{"id":3346,"date":"2021-09-06T13:51:23","date_gmt":"2021-09-06T11:51:23","guid":{"rendered":"http:\/\/wptest.nexum.cz\/nastaveni-nabidek-v-google-ads\/"},"modified":"2021-09-06T13:51:23","modified_gmt":"2021-09-06T11:51:23","slug":"nastaveni-nabidek-v-google-ads","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/nastaveni-nabidek-v-google-ads\/","title":{"rendered":"Nastaven\u00ed nab\u00eddek v Google Ads"},"content":{"rendered":"<p>V Google Ads m\u00e1te mo\u017enost nastavit mimo ru\u010dn\u00ed spr\u00e1vy nab\u00eddek\u00a0 tak\u00e9 mnoho automatick\u00fdch strategi\u00ed, kter\u00e9 nastavuj\u00ed nab\u00eddky za V\u00e1s. Dobr\u00e1 v\u011bc, pokud nem\u00e1te \u010das nebo neum\u00edte nab\u00eddky v Google Ads spravovat sami. Pokud \u010das a znalosti m\u00e1te, v\u0159ele doporu\u010duji automatick\u00e9 strategie pou\u017e\u00edvat po d\u016fkladn\u00e9m zv\u00e1\u017een\u00ed. \u0160patn\u011b zvolen\u00e1 strategie V\u00e1m m\u016f\u017ee <strong>cenu za proklik <\/strong>v\u00fdrazn\u011b prodra\u017eit. V dne\u0161n\u00edm \u010dl\u00e1nku se spolu pod\u00edv\u00e1me, jak\u00e9 typy nab\u00eddek m\u016f\u017eete v Google ads pou\u017e\u00edt. Jsou jimi:<\/p>\n<ul>\n<li>ru\u010dn\u00ed (manu\u00e1ln\u00ed) CPC,<\/li>\n<li>vylep\u0161en\u00e1 CPC (ECPC),<\/li>\n<li>c\u00edlov\u00e1 CPA,<\/li>\n<li>c\u00edlov\u00e1 n\u00e1vratnost investic do reklamy (ROAS),\u00a0<\/li>\n<li>maximalizovat konverze,\u00a0<\/li>\n<li>maximalizace hodnoty konverze,<\/li>\n<li>c\u00edlov\u00fd pod\u00edl zobrazen\u00ed,<\/li>\n<li>viditeln\u00e1 zobrazen\u00ed CPM.<\/li>\n<\/ul>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1000px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1000px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/6136057babb9fee702ca4e82_UJl2By7NBJ4p2YBax3lA9IeTrH-iOijEwv20rj-UUNn3odnhTFeI0E2g9BF3r8t27uz6pF5zIYTelCBkBRA5KG7uEgzeQqEBHy-YUSq8hxzuvUcnBPUxnEK7w-KwzPpZ8UIRFWLm%3Ds0.jpeg\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"strategie nab\u00eddek\"><\/div>\n<\/figure>\n<h2><strong>Manu\u00e1ln\u00ed CPC<\/strong><\/h2>\n<p>Pokud se rozhodnete j\u00edt cestou t\u00e9to strategie, budete m\u00edt <strong>absolutn\u00ed kontrolu <\/strong>nad v\u00fd\u0161\u00ed nab\u00eddek. Uvedu zde t\u0159i z\u00e1kladn\u00ed d\u016fvody, pro\u010d byste m\u011bli uva\u017eovat nad pou\u017eit\u00edm t\u00e9to \u201cstrategie\u201d.<\/p>\n<ol>\n<li>Mimo to, \u017ee m\u00e1te absolutn\u00ed kontrolu nad v\u00fd\u0161\u00ed sv\u00fdch nab\u00eddek, zn\u00e1te tak\u00e9 d\u016fvody, pro\u010d jste nastavili tu \u010di onu nab\u00eddku ceny za proklik. Zjistit u automatick\u00fdch strategi\u00ed, pro\u010d byla nastavena pr\u00e1v\u011b takov\u00e1 cena, jak\u00e1 byla nastavena, je nemo\u017en\u00e9.<\/li>\n<li>Z\u00e1jmy inzerenta a Googlu jsou diametr\u00e1ln\u011b odli\u0161n\u00e9. Zat\u00edmco z\u00e1jmem inzerenta je platit za proklik co nejm\u00e9n\u011b, tak z\u00e1jmem Googlu je vyd\u011blat co nejv\u00edce je to mo\u017en\u00e9. Z toho d\u016fvodu nejsem p\u0159esv\u011bd\u010den o tom, \u017ee nab\u00eddky u automatick\u00fdch strategi\u00ed, jsou nastavov\u00e1ny v nejlep\u0161\u00edm z\u00e1jmu inzerenta.<\/li>\n<li>Google kdesi ve sv\u00fdch manu\u00e1lech uv\u00e1d\u00ed, \u017ee abyste mohli pou\u017e\u00edt automatickou strategii, je vhodn\u00e9 z\u00edskat minim\u00e1ln\u011b 15 konverz\u00ed za m\u011bs\u00edc (z\u00e1le\u017e\u00ed na v\u00fdb\u011bru strategie). To nen\u00ed tak \u00fapln\u011b pravda. Dle m\u00e9ho n\u00e1zoru jich pot\u0159ebujete alespo\u0148 50, proto\u017ee automatick\u00e9 strategie jsou z\u00e1visl\u00e9 na datech o konverz\u00edch, a pokud t\u011bchto dat nemaj\u00ed dostatek, tak nefunguj\u00ed.<\/li>\n<\/ol>\n<p>Ka\u017ed\u00e1 mince m\u00e1 dv\u011b strany, a pakli\u017ee nem\u00e1te v\u011bdomosti ke spr\u00e1v\u011b nab\u00eddek v Google Ads, je l\u00e9pe p\u0159enechat tuto \u010dinnost automat\u016fm. Poj\u010fme se ale u\u017e pod\u00edvat, kdy pou\u017e\u00edt jednotliv\u00e9 strategie (pokud se je tedy rozhodnete vyu\u017e\u00edvat). Manu\u00e1ln\u00ed CPC jsme si vysv\u011btlili v\u00fd\u0161e, nyn\u00ed si vysv\u011btl\u00edme pou\u017eit\u00ed ostatn\u00edch.<\/p>\n<h2><strong>Vylep\u0161en\u00e1 CPC<\/strong>\u00a0<\/h2>\n<p>Trochu p\u0159ipom\u00edn\u00e1 hybridn\u00ed automobily. Funguje na principu, \u017ee sice m\u00e1te mo\u017enost zadat \u010d\u00e1stku, kterou chcete maxim\u00e1ln\u011b za proklik utratit, ale z\u00e1rove\u0148 Google m\u016f\u017ee danou \u010d\u00e1stku <strong>sn\u00ed\u017eit nebo zv\u00fd\u0161it <\/strong>podle toho, s jakou pravd\u011bpodobnost\u00ed, dle jeho n\u00e1zoru, bude dosa\u017eeno konverze. Tak\u017ee zde nem\u00e1te absolutn\u00ed kontrolu nad v\u00fd\u0161\u00ed nab\u00eddek a nev\u00edte, zda \u00faprava ceny za proklik skute\u010dn\u011b vedla ke konverzi za ni\u017e\u0161\u00ed cenu \u010di nikoliv. Lze \u0159\u00edct, \u017ee se jedn\u00e1 o poloautomatickou strategii.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:698px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"698px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/6136057a8bcea34d36fd604d_WBVUD2mlvC0FWHRoNQBowVD0JXjtLPifQjKUzGbA8Lh6W-4aVNUNvSeV4hbBWyrufemePwb6oHiGL7xbABJWFI3YNQUCPeaGKLW82-UTpHgcnQQxASB9_ty7mOpKzmvGqPGtoTns%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"strategie nab\u00eddek\"><\/div>\n<\/figure>\n<h2><strong>CPA neboli cena za akvizici (konverzi)<\/strong>.\u00a0<\/h2>\n<p>Zad\u00e1n\u00edm t\u00e9to c\u00edlov\u00e9 \u010d\u00e1stky Googlu \u0159\u00edk\u00e1te, kolik jste ochotni utratit za<strong> jednu konverzi.<\/strong> P\u0159edchoz\u00ed v\u011bta je m\u00edrn\u011b zav\u00e1d\u011bj\u00edc\u00ed, proto\u017ee m\u016f\u017ee evokovat dojem, \u017ee plat\u00edte stanovenou \u010d\u00e1stku, a\u017e po dosa\u017een\u00ed konverze. Ov\u0161em nen\u00ed tomu tak. Ve skute\u010dnosti plat\u00edte za prokliky, ale stanoven\u00edm dan\u00e9 \u010d\u00e1stky d\u00e1v\u00e1te Googlu prostor, aby za stanovenou cenu (nebo ni\u017e\u0161\u00ed) z\u00edskal konverzi t\u00edm, \u017ee optimalizuje cenu prokliku dle sv\u00e9ho uv\u00e1\u017een\u00ed.<\/p>\n<p>V souvislosti s touto strategi\u00ed bych r\u00e1d zm\u00ednil jeden d\u016fle\u017eit\u00fd aspekt. Dob\u0159e zva\u017ete, jakou \u010d\u00e1stku CPA zad\u00e1te, proto\u017ee p\u0159\u00edli\u0161 mal\u00e1 \u010d\u00e1stka m\u016f\u017ee v\u00e9st k razantn\u00edmu v\u00fdkonnostn\u00edmu <strong>\u00fatlumu kampan\u00ed<\/strong>. Ot\u00e1zka je, jak\u00e1 je ta spr\u00e1vn\u00e1 c\u00edlov\u00e1 cena. C\u00edlov\u00e1 cena by v\u017edy m\u011bla b\u00fdt ni\u017e\u0161\u00ed, ne\u017e je zisk z jednoho z\u00e1kazn\u00edka. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b bychom kampa\u0148 dotovali, a to ur\u010dit\u011b nen\u00ed na\u0161\u00edm c\u00edlem. Uvedeno na p\u0159\u00edkladu.<\/p>\n<p>Pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky je 1500 K\u010d s mar\u017e\u00ed 20 %, tedy 300 K\u010d. Pakli\u017ee m\u00e1me nastavenu CPA na cenu 300 K\u010d a v\u00fd\u0161e, je pro n\u00e1s kampa\u0148 ztr\u00e1tov\u00e1 a mus\u00edme CPA sn\u00ed\u017eit, pokud chcete m\u00edt zisk z objedn\u00e1vek<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:543px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"543px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/6136057a4fb7ec36e8a8a112_Z3Ra6iNliNN8EItqGgPJV_qpN-wgOgslMKRKuob-_4wFn9QhSTtSf-8Xgis2u8_j9bddsaF3tJl-7dyaDtt38_hZHj1NvTh8v07-igcONmgYp_PpJOtbmsHxK-Tj8BcLchcZVpBT%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"strategie nab\u00eddek\"><\/div>\n<\/figure>\n<p>Tato strategie je vhodn\u00e1, pokud m\u00e1te <strong>alespo\u0148 30 konverz\u00ed <\/strong>m\u011bs\u00ed\u010dn\u011b. Z podstaty fungov\u00e1n\u00ed t\u00e9to strategie bych ji p\u0159\u00edli\u0161 nevyu\u017eil na eshopech, kde m\u011b zaj\u00edm\u00e1, jak\u00e1 je cena konverze. Nev\u00fdhoda t\u00e9to strategie zde ji\u017e byla nazna\u010dena. P\u0159\u00edli\u0161 n\u00edzko zvolen\u00e1 cena za konverzi by mohla v\u00e9st a\u017e zastaven\u00ed kampan\u00ed.<\/p>\n<h2><strong>C\u00edlov\u00e1 n\u00e1vratnost investic do reklamy (ROAS)<\/strong>\u00a0<\/h2>\n<p>Jestli\u017ee u CPA jsem uvedl, \u017ee bych ji nepou\u017eil u eshop\u016f, kde pot\u0159ebuji zn\u00e1t hodnotu konverze, tak strategie c\u00edlov\u00e1 n\u00e1vratnost investic do reklamy, je pro eshopy <strong>v\u00edce ne\u017e vhodn\u00e1,<\/strong> proto\u017ee zohled\u0148uje pr\u00e1v\u011b cenu konverze. Nejv\u011bt\u0161\u00edm nedostatkem t\u00e9to strategie b\u00fdv\u00e1 nepochopen\u00ed jej\u00edho fungov\u00e1n\u00ed ze strany inzerent\u016f, a proto ji mnoz\u00ed nepou\u017e\u00edvaj\u00ed. P\u0159itom jej\u00ed v\u00fdpo\u010det nen\u00ed nikterak slo\u017eit\u00fd. Po\u010d\u00edt\u00e1 se podle jednoduch\u00e9ho vzorce p\u0159\u00edjmy\/n\u00e1klady. Pokud tedy p\u0159\u00edjmy z reklamy budou 1400 K\u010d a investice do reklamy 100 K\u010d, tak m\u016fj ROAS bude 14. Pro lep\u0161\u00ed srozumitelnost se dan\u00fd v\u00fdsledek vyjad\u0159uje v procentech. Abychom toho dos\u00e1hli, v\u00fdsledek vyn\u00e1sob\u00edme stem. V\u00fdsledn\u00e9 ROAS tedy bude 1400 %. Z dan\u00e9ho textu tedy plyne, \u017ee \u010d\u00edm vy\u0161\u0161\u00ed v\u00fdsledn\u00e9 \u010d\u00edslo, t\u00edm l\u00e9pe.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:723px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"723px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/6136057a4663e5b11e541500_pdV4mRdUD8PLrAGOdgiaxkmVFMxRGEL5IxlUnTfl5rv9ytB_pZy3z9SM8Jb6TtaLPUZOpaGM8Ftk2KAnzLLfjGaai5EgZXFQUIE7uE1rJNkrcXy6i29p7y47vjh7ni6zo3NDWTj_%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"strategie nab\u00eddek\"><\/div>\n<\/figure>\n<p>U t\u00e9to strategie mi dovolte kr\u00e1tkou \u00favahu. Jestli\u017ee jsem uvedl, \u017ee \u010d\u00edm vy\u0161\u0161\u00ed \u010d\u00edslo ROAS, t\u00edm l\u00e9pe, znamen\u00e1 to tedy, \u017ee pokud zad\u00e1m vy\u0161\u0161\u00ed \u010d\u00edslo ROAS, budu m\u00edt i v\u011bt\u0161\u00ed zisk? Netrouf\u00e1m si tvrdit. Google se v\u017edy bude slep\u011b sna\u017eit dos\u00e1hnout stanoven\u00e9 hodnoty ROAS, bez ohledu na okolnosti. Je proto v\u017edy na V\u00e1s, abyste vyzkou\u0161eli r\u016fzn\u00e9 hodnoty t\u00e9to strategie a nespol\u00e9hali se na doporu\u010den\u00ed Googlu. R\u016fzn\u00e9 hodnoty mohou p\u0159in\u00e9st r\u016fzn\u00fd zisk. Jej\u00ed pou\u017eit\u00ed se hod\u00ed v p\u0159\u00edpad\u011b, \u017ee V\u00e1s zaj\u00edm\u00e1<strong> hodnota konverze<\/strong>, ale z\u00e1rove\u0148 je t\u0159eba nasb\u00edrat minim\u00e1ln\u011b 50 konverz\u00ed, aby jej\u00ed pou\u017eit\u00ed v\u016fbec d\u00e1valo smysl. Stejn\u011b, jako u CPA, p\u0159\u00edli\u0161 n\u00edzk\u00e9 nastaven\u00ed ROAS povede k \u00fatlumu nebo dokonce zastaven\u00ed kampan\u00ed.<\/p>\n<h2><strong>Maximalizace konverz\u00ed<\/strong><\/h2>\n<p>Touto strategi\u00ed \u0159\u00edk\u00e1te Googlu \u201cz\u00edskej co mo\u017en\u00e1 nejv\u00edce konverz\u00ed a je mi jedno, za jakou budou cenu\u201d. Pou\u017eit\u00ed t\u00e9to strategie m\u00e1 smysl snad jen v p\u0159\u00edpad\u011b, \u017ee Va\u0161e konverze maj\u00ed <strong>stejnou hodnotu <\/strong>(tato strategie nedb\u00e1 na cenu konverze) a m\u00e1te omezen\u00fd rozpo\u010det. Pokud se tuto strategii p\u0159ece jen rozhodnete pou\u017e\u00edt, dbejte na to, aby v\u0161echny Va\u0161e konverze m\u011bli stejnou hodnotu. Mohlo by se V\u00e1m toti\u017e st\u00e1t, \u017ee pokud touto strategi\u00ed budete m\u011b\u0159it odli\u0161n\u00e9 hodnoty konverze, nap\u0159\u00edklad p\u0159ihl\u00e1\u0161en\u00ed do newsletteru a objedn\u00e1vky, Google se zam\u011b\u0159\u00ed na konverze, kter\u00e9 jsou pro n\u011bj snadn\u011bji dosa\u017eiteln\u00e9 a vy\u010derp\u00e1 na nich denn\u00ed rozpo\u010det.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:738px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"738px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/6136057a96849f3a9ed89367_smLlL6dnY0KTIgY9X73egRy1ER3w28TMq_5O5v6bwfvSIcG24RDfRiXa6ewtgBTJ0WilEuwNhT9l-ENd5izjDR5umRFMH5Iw2eElrRw7L4TUP6pmcXOLFa5GXI_0wC2yWM3FSeD0%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"strategie nab\u00eddek\"><\/div>\n<\/figure>\n<h2><strong>Maximalizace hodnoty konverz\u00ed\u00a0<\/strong><\/h2>\n<p>Je podobn\u00e1 t\u00e9 p\u0159ede\u0161l\u00e9. Jen s t\u00edm rozd\u00edlem, \u017ee bere v \u00favahu i <strong>hodnotu konverze<\/strong>, tedy se sna\u017e\u00ed za stanoven\u00fd rozpo\u010det vyd\u011blat co nejv\u00edce. Stejn\u011b jako p\u0159edchoz\u00ed strategii, ani tuto strategii nezaj\u00edm\u00e1, zda je kampa\u0148 ziskov\u00e1 \u010di nikoliv, to u\u017e mus\u00edte hl\u00eddat sami.<\/p>\n<h2><strong>Maximalizace kliknut\u00ed<\/strong><\/h2>\n<p>Tato strategie se sna\u017e\u00ed v r\u00e1mci denn\u00edho rozpo\u010dtu o to, aby p\u0159ivedla na n\u00e1\u0161 web, co nejv\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f. Asi tu\u0161\u00edte, \u017ee tak jako u v\u011bt\u0161iny strategi\u00ed, bude i zde n\u00e1sledovat n\u011bjak\u00e9 ALE. A m\u00e1te pravdu, proto\u017ee tato strategie se sice sna\u017e\u00ed o v\u00fd\u0161e popsan\u00e9, ale u\u017e ji op\u011bt nezaj\u00edm\u00e1, za jakou cenu prokliky budou. Velmi pravd\u011bpodobn\u011b se V\u00e1m stane, \u017ee po \u010dase zjist\u00edte, \u017ee p\u0159i pou\u017eit\u00ed ru\u010dn\u00ed CPC by Va\u0161e prokliky byly mnohem levn\u011bj\u0161\u00ed, ne\u017e p\u0159i pou\u017eit\u00ed t\u00e9to strategie.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:690px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"690px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/6136057a6048e4268cb35001_y3bhueROQdRPPWJilMkI5JK9iWBwFTO9x7IGvrr35pE5myw76IeVRYHFHqDvvEPPlaotn-66RvO-FjU7Y3N7VI7Xx5e2miMLBeJUYQMrJFUP1Toe1sX9yUeFxqcl1fAV4cwN7G4z%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"strategie nab\u00eddek\"><\/div>\n<\/figure>\n<h2><strong>C\u00edlov\u00fd pod\u00edl zobrazen\u00ed<\/strong>\u00a0<\/h2>\n<p>Vyu\u017eijete snad jen v p\u0159\u00edpad\u011b, kdy je Va\u0161\u00edm c\u00edlem z\u00edskat<strong> v\u00edce zobrazen\u00ed<\/strong>, ne\u017e Va\u0161e konkurence. Jak z n\u00e1zvu vypl\u00fdv\u00e1, tak tato strategie zcela ignoruje konverze, jde j\u00ed pouze o zobrazen\u00ed a z nich plynouc\u00ed prokliky.\u00a0<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:610px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"610px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/6136057babb9fe12f9ca4e64_E4jar4NHHn4ZKP57FMbHhaYn1wtfI1r4ddBiJKi_6pvdIses5bGeKYtAkT85DLe-JHn_JPcmu63DawPFtYlRkRcvH82kvpSDy-8EaDN8gs9JNcgAcxUIbHTz5x-lJHGMAQjpYTCA%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"strategie nab\u00eddek\"><\/div>\n<\/figure>\n<p>U t\u00e9to strategie pozor na jednu v\u011bc. Aby se danou strategii v\u016fbec vyplatilo pou\u017e\u00edt, je pot\u0159eba disponovat s nadm\u011brn\u00fdm rozpo\u010dtem. Jej\u00edm c\u00edlem je zobrazovat se na p\u0159edn\u00edch pozic\u00edch a z\u00edskat dominanci nad ostatn\u00edmi inzerenty. K tomu je pot\u0159eba opravdu velk\u00fd rozpo\u010det. Pokud j\u00edm disponujete a chcete b\u00fdt vid\u011bt, m\u016f\u017eete tuto strategii vyu\u017e\u00edt.<\/p>\n<h2><strong>Viditeln\u00e1 zobrazen\u00ed CPM<\/strong>\u00a0<\/h2>\n<p>V mnoh\u00e9m podobn\u00e1 p\u0159edchoz\u00ed strategii, ale na rozd\u00edl od c\u00edlov\u00e9ho pod\u00edlu v\u00edt\u011bzn\u00fdch zobrazen\u00ed, kter\u00e1 je ur\u010dena pro vyhled\u00e1vac\u00ed s\u00ed\u0165, tak tato strategie najde uplatn\u011bn\u00ed v <strong>obsahov\u00e9 s\u00edti.<\/strong> (Ne)v\u00fdhodu je, \u017ee plat\u00edte za zobrazen\u00ed.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:518px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"518px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/6136057ba7f9226d3aca840f_R01VZwCEh5y6DqZMMmyeKFL9tQWpo7CANs5RAuH-EwrLdrvj9_L3mvK2v1BFQZ50x_nY7rk_BJm96-EhyNHWvWueS6zk3vpYOJtXK-3r37dYt0w0tvc2c8KTs3OZTvfmyAWd0mrH%3Ds0.png\" width=\"auto\" height=\"auto\" loading=\"auto\" alt=\"strategie nab\u00eddek\"><\/div>\n<\/figure>\n<p>Tedy i kdyby Va\u0161e kampa\u0148 nem\u011bla \u017e\u00e1dn\u00e9 prokliky, i tak zaplat\u00edte. Je tedy op\u011bt sp\u00ed\u0161e vhodn\u00e1 pro inzerenty, kte\u0159\u00ed cht\u011bj\u00ed b\u00fdt vid\u011bt, nikoliv pro ty, kter\u00fdm jde o kliknut\u00ed nebo konverze.<\/p>\n<h2><strong>M\u00edsto z\u00e1v\u011bru\u00a0<\/strong><\/h2>\n<p>P\u0159i volb\u011b t\u00e9 \u010di on\u00e9 strategie zva\u017ete, jak\u00e9 jsou Va\u0161e c\u00edle. V mnoh\u00fdch p\u0159\u00edpadech je l\u00e9pe \u0159\u00eddit si nab\u00eddky sami a m\u00edt nad nimi maxim\u00e1ln\u00ed kontrolu. Dost na tom, \u017ee n\u00e1m Google v uplynul\u00fdch letech sebral metriku pr\u016fm\u011brn\u00e9 pozice, tak nen\u00ed t\u0159eba se dobrovoln\u011b p\u0159ipravovat o mo\u017enosti nastaven\u00ed nab\u00eddek a sv\u011b\u0159ovat je do rukou automat\u016f od Googlu, pokud k tomu nen\u00ed relevantn\u00ed d\u016fvod. P\u0159i pou\u017eit\u00ed automatick\u00fdch strategi\u00ed v\u017edy myslete na to, \u017ee pot\u0159ebujete dostate\u010dn\u00fd po\u010det konverz\u00ed, bez nich to prost\u011b nep\u016fjde. A pokud n\u00e1hodou ano, v\u00fdsledek bude kontraproduktivn\u00ed, proto\u017ee mohou vyhnat cenu za proklik sp\u00ed\u0161e nahoru. Nejen dostatek konverz\u00ed, ale i doba b\u011bhu kampan\u011b je podstatn\u00e1 pro pou\u017eit\u00ed automatick\u00fdch strategii.<\/p>\n<p>Pot\u0159ebujete v\u011bd\u011bt v\u00edce? Nebo rovnou nastavit Va\u0161e kampan\u011b s vhodnou strategi\u00ed pr\u00e1v\u011b pro V\u00e1s? M\u016f\u017eete n\u00e1m napsat e-mail na <a href=\"http:\/\/info@webmium.cz\/\">info@webmium.cz<\/a>. D\u00e1le n\u00e1s m\u016f\u017eete kontaktovat pomoc\u00ed formul\u00e1\u0159e na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/webmium.cz\/kontakt\">webmium.cz\/kontakt<\/a> nebo na telefonn\u00edm \u010d\u00edsle na\u0161\u00ed podpory<a href=\"https:\/\/www.webmium.cz\/kontakt\"> +420 605 99 44 66<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nev\u00edte, jak\u00e9 jsou mo\u017enosti v nastaven\u00ed automatick\u00fdch strategi\u00ed v Google Ads? P\u0159ipravili jsme pro V\u00e1s p\u0159ehled v\u0161ech nab\u00eddek, kter\u00e9 jsou k dispozici. Spole\u010dn\u011b si je projdeme a vysv\u011btl\u00edme.<\/p>\n","protected":false},"author":7,"featured_media":2374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nastaven\u00ed nab\u00eddek v Google Ads<\/title>\n<meta name=\"description\" content=\"Nev\u00edte, jak\u00e9 jsou mo\u017enosti v nastaven\u00ed automatick\u00fdch strategi\u00ed v Google Ads? 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