{"id":3351,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/nove-google-analytics-4-a-jak-na-ne\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"nove-google-analytics-4-a-jak-na-ne","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/nove-google-analytics-4-a-jak-na-ne\/","title":{"rendered":"Nov\u00e9 Google Analytics 4 a jak na n\u011b"},"content":{"rendered":"

Google Analytics 4 (GA4) aneb v\u0161echno je te\u010f jinak. Ji\u017e v \u0159\u00edjnu 2020 se Universal Analytics upgradoval na GA4. To s sebou p\u0159ineslo velkou spoustu zm\u011bn, nebo\u0165 m\u011b\u0159en\u00ed a vyhodnocov\u00e1n\u00ed dat prob\u00edh\u00e1 zcela odli\u0161n\u00fdm zp\u016fsobem. Universal Analytics se zam\u011b\u0159ovali p\u0159edev\u0161\u00edm na jednotliv\u00e9 n\u00e1v\u0161t\u011bvy a nov\u00e9 GA4 se zam\u011b\u0159uj\u00ed hlavn\u011b na ud\u00e1losti tj. \u010dinnost, kterou u\u017eivatel provede \u2013 velmi zjednodu\u0161en\u011b \u0159e\u010deno.<\/p>\n

Novou my\u0161lenkou GA4 je propojen\u00ed s mobiln\u00ed aplikac\u00ed. Tak\u017ee m\u00e1te pod jednou st\u0159echou m\u011b\u0159en\u00ed z webu i aplikace (p\u016fvodn\u00ed n\u00e1zev app+web). Pokud tedy n\u011bjakou aplikaci vyu\u017e\u00edv\u00e1te. \u017de nepot\u0159ebujete m\u011b\u0159it aplikaci a tud\u00ed\u017e nepot\u0159ebujete ani GA4? Omyl. GA4 se V\u00e1m budou hodit i v p\u0159\u00edpad\u011b, \u017ee m\u011b\u0159\u00edte pouze web. A tak \u010di tak, do budoucna bude muset na novou verzi p\u0159ej\u00edt ka\u017ed\u00fd.<\/p>\n

Ale nebojte, o sv\u00e1 data nep\u0159ijdete. I kdy\u017e p\u0159ejdete na novou verzi GA4, tak V\u00e1m st\u00e1vaj\u00edc\u00ed Analytics z\u016fstanou i s ve\u0161ker\u00fdmi daty.\u00a0 To znamen\u00e1, \u017ee pro GA4 se V\u00e1m vytvo\u0159\u00ed zcela nov\u00fd \u00fa\u010det.<\/p>\n

Jak vytvo\u0159it zcela novou slu\u017ebu GA4 na nov\u00fd web \u010di aplikaci?<\/strong><\/p>\n

Pro vytvo\u0159en\u00ed nov\u00e9ho \u00fa\u010dtu sta\u010d\u00ed p\u0159ej\u00edt do Spr\u00e1vce<\/strong> a kliknout na Vytvo\u0159it slu\u017eby<\/strong>, kde si n\u00e1sledn\u011b vypln\u00edte pot\u0159ebn\u00e9 \u00fadaje. A pozor, pokud chcete i nad\u00e1le vyu\u017e\u00edvat Universal Analytics, nezapome\u0148te v Roz\u0161\u00ed\u0159en\u00fdch mo\u017enostech<\/strong> povolit slu\u017ebu Vytvo\u0159en\u00ed slu\u017eby Universal Analytics<\/strong>. V\u0161e m\u016f\u017eete vid\u011bt na obr\u00e1zku n\u00ed\u017ee. D\u00e1le budete muset odpov\u011bd\u011bt na p\u00e1r ot\u00e1zek, t\u00fdkaj\u00edc\u00edch se \u00fadaj\u016f o Va\u0161\u00ed firm\u011b.\u00a0<\/p>\n

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\"webmium<\/div>\n<\/figure>\n
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\"webmium<\/div>\n<\/figure>\n

A vytvo\u0159en\u00ed Va\u0161eho nov\u00e9ho \u00fa\u010dtu je hotov\u00e9.<\/p>\n

\u00a0Z\u00e1rove\u0148 si zde na obr\u00e1zku m\u016f\u017eeme v\u0161imnout, \u017ee v GA4 je pouze mo\u017enost (modr\u00e9 tla\u010d\u00edtko) Vytvo\u0159it \u00fa\u010det <\/strong>a Vytvo\u0159it slu\u017ebu<\/strong> ale chyb\u00ed mo\u017enost Vytvo\u0159it v\u00fdb\u011br dat<\/strong>. Tato mo\u017enost pr\u00fd do budoucna bude dostupn\u00e1 tak\u00e9.\u00a0 To je d\u016fkaz toho, \u017ee GA4 je\u0161t\u011b nejsou zcela hotov\u00e9 a z\u00e1rove\u0148 d\u016fvod, pro\u010d nad\u00e1le spol\u00e9hat na Universal Analytics neboli GA2\/3.\u200d<\/strong><\/p>\n

Jak na upgrade z Universal Analytics na Google Analytics 4?<\/strong><\/p>\n

U\u017e m\u00e1te Google Analytics a chcete vyzkou\u0161et novou verzi? Nemus\u00edte se ni\u010deho b\u00e1t, spole\u010dn\u011b si uk\u00e1\u017eeme, jak na upgrade. \u00dapln\u011b klidn\u011b m\u016f\u017eete paraleln\u011b pou\u017e\u00edvat nov\u00e9 GA4 a p\u016fvodn\u00ed Universal\u00a0 Analytics s vyu\u017eit\u00edm ve\u0161ker\u00fdch star\u00fdch dat. Ale, z\u00e1rove\u0148 ji\u017e m\u016f\u017eete vyu\u017e\u00edvat ve\u0161ker\u00e9 nov\u00e9 funkce, kter\u00e9 GA4 nab\u00edz\u00ed.<\/p>\n

Postup je velmi jednoduch\u00fd. Ve sv\u00e9m st\u00e1vaj\u00edc\u00edm \u00fa\u010dtu zvolte mo\u017enost Spr\u00e1vce<\/strong> a v sekci Slu\u017eby <\/strong>vyberte mo\u017enost Asistent nastaven\u00ed GA4.<\/strong> Pot\u00e9 se V\u00e1m zobraz\u00ed okno a vy si vyberete hned prvn\u00ed mo\u017enost Chci vytvo\u0159it novou slu\u017ebu Google Analytics 4.<\/strong><\/p>\n

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\"webmium<\/div>\n<\/figure>\n

\u200d<\/p>\n

D\u00e1le jednodu\u0161e klikneme na tla\u010d\u00edtko Za\u010d\u00edn\u00e1me <\/strong>a n\u00e1sledn\u011b na Vytvo\u0159it slu\u017ebu<\/strong>. Pokud budete cht\u00edt novou slu\u017ebu v\u00edce prozkoumat, po Vytvo\u0159en\u00ed slu\u017eby se v\u00e1m uk\u00e1\u017ee mo\u017enost Pod\u00edvejte se na slu\u017ebu GA4.<\/strong><\/p>\n

Co n\u00e1s \u010dek\u00e1 d\u00e1le? Nastaven\u00ed datov\u00e9ho streamu<\/strong><\/p>\n

\u00dapln\u00fd z\u00e1klad nastaven\u00ed je datov\u00fd stream. Te\u010f to m\u016f\u017ee vypadat, \u017ee je to \u00fapln\u011b n\u011bco nov\u00e9ho a jin\u00e9ho. Ale nejedn\u00e1 o nic v\u00edc, ne\u017e o definov\u00e1n\u00ed webu, p\u0159\u00edpadn\u011b aplikace, kter\u00fd chcete m\u011b\u0159it.<\/p>\n

Na v\u00fdb\u011br m\u00e1te ze t\u0159\u00ed mo\u017enost\u00ed<\/p>\n