{"id":3324,"date":"2022-06-20T14:26:27","date_gmt":"2022-06-20T12:26:27","guid":{"rendered":"http:\/\/wptest.nexum.cz\/marketing-zivnostnika-v-kostce\/"},"modified":"2024-03-13T18:49:40","modified_gmt":"2024-03-13T17:49:40","slug":"marketing-zivnostnika-v-kostce","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/marketing-zivnostnika-v-kostce\/","title":{"rendered":"Marketing \u017eivnostn\u00edka v kostce"},"content":{"rendered":"\n<p><strong>Audio verze \u010dl\u00e1nku<\/strong><\/p>\n\n\n\n<div><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6gEuY37kXsmNatm28TmkST?utm_source=generator&amp;theme=0\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<p><strong>P\u0159e\u010dten\u00edm tohoto \u010dl\u00e1nku zjist\u00edte:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>na co se vyka\u0161lat<\/li>\n\n\n\n<li>na co se zam\u011b\u0159it<\/li>\n\n\n\n<li>na co si d\u00e1t pozor<\/li>\n\n\n\n<li>\u2026a n\u011bco m\u00e1lo o marketingov\u00fdch kan\u00e1lech<\/li>\n<\/ol>\n\n\n\n<p>Podnik\u00e1te ze v\u0161ech sil a po\u0159\u00e1d to nen\u00ed ono? Nebo je to ono a mohlo by to b\u00fdt lep\u0161\u00ed? Nepodce\u0148ujete n\u00e1hodou marketing? Ur\u010dit\u011b? Poj\u010fme si ud\u011blat mal\u00e9 shrnut\u00ed toho, co v\u0161echno vlastn\u011b takov\u00fd marketing pro mal\u00e9 a st\u0159edn\u00ed podnik\u00e1n\u00ed znamen\u00e1. T\u0159eba objev\u00edte n\u011bjak\u00e9 sv\u00e9 skryt\u00e9 rezervy a netu\u0161en\u00e9 siln\u00e9 str\u00e1nky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Specifika marketingu mal\u00fdch a st\u0159edn\u00edch podnikatel\u016f<\/h2>\n\n\n\n<p>Marketing mal\u00e9ho a st\u0159edn\u00edho podnik\u00e1n\u00ed m\u00e1 sv\u00e9 zvl\u00e1\u0161tnosti a v mnoha ohledech se li\u0161\u00ed od marketingu velk\u00fdch hr\u00e1\u010d\u016f na glob\u00e1ln\u00edm trhu. Pravd\u011bpodobn\u011b netou\u017e\u00edte po tom, aby se va\u0161e logo stalo sou\u010d\u00e1st\u00ed popkultury, ani nemus\u00edte vlastnit cel\u00e9 medi\u00e1ln\u00ed domy, abyste v z\u00e1jmu sv\u00e9ho byznysu manipulovali ve\u0159ejn\u00fdm m\u00edn\u011bn\u00edm. K propagaci sv\u00e9ho podnik\u00e1n\u00ed nepot\u0159ebujete reklamy v hlavn\u00edm vys\u00edlac\u00edm \u010dase p\u0159edn\u00edch televizn\u00edch stanic ani nesponzorujete nat\u00e1\u010den\u00ed kasovn\u00edch trh\u00e1k\u016f kv\u016fli tomu, aby se v\u00e1\u0161 v\u00fdrobek \u201cn\u00e1hodou\u201d objevil v z\u00e1b\u011bru na pl\u00e1tnech kin. Nejsp\u00ed\u0161 tak\u00e9 ne\u0159e\u0161\u00edte lokalizaci sv\u00e9ho produktu pro D\u00e1ln\u00fd v\u00fdchod, ani se nepokou\u0161\u00edte zaujmout svou prac\u00ed \u0161irok\u00e9 masy. O t\u011bchto marketingov\u00fdch technik\u00e1ch je dobr\u00e9 v\u011bd\u011bt, ale p\u0159enechme je jin\u00fdm. V kontextu mal\u00e9ho a st\u0159edn\u00edho podnik\u00e1n\u00ed jsou p\u0159ibli\u017en\u011b stejn\u011b u\u017eite\u010dn\u00e9, jako by byla pro lov mot\u00fdl\u016f u\u017eite\u010dn\u00e1 brokovnice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketingov\u00e9 v\u00fdhody mal\u00fdch a st\u0159edn\u00edch firem (a jak jich vyu\u017e\u00edt)<\/h2>\n\n\n\n<p>Va\u0161\u00ed velkou v\u00fdhodou je to, \u017ee m\u00e1te, kr\u00e1tce \u0159e\u010deno, ke sv\u00fdm z\u00e1kazn\u00edk\u016fm v mnoha ohledech bl\u00edzko. V\u011bnujete se specifick\u00e9 c\u00edlov\u00e9 skupin\u011b, podnik\u00e1te v ur\u010dit\u00e9 obci, p\u0159\u00edpadn\u011b regionu. Sv\u00e9 potenci\u00e1ln\u00ed klienty pom\u011brn\u011b dob\u0159e zn\u00e1te, v\u00edte, jak s nimi komunikovat, a jist\u011b dok\u00e1\u017eete vyu\u017e\u00edt i geografickou znalost sv\u00e9ho okol\u00ed. Z\u00e1kazn\u00edk se tak\u00e9 se sv\u00fdmi po\u017eadavky nebo zp\u011btnou vazbou m\u016f\u017ee obr\u00e1tit p\u0159\u00edmo na v\u00e1s, ani\u017e by se musel \u201chandrkovat\u201d s odd\u011blen\u00edm z\u00e1kaznick\u00e9 podpory nebo si telefonovat s roboty.<\/p>\n\n\n\n<p>S t\u00edm souvis\u00ed i dal\u0161\u00ed velk\u00e1 p\u0159ednost mal\u00e9ho \u017eivnostn\u00edka, kterou je jeho zap\u00e1len\u00ed pro v\u011bc. V\u00e1\u0161 podnik je va\u0161e d\u00edlo, osobn\u00ed z\u00e1le\u017eitost, do kter\u00e9 prost\u011b mus\u00edte vlo\u017eit \u201csrd\u00ed\u010dko\u201d. U velk\u00fdch koncern\u016f se s takovou m\u00edrou osobn\u00edho nasazen\u00ed setk\u00e1te jen t\u011b\u017eko a z\u00e1kazn\u00edci tento rozd\u00edl dok\u00e1\u017eou velmi dob\u0159e vyc\u00edtit.<\/p>\n\n\n\n<p>Nakonec ani omezen\u00fd rozpo\u010det nemus\u00ed b\u00fdt nutn\u011b na \u0161kodu. M\u016f\u017ee v\u00e1s motivovat k tomu, abyste pe\u010dliv\u011b vyb\u00edrali jen ty nejefektivn\u011bj\u0161\u00ed marketingov\u00e9 kan\u00e1ly, kter\u00e9 slibuj\u00ed brzkou n\u00e1vratnost investic. Zm\u00edn\u011bn\u00fdm kan\u00e1l\u016fm se budeme je\u0161t\u011b v\u011bnovat pozd\u011bji.<\/p>\n\n\n\n<p>A pokud si nem\u016f\u017eete dovolit roz\u0161\u00ed\u0159it nab\u00eddku sv\u00fdch slu\u017eeb nad st\u00e1vaj\u00edc\u00ed r\u00e1mec, rozhodn\u011b nezoufejte. Truhl\u00e1\u0159 skute\u010dn\u011b nemus\u00ed m\u00edt ve sv\u00e9 d\u00edln\u011b d\u011btsk\u00fd koutek a nab\u00edzet sv\u00fdm z\u00e1kazn\u00edk\u016fm coffee-to-go. \u00dapln\u011b posta\u010d\u00ed, kdy\u017e bude vyr\u00e1b\u011bt n\u00e1bytek tak kvalitn\u00ed, jako nikdo jin\u00fd v okol\u00ed. V\u011bnujte se tomu, co um\u00edte nejl\u00e9pe, a zdokonalujte se v tom. Velk\u00e9 firmy to zpravidla tak jednoduch\u00e9 nemaj\u00ed.<\/p>\n\n\n\n<p>D\u00edky tomu v\u0161emu si m\u016f\u017eete se sv\u00fdmi z\u00e1kazn\u00edky vybudovat vztah, o jak\u00e9m nadn\u00e1rodn\u00ed spole\u010dnosti a obchodn\u00ed \u0159et\u011bzce mohou nanejv\u00fd\u0161 sladce sn\u00edt. Neusn\u011bte ale na vav\u0159\u00ednech! St\u00e1le je pot\u0159eba aktivn\u011b vy\u017eadovat kladn\u00e9 reference, kter\u00e9 budou n\u011bkde vid\u011bt. Kr\u016f\u010dek po kr\u016f\u010dku se tak buduje dobr\u00e9 jm\u00e9no firmy. Nezapome\u0148te na to, \u017ee negativn\u00ed hodnocen\u00ed m\u016f\u017ee ud\u011blit ka\u017ed\u00fd, kdo m\u00e1 zrovna \u0161patnou n\u00e1ladu. Naproti tomu s pochvalami se, jak zn\u00e1mo, obecn\u011b \u0161et\u0159\u00ed. Proto se v\u016fbec nebojte si o pochvalu od z\u00e1kazn\u00edka \u0159\u00edct, m\u00e1te s n\u00edm p\u0159ece dobr\u00fd vztah.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00daskal\u00ed marketingu mal\u00e9ho a st\u0159edn\u00edho podnik\u00e1n\u00ed<\/h2>\n\n\n\n<p>Aby to nevypadalo, \u017ee m\u00e1 \u017eivnostn\u00edk oproti velk\u00e9 firm\u011b jen sam\u00e9 v\u00fdhody, p\u0159iznejme si, \u017ee i nev\u00fdhody se najdou.<\/p>\n\n\n\n<p>Je naprosto norm\u00e1ln\u00ed, \u017ee m\u00e1lokter\u00fd \u0159emesln\u00edk je od p\u0159\u00edrody kovan\u00fd v marketingu. Je tak\u00e9 pochopiteln\u00e9, \u017ee si m\u00e1lokdo m\u016f\u017ee dovolit vy\u010dlenit velkou \u010d\u00e1st prost\u0159edk\u016f na pl\u00e1nov\u00e1n\u00ed a chod marketingov\u00fdch kan\u00e1l\u016f. Velmi \u010dasto se tak\u00e9 st\u00e1v\u00e1, \u017ee podnikatel nep\u0159ikl\u00e1d\u00e1 marketingu takovou v\u00e1hu, jakou by si zaslou\u017eil. Investuje do polo\u017eek, kter\u00fdm rozum\u00ed, modernizuje svou d\u00edlnu a zdokonaluje se ve sv\u00e9m \u0159emesle, ale m\u00e1lokdo se o tom v\u016fbec dozv\u00ed, tak\u017ee z\u00e1kazn\u00edk\u016f pomalu ub\u00fdv\u00e1 a nov\u00ed nep\u0159ib\u00fdvaj\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2026a jak jim \u010delit?<\/h2>\n\n\n\n<p>Nejjednodu\u0161\u0161\u00edm \u0159e\u0161en\u00edm pro mal\u00e9 firmy, kter\u00e9 si nemohou dovolit vlastn\u00ed t\u00fdm market\u00e9r\u016f, je spolupr\u00e1ce s extern\u00edmi dodavateli. Je to vlastn\u011b tot\u00e9\u017e, jako kdy\u017e si v\u00fd\u0161e zm\u00edn\u011bn\u00fd truhl\u00e1\u0159 nech\u00e1 naost\u0159it n\u00e1stroje u n\u011bkoho, kdo to opravdu um\u00ed. I v takov\u00e9m p\u0159\u00edpad\u011b je ale dobr\u00e9 m\u00edt ve firm\u011b \u010dlov\u011bka, kter\u00fd problematice rozum\u00ed alespo\u0148 do t\u00e9 m\u00edry, aby dok\u00e1zal spolupr\u00e1ci s dodavatelem koordinovat a dohl\u00e9dnout na jej\u00ed kvalitu. M\u016f\u017ee se toti\u017e st\u00e1t, \u017ee nezku\u0161en\u00fd \u017eivnostn\u00edk padne do l\u00e9\u010dky n\u011bkomu, kdo mu nap\u0159\u00edklad tvrd\u00ed, \u017ee pokud nebude platit ro\u010dn\u011b 10000,- K\u010d za z\u00e1pis do jak\u00e9hosi katalogu, nebude jeho firma vid\u011bt na Google. Podobn\u00e9 nesmysly na v\u00e1s pravd\u011bpodobn\u011b n\u011bkdo zkus\u00ed, je proto nanejv\u00fd\u0161 vhodn\u00e9 b\u00fdt v kontaktu s nez\u00fa\u010dastn\u011bn\u00fdm odborn\u00edkem, se kter\u00fdm se p\u0159ed podpisem v\u017edy porad\u00edte.<\/p>\n\n\n\n<p>Pokud si vlastn\u00ed marketingov\u00fd t\u00fdm dovolit m\u016f\u017eete, jste na tom sice o n\u011bco l\u00e9pe, ale neznamen\u00e1 to je\u0161t\u011b zaru\u010den\u00fd \u00fasp\u011bch. Aby tento t\u00fdm fungoval skute\u010dn\u011b efektivn\u011b, je dobr\u00e9 p\u0159id\u011blit jeho \u010dlen\u016fm samostatn\u00e9 oblasti p\u016fsoben\u00ed a \u010dinnost v t\u011bchto oblastech spr\u00e1vn\u011b koordinovat. Jednotliv\u00ed \u010dlenov\u00e9 t\u00fdmu tak mohou m\u00edt na starosti r\u016fzn\u00e9 v\u011bkov\u00e9 kategorie va\u0161\u00ed c\u00edlov\u00e9 skupiny, r\u016fzn\u00e9 marketingov\u00e9 kan\u00e1ly nebo jednotliv\u00e9 \u010d\u00e1sti va\u0161eho regionu. Naprosto z\u00e1sadn\u00ed je pak dobr\u00e1 komunikace mezi \u010dleny t\u00fdmu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketingov\u00e9 kan\u00e1ly vhodn\u00e9 pro \u017eivnostn\u00edky<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Offline marketing<\/h3>\n\n\n\n<p>Marketingov\u00fd kan\u00e1l star\u0161\u00ed ne\u017e s\u00e1m Internet. Jeho nejv\u011bt\u0161\u00ed s\u00edla se projev\u00ed zejm\u00e9na na lok\u00e1ln\u00ed \u00farovni a spo\u010d\u00edv\u00e1 jednodu\u0161e v tom, \u017ee o sob\u011b d\u00e1te v\u011bd\u011bt sv\u00e9mu okol\u00ed. Va\u0161e logo je vid\u011bt na firemn\u00ed dod\u00e1vce, m\u00e1te v sousedn\u00ed obci billboard, spolupo\u0159\u00e1d\u00e1te d\u011btsk\u00fd den, na hasi\u010dsk\u00fd b\u00e1l v\u011bnujete cenu do tomboly\u2026 mo\u017enost\u00ed je opravdu spousta. T\u00edm se buduje pov\u011bdom\u00ed o zna\u010dce a dobr\u00e9 jm\u00e9no \u0159emesln\u00edka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Soci\u00e1ln\u00ed s\u00edt\u011b<\/h3>\n\n\n\n<p>Pokud v\u00edte, \u017ee je va\u0161e c\u00edlov\u00e1 skupina vyu\u017e\u00edv\u00e1, je to v\u00fdborn\u00e1 volba. N\u00e1klady budou minim\u00e1ln\u00ed, dosah pom\u011brn\u011b \u0161irok\u00fd, m\u016f\u017eete tak dob\u0159e budovat pov\u011bdom\u00ed o zna\u010dce a nemus\u00edte na to b\u00fdt \u017e\u00e1dn\u00fd velk\u00fd odborn\u00edk, i kdy\u017e je to pochopiteln\u011b lep\u0161\u00ed. \u010c\u00edm men\u0161\u00ed bude va\u0161e investice a znalost soci\u00e1ln\u00edch s\u00edt\u00ed, t\u00edm v\u00edc \u010dasu na nich str\u00e1v\u00edte p\u0159i vytv\u00e1\u0159en\u00ed kvalitn\u00edho obsahu a aktivn\u00edm vyhled\u00e1v\u00e1n\u00ed pozitivn\u00edch ohlas\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO<\/h3>\n\n\n\n<p>Term\u00edn \u201cOptimalizace webov\u00fdch str\u00e1nek pro vyhled\u00e1va\u010de\u201d sice m\u016f\u017ee n\u011bkomu zn\u00edt sp\u00ed\u0161 jako n\u011bjak\u00e9 nemravn\u00e9 zakl\u00ednadlo, ve skute\u010dnosti jde jednodu\u0161e o zp\u016fsob, jak zajistit, aby se v\u00e1\u0161 web objevoval na prvn\u00edch str\u00e1nk\u00e1ch vyhled\u00e1va\u010d\u016f a m\u011bl tak zaji\u0161t\u011bnu st\u00e1lou, postupn\u011b se zvy\u0161uj\u00edc\u00ed n\u00e1v\u0161t\u011bvnost. Kdy\u017e to nav\u00edc bude web kvalitn\u00ed, nab\u00edzej\u00edc\u00ed va\u0161e nem\u00e9n\u011b kvalitn\u00ed slu\u017eby, spolu s n\u00e1v\u0161t\u011bvnost\u00ed se nepochybn\u011b dostav\u00ed i stabiln\u00ed, postupn\u011b se zvy\u0161uj\u00edc\u00ed mno\u017estv\u00ed zak\u00e1zek. S\u00edla SEO se naplno projev\u00ed p\u0159i zam\u011b\u0159en\u00ed na lok\u00e1ln\u00ed dohledatelnost konkr\u00e9tn\u00ed slu\u017eby nebo produktu. Pokud budete na sv\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edvat stejn\u00e9 obecn\u00e9 fr\u00e1ze jako dal\u0161\u00edch 1000 va\u0161ich konkurent\u016f, efekt nebude zdaleka takov\u00fd. Nev\u00fdhodou t\u00e9to strategie je ze za\u010d\u00e1tku vy\u0161\u0161\u00ed finan\u010dn\u00ed a \u010dasov\u00e1 n\u00e1ro\u010dnost, v d\u016fsledku a z dlouhodob\u00e9ho hlediska je ale tato varianta nejv\u00fdhodn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PPC<\/h3>\n\n\n\n<p>\u201cPay Per Click\u201d znamen\u00e1, \u017ee za um\u00edst\u011bn\u00ed sv\u00e9 reklamy na internetu zaplat\u00edte a\u017e ve chv\u00edli, kdy tato reklama zaujme z\u00e1kazn\u00edka natolik, aby se z n\u00ed \u201cproklikl\u201d na v\u00e1\u0161 web, p\u0159\u00edpadn\u011b e-shop. Krom\u011b reklamy samotn\u00e9 mus\u00ed b\u00fdt v takov\u00e9m p\u0159\u00edpad\u011b op\u011bt kvalitn\u00ed i web, na kter\u00fd reklama odkazuje, a p\u0159edev\u0161\u00edm slu\u017eba nebo produkt, kter\u00e9 web nab\u00edz\u00ed. N\u00e1vratnost investice pak m\u016f\u017ee b\u00fdt t\u00e9m\u011b\u0159 okam\u017eit\u00e1 a dob\u0159e se buduje i pov\u011bdom\u00ed o zna\u010dce. Tento kan\u00e1l je pro v\u00e1s ide\u00e1ln\u00ed, pokud nab\u00edz\u00edte n\u011bco, u \u010deho popt\u00e1vka p\u0159evy\u0161uje nab\u00eddku. Nejv\u00edce zaujme z\u00e1kazn\u00edka, kter\u00fd \u0159e\u0161\u00ed aktu\u00e1ln\u00ed probl\u00e9m (opravu pra\u010dky, zasklen\u00ed okna, otev\u0159en\u00ed z\u00e1mku apod.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co z toho vypl\u00fdv\u00e1?<\/h3>\n\n\n\n<p>Pokud jste do\u010detli a\u017e sem, je pravd\u011bpodobn\u00e9, \u017ee podnik\u00e1te, nem\u00e1te to lehk\u00e9, ale mysl\u00edte to v\u00e1\u017en\u011b. Nezb\u00fdv\u00e1 ne\u017e doufat, \u017ee v\u00e1s tento \u010dl\u00e1nek pobavil, snad i trochu inspiroval, pod\u011bkovat v\u00e1m za jeho p\u0159e\u010dten\u00ed a pop\u0159\u00e1t mnoho \u00fasp\u011bch\u016f v podnik\u00e1n\u00ed a mnoho sil k p\u0159ekon\u00e1v\u00e1n\u00ed \u00faskal\u00ed a p\u0159ek\u00e1\u017eek. Proto\u017ee v\u017edycky se n\u011bjak\u00e9 najdou. A v\u017edycky se najde i \u0159e\u0161en\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podnik\u00e1te ze v\u0161ech sil a po\u0159\u00e1d to nen\u00ed ono? Nebo je to ono a mohlo by to b\u00fdt lep\u0161\u00ed? Nepodce\u0148ujete n\u00e1hodou marketing? Ur\u010dit\u011b? Poj\u010fme si ud\u011blat mal\u00e9 shrnut\u00ed toho, co v\u0161echno vlastn\u011b takov\u00fd marketing pro mal\u00e9 a st\u0159edn\u00ed podnik\u00e1n\u00ed znamen\u00e1.<\/p>\n","protected":false},"author":4,"featured_media":2324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing \u017eivnostn\u00edka v kostce<\/title>\n<meta name=\"description\" content=\"Podnik\u00e1te ze v\u0161ech sil a po\u0159\u00e1d to nen\u00ed ono? 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Ve voln\u00e9m \u010dase p\u0159ev\u00e1\u017en\u011b bas\u00e1k a n\u00e1ru\u017eiv\u00fd pejska\u0159.","sameAs":["https:\/\/www.linkedin.com\/in\/david-martinek-9747552b4?lipi=urnlipaged_flagship3_profile_view_base_contact_detailsqwe3mICSVWXy7a0NHKfA"],"url":"https:\/\/www.webmium.cz\/blog\/author\/david-m\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/627819f0bafbc67f35839534_thumbnail.png",600,180,false],"thumbnail":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/627819f0bafbc67f35839534_thumbnail-150x150.png",150,150,true],"medium":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/627819f0bafbc67f35839534_thumbnail-300x90.png",300,90,true],"medium_large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/627819f0bafbc67f35839534_thumbnail.png",600,180,false],"large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/627819f0bafbc67f35839534_thumbnail.png",600,180,false],"1536x1536":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/627819f0bafbc67f35839534_thumbnail.png",600,180,false],"2048x2048":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/627819f0bafbc67f35839534_thumbnail.png",600,180,false],"authorship-box-avatar":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/627819f0bafbc67f35839534_thumbnail.png",150,45,false],"authorship-box-related":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/627819f0bafbc67f35839534_thumbnail.png",70,21,false]},"uagb_author_info":{"display_name":"David Mart\u00ednek","author_link":"https:\/\/www.webmium.cz\/blog\/author\/david-m\/"},"uagb_comment_info":3,"uagb_excerpt":"Podnik\u00e1te ze v\u0161ech sil a po\u0159\u00e1d to nen\u00ed ono? Nebo je to ono a mohlo by to b\u00fdt lep\u0161\u00ed? Nepodce\u0148ujete n\u00e1hodou marketing? Ur\u010dit\u011b? 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