdpOSai0kQ.png\"><\/div>\n<\/figure>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/searchengineland.com\/google-is-streamlining-ad-labeling-for-shopping-ads-336953?fbclid=IwAR1MOjJAJLz0LqzGm8XAcMY3wf65JjbrlAUvsMzsoHig2T9xGgL2LklzeQc\">https:\/\/searchengineland.com\/google-is-streamlining<\/a><\/p>\n<h3><strong>Automatick\u00e9 p\u0159epnut\u00ed strategi\u00ed<\/strong><\/h3>\n<p>Strategie C\u00edlen\u00ed na um\u00edst\u011bn\u00ed na str\u00e1nce s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed a C\u00edlov\u00fd pod\u00edl v\u00edt\u011bzn\u00fdch zobrazen\u00ed. To jsou dv\u011b strategie, kter\u00e9 budou b\u011bhem n\u011bkolika t\u00fddn\u016f automaticky nahrazeny strategi\u00ed C\u00edlov\u00fd pod\u00edl zobrazen\u00ed. Tyto dv\u011b strategie ji\u017e tedy nebudou v\u016fbec k dispozici.\u00a0<\/p>\n<p>V\u00edce o strategii C\u00edlov\u00fd pod\u00edl zobrazen\u00ed zde: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9121108\">https:\/\/support.google.com\/google-ads\/answer\/9121108<\/a><\/p>\n<h3><strong>MCC \u00fa\u010dty spr\u00e1vce dostupn\u00e9 i v mobiln\u00ed aplikaci<\/strong><\/h3>\n<p>Od te\u010f ji\u017e m\u016f\u017eete vyu\u017e\u00edvat \u00fa\u010det spr\u00e1vce v mobiln\u00ed aplikaci Google Ads. Tak\u017ee m\u016f\u017eete v\u0161echny sv\u00e9 \u00fa\u010dty prohl\u00ed\u017eet a spravovat p\u011bkn\u011b z jednoho m\u00edsta. Sledovat trendy a statistiky v\u00fdkonu, hromadn\u011b zlep\u0161ovat v\u00fdkon d\u00edky sk\u00f3re optimalizace nebo monitorovat sv\u00e9 \u00fa\u010dty, odkudkoliv V\u00e1s jen napadne.<\/p>\n<p>V\u00edce informac\u00ed zde: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9954561?fbclid=IwAR3nUTiHuxTbrnP1f9MIbRDNa05gqd8LJ3E2owH__IJo0aJecS8YjxXMcNA\">https:\/\/support.google.com\/google-ads<\/a><\/p>\n<h3><strong>Novinka u Skliku<\/strong><\/h3>\n<p>U \u0161ablon pro dynamick\u00e9 bannery a dynamick\u00fd remarketing jsou k dispozici statistiky. Bude mo\u017en\u00e9 tyto \u0161ablony vyhodnocovat a n\u00e1sledn\u011b optimalizovat.<\/p>\n<p>V\u00edce o t\u011bchto \u0161ablon\u00e1ch zde: <a href=\"https:\/\/napoveda.sklik.cz\/reklamy\/sablony-reklam\/?fbclid=IwAR3s8qBeJg4Xf-4Rw2F-PGWWGyUe4hDUBfeCQPmyrcyxL34HJmfuLsz0UeI\">https:\/\/napoveda.sklik.cz\/reklamy\/sablony-reklam<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jste zv\u011bdav\u00ed, jak\u00e9 novinky si pro n\u00e1s p\u0159ipravil zat\u00edm nejteplej\u0161\u00ed letn\u00ed m\u011bs\u00edc \u010dervenec? Pak si nenechte uj\u00edt dne\u0161n\u00ed \u010dl\u00e1nek, kde se v\u0161echny novinky dozv\u00edte. P\u011bkn\u011b pohromad\u011b a na jednom m\u00edst\u011b.<\/p>\n","protected":false},"author":6,"featured_media":2414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novinky \u010dervenec 2020<\/title>\n<meta name=\"description\" content=\"Jste zv\u011bdav\u00ed, jak\u00e9 novinky si pro n\u00e1s p\u0159ipravil zat\u00edm nejteplej\u0161\u00ed letn\u00ed m\u011bs\u00edc \u010dervenec? Pak si nenechte uj\u00edt dne\u0161n\u00ed \u010dl\u00e1nek, kde se v\u0161echny novinky dozv\u00edte. P\u011bkn\u011b pohromad\u011b a na jednom m\u00edst\u011b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinky-cervenec-2020\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinky \u010dervenec 2020\" \/>\n<meta property=\"og:description\" content=\"Jste zv\u011bdav\u00ed, jak\u00e9 novinky si pro n\u00e1s p\u0159ipravil zat\u00edm nejteplej\u0161\u00ed letn\u00ed m\u011bs\u00edc \u010dervenec? Pak si nenechte uj\u00edt dne\u0161n\u00ed \u010dl\u00e1nek, kde se v\u0161echny novinky dozv\u00edte. 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