{"id":3353,"date":"2022-01-05T10:38:41","date_gmt":"2022-01-05T09:38:41","guid":{"rendered":"http:\/\/wptest.nexum.cz\/novinka-na-skliku-filtr-na-vek\/"},"modified":"2022-01-05T10:38:41","modified_gmt":"2022-01-05T09:38:41","slug":"novinka-na-skliku-filtr-na-vek","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/novinka-na-skliku-filtr-na-vek\/","title":{"rendered":"Novinka na Skliku &#8211; filtr na v\u011bk"},"content":{"rendered":"<p>Po del\u0161\u00ed dob\u011b se V\u00e1m hl\u00e1s\u00edme s novinkou od Seznamu. Sklik spou\u0161t\u00ed beta verzi funkce &#8222;filtr na v\u011bk&#8220;. Pomoc\u00ed t\u00e9to funkce budete moci zobrazovat reklamy na Skliku pouze vybran\u00e9 v\u011bkov\u00e9 skupin\u011b u\u017eivatel\u016f.<\/p>\n<p>Hned na za\u010d\u00e1tek \u010dl\u00e1nku je nutno uv\u00e9st n\u011bkolik z\u00e1sadn\u00edch v\u011bc\u00ed t\u00fdkaj\u00edc\u00edch se fungov\u00e1n\u00ed tohoto nov\u00e9ho filtru.<\/p>\n<ul>\n<li>Filtr na v\u011bk nen\u00ed samostatn\u00fdm typem c\u00edlen\u00ed a nelze ho tedy pou\u017e\u00edt samostatn\u011b. Jin\u00fdmi slovy funguje pouze jako dopl\u0148kov\u00fd filtr s ostatn\u00edmi hlavn\u00edmi typy c\u00edlen\u00ed.<\/li>\n<li>V\u017edy myslete na to, \u017ee pou\u017eit\u00edm tohoto filtru omezujete v\u00fddej reklamy, tedy omezujete jej\u00ed zobrazov\u00e1n\u00ed pouze zvolen\u00e9 v\u011bkov\u00e9 skupin\u011b.<\/li>\n<li>V\u00fd\u0161e bylo uvedeno, \u017ee se jedn\u00e1 pouze o dopl\u0148kov\u00e9 c\u00edlen\u00ed, a proto \u00fa\u010delem tohoto filtru nen\u00ed zv\u00fd\u0161en\u00ed v\u00fdkonu kampan\u00ed, n\u00fdbr\u017e mo\u017enost l\u00e9pe sd\u011blit relevantn\u00ed informace dan\u00e9 v\u011bkov\u00e9 skupin\u011b.<\/li>\n<li>Pokud \u017e\u00e1dnou v\u011bkovou kategorii nevyberete, reklamn\u00ed sd\u011blen\u00ed se bude zobrazovat u\u017eivatel\u016fm v\u0161ech v\u011bkov\u00fdch skupin.<\/li>\n<\/ul>\n<h3><strong>Jak seznam (Sklik) ur\u010duje v\u011bk u\u017eivatel\u016f?<\/strong><\/h3>\n<p>Metodu ur\u010dov\u00e1n\u00ed v\u011bku m\u016f\u017eeme rozd\u011blit na dva typy.\u00a0 Prvn\u00ed metodou, kter\u00e1 je pro zji\u0161t\u011bn\u00ed v\u011bku vyu\u017e\u00edv\u00e1na, je sd\u011blen\u00ed v\u011bku samotn\u00fdmi u\u017eivateli, kdy Sklik vyu\u017e\u00edv\u00e1 data z profilu u\u017eivatel\u016f, aby ur\u010dil jejich v\u011bk. Podle webu inzertn\u00edho port\u00e1lu Sklik je tato mo\u017enost vyu\u017e\u00edv\u00e1na u 65 % u\u017eivatel\u016f. Druh\u00e1 mo\u017enost spo\u010d\u00edv\u00e1 ve strojov\u00e9m u\u010den\u00ed, kter\u00e9 se sna\u017e\u00ed na z\u00e1klad\u011b chov\u00e1n\u00ed u\u017eivatel\u016f ur\u010dit jejich v\u011bk.<\/p>\n<h3><strong>Nastaven\u00ed filtru na v\u011bk<\/strong><\/h3>\n<p>V\u00fdb\u011br v\u011bkov\u00e9 skupiny lze prov\u00e9st na \u00farovni konkr\u00e9tn\u00ed reklamn\u00ed sestavy, v z\u00e1lo\u017ece v\u011bk a volbou po\u017eadovan\u00e9ho v\u011bkov\u00e9ho rozmez\u00ed. U jednotliv\u00fdch v\u011bkov\u00fdch skupin si m\u016f\u017eete nastavit rozd\u00edln\u00e9 CPC.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:885px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"885px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/616d4d9b597be112de091ea8_2LwROrVb5ivONWmvxQESzOj907JebK8eiHvBDSAskGKRHcR11vE4_AL7KxqqfXBTNG0H-BQqHxLjDHSc6JrhX7UPE9v6sn9WKPszmc3iiHimUTaZfssiCI2kOPiVyI6t2Ac5hy0d%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"rozhran\u00ed Sklik - filtr na v\u011bk\"><\/div>\n<\/figure>\n<p>Zdroj: Sklik.cz<\/p>\n<h3><strong>Filtr na v\u011bk jako pr\u00e9miov\u00e1 funkce<\/strong><\/h3>\n<p>Bohu\u017eel filtr na v\u011bk nemohou vyu\u017e\u00edvat v\u0161ichni u\u017eivatel\u00e9, kte\u0159\u00ed by ho vyu\u017e\u00edvat cht\u011bli. Abyste mohli tuto funkci za\u010d\u00edt vyu\u017e\u00edvat mus\u00edte splnit n\u011bkolik podm\u00ednek. Nen\u00ed tedy v z\u00e1kladu dostupn\u00e1 a mus\u00edte:<\/p>\n<ul>\n<li>o jej\u00ed vyu\u017e\u00edv\u00e1n\u00ed p\u00edsemn\u011b po\u017e\u00e1dat pomoc\u00ed internetov\u00e9ho formul\u00e1\u0159e;<\/li>\n<li>z\u00e1rove\u0148 mus\u00ed b\u00fdt Va\u0161e m\u011bs\u00ed\u010dn\u00ed \u00fatrata rovna 20 tis\u00edc K\u010d nebo vy\u0161\u0161\u00ed (pro dan\u00e9 I\u010c nikoliv jen \u00fa\u010det);<\/li>\n<li>a V\u00e1\u0161 \u00fa\u010det na Skliku mus\u00ed b\u00fdt aktivn\u00ed d\u00e9le ne\u017e jeden m\u011bs\u00edc.<\/li>\n<\/ul>\n<h3><strong>Z\u00e1v\u011brem<\/strong><\/h3>\n<p>Nechme se p\u0159ekvapit, zda toto omezen\u00ed bude platn\u00e9 pouze pro verzi beta a zda Seznam po jej\u00edm testov\u00e1n\u00ed zp\u0159\u00edstupn\u00ed tuto funkci v\u0161em inzerent\u016fm. Doufejme, \u017ee ano. Jsem si jist\u00fd, \u017ee pro mnoho inzerent\u016f, p\u0159edstavuje (sp\u00ed\u0161e bude p\u0159edstavovat) tento filtr mo\u017enost, jak efektivn\u011b zac\u00edlit relevantn\u00ed sd\u011blen\u00ed dan\u00e9 v\u011bkov\u00e9 skupin\u011b a svou oblibu si mezi inzerenty Skliku zcela jist\u011b z\u00edsk\u00e1.<\/p>\n<p>Nev\u00edte si rady s nastaven\u00edm reklam v Skliku? Nevad\u00ed. Napi\u0161te n\u00e1m na e-mail <a href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a> nebo n\u00e1s m\u016f\u017eete kontaktovat pomoc\u00ed formul\u00e1\u0159e na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> p\u0159\u00edpadn\u011b na telefonn\u00edm \u010d\u00edsle na\u0161\u00ed podpory<a href=\"https:\/\/www.webmium.cz\/kontakt\"> +420 605 99 44 66<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sklik je druh\u00fdm nejv\u011bt\u0161\u00edm reklamn\u00edm syst\u00e9mem v \u010cesku. M\u00e1 nelehkou \u00falohu. Konkuruje celosv\u011btov\u011b obl\u00edben\u00e9mu vyhled\u00e1va\u010di Googlu. I p\u0159esto nebo mo\u017en\u00e1 pr\u00e1v\u011b proto se sna\u017e\u00ed neust\u00e1le pracovat na novink\u00e1ch a vylep\u0161en\u00edch tohoto inzertn\u00edho syst\u00e9mu.<\/p>\n","protected":false},"author":7,"featured_media":2402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seznam-sklik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novinka na Skliku - filtr na v\u011bk<\/title>\n<meta name=\"description\" content=\"Sklik je druh\u00fdm nejv\u011bt\u0161\u00edm reklamn\u00edm syst\u00e9mem v \u010cesku. M\u00e1 nelehkou \u00falohu. Konkuruje celosv\u011btov\u011b obl\u00edben\u00e9mu vyhled\u00e1va\u010di Googlu. I p\u0159esto nebo mo\u017en\u00e1 pr\u00e1v\u011b proto se sna\u017e\u00ed neust\u00e1le pracovat na novink\u00e1ch a vylep\u0161en\u00edch tohoto inzertn\u00edho syst\u00e9mu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/novinka-na-skliku-filtr-na-vek\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novinka na Skliku - filtr na v\u011bk\" \/>\n<meta property=\"og:description\" content=\"Sklik je druh\u00fdm nejv\u011bt\u0161\u00edm reklamn\u00edm syst\u00e9mem v \u010cesku. M\u00e1 nelehkou \u00falohu. Konkuruje celosv\u011btov\u011b obl\u00edben\u00e9mu vyhled\u00e1va\u010di Googlu. 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