{"id":3341,"date":"2019-03-25T09:00:01","date_gmt":"2019-03-25T08:00:01","guid":{"rendered":"http:\/\/wptest.nexum.cz\/motivujte-zakazniky-proviznim-systemem\/"},"modified":"2019-03-25T09:00:01","modified_gmt":"2019-03-25T08:00:01","slug":"motivujte-zakazniky-proviznim-systemem","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/motivujte-zakazniky-proviznim-systemem\/","title":{"rendered":"Motivujte z\u00e1kazn\u00edky provizn\u00edm syst\u00e9mem"},"content":{"rendered":"

Affiliate marketing je \u00fa\u010dinn\u00fd prost\u0159edek, jak motivovat z\u00e1kazn\u00edky k v\u011brnosti zna\u010dce a dal\u0161\u00edm n\u00e1kup\u016fm<\/strong>. Nyn\u00ed m\u016f\u017eete provizn\u00ed syst\u00e9m sv\u00fdm nakupuj\u00edc\u00edm nab\u00eddnout i vy. Webmium e-shop<\/a> v\u00e1m pom\u016f\u017ee nab\u00edzet zp\u011btn\u00e9 odm\u011bny za n\u00e1kupy nebo bonusy z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed p\u0159ivedli do va\u0161eho obchodu dal\u0161\u00ed nakupuj\u00edc\u00ed. <\/p>\n

Jak affiliate program funguje?<\/h2>\n

Ka\u017ed\u00e9mu u\u017eivateli na e-shopu je mo\u017en\u00e9 p\u0159i\u0159adit \u201cAffiliate kl\u00ed\u010d\u201d, tedy identifik\u00e1tor affiliate partnera<\/strong>. P\u0159i dokon\u010den\u00ed objedn\u00e1vky je tento identifik\u00e1tor ulo\u017een k objedn\u00e1vce a vy tak p\u0159esn\u011b v\u00edte, kdo je za objedn\u00e1vku \u201czodpov\u011bdn\u00fd\u201d<\/strong>. N\u00e1sledn\u011b je pak mo\u017en\u00e9 si z e-shopu st\u00e1hnout p\u0159ehled objedn\u00e1vek a na z\u00e1klad\u011b affiliate k\u00f3d\u016f odm\u011bnit jednotliv\u00e9 nakupuj\u00edc\u00ed (affiliate partnery).<\/p>\n

Jak aktivovat provizn\u00ed syst\u00e9m na Webmium e-shopu? <\/h2>\n

V nastaven\u00ed obchodu (Nastaven\u00ed -> Nastaven\u00ed obchodu<\/strong>) na z\u00e1lo\u017ece \u201cAffiliate program\u201d tuto funkci povolte zatr\u017e\u00edtkem. <\/p>\n

\n
<\/div>\n<\/figure>\n

Nyn\u00ed p\u0159id\u011blte vybran\u00fdm z\u00e1kazn\u00edk\u016fm affiliate k\u00f3d<\/strong>. Z\u00e1le\u017e\u00ed \u010dist\u011b na v\u00e1s, kter\u00e9 u\u017eivatele vyberete, klidn\u011b jen jednoho anebo v\u0161echny. Jak na to? Mo\u017enost\u00ed je n\u011bkolik:<\/p>\n

    \n
  1. Affiliate k\u00f3d u\u017eivateli nastav\u00edte v jeho kart\u011b<\/strong> (Objedn\u00e1vky -> Z\u00e1kazn\u00edci -> Detail) v z\u00e1lo\u017ece \u201cAffiliate program\u201d.<\/li>\n<\/ol>\n
    \n
    <\/div>\n<\/figure>\n
      \n
    1. Vybran\u00fdm z\u00e1kazn\u00edk\u016fm p\u0159ed\u00e1te k\u00f3d. T\u0159eba speci\u00e1ln\u00edm e-mailem jako d\u00e1rek nebo pod\u011bkov\u00e1n\u00ed. Zapojen\u00ed do partnersk\u00e9ho syst\u00e9mu pak z\u00e1vis\u00ed \u010dist\u011b na jejich rozhodnut\u00ed. Affiliate k\u00f3d vkl\u00e1d\u00e1 (a t\u00edm i aktivuje) b\u011bhem objedn\u00e1vky s\u00e1m nakupuj\u00edc\u00ed<\/strong> v kroku \u201cShrnut\u00ed objedn\u00e1vky\u201d.<\/li>\n<\/ol>\n
      \n
      <\/div>\n<\/figure>\n
      \n
      <\/div>\n<\/figure>\n
        \n
      1. V p\u0159\u00edpad\u011b, \u017ee odm\u011b\u0148ujete z\u00e1kazn\u00edky za p\u0159iveden\u00ed dal\u0161\u00edch nakupuj\u00edc\u00edch, p\u0159i\u0159azen\u00ed k\u00f3du prob\u00edh\u00e1 prost\u0159ednictv\u00edm URL adresy odkazu<\/strong>. Pokud m\u00e1 n\u011bjak\u00fd u\u017eivatel u sebe ji\u017e nastaven\u00fd affiliate kl\u00ed\u010d, je sou\u010d\u00e1st\u00ed URL i jeho affiliate kl\u00ed\u010d (viz. obr\u00e1zek, kde byl u\u017eivateli p\u0159i\u0159azen affiliate kl\u00ed\u010d \u201cAff_Klic\u201d). Pokud tedy po\u0161le n\u011bkomu odkaz na produkt, po\u0161le jej i se sv\u00fdm affiliate kl\u00ed\u010dem. Nov\u011b nakupuj\u00edc\u00edmu je pak p\u0159i\u0159azen affiliate kl\u00ed\u010d toho, kdo mu odkaz odes\u00edlal (kl\u00ed\u010d affiliate partnera). Kl\u00ed\u010d partnera je ulo\u017een v cookie 14 dn\u00ed.<\/li>\n<\/ol>\n
        \n
        <\/div>
        \u200d<\/figcaption><\/figure>\n

        Jak vyexportovat objedn\u00e1vky s affiliate k\u00f3dy?<\/h2>\n
          \n
        1. V administraci e-shopu jd\u011bte do sekce Objedn\u00e1vky -> Objedn\u00e1vky.<\/li>\n
        2. Objedn\u00e1vky vyfiltrujete kliknut\u00edm na \u201cRoz\u0161\u00ed\u0159en\u00e9 vyhled\u00e1v\u00e1n\u00ed\u201d a nastaven\u00edm hledan\u00fdch parametr\u016f. Pot\u00e9 zvolte po\u010det objedn\u00e1vek na str\u00e1nku tak, aby v\u0161echny byly na jedn\u00e9 str\u00e1nce.<\/li>\n
        3. Jakmile jsou objedn\u00e1vky vyfiltrovan\u00e9, ozna\u010dte si je (bu\u010f kliknut\u00edm na \u201cv\u201d u jednotliv\u00fdch objedn\u00e1vek, nebo na \u201cOzna\u010dit v\u0161e\u201d).<\/li>\n
        4. Po ozna\u010den\u00ed objedn\u00e1vek, kter\u00e9 chcete exportovat klikn\u011bte na Akce -> Export do CSV.<\/li>\n<\/ol>\n
          \n
          <\/div>\n<\/figure>\n

          \u00a0\u00a0\u00a0\u00a0\u00a05. V tabulkov\u00e9m procesoru (Excel, LibreOffice Calc nebo jin\u00e9m) otev\u0159ete sta\u017een\u00fd .csv soubor a rozt\u0159i\u010fte objedn\u00e1vky podle affiliate k\u00f3d\u016f.<\/p>\n

          \n
          <\/div>\n<\/figure>\n
            \n
          1. Informace o hodnot\u00e1ch objedn\u00e1vek affiliate partner\u016f za dan\u00e9 obdob\u00ed si ulo\u017ete do tabulky (uk\u00e1zkov\u00e1 tabulka viz. aff_p_vzor.xlsx<\/a>).
            \u200d<\/li>\n<\/ol>\n

            P\u0159\u00edklady vyu\u017eit\u00ed affiliate programu v praxi
            <\/h2>\n

            M\u00e1m e-shop a k tomu i obchodn\u00ed z\u00e1stupce<\/em><\/p>\n

              \n
            • Ka\u017ed\u00e9mu obchodn\u00edmu z\u00e1stupci p\u0159i\u0159ad\u00edm unik\u00e1tn\u00ed affiliate k\u00f3d.<\/li>\n
            • Obchodn\u00ed z\u00e1stupci p\u0159i prodeji p\u0159edaj\u00ed sv\u016fj affiliate k\u00f3d z\u00e1kazn\u00edk\u016fm (nap\u0159. na vizitce, nebo p\u0159es zasl\u00e1n\u00ed odkazu s affiliate kl\u00ed\u010dem).<\/li>\n
            • Z\u00e1kazn\u00edk\u016fm je p\u0159i\u0159azen affiliate k\u00f3d obchodn\u00edka, t\u00edm si obchodn\u00edk vytv\u00e1\u0159\u00ed sv\u016fj \u201cklientsk\u00fd kmen\u201d.<\/li>\n
            • P\u0159i objedn\u00e1vce z\u00e1kazn\u00edka s affiliate k\u00f3dem obchodn\u00edka je tento k\u00f3d props\u00e1n do objedn\u00e1vky.<\/li>\n
            • Na konci m\u011bs\u00edce si st\u00e1hnu v\u00fdpis objedn\u00e1vek, rozt\u0159\u00edd\u00edm si je dle affiliate k\u00f3d\u016f a ohodnot\u00edm obchodn\u00edky dle n\u00e1kup\u016f jejich kmene.<\/li>\n<\/ul>\n

              M\u00e1m e-shop a s\u00ed\u0165 velkoodb\u011bratel\u016f, nap\u0159. kade\u0159nictv\u00ed<\/em><\/p>\n

                \n
              • Chci motivovat jednotliv\u00e1 kade\u0159nictv\u00ed k roz\u0161\u00ed\u0159en\u00ed pov\u011bdom\u00ed o m\u00e9m e-shopu mezi jejich z\u00e1kazn\u00edky (jako sou\u010d\u00e1st reklamn\u00ed kampan\u011b).<\/li>\n
              • Ka\u017ed\u00e9mu kade\u0159nictv\u00ed vytvo\u0159\u00edm unik\u00e1tn\u00ed affiliate k\u00f3d a ten jim p\u0159ed\u00e1m.<\/li>\n
              • Jednotliv\u00e1 kade\u0159nictv\u00ed p\u0159edaj\u00ed sv\u016fj affiliate k\u00f3d sv\u00fdm z\u00e1kazn\u00edk\u016fm (nap\u0159. na vizitce, nebo p\u0159es zasl\u00e1n\u00ed odkazu s affiliate kl\u00ed\u010dem).<\/li>\n
              • P\u0159i objedn\u00e1vce z\u00e1kazn\u00edka na e-shopu s affiliate k\u00f3dem ur\u010dit\u00e9ho kade\u0159nictv\u00ed je tento k\u00f3d props\u00e1n do objedn\u00e1vky.<\/li>\n
              • Na konci m\u011bs\u00edce si st\u00e1hnu v\u00fdpis objedn\u00e1vek, rozt\u0159\u00edd\u00edm si je dle affiliate k\u00f3d\u016f a ohodnot\u00edm kade\u0159nictv\u00ed dle n\u00e1kup\u016f jejich z\u00e1kazn\u00edk\u016f.<\/li>\n<\/ul>\n

                M\u00e1m pouze e-shop<\/em><\/p>\n

                  \n
                • Chci odm\u011bnit \u010dasto nakupuj\u00edc\u00ed z\u00e1kazn\u00edky a p\u0159im\u011bt je k \u0161\u00ed\u0159en\u00ed pov\u011bdom\u00ed o e-shopu (nap\u0159. na soci\u00e1ln\u00edch s\u00edt\u00edch, f\u00f3rech, blogu, \u2026)<\/li>\n
                • Z\u00e1kazn\u00edk\u016fm ode\u0161lu informaci o affiliate programu s dotazem, zda by se cht\u011bli zapojit a za jak\u00fdch podm\u00ednek (jak budou odm\u011b\u0148ov\u00e1n\u00ed), pop\u0159\u00edpad\u011b vyu\u017eiji pop-up okna na e-shopu pro sb\u011br z\u00e1jemc\u016f.<\/li>\n
                • T\u011bm, kdo budou m\u00edt o affiliate program z\u00e1jem p\u0159i\u0159ad\u00edm v e-shopu unik\u00e1tn\u00ed affiliate kl\u00ed\u010de a za\u0161lu jim informaci, jak je mo\u017en\u00e9 tyto k\u00f3dy \u0161\u00ed\u0159it (tj. jak si mohou vytvo\u0159it sv\u016fj \u201cklientsk\u00fd kmen\u201d).<\/li>\n
                • Na konci m\u011bs\u00edce, nebo jin\u00e9ho \u010dasov\u00e9ho obdob\u00ed, pak provedu export objedn\u00e1vek a dle affiliate kl\u00ed\u010d\u016f u nich p\u0159i\u0159azen\u00fdch odm\u011bn\u00edm jednotliv\u00e9 \u201caffiliate partnery\u201d.<\/li>\n<\/ul>\n

                  Jak lze odm\u011b\u0148ovat sv\u00e9 affiliate partnery?
                  <\/h3>\n

                  1. Nab\u00eddn\u011bte jim zp\u011btn\u00e9 bonusy<\/strong>. Nap\u0159\u00edklad 1% procento z celkov\u00e9ho m\u011bs\u00ed\u010dn\u00edho n\u00e1kupu klientsk\u00e9ho kmene dan\u00e9ho affiliate partnera dostane affiliate partner na sv\u016fj bankovn\u00ed \u00fa\u010det.
                  2. Vyu\u017eijte slevov\u00e9 kup\u00f3ny<\/strong>. Pokud nap\u0159\u00edklad kmen utrat\u00ed nad 10 000 K\u010d, dostane affiliate partner slevov\u00fd kup\u00f3n na dal\u0161\u00ed n\u00e1kup v hodnot\u011b 200 K\u010d.
                  3. Vytvo\u0159te d\u00e1rkov\u00e9 bal\u00ed\u010dky<\/strong>. Nap\u0159\u00edklad pokud kmen utrat\u00ed nad 10 000 K\u010d, po\u0161lete affiliate partnerovi zdarma testovac\u00ed produkty.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  Vyu\u017eijte novou funkci Webmium e-shopu affiliate program. Jak a pro\u010d provizn\u00ed syst\u00e9m aktivovat?<\/p>\n","protected":false},"author":17,"featured_media":2365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmium-novinky"],"yoast_head":"\nMotivujte z\u00e1kazn\u00edky provizn\u00edm syst\u00e9mem<\/title>\n<meta name=\"description\" content=\"Vyu\u017eijte novou funkci Webmium e-shopu affiliate program. 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