{"id":3327,"date":"2020-01-10T10:07:06","date_gmt":"2020-01-10T09:07:06","guid":{"rendered":"http:\/\/wptest.nexum.cz\/marketingove-statistiky\/"},"modified":"2020-01-10T10:07:06","modified_gmt":"2020-01-10T09:07:06","slug":"marketingove-statistiky","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/marketingove-statistiky\/","title":{"rendered":"Marketingov\u00fd rok 2019 ve statistik\u00e1ch"},"content":{"rendered":"<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:700px\" data-rt-type=\"image\" data-rt-align=\"center\" data-rt-max-width=\"700px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e0ce9fab1dab30acb1f7d60_fb.gif\"><\/div>\n<\/figure>\n<p>Rok 2019\u00a0je u konce, a tak se pod\u00edv\u00e1me na to, co jsme se v n\u011bm dozv\u011bd\u011bli o marketingu, SEO, \u010di o soci\u00e1ln\u00edch s\u00edt\u00edch. <\/p>\n<p>\u200d<\/p>\n<ul start=\"1\">\n<li><strong>57%<\/strong> B2B spole\u010dnost\u00ed uvedlo, \u017ee <strong>SEO generuje v\u00edce n\u00e1v\u0161t\u011bvnosti<\/strong>, ne\u017e jak\u00fdkoliv jin\u00fd marketingov\u00fd druh propagace <br \/>\u200d<\/li>\n<li><strong>81%<\/strong> lid\u00ed si p\u0159ed v\u011bt\u0161\u00edm nebo dra\u017e\u0161\u00edm n\u00e1kupem online ud\u011bl\u00e1 <strong>n\u011bjak\u00fd typ pr\u016fzkumu <\/strong><em>(<\/em><a href=\"https:\/\/www.webmium.cz\/marketing\/marketing-seo\"><em>pokud si se SEO nev\u00edte rady, porad\u00ed V\u00e1m na\u0161i prof\u00edci<\/em><\/a><em>)<\/em><strong><em>\u200d<\/em><br \/>\u200d<\/strong><\/li>\n<li><strong>72%<\/strong> online marketingov\u00fdch spole\u010dnost\u00ed popisuje <strong>obsahov\u00fd marketing jako nejefektivnej\u0161\u00ed druh SEO taktiky<\/strong>\u200d<br \/>\u200d<\/li>\n<\/ul>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:2027px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"2027px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e0ceba8ab84683e40687979_Measuring-Social-Media-Engagement-Without-Likes.jpg\"><\/div>\n<\/figure>\n<ul>\n<li><strong>75%<\/strong> lid\u00ed <strong>nikdy nep\u0159ejde na druhou str\u00e1nku p\u0159i vyhled\u00e1v\u00e1n<\/strong>\u00ed <em>(pokud v\u00edte o tom, \u017ee jste na druh\u00e9 \u010di dal\u0161\u00ed str\u00e1nce ve vyhled\u00e1v\u00e1n\u00ed,<\/em><a href=\"https:\/\/www.webmium.cz\/marketing\/marketing-seo\"><em> ozv\u011bte se n\u00e1m <\/em><\/a><em>a rozhodn\u011b V\u00e1m pom\u016f\u017eeme)<\/em><\/li>\n<\/ul>\n<ul start=\"1\">\n<li>\u0160ance na <strong>zav\u0159en\u00ed Va\u0161\u00ed str\u00e1nky se zvy\u0161uje o 50%<\/strong>, jestli\u017ee se Va\u0161e str\u00e1nka na\u010d\u00edt\u00e1 <strong>v\u00edce, jak 2 sekundy<\/strong> <em>(i tento probl\u00e9m r\u00e1di vy\u0159e\u0161\u00edme)<\/em><br \/>\u200d<\/li>\n<li><strong>88% z\u00e1kazn\u00edk\u016f <\/strong>v\u011b\u0159\u00ed online recenz\u00edm stejn\u011b, jako osobn\u00edmu doporu\u010den\u00ed<br \/>\u200d<\/li>\n<li><strong>Od roku 2015 <\/strong>se vyhled\u00e1v\u00e1 na mobilu v\u00edce, ne\u017e na stoln\u00edch po\u010d\u00edta\u010d\u00edch<\/li>\n<\/ul>\n<ul>\n<li><strong>43% lid\u00ed chce od zna\u010dek vid\u011bt v\u00edce video obsahu<br \/>\u200d<\/strong><\/li>\n<li><strong>85% vide\u00ed <\/strong>ve slu\u017eb\u011b Facebook je <strong>sledov\u00e1no bez zvuku<br \/>\u200d<\/strong><\/li>\n<\/ul>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:990px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"990px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e0cebb23f3d9522bfa65942_likes-artigo-990x556.jpg\"><\/div>\n<\/figure>\n<ul>\n<li><strong>82%<\/strong> spot\u0159ebitel\u016f zav\u0159e prohl\u00ed\u017ee\u010d nebo opust\u00ed webovou str\u00e1nku z d\u016fvodu automatick\u00e9ho p\u0159ehr\u00e1n\u00ed video reklamy<br \/>\u200d<\/li>\n<li>V pr\u016fm\u011bru tr\u00e1v\u00ed<strong> lid\u00e9 na str\u00e1nk\u00e1ch s videem<\/strong> o <strong>2,6x<\/strong> v\u00edce \u010dasu ne\u017e na webech bez videa<br \/>\u200d<\/li>\n<li><strong>52%<\/strong> podnikatel\u016f tvrd\u00ed, \u017ee video je druh obsahu s <strong>nejlep\u0161\u00ed n\u00e1vratnost\u00ed investic<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>59%<\/strong> vedouc\u00edch pracovn\u00edk\u016f \u0159\u00edk\u00e1, \u017ee rad\u0161i budou <strong>sledovat video, ne\u017e \u010d\u00edst text<br \/>\u200d<\/strong><\/li>\n<li><strong>55% <\/strong>lid\u00ed v\u011bnuje <strong>zv\u00fd\u0161enou pozornost<\/strong> p\u0159i sledov\u00e1n\u00ed videa \u2013 v\u00edce ne\u017e v\u0161em ostatn\u00edm typ\u016fm obsahu<\/li>\n<\/ul>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:820px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"820px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e0cebd03f3d956951a6599b_blog-cover-5.png\"><\/div>\n<\/figure>\n<ul>\n<li><strong>Ne\u017e za\u010dnou n\u00e1v\u0161t\u011bvn\u00edci str\u00e1nek \u010d\u00edst text<\/strong>, bude<strong> 60% z nich sledovat video<\/strong>, pokud je k dispozici <em>(pokud je\u0161t\u011b video nem\u00e1te, vytvo\u0159\u00edme video p\u0159\u00edmo pro V\u00e1\u0161 produkt \u010di slu\u017ebu)<\/em><br \/>\u200d<\/li>\n<li><strong>15% <\/strong>div\u00e1k\u016f se domn\u00edv\u00e1, \u017ee video reklama by <strong>nem\u011bla trvat d\u00e9le ne\u017e 15 sekund<br \/>\u200d<\/strong><\/li>\n<li><strong>54 %<\/strong> u\u017eivatel\u016f internetu vyu\u017e\u00edv\u00e1 <strong>soci\u00e1ln\u00ed s\u00edt\u011b k vyhled\u00e1n\u00ed produk\u016f<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Popularita Facebooku<\/strong> u teenager\u016f rapidn\u011b<strong> kles\u00e1<\/strong>. V roce 2015 platformu vyu\u017e\u00edvalo <strong>71 % dot\u00e1zan\u00fdch<\/strong>, v roce 2019 \u0161lo jen o <strong>51 %<\/strong><br \/>\u200d<\/li>\n<li>V <strong>\u010cR m\u00e1 Facebook 91 %<\/strong> u\u017eivatel\u016f star\u0161\u00edch 16 let (t\u011bch, co uvedli vy\u0161\u0161\u00ed v\u011bk ne\u017e 16 let)<br \/>\u200d<\/li>\n<li>V \u010cR je Facebook <strong>nejvyu\u017e\u00edvan\u011bj\u0161\u00ed \u00a0lidmi ve v\u011bku 35 a\u017e 44 let <\/strong>a nejm\u00e9n\u011b vyu\u017e\u00edvan\u00fd lidmi ve v\u011bku 16 a\u017e 24<br \/>\u200d<\/li>\n<li><strong>59 % <\/strong>u\u017eivatel\u016f Instagramu je <strong>mlad\u0161\u00ed 30 let<\/strong><\/li>\n<\/ul>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:971px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"971px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e0cea06ab84688347686ebc_matrends-2019.gif\"><\/div>\n<\/figure>\n<p><a href=\"http:\/\/www.webmium.cz\">www.webmium.cz<\/a><\/p>\n<p>Zdroje: <br \/><em>\u200d<\/em><a href=\"https:\/\/www.brightlocal.com\/research\/61-of-mobile-users-more-likely-to-contact-a-local-business-with-a-mobile-site\/\"><em>https:\/\/www.brightlocal.com\/<br \/>https:\/\/www.go-globe.hk\/local-seo\/<br \/>https:\/\/www.thinkwithgoogle.com<\/em><\/a><em> <br \/><\/em><a href=\"http:\/\/www.sproutsocial.com\"><em>www.sproutsocial.com<\/em><\/a><a href=\"https:\/\/www.brightlocal.com\/research\/61-of-mobile-users-more-likely-to-contact-a-local-business-with-a-mobile-site\/\"><em><br \/>www.seo-later.cz<br \/>www.focus-age.cz<br \/>https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics<br \/>\u200d<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rok 2019\u00a0je u konce, a tak se pod\u00edv\u00e1me na to, co jsme se v n\u011bm dozv\u011bd\u011bli!<\/p>\n","protected":false},"author":1,"featured_media":3328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketingov\u00fd rok 2019 ve statistik\u00e1ch<\/title>\n<meta name=\"description\" content=\"Rok 2019\u00a0je u konce, a tak se pod\u00edv\u00e1me na to, co jsme se v n\u011bm dozv\u011bd\u011bli!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/marketingove-statistiky\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta 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