{"id":3325,"date":"2019-11-03T19:13:01","date_gmt":"2019-11-03T18:13:01","guid":{"rendered":"http:\/\/wptest.nexum.cz\/marketingova-lekce-od-disney\/"},"modified":"2019-11-03T19:13:01","modified_gmt":"2019-11-03T18:13:01","slug":"marketingova-lekce-od-disney","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/","title":{"rendered":"Marketingov\u00e1 lekce od Disney"},"content":{"rendered":"<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:540px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"540px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5dbb85e3576e02470858f41f_sebastian-from-the-little-mermaid-surprise-gifs.gif\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<p>Pokud jste to je\u0161t\u011b nesly\u0161eli, Disney spust\u00ed novou streamingovou slu\u017ebu s n\u00e1zvem Disney +, kter\u00e1 umo\u017en\u00ed fanou\u0161k\u016fm p\u0159\u00edstup k obl\u00edben\u00fdm film\u016fm Disney, Pixar, Marvel, Star Wars a National Geographic.<\/p>\n<p>\u200d<\/p>\n<h2>Disney v\u0161ude<\/h2>\n<p>Spole\u010dnost vyu\u017eila snad v\u0161echna m\u00e9dia a platformy, aby o sob\u011b dala v\u011bd\u011bt. <br \/>Od televizn\u00edho po\u0159adu \u201e<em>Dancing with the Stars<\/em>\u201c po ten internetov\u00fd, \u201e<em>The View<\/em>\u201c, s Whoopi Goldberg v \u010dele.<br \/>Tento tah byl kombinov\u00e1n s mimo\u0159\u00e1dn\u011b dob\u0159e na\u010dasovanou kampan\u00ed s p\u0159idanou hodnotou (= slevy a dal\u0161\u00ed v\u00fdhody).<\/p>\n<h2>Srovn\u00e1vat se s Disney?<\/h2>\n<p>V\u00edm, co si \u0159\u00edk\u00e1te: \u201eDisney m\u00e1 giga rozpo\u010det, nen\u00ed zp\u016fsob, jak by se n\u00e1\u0161 marketing mohl jen vzd\u00e1len\u011b podobat tomu disneyovsk\u00e9mu.\u201c<br \/>No, p\u0159\u00e1tel\u00e9, jsme tu, abychom zm\u011bnili v\u00e1\u0161 n\u00e1zor.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:880px\" data-rt-type=\"image\" data-rt-align=\"center\" data-rt-max-width=\"880px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5dbb868e968400247a773810_EFCpEe0DTt6BwMkR2BvZJA_Disney-prich-dza-s-vlastnou-kolekciou-smajl-kov.jpg\"><\/div>\n<\/figure>\n<h2>Strategie Disney<\/h2>\n<p>Disney vyu\u017eil svou skupinu televizn\u00edch s\u00edt\u00ed, konkr\u00e9tn\u011b ABC, aby ne\u00fanavn\u011b zapojil Disney +. <br \/>Disney se nevyj\u00e1d\u0159il k po\u010dtu followers, kter\u00e9 v sou\u010dasn\u00e9 dob\u011b m\u00e1, ale podle \u010dl\u00e1nku New York Times, \u201eanalytici uvedli, \u017ee v polovin\u011b \u0159\u00edjna oslovili <strong>1.000<\/strong> spot\u0159ebitel\u016f a <strong>86%<\/strong> z nich u\u017e o Disney + sly\u0161elo. <br \/>Asi <strong>44%<\/strong> uvedlo, \u017ee se pravd\u011bpodobn\u011b p\u0159ihl\u00e1s\u00ed k odb\u011bru. A\u00a0to u\u017e m\u016f\u017ee b\u00fdt slu\u0161n\u00fd po\u010det lid\u00ed.<\/p>\n<p>Na v\u00fdstav\u011b Disney D23 spole\u010dnost p\u0159edstavila <strong>speci\u00e1ln\u00ed akci pro \u00fa\u010dastn\u00edky<\/strong>: t\u0159i roky Disney + za exkluzivn\u00ed cenu, pouh\u00e9 <strong>4$<\/strong> (asi 92K\u010d) m\u011bs\u00ed\u010dn\u011b. <br \/>T\u00edmto budi\u017e zah\u00e1jena propaga\u010dn\u00ed kampa\u0148 speci\u00e1ln\u00edch slev.<\/p>\n<p><em>Brooks Barnes<\/em>, report\u00e9r New York Times, poznamen\u00e1v\u00e1: \u201e<em>Disney je\u0161t\u011b k tomu nab\u00edz\u00ed ka\u017ed\u00fdch p\u00e1r t\u00fddn\u016f dal\u0161\u00ed akce na p\u0159edplatn\u00e9, kter\u00e9 komunikuje jako &#8222;neopakovateln\u00e9 nab\u00eddky<\/em>&#8222;. <br \/>T\u00edm, \u017ee m\u011bl Disney<strong> p\u0159ipraven\u00fd a promy\u0161len\u00fd podrobn\u00fd pl\u00e1n v t\u00fddnech a m\u011bs\u00edc\u00edch<\/strong>, byl schopen udr\u017eet z\u00e1jem sv\u00e9 komunity a radovat se ze siln\u00e9ho bzukotu kolem cel\u00e9 akce.<\/p>\n<p>\u200d<\/p>\n<h2><strong>This is not the end<\/strong><\/h2>\n<p>Pokud si mysl\u00edte, \u017ee tam Disney skon\u010dil, jste na omylu. Strategie se tady ani n\u00e1hodou nezastavila. <br \/>Ka\u017ed\u00fd t\u00fdden po v\u00fdstav\u011b Disney D23\u00a0spole\u010dnost inzeruje, \u017ee z\u00e1kazn\u00edci Verizonu mohou nap\u0159\u00edklad z\u00edskat p\u0159edplatn\u00e9 na cel\u00fd <strong>jeden<\/strong> <strong>rok zdarma,<\/strong> dr\u017eitel\u00e9 karet Visa zna\u010dky Disney pak mohou zakoupit dvou a t\u0159\u00edlet\u00e9 p\u0159edplatn\u00e9 s <strong>velkou slevou.<\/strong><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:500px\" data-rt-type=\"image\" data-rt-align=\"center\" data-rt-max-width=\"500px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5dbb85f3c0a7282db1d51226_end.gif\"><\/div>\n<\/figure>\n<h3>Rok zdarma. To byste se registrovali i vy, co \u0159\u00edk\u00e1te?<\/h3>\n<p>\u200d<\/p>\n<p>\u200d<\/p>\n<p>\u200d<\/p>\n<p>\u200d<\/p>\n<p>\u200d<\/p>\n<p><em>Zdroj:\u00a0The New\u00a0York Times, adweek.com<\/em><\/p>\n<p>\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disney spust\u00ed novou slu\u017ebu Disney +, kter\u00e1 umo\u017en\u00ed fanou\u0161k\u016fm sledovat filmy Disney, Pixar, Marvel a dal\u0161\u00ed.<\/p>\n","protected":false},"author":1,"featured_media":2326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketingov\u00e1 lekce od Disney<\/title>\n<meta name=\"description\" content=\"Disney spust\u00ed novou slu\u017ebu Disney +, kter\u00e1 umo\u017en\u00ed fanou\u0161k\u016fm sledovat filmy Disney, Pixar, Marvel a dal\u0161\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingov\u00e1 lekce od Disney\" \/>\n<meta property=\"og:description\" content=\"Disney spust\u00ed novou slu\u017ebu Disney +, kter\u00e1 umo\u017en\u00ed fanou\u0161k\u016fm sledovat filmy Disney, Pixar, Marvel a dal\u0161\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-03T18:13:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5dbb85d4ac733b30b02e07ba_main.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"\u0160t\u011bp\u00e1n Vl\u00e1\u010dil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Stepan_Vlacil\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0160t\u011bp\u00e1n Vl\u00e1\u010dil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/marketingova-lekce-od-disney\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/marketingova-lekce-od-disney\\\/\"},\"author\":{\"name\":\"\u0160t\u011bp\u00e1n Vl\u00e1\u010dil\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/598072b7acdb016185a8a6d84321d8c6\"},\"headline\":\"Marketingov\u00e1 lekce od Disney\",\"datePublished\":\"2019-11-03T18:13:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/marketingova-lekce-od-disney\\\/\"},\"wordCount\":434,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/marketingova-lekce-od-disney\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5dbb85d4ac733b30b02e07ba_main.gif\",\"articleSection\":[\"uz-to-vite\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/marketingova-lekce-od-disney\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/marketingova-lekce-od-disney\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/marketingova-lekce-od-disney\\\/\",\"name\":\"Marketingov\u00e1 lekce od Disney\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/marketingova-lekce-od-disney\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/marketingova-lekce-od-disney\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5dbb85d4ac733b30b02e07ba_main.gif\",\"datePublished\":\"2019-11-03T18:13:01+00:00\",\"description\":\"Disney spust\u00ed novou slu\u017ebu Disney +, kter\u00e1 umo\u017en\u00ed fanou\u0161k\u016fm sledovat filmy Disney, Pixar, Marvel a dal\u0161\u00ed.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/marketingova-lekce-od-disney\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/marketingova-lekce-od-disney\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/marketingova-lekce-od-disney\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5dbb85d4ac733b30b02e07ba_main.gif\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/5dbb85d4ac733b30b02e07ba_main.gif\",\"width\":480,\"height\":270},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/marketingova-lekce-od-disney\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketingov\u00e1 lekce od Disney\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"name\":\"Blog Webmium.cz\",\"description\":\"Marketingov\u00e9 novinky a zpr\u00e1vy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\",\"name\":\"Blog Webmium.cz\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"width\":480,\"height\":49,\"caption\":\"Blog Webmium.cz\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/598072b7acdb016185a8a6d84321d8c6\",\"name\":\"\u0160t\u011bp\u00e1n Vl\u00e1\u010dil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/ja-2025-pruhledne.png\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/ja-2025-pruhledne.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/ja-2025-pruhledne.png\",\"caption\":\"\u0160t\u011bp\u00e1n Vl\u00e1\u010dil\"},\"description\":\"CMO Webmium.cz | pom\u00e1h\u00e1m podnikatel\u016fm r\u016fst \ud83d\udcc8 | PPC, SOCKY, SEO, WEB, AI | agiln\u00ed marketing\",\"sameAs\":[\"https:\\\/\\\/www.ppc-systemy.cz\",\"www.linkedin.com\\\/in\\\/stepanvlacil\",\"https:\\\/\\\/x.com\\\/Stepan_Vlacil\"],\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/author\\\/stepan-vlacil\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketingov\u00e1 lekce od Disney","description":"Disney spust\u00ed novou slu\u017ebu Disney +, kter\u00e1 umo\u017en\u00ed fanou\u0161k\u016fm sledovat filmy Disney, Pixar, Marvel a dal\u0161\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/","og_locale":"cs_CZ","og_type":"article","og_title":"Marketingov\u00e1 lekce od Disney","og_description":"Disney spust\u00ed novou slu\u017ebu Disney +, kter\u00e1 umo\u017en\u00ed fanou\u0161k\u016fm sledovat filmy Disney, Pixar, Marvel a dal\u0161\u00ed.","og_url":"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/","og_site_name":"Blog Webmium.cz","article_published_time":"2019-11-03T18:13:01+00:00","og_image":[{"width":480,"height":270,"url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5dbb85d4ac733b30b02e07ba_main.gif","type":"image\/gif"}],"author":"\u0160t\u011bp\u00e1n Vl\u00e1\u010dil","twitter_card":"summary_large_image","twitter_creator":"@Stepan_Vlacil","twitter_misc":{"Napsal(a)":"\u0160t\u011bp\u00e1n Vl\u00e1\u010dil","Odhadovan\u00e1 doba \u010dten\u00ed":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/#article","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/"},"author":{"name":"\u0160t\u011bp\u00e1n Vl\u00e1\u010dil","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/598072b7acdb016185a8a6d84321d8c6"},"headline":"Marketingov\u00e1 lekce od Disney","datePublished":"2019-11-03T18:13:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/"},"wordCount":434,"commentCount":0,"publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5dbb85d4ac733b30b02e07ba_main.gif","articleSection":["uz-to-vite"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/","url":"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/","name":"Marketingov\u00e1 lekce od Disney","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/#primaryimage"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5dbb85d4ac733b30b02e07ba_main.gif","datePublished":"2019-11-03T18:13:01+00:00","description":"Disney spust\u00ed novou slu\u017ebu Disney +, kter\u00e1 umo\u017en\u00ed fanou\u0161k\u016fm sledovat filmy Disney, Pixar, Marvel a dal\u0161\u00ed.","breadcrumb":{"@id":"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/#primaryimage","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5dbb85d4ac733b30b02e07ba_main.gif","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5dbb85d4ac733b30b02e07ba_main.gif","width":480,"height":270},{"@type":"BreadcrumbList","@id":"https:\/\/www.webmium.cz\/blog\/marketingova-lekce-od-disney\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.webmium.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketingov\u00e1 lekce od Disney"}]},{"@type":"WebSite","@id":"https:\/\/www.webmium.cz\/blog\/#website","url":"https:\/\/www.webmium.cz\/blog\/","name":"Blog Webmium.cz","description":"Marketingov\u00e9 novinky a zpr\u00e1vy","publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webmium.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/www.webmium.cz\/blog\/#organization","name":"Blog Webmium.cz","url":"https:\/\/www.webmium.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","width":480,"height":49,"caption":"Blog Webmium.cz"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/598072b7acdb016185a8a6d84321d8c6","name":"\u0160t\u011bp\u00e1n Vl\u00e1\u010dil","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2025\/08\/ja-2025-pruhledne.png","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2025\/08\/ja-2025-pruhledne.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2025\/08\/ja-2025-pruhledne.png","caption":"\u0160t\u011bp\u00e1n Vl\u00e1\u010dil"},"description":"CMO Webmium.cz | pom\u00e1h\u00e1m podnikatel\u016fm r\u016fst \ud83d\udcc8 | PPC, SOCKY, SEO, WEB, AI | agiln\u00ed marketing","sameAs":["https:\/\/www.ppc-systemy.cz","www.linkedin.com\/in\/stepanvlacil","https:\/\/x.com\/Stepan_Vlacil"],"url":"https:\/\/www.webmium.cz\/blog\/author\/stepan-vlacil\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5dbb85d4ac733b30b02e07ba_main.gif",480,270,false],"thumbnail":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5dbb85d4ac733b30b02e07ba_main-150x150.gif",150,150,true],"medium":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5dbb85d4ac733b30b02e07ba_main-300x169.gif",300,169,true],"medium_large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5dbb85d4ac733b30b02e07ba_main.gif",480,270,false],"large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5dbb85d4ac733b30b02e07ba_main.gif",480,270,false],"1536x1536":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5dbb85d4ac733b30b02e07ba_main.gif",480,270,false],"2048x2048":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5dbb85d4ac733b30b02e07ba_main.gif",480,270,false],"authorship-box-avatar":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5dbb85d4ac733b30b02e07ba_main.gif",150,84,false],"authorship-box-related":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/5dbb85d4ac733b30b02e07ba_main.gif",70,39,false]},"uagb_author_info":{"display_name":"\u0160t\u011bp\u00e1n Vl\u00e1\u010dil","author_link":"https:\/\/www.webmium.cz\/blog\/author\/stepan-vlacil\/"},"uagb_comment_info":1,"uagb_excerpt":"Disney spust\u00ed novou slu\u017ebu Disney +, kter\u00e1 umo\u017en\u00ed fanou\u0161k\u016fm sledovat filmy Disney, Pixar, Marvel a dal\u0161\u00ed.","_links":{"self":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/comments?post=3325"}],"version-history":[{"count":0,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media\/2326"}],"wp:attachment":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media?parent=3325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/categories?post=3325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/tags?post=3325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}