{"id":3350,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/nove-3-tipy-pro-ugc-obsah-na-instagramu\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"nove-3-tipy-pro-ugc-obsah-na-instagramu","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/nove-3-tipy-pro-ugc-obsah-na-instagramu\/","title":{"rendered":"Nov\u00e9 3 tipy pro UGC obsah na Instagramu"},"content":{"rendered":"

Pro ty, kte\u0159\u00ed nev\u011bd\u00ed, si nejprve \u0159ekneme, co je to UGC obsah \u2013 User Generated Content, je to obsah generovan\u00fd u\u017eivateli<\/strong>. V praxi to vypad\u00e1 tak, \u017ee to jsou pr\u00e1v\u011b u\u017eivatel\u00e9, tedy Va\u0161i fanou\u0161ci, kte\u0159\u00ed vytvo\u0159ili obsah propaguj\u00edc\u00ed Va\u0161i zna\u010dku<\/strong>.\u00a0 V podstat\u011b levn\u00e1 a velice \u00fa\u010dinn\u00e1 reklama. Jednat se m\u016f\u017ee o obr\u00e1zky, texty a samoz\u0159ejm\u011b tak\u00e9 videa, kter\u00fdmi se propaguje va\u0161e zbo\u017e\u00ed nebo slu\u017eba. Takov\u00fdto obsah je velice vlivn\u00fdm a pou\u017e\u00edvan\u00fdm n\u00e1strojem. Motivovat sv\u00e9 fanou\u0161ky k vytvo\u0159en\u00ed takov\u00e9ho obsahu, m\u016f\u017eete nap\u0159\u00edklad sout\u011b\u017e\u00ed o ceny<\/strong> nebo o slevy.<\/p>\n

Nyn\u00ed Instagram p\u0159inesl 3 nov\u00e9 tipy, jak lze tuto formu obsahu vyu\u017e\u00edt. V\u0161echna nov\u00e1 doporu\u010den\u00ed jsou vyu\u017eita a ov\u011b\u0159ena v praxi.<\/p>\n

    \n
  1. Vymyslete si nov\u00fd hashtag<\/strong><\/li>\n<\/ol>\n

    Hashtag \u2013 takov\u00e1 forma kl\u00ed\u010dov\u00e9ho slova na soci\u00e1ln\u00edch s\u00edt\u00edch. Vymyslete si takov\u00fd, kter\u00fd nem\u00e1 nikdo jin\u00fd. Instagram doporu\u010duje vymyslet si sv\u016fj zbrusu nov\u00fd, origin\u00e1ln\u00ed a jedine\u010dn\u00fd hashtag, kter\u00fd budete m\u00edt jen Vy. Za\u010dali ho pou\u017e\u00edvat a p\u0159im\u011bli k tomu i sv\u00e9 sleduj\u00edc\u00ed fanou\u0161ky. Proto\u017ee originalita je v dne\u0161n\u00ed dob\u011b to, co lidi zaujme nejv\u00edce.<\/p>\n

      \n
    1. Vytv\u00e1\u0159ejte obsah p\u0159\u00edmo pro sv\u00e9 publikum<\/strong><\/li>\n<\/ol>\n

      Podobn\u011b jako hashtag i Va\u0161e p\u0159\u00edsp\u011bvky by m\u011bly b\u00fdt origin\u00e1ln\u00ed a zaj\u00edmav\u00e9. Tvo\u0159te takov\u00e9 p\u0159\u00edsp\u011bvky, kter\u00e9 bude Va\u0161e publikum milovat a kter\u00e9 bude cht\u00edt sd\u00edlet ve sv\u00fdch Stories.<\/p>\n

        \n
      1. Uka\u017ete p\u0159\u00edsp\u011bvky sv\u00fdch fanou\u0161k\u016f<\/strong><\/li>\n<\/ol>\n

        Vytv\u00e1\u0159et p\u016fsobiv\u00e9 p\u0159\u00edsp\u011bvky je jist\u011b d\u016fle\u017eit\u00e9. Ukazovat obsah sv\u00fdch fanou\u0161k\u016f a sleduj\u00edc\u00edch ve sv\u00e9m feedu a Stories je tak\u00e9 d\u016fle\u017eit\u00e9. Uk\u00e1\u017eete jim tak, \u017ee jsou pro V\u00e1s d\u016fle\u017eit\u00ed a podpo\u0159\u00edte jejich zapojen\u00ed a aktivitu. Jsou to pr\u00e1v\u011b oni, kdo V\u00e1m pom\u00e1h\u00e1 dotv\u00e1\u0159et Va\u0161i image na Instagramu.<\/p>\n

        UGC obsah je ale pouh\u00fdm i kdy\u017e d\u016fle\u017eit\u00fdm dopl\u0148kem na Va\u0161em profilu. Nesm\u00edte zapom\u00ednat na to, \u017ee ten hlavn\u00ed obsah tvo\u0159\u00edte pr\u00e1v\u011b Vy. Tak hur\u00e1 na dal\u0161\u00ed p\u0159\u00edsp\u011bvek.<\/p>\n

        Inzerujete tak\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch a pot\u0159ebujete radu nebo pomoc s nastaven\u00edm kampan\u011b? Pak n\u00e1m napi\u0161te e-mail na info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch webmium.cz\/kontakt<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n

        <\/p>\n","protected":false},"excerpt":{"rendered":"

        U\u017e jste n\u011bkdy sly\u0161eli zkratku UGC? Kdo se s oblibou pohybuje v soci\u00e1ln\u00edch s\u00edt\u00edch, ur\u010dit\u011b zn\u00e1t bude. Kdo ne, tak se ve\u0161ker\u00e9 informace dozv\u00ed v dne\u0161n\u00edm \u010dl\u00e1nku, proto\u017ee tu jsou nov\u00e9 tipy pro UGC obsah na Instagramu.<\/p>\n","protected":false},"author":6,"featured_media":2397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"\nNov\u00e9 3 tipy pro UGC obsah na Instagramu<\/title>\n<meta name=\"description\" content=\"U\u017e jste n\u011bkdy sly\u0161eli zkratku UGC? Kdo se s oblibou pohybuje v soci\u00e1ln\u00edch s\u00edt\u00edch, ur\u010dit\u011b zn\u00e1t bude. Kdo ne, tak se ve\u0161ker\u00e9 informace dozv\u00ed v dne\u0161n\u00edm \u010dl\u00e1nku, proto\u017ee tu jsou nov\u00e9 tipy pro UGC obsah na Instagramu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/nove-3-tipy-pro-ugc-obsah-na-instagramu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nov\u00e9 3 tipy pro UGC obsah na Instagramu\" \/>\n<meta property=\"og:description\" content=\"U\u017e jste n\u011bkdy sly\u0161eli zkratku UGC? Kdo se s oblibou pohybuje v soci\u00e1ln\u00edch s\u00edt\u00edch, ur\u010dit\u011b zn\u00e1t bude. 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