{"id":3323,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/marketing-festival-teoreticky-pri-patku-a-sobote\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"marketing-festival-teoreticky-pri-patku-a-sobote","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/marketing-festival-teoreticky-pri-patku-a-sobote\/","title":{"rendered":"2+2: Marketing Festival teoreticky p\u0159i p\u00e1tku a sobot\u011b"},"content":{"rendered":"<p>Dal\u0161\u00ed dva dny <strong>Marketing Festivalu<\/strong> byly sp\u00ed\u0161e p\u0159edn\u00e1\u0161kov\u00e9ho<br \/>\nr\u00e1zu. Jedna p\u0159edn\u00e1\u0161ka st\u0159\u00eddala druhou. A ka\u017ed\u00e1 byla stejn\u011b r\u00e1zovit\u00e1, jako<br \/>\nregion, ve\u00a0kter\u00e9m se tato ud\u00e1lost roku 2016 odehr\u00e1vala. Z\u00a0cel\u00fdch teoretick\u00fdch dvou dn\u016f<br \/>\nvyp\u00edchnu stru\u010dn\u011b to, co m\u011b osobn\u011b p\u0159i\u0161lo nejzaj\u00edmav\u011bj\u0161\u00ed z\u00a0nejzaj\u00edmav\u011bj\u0161\u00edho.<\/p>\n<h2>Marcus Tober: D\u011blejte SEO pro r\u016fzn\u00e9 lidi<\/h2>\n<p>Ka\u017ed\u00fd \u010dl\u00e1nek nemus\u00ed m\u00edt 1600 slov, ka\u017ed\u00fd \u010dl\u00e1nek m\u00e1 sd\u011blit<br \/>\njinou podstatu. V\u017edy\u0165 ka\u017ed\u00fd z\u00a0n\u00e1s hled\u00e1 ve vyhled\u00e1va\u010d\u00edch n\u011bco jin\u00e9ho a<br \/>\nchce dostat jin\u00fd v\u00fdsledek. M\u00e1me 3 typy u\u017eivatel\u016f:<\/p>\n<ul>\n<li><strong>UTRACE\u010c<\/strong> hled\u00e1 \u201eluxury rolex watch\u201c. Je mu jedno jak\u00fd obsah najde a cena ho rozhodn\u011b nezaj\u00edm\u00e1, prost\u011b chce ten nejlep\u0161\u00ed produkt, lusuxn\u00ed rolexky.<\/li>\n<li><strong>BAT\u016e\u017dK\u00c1\u0158<\/strong>, kter\u00fd hled\u00e1 \u201echeapest bus ticket\u201c chce za m\u00e1lo vid\u011bt hodn\u011b. Zaj\u00edm\u00e1 ho nejlevn\u011bj\u0161\u00ed mo\u017en\u00e1 nab\u00eddka.<\/li>\n<li><strong>INTELEKTU\u00c1L<\/strong>, kter\u00fd hled\u00e1 \u201ePlato\u00b4s allegory of the cave\u201c vy\u017eaduje po\u0159\u00e1dn\u00fd a validn\u00ed obsah, kter\u00fd m\u00e1 d\u00e9lku a hloubku.<\/li>\n<\/ul>\n<figure class=\"w-richtext-align-fullwidth\" style=\"max-width: 100%;\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/daks2k3a4ib2z.cloudfront.net\/5767b4eb3a9c9e1015d06770\/5849b3b14e8a517c24f44dea_SEO.PNG\" alt=\"SEO pro r\u016fzn\u00e9 lidi\"><\/div><figcaption>3 typy u\u017eivatel\u016f<\/figcaption><\/figure>\n<p>Ka\u017ed\u00fd z\u00a0t\u011bchto u\u017eivatel\u016f chce vid\u011bt jin\u00fd text co do d\u00e9lky i do obsahu. Stejn\u011b tak p\u0159ed Halloweenem se lid\u00e9 inspiruj\u00ed, za co j\u00edt.<br \/>\nNecht\u011bj\u00ed ale nakupovat, cht\u011bj\u00ed se zat\u00edm pouze inspirovat. Jak\u00fd oblek si po\u0159\u00edd\u00ed.<br \/>\nTak\u017ee typick\u00fd eshop v\u00a0tuhle chv\u00edli nem\u00e1 \u0161anci p\u0159ed\u010d\u00edt obsahovou str\u00e1nku s<br \/>\nkvalitn\u00edmi fotkami pln\u00fdch inspirace.<\/p>\n<blockquote><p><em>\u201eBu\u010fte jako voda,<br \/>\np\u0159izp\u016fsobte se po\u017eadavk\u016fm klienta, pracujete p\u0159ece pro n\u011b.\u201c<\/em><\/p><\/blockquote>\n<p>Tradi\u010dn\u00ed rankingov\u00e9 faktory jsou mrtv\u00e9, ale vyhled\u00e1v\u00e1n\u00ed<br \/>\nrozhodn\u011b ne. <strong>SEO je st\u00e1le aktu\u00e1ln\u00ed<\/strong>. A je t\u0159eba si uv\u011bdomit, \u017ee je rozd\u00edln\u00e9 pro r\u016fzn\u00e9 lidi i obory.<\/p>\n<h2>Lucas Vermeer: Data science<\/h2>\n<p>Neupadnout do pasti kontinu\u00e1ln\u00edho testov\u00e1n\u00ed. To je o\u010d tu<br \/>\nb\u011b\u017e\u00ed. Segmentujte. Segmentace je pro <strong>A\/B testov\u00e1n\u00ed<\/strong> stra\u0161n\u011b d\u016fle\u017eit\u00e1. <strong>Testujte!<\/strong><br \/>\nBez A\/B testov\u00e1n\u00ed obchodn\u00ed v\u00fdkon rozhodn\u011b nezv\u00fd\u0161\u00edte.<\/p>\n<h2>Kevin Hillstrom: Marketing jako sport<\/h2>\n<p>Marketingov\u00fd t\u00fdm je \u00fapln\u011b stejn\u00fd jako sportovn\u00ed t\u00fdm. Je<br \/>\nt\u0159eba zkou\u0161et r\u016fzn\u00e9 strategie a zjistit, kter\u00e1 je \u00fasp\u011b\u0161n\u00e1. Tu pak d\u00e1l mus\u00edme<br \/>\nrozv\u00edjet a vylep\u0161ovat. V\u00a0marketingu se v\u0161ichni \u00fazce dr\u017e\u00ed \u201ebest practices\u201c<br \/>\na omezuj\u00ed tak svou kreativitu p\u0159i hled\u00e1n\u00ed sm\u011bru. Najd\u011bte si sv\u00e9 <strong>vlastn\u00ed<br \/>\npostupy<\/strong>, kter\u00e9 se v\u00e1m osv\u011bd\u010d\u00ed, a dr\u017ete se jich.<\/p>\n<p>V\u017edy\u0165 v\u011brn\u00ed fanou\u0161ci p\u0159eci kupuj\u00ed nejlep\u0161\u00ed m\u00edsta a plat\u00ed<br \/>\np\u0159edem. Takov\u00e9 v\u011brn\u00e9 fanou\u0161ky (vracej\u00edc\u00ed se z\u00e1kazn\u00edky) je dobr\u00e9 naj\u00edt i<br \/>\nve\u00a0va\u0161em byznysu a pe\u010dliv\u011b si je h\u00fd\u010dkat. Je to mnohem d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e<br \/>\nsh\u00e1n\u011bt nov\u00e9.<\/p>\n<p><strong>Pracujte se sv\u00fdmi z\u00e1kazn\u00edky<\/strong> a nezev\u0161edn\u011bte jim. Bavte je.<br \/>\nBu\u010fte pro n\u011b zaj\u00edmav\u00fdmi. Jen a\u0165 se na v\u00e1\u0161 nov\u00fd produkt t\u011b\u0161\u00ed stejn\u011b, jako na dal\u0161\u00ed z\u00e1pas<br \/>\nsv\u00e9ho obl\u00edben\u00e9ho sportovn\u00edho t\u00fdmu.<\/p>\n<h2>Michal Pastier: Hrdina a siln\u00fd p\u0159\u00edb\u011bh hraj\u00ed na emoce<\/h2>\n<p>Sou\u010d\u00e1st\u00ed \u0161pi\u010dky Marketing Festivalu byl pr\u00e1v\u011b Michal<br \/>\nPastier. Jeho p\u0159ednes byl p\u0159\u00ednosn\u00fd. Osv\u011b\u017eil n\u00e1m recept na \u00fasp\u011b\u0161nou reklamu. Aby<br \/>\nbyla reklama \u00fasp\u011b\u0161n\u00e1, mus\u00ed vzbuzovat emoce a rozveselit \u010dlov\u011bka. K\u00a0tomu je<br \/>\npot\u0159eba dvoj\u00ed: <strong>hrdina a p\u0159\u00edb\u011bh<\/strong>.<\/p>\n<blockquote><p><em>&#8222;Character + Story = Sales booster&#8220;<\/em><\/p><\/blockquote>\n<p>Siln\u00fd p\u0159\u00edb\u011bh skute\u010dn\u00e9ho hrdiny nemus\u00ed b\u00fdt v\u017edy p\u0159\u00edb\u011bh<br \/>\nsvalnat\u00e9ho a ul\u00edzan\u00e9ho krasavce, kter\u00fd dobije hrad a z\u00edsk\u00e1 srdce princezny. I neschopn\u00e1 kobyla m\u016f\u017ee b\u00fdt hrdinkou.<\/p>\n<p><strong>Kobyla<\/strong><strong>\u00a0Haru Urara<\/strong> byla p\u011bkn\u00e1 smola\u0159ka. Nikdy za svou p\u011btiletou kari\u00e9ru nevyhr\u00e1la \u017e\u00e1dn\u00fd sv\u016fj z\u00e1vod, p\u0159esto se<br \/>\nstala <strong>symbolem vytrvalosti a nad\u011bje<\/strong>. Lid\u00e9 se na ni jezdili d\u00edvat z\u00a0cel\u00e9ho<br \/>\nsv\u011bta. V roce 2003 dos\u00e1hla kobyla <strong>88 prohran\u00fdch z\u00e1vod\u016f<\/strong> <strong>v \u0159ad\u011b<\/strong> a \u017e\u00e1dn\u00e9ho v\u00edt\u011bzstv\u00ed. P\u0159esto se r\u00e1da nechala po z\u00e1vodech fotit. Charakteristick\u00e1 pro ni byla r\u016f\u017eov\u00e1 maska s motivy Hello Kitty. D\u00edky tomu v\u0161emu se stala fenom\u00e9nem.<\/p>\n<figure class=\"w-richtext-align-fullwidth\" style=\"max-width: 100%;\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/daks2k3a4ib2z.cloudfront.net\/5767b4eb3a9c9e1015d06770\/586f8d1f26f814e350db0203_michal-pastier-how-i-learned-about-effective-marketing-from-bugs-bunny-pixar-and-a-cat-from-japan-17-638.jpg\" alt=\"Kobyla Haru Urara\"><\/div><figcaption>\u200dKobyla\u00a0Haru Urara<\/figcaption><\/figure>\n<p>Tato\u00a0kobyla smola\u0159ka vyt\u00e1hla z bankrotu stadion ve m\u011bst\u011b Ko\u010di, kde z\u00e1vodila. Vyd\u011blala mu v\u00edce ne\u017e milion dolar\u016f. Lid\u00e9 na ni toti\u017e s\u00e1zeli jako na talisman ochra\u0148uj\u00edc\u00ed od dopravn\u00edch nehod, tzv. &#8222;o-mamori&#8220;.<\/p>\n<blockquote><p><em>\u201eLid\u00e9 p\u0159ed v\u00edt\u011bz\u00edc\u00edmi favority up\u0159ednost\u0148uj\u00ed losery, co se i p\u0159es ne\u00fasp\u011bchy po\u0159\u00e1d sna\u017e\u00ed.\u201c<\/em><\/p><\/blockquote>\n<p>Market\u00e9\u0159i se v\u0161ak \u010dasto myln\u011b domn\u00edvaj\u00ed, \u017ee mus\u00ed pou\u0161t\u011bt do sv\u011bta pouze pozitivn\u00ed p\u0159\u00edb\u011bhy, ve kter\u00fdch zazn\u00ed propagovan\u00e1 zna\u010dka v nejlep\u0161\u00edch barv\u00e1ch. Ale vybavme si filmy studia Pixar. Co rybka s jednou chromou ploutv\u00ed z p\u0159\u00edb\u011bhu Hled\u00e1 se Nemo? Nebo roztr\u017eit\u00e1 veverka sna\u017e\u00edc\u00ed se uschovat \u017ealud ve filmu Doba ledov\u00e1?\u00a0<\/p>\n<blockquote><p><em>\u201eKdy\u017e m\u00e1te vybudovanou postavu, m\u016f\u017eete kolem n\u00ed vystav\u011bt cel\u00fd sv\u011bt.&#8220;<\/em><\/p><\/blockquote>\n<p>A pak je tu ona slavn\u00e1 <strong>reklama na Kofolu<\/strong>, kde hlavn\u00ed postavou je pes komol\u00edc\u00ed jm\u00e9no n\u00e1poje. Jak se vlastn\u011b jmenuje? A jak\u00e1 je jeho motivace v reklam\u011b? Jde o jak\u00e9hosi mal\u00e9ho hajzl\u00edka, kter\u00fd se p\u0159i probl\u00e9mu vymlouv\u00e1 a zve v\u00e1s na Kofolu. Jm\u00e9no sice m\u00e1, Tuna, ale nezazn\u00ed ani v jedn\u00e9 reklam\u011b, proto\u017ee agentura cht\u011bla, aby hlavn\u00ed debata byla o Fofole. Jde prost\u011b o psa z reklamy na Fofolu a jeho alternativn\u00ed jm\u00e9na pak vznikla sp\u00ed\u0161e lidskou fantazi\u00ed. A nebyla sranda ho stvo\u0159it. V\u00edte, \u017ee Fofol\u00e1kovi p\u0159edch\u00e1zelo celkem 19 koncept\u016f? V\u0161e si po\u0159\u00e1dn\u011b promyslete, nic nejde na lusknut\u00ed prstu.<\/p>\n<figure class=\"w-richtext-align-fullwidth\" style=\"max-width: 100%;\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/daks2k3a4ib2z.cloudfront.net\/5767b4eb3a9c9e1015d06770\/586f92b326f814e350db02c5_michal-pastier-how-i-learned-about-effective-marketing-from-bugs-bunny-pixar-and-a-cat-from-japan-79-638.jpg\" alt=\"Reklama na Fofolu\"><\/div><figcaption>Reklama na Fofolu<\/figcaption><\/figure>\n<p>Aby byl p\u0159\u00edb\u011bh zaj\u00edmav\u00fd a zapamatovateln\u00fd, mus\u00ed m\u00edt <strong>v\u00fdrazn\u00e9 okam\u017eiky<\/strong>. Z\u00e1\u017eitek utv\u00e1\u0159\u00ed zejm\u00e9na to, jak se c\u00edt\u00edme v nejv\u00edc intenzivn\u00ed chv\u00edli a na konci. Jedn\u00e1 se o tzv. <strong>&#8222;peak-end effect&#8220;<\/strong>. A v t\u011bchto dvou f\u00e1z\u00edch doc\u00edl\u00edte spr\u00e1vn\u00fdch emoc\u00ed a radosti.<br \/>\nTak se zaryjete lidem do hlavy a budete \u00fasp\u011b\u0161n\u00ed.<\/p>\n<figure class=\"w-richtext-align-fullwidth\" style=\"max-width: 100%;\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/daks2k3a4ib2z.cloudfront.net\/5767b4eb3a9c9e1015d06770\/586f95c40afb55035da19578_michal-pastier-how-i-learned-about-effective-marketing-from-bugs-bunny-pixar-and-a-cat-from-japan-89-638.jpg\" alt=\"Peak-end effect\"><\/div><figcaption>Peak-end effect<\/figcaption><\/figure>\n<p>Pr\u00e1v\u011b proto je po ka\u017ed\u00e9m p\u0159edn\u00e1\u0161kov\u00e9m dni na Marketing Festivalu napl\u00e1novan\u00e1 p\u00e1rty. Ka\u017ed\u00fd si najde sv\u016fj vrchol mezi p\u0159edn\u00e1\u0161kami a d\u00edky intenzivn\u00edmu konci odj\u00ed\u017ed\u00ed pln\u00fd nad\u0161en\u00ed a z\u00e1\u017eitk\u016f. P\u0159\u00ed\u0161t\u00ed rok se r\u00e1d vr\u00e1t\u00ed. \ud83d\ude42 <\/p>\n<p>Podle tohoto receptu vznikla i reklama na Fofolu. Vrcholem je hl\u00e1\u0161ka <strong>&#8222;D\u00e1\u0161 si Fofolu?&#8220;<\/strong>, kter\u00e1 n\u00e1sleduje v\u017edy po p\u0159ekvapiv\u00e9m momentu v reklam\u011b. Tato kultovn\u00ed hl\u00e1\u0161ka op\u011bt nevznikla napoprv\u00e9. P\u0159edch\u00e1zelo j\u00ed a\u017e 21 r\u016fzn\u00fdch variant.<\/p>\n<figure class=\"w-richtext-align-fullwidth\" style=\"max-width: 100%;\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/daks2k3a4ib2z.cloudfront.net\/5767b4eb3a9c9e1015d06770\/586f9a370afb55035da1986f_michal-pastier-how-i-learned-about-effective-marketing-from-bugs-bunny-pixar-and-a-cat-from-japan-96-638.jpg\" alt=\"D\u00e1\u0161 si Fofolu?\"><\/div><figcaption>\u200dD\u00e1\u0161 si Fofolu?<\/figcaption><\/figure>\n<p>\u00dasp\u011bch se tedy skr\u00fdv\u00e1 ve <strong>spr\u00e1vn\u011b definovan\u00e9 postav\u011b<\/strong>, kter\u00e1 m\u00e1 jasnou motivaci, konzistenci a cel\u00fd p\u0159\u00edb\u011bh m\u00e1 &#8222;peak-end effect&#8220;.<\/p>\n<h2>Michael Lykke Aagaard: Nenu\u0165te u\u017eivatele p\u0159em\u00fd\u0161let<\/h2>\n<p>Toto byl pr\u00e1v\u011b ten vrcholn\u00fd konec. To byl ten v\u00fdrazn\u00fd okam\u017eik na z\u00e1v\u011br, d\u00edky<br \/>\nkter\u00e9mu jsem se t\u011bsn\u011b na konci p\u0159edn\u00e1\u0161kov\u00e9ho maratonu Marketing Festivalu probrala<br \/>\na m\u011bla radost. Show, na kterou se nezapom\u00edn\u00e1. A hlavn\u011b v\u011bt\u0161ina prezentace byla pln\u00e1 praktick\u00fdch uk\u00e1zek, co\u017e se cen\u00ed.\u00a0<\/p>\n<p><strong>Co si odn\u00e9st z t\u00e9to show?<\/strong><\/p>\n<p>M\u00e1te <strong>5 sekund<\/strong> na udr\u017een\u00ed pozornosti n\u00e1v\u0161t\u011bvn\u00edka. Do t\u00e9 doby mu uka\u017ete kam d\u00e1l, jinak je fu\u010d. Nenu\u0165te n\u00e1v\u0161t\u011bvn\u00edky va\u0161eho webu p\u0159em\u00fd\u0161let. Neodrazujte je.<br \/>\nNeni\u010dte je. Dejte jim to, pro co si p\u0159i\u0161li. Bez jak\u00fdchkoliv z\u00e1krutek. Jinak ute\u010dou.<br \/>\nA to hned.\u00a0<\/p>\n<p>Tak\u00e9 pozor na o\u010dek\u00e1v\u00e1n\u00ed, kter\u00e1 v\u00a0nich vyvol\u00e1te, proto\u017ee p\u0159esn\u011b<br \/>\nv\u0161echny, do posledn\u00edho, mus\u00edte splnit. Jak je ji\u017e zn\u00e1mo &#8211; n\u00e1\u0161 z\u00e1kazn\u00edk, n\u00e1\u0161 p\u00e1n.\u00a0<\/p>\n<p>5 sekund je fu\u010d, tak\u017ee kon\u010dim, a\u0165 mi neute\u010dete bez sd\u00edlen\u00ed \ud83d\ude42<\/p>\n<figure data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"\" class=\"w-richtext-align-fullwidth\" style=\"max-width: 100%;\">\n<div><img decoding=\"async\" src=\"https:\/\/daks2k3a4ib2z.cloudfront.net\/5767b4eb3a9c9e1015d06770\/586f9d521a21f3d55088fe46_michael-aagaard-youre-making-my-brain-hurt-the-psychology-behind-terrible-conversion-experiences-38-638.jpg\" alt=\"Nenu\u0165te n\u00e1v\u0161t\u011bvn\u00edky zbyte\u010dn\u011b p\u0159em\u00fd\u0161let\"><\/div><figcaption>Nenu\u0165te n\u00e1v\u0161t\u011bvn\u00edky zbyte\u010dn\u011b p\u0159em\u00fd\u0161let<\/figcaption><\/figure>\n<p>1. \u010d\u00e1st: <a href=\"\/posts\/marketing-festival-prakticky-pri-strede-a-ctvrtku\" data-rt-link-type=\"page\" target=\"_blank\" data-rt-link-itemid=\"581078283c228d275400b4b6\" data-rt-link-collectionid=\"57ac7b1471bead8852a43df4\" rel=\"noopener\">2+2: Marketing Festival prakticky p\u0159i st\u0159ed\u011b a \u010dtvrtku<\/a><\/p>\n<p>Zaujal v\u00e1s tento \u010dl\u00e1nek o Marketing Festivalu? Pod\u011blte se o n\u011bj se sv\u00fdmi p\u0159\u00e1teli.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Druh\u00e1 \u010d\u00e1st reportu z marketingov\u00e9 ud\u00e1losti toho roku. Letos v r\u00e1zovit\u00e9m regionu. Ostrava.<\/p>\n","protected":false},"author":20,"featured_media":2322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2+2: Marketing Festival teoreticky p\u0159i p\u00e1tku a sobot\u011b<\/title>\n<meta name=\"description\" content=\"Druh\u00e1 \u010d\u00e1st reportu z marketingov\u00e9 ud\u00e1losti toho roku. 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