{"id":3326,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/marketingove-novinky-cerven\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"marketingove-novinky-cerven","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/marketingove-novinky-cerven\/","title":{"rendered":"Marketingov\u00e9 novinky \u010derven"},"content":{"rendered":"

Reklamy na kryptom\u011bnu<\/strong><\/h3>\n

Ve Spojen\u00fdch st\u00e1tech od 3. srpna 2021 Google povol\u00ed reklamu na kryptom\u011bnu. To s sebou nese zp\u0159\u00edsn\u011bn\u00ed podm\u00ednek, inzerenti budou muset dodr\u017eovat ur\u010dit\u00e1 pravidla a b\u00fdt certifikov\u00e1ni Googlem. P\u0159ihl\u00e1\u0161ka bude zve\u0159ejn\u011bna 8. \u010dervence 2021, \u017e\u00e1dn\u00e9 certifikace p\u0159ed t\u00edmto datem nebudou br\u00e1ny v \u00favahu.<\/p>\n

https:\/\/www.seroundtable.com\/google-ads-allow-cryptocurrency-ads-31529.html<\/a><\/p>\n

Automatick\u00e9 roz\u0161\u00ed\u0159en\u00ed o lokalitu<\/strong><\/h3>\n

Google ozn\u00e1mil, \u017ee do reklam m\u016f\u017ee automaticky p\u0159idat roz\u0161\u00ed\u0159en\u00ed o lokalitu. Pokud ve sv\u00e9m \u00fa\u010dtu nem\u00e1te zadan\u00e1 \u017e\u00e1dn\u00e1 m\u00edsta, m\u016f\u017ee je Google p\u0159i\u0159adit ke zn\u00e1m\u00fdm m\u00edst\u016fm.<\/p>\n

https:\/\/www.seroundtable.com\/google-ads-auto-location-extensions-31558.html<\/a><\/p>\n

Google Ads API verze 8.0<\/strong><\/h3>\n

Google vydal novou verzi 8.0 Google Ads API, kter\u00e1 obsahuje spoustu nov\u00fdch funkc\u00ed.\u00a0 Nap\u0159\u00edklad strategie nab\u00eddek nap\u0159\u00ed\u010d \u00fa\u010dty nebo nov\u00fd zdroj Accessible Bidding Strategy a je jich mnohem a mnohem v\u00edce. Cel\u00fd seznam naleznete v odkazu n\u00ed\u017ee.<\/p>\n

https:\/\/searchengineland.com\/google-released-google-ads-api-version-8-0-349446<\/a><\/p>\n

Kreativn\u00ed studio Google Ads<\/strong><\/h3>\n

Google spustil unik\u00e1tn\u00ed projekt pro vytv\u00e1\u0159en\u00ed videoreklam a grafick\u00fdch zvukov\u00fdch reklam. Jmenuje se Ads Creative Studio a spojuje celou \u0159adu n\u00e1stroj\u016f, kter\u00e9 jste mohli d\u0159\u00edve naj\u00edt na YouTube, Display & Video 360 a Campaign Manager 360.<\/p>\n

https:\/\/www.seroundtable.com\/google-ads-creative-studio-31651.html<\/a><\/p>\n

Google odkl\u00e1d\u00e1 blokov\u00e1n\u00ed cookies t\u0159et\u00edch stran<\/strong><\/h3>\n

Google ozn\u00e1mil, \u017ee odkl\u00e1d\u00e1 sv\u00e9 pl\u00e1ny s blokov\u00e1n\u00edm cookies t\u0159et\u00edch stran do konce roku 2023. Tak\u00e9 pozastav\u00ed testov\u00e1n\u00ed FLoC. N\u00e1sledn\u00e9 spu\u0161t\u011bn\u00ed bude prob\u00edhat ve dvou f\u00e1z\u00edch.\u00a0<\/p>\n

https:\/\/www.seroundtable.com\/google-delays-plans-to-block-cookies-pauses-floc-31657.html<\/a><\/p>\n

Roz\u0161\u00ed\u0159en\u00ed o souvisej\u00edc\u00ed videa<\/strong><\/h3>\n

Tato roz\u0161\u00ed\u0159en\u00ed jsou nyn\u00ed dostupn\u00e1 glob\u00e1ln\u011b pro v\u0161echny inzerenty Google Ads. To znamen\u00e1, \u017ee pod videoreklamou v mobiln\u00ed aplikaci YouTube\u00a0se V\u00e1m m\u016f\u017ee zobrazit seznam dvou a\u017e p\u011bti souvisej\u00edc\u00edch vide\u00ed. Souvisej\u00edc\u00ed videa si vyberete Vy sami a nastav\u00edte je v sekci Nastaven\u00ed kampan\u011b. M\u016f\u017eete tak v\u00edce upoutat sv\u00e9 div\u00e1ky.<\/p>\n

https:\/\/support.google.com\/google-ads\/answer\/10746067<\/a><\/p>\n

Videokampan\u011b vyz\u00fdvaj\u00edc\u00ed k akci<\/strong><\/h3>\n

Nov\u011b budou m\u00edt tyto videokampan\u011b zaveden\u00e9 sk\u00f3re optimalizace. To V\u00e1m pom\u016f\u017ee zv\u00fd\u0161it v\u00fdkon kampan\u00ed. Stejn\u011b, jako je tomu u ostatn\u00edch kampan\u00ed, bude se v\u00fdkon pohybovat v rozmez\u00ed 0% a\u017e 100%. U videokampan\u00ed vyz\u00fdvaj\u00edc\u00edch k akci bude nov\u00e9 doporu\u010den\u00ed a to takov\u00e9, kter\u00e9 V\u00e1m pom\u016f\u017ee dodr\u017eovat\u00a0 doporu\u010den\u00e9 postupy, aby Va\u0161e kampa\u0148 byla co nej\u00fa\u010dinn\u011bj\u0161\u00ed.\u00a0\u00a0<\/p>\n

https:\/\/support.google.com\/google-ads\/answer\/10773813<\/a><\/p>\n

Konec TrueView reklamy<\/strong><\/h3>\n

Inzerenti budou moci vytv\u00e1\u0159et reklamy TrueView\u00a0 pro akce pouze do 30. Z\u00e1\u0159\u00ed 2021. Za\u010d\u00e1tkem roku 2022 budou tyto reklamy p\u0159evedeny na Videokampan\u011b. Videokampan\u011b toti\u017e p\u0159in\u00e1\u0161ej\u00ed o 20% v\u00edce konverz\u00ed a krom\u011b toho m\u016f\u017eete vyu\u017e\u00edt mnohem v\u00edce form\u00e1t\u016f reklam.<\/p>\n

https:\/\/searchengineland.com\/trueview-for-action-campaigns-will-be-transitioned-into-video-action-campaigns-in-early-2022-349551<\/a><\/p>\n

Reklamy na fale\u0161n\u00fdch zpravodajsk\u00fdch webech<\/strong><\/h3>\n

Nov\u00e1 data ukazuj\u00ed, \u017ee pokud inzerenti nev\u011bnuj\u00ed dostate\u010dnou pozornost sv\u00fdm vylu\u010duj\u00edc\u00edm seznam\u016fm, m\u016f\u017ee se st\u00e1t, \u017ee jejich reklamy se a\u017e z poloviny mohou objevovat u fale\u0161n\u00fdch online zpr\u00e1v. Dle v\u011bdc\u016f to opravdu m\u016f\u017ee b\u00fdt a\u017e 48% provozu reklam.<\/p>\n

https:\/\/searchengineland.com\/new-research-shows-google-serves-almost-half-of-all-ad-traffic-on-fake-news-sites-349702<\/a><\/p>\n

Zjednodu\u0161en\u00ed reklam na YouTube<\/strong><\/h3>\n

Google zjednodu\u0161uje vytv\u00e1\u0159en\u00ed reklam na YouTube pro mal\u00e9 a st\u0159edn\u00ed podniky. Nov\u00fd pracovn\u00ed postup je celosv\u011btov\u011b dostupn\u00fd pro mobiln\u00ed za\u0159\u00edzen\u00ed i po\u010d\u00edta\u010de. Inzerenti tak mohou zah\u00e1jit vytvo\u0159en\u00ed reklamy jednodu\u0161e p\u0159id\u00e1n\u00edm videa, v\u00fdb\u011brem publika a stanoven\u00edm rozpo\u010dtu. Spolu s nov\u00fdm postupem zav\u00e1d\u00ed tak\u00e9 zjednodu\u0161en\u00fd \u0159\u00edd\u00edc\u00ed panel metrik kampan\u011b.<\/p>\n

https:\/\/searchengineland.com\/google-simplifies-youtube-ad-creation-for-smbs-349736<\/a><\/p>\n

Konec kl\u00ed\u010dov\u00fdch slov s modifik\u00e1torem voln\u00e9 shody od \u010dervence<\/strong><\/h3>\n

Do konce \u010dervence 2021 bude Google postupn\u011b ukon\u010dovat podporu kl\u00ed\u010dov\u00fdch slov s modifik\u00e1torem voln\u00e9 shody. Takov\u00e1to kl\u00ed\u010dov\u00e1 slova ji\u017e nebude mo\u017en\u00e9 vytv\u00e1\u0159et. Inzerenti v\u0161ak st\u00e1le mohou upravovat atributy sv\u00fdch kl\u00ed\u010dov\u00fdch slov \u2013 nap\u0159\u00edklad stav nebo nab\u00eddku.<\/p>\n

https:\/\/searchengineland.com\/advertisers-will-lose-the-ability-to-create-new-bmm-keywords-in-late-july-349971<\/a><\/p>\n

Na z\u00e1v\u011br jen informace o konan\u00e9m Sklik expert f\u00f3ru 2021, kter\u00e9 prob\u011bhlo 10.6.2021 a p\u0159edstavilo spoustu novinek, kter\u00e9 Sklik chyst\u00e1. Mezi n\u011b pat\u0159\u00ed nap\u0159\u00edklad porovn\u00e1v\u00e1n\u00ed obdob\u00ed pomoc\u00ed grafu nebo propojen\u00ed Skliku a Zbo\u017e\u00ed.cz. M\u00e1me se na co t\u011b\u0161it.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Leto\u0161n\u00ed prvn\u00ed letn\u00ed novinky z marketingu jsou tu. M\u011bs\u00edc utekl jako voda a \u010dekaj\u00ed n\u00e1s pr\u00e1zdniny pln\u00e9 dobrodru\u017estv\u00ed. Tak je\u0161t\u011b, ne\u017e odjedete na dovolenou, p\u0159e\u010dt\u011bte si, co je nov\u00e9ho ve sv\u011bt\u011b online marketingu.<\/p>\n","protected":false},"author":6,"featured_media":2333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nMarketingov\u00e9 novinky \u010derven<\/title>\n<meta name=\"description\" content=\"Leto\u0161n\u00ed prvn\u00ed letn\u00ed novinky z marketingu jsou tu. M\u011bs\u00edc utekl jako voda a \u010dekaj\u00ed n\u00e1s pr\u00e1zdniny pln\u00e9 dobrodru\u017estv\u00ed. Tak je\u0161t\u011b, ne\u017e odjedete na dovolenou, p\u0159e\u010dt\u011bte si, co je nov\u00e9ho ve sv\u011bt\u011b online marketingu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/marketingove-novinky-cerven\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingov\u00e9 novinky \u010derven\" \/>\n<meta property=\"og:description\" content=\"Leto\u0161n\u00ed prvn\u00ed letn\u00ed novinky z marketingu jsou tu. M\u011bs\u00edc utekl jako voda a \u010dekaj\u00ed n\u00e1s pr\u00e1zdniny pln\u00e9 dobrodru\u017estv\u00ed. 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