{"id":3319,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/live-stream-je-budoucnost\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"live-stream-je-budoucnost","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/live-stream-je-budoucnost\/","title":{"rendered":"Chyb\u00ed V\u00e1m \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed v marketingov\u00e9 strategii? To je chyba"},"content":{"rendered":"<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1920px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1920px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e17acb29c43765da02400b4_YouTube-Live-Streaming-Featured-Image-2.png\"><\/div>\n<\/figure>\n<p><\/p>\n<h6>Za\u010d\u00edn\u00e1me rok 2020, tak si poj\u010fme \u0159\u00edct, \u017ee a\u010dkoliv se v\u0161ichni t\u011b\u0161\u00edme na nov\u00e9 marketingov\u00e9 n\u00e1stroje, m\u011bli bychom nejd\u0159\u00edve vyu\u017e\u00edt v\u0161echny ty, kter\u00e9 u\u017e m\u00e1me k dispozici.<\/h6>\n<h4>Jedn\u00edm z nich je rozhodn\u011b<strong> \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed <\/strong>neboli live stream.<\/h4>\n<h6>P\u0159esto\u017ee mohlo b\u00fdt<strong> v roc<\/strong>e 2015 \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed ur\u010deno pro zna\u010dky, kter\u00e9 se p\u0159edv\u00e1d\u011bly t\u00edm, \u017ee ka\u017edou novou technologii \u201cmaj\u00ed v mal\u00edku\u201d, <strong>v roce 2019<\/strong> si vyslou\u017eilo sv\u00e9 m\u00edsto v t\u00e9m\u011b\u0159<strong> ka\u017ed\u00e9 marketingov\u00e9 strategii. A pr\u00e1vem.<\/strong><br \/><\/h6>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:700px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"700px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e17abe59c4376c9bc23ec24_live-streaming-open-graph.jpg\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<h2>Kdy\u017e v Anglii pr\u0161\u00ed<\/h2>\n<h6>T\u0159eba v roce 2016 se \u017eiv\u00fdm p\u0159enosem bavilo v\u00edce ne\u017e <strong>20 tis\u00edc lid\u00ed<\/strong>, kte\u0159\u00ed sledovali lidi p\u0159eskakuj\u00edc\u00ed lou\u017ee v lond\u00fdnsk\u00e9m Newcastlu. Ano. D\u00edry v chodn\u00edku napln\u011bn\u00e9 de\u0161\u0165ovou vodou.<br \/>Nejednalo se o \u017e\u00e1dn\u00e9 slavn\u00e9 osobnosti ani o superhrdiny zachra\u0148uj\u00edc\u00ed zv\u00ed\u0159\u00e1tka p\u0159ed povodn\u011bmi. Bylo to p\u00e1r lid\u00ed, kte\u0159\u00ed si hr\u00e1li v kalu\u017e\u00edch uprost\u0159ed Anglie.<br \/>\u200d<\/h6>\n<h4>No jasn\u011b, mohli bychom tady zm\u00ednit t\u011bch <strong>55 milion\u016f lid\u00ed, kte\u0159\u00ed sledovali \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed debaty americk\u00fdch politik\u016f <\/strong>na Facebooku. <\/h4>\n<h6>Anebo bychom taky mohli pouk\u00e1zat na <strong>sportovn\u00ed p\u0159enosy, kter\u00e9 sleduj\u00ed miliardy lid\u00ed<\/strong>, ale stejn\u011b si po\u0159\u00e1d mysl\u00edme, \u017ee <em>lou\u017eov\u00e9 video<\/em> z Newcastlu je nejlep\u0161\u00ed p\u0159\u00edklad za v\u0161echny, proto\u017ee je oby\u010dejn\u00fd, re\u00e1ln\u00fd, a m\u011bl 20 tis\u00edc div\u00e1k\u016f.<\/h6>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" style=\"max-width:700px\" data-rt-type=\"image\" data-rt-align=\"center\" data-rt-max-width=\"700px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e17ac1120e4e3da9c9142b7_Live-video-image-edited.jpeg\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<h2>Z\u00e1kazn\u00edci se spoj\u00ed se zna\u010dkou na emo\u010dn\u00ed \u00farovni<\/h2>\n<h6>Lid\u00e9 <strong>tou\u017e\u00ed po komunit\u011b a realit\u011b<\/strong>, kterou poskytuje \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed. Nejsou \u017e\u00e1dn\u00e9 skripty, nejsou \u017e\u00e1dn\u00e9 drah\u00e9 efekty. <\/h6>\n<h4>Videoobsah \u201clive\u201d m\u00edv\u00e1 <strong>10x v\u00edce koment\u00e1\u0159\u016f<\/strong> ne\u017e b\u011b\u017en\u00e1 videa, a<strong> lid\u00e9 je sleduj\u00ed 10 &#8211; 20x d\u00e9le<\/strong>.<\/h4>\n<h6>\u200d<\/h6>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:1834px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"1834px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e17abe0b15aefe47514b60f_HEAD_-_Keep_Your_Customers_With_a_Killer_Social_Media_Live_Video_Strategy_-_Hero_-_notext_-_880x440.png\"><\/div>\n<\/figure>\n<p><\/p>\n<h2>Nejrychleji rostouc\u00ed obsahov\u00e9 m\u00e9dium<\/h2>\n<h6>V Conviv\u011b (n\u00e1stroj, kter\u00fd analyzuje videoobsah na internetu) zjistili, \u017ee <strong>sledovanost live stream\u016f vzrostla o 65%<\/strong>, co\u017e z n\u011bj \u010din\u00ed<strong> nejrychleji rostouc\u00ed obsahov\u00e9 m\u00e9dium<\/strong>. <br \/>V roce <strong>2019<\/strong> to mimo jin\u00e9 potvrdil i YouTube a Twich, kter\u00e9 zaznamenaly obrovsk\u00e9 n\u00e1r\u016fsty sledovanosti \u017eiv\u00fdch p\u0159enos\u016f.<\/h6>\n<h2>Je rok 2020 rokem p\u0159\u00edm\u00e9ho p\u0159enosu?<br \/><\/h2>\n<h6>Ne. To byl rok 2016. Leto\u0161n\u00ed rok je rokem, kdy se \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed propsalo do marketingov\u00e9 p\u0159\u00edru\u010dky jako osv\u011bd\u010den\u00fd a \u201cmust-have\u201d n\u00e1stroj.<br \/>\u200d<\/h6>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-normal\" data-rt-type=\"image\" data-rt-align=\"normal\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e17abc8b15aef0e6214b605_giphy.gif\"><\/div>\n<\/figure>\n<h2>Tak\u017ee poj\u010fme to sumarizovat<\/h2>\n<h6><strong>\u017div\u00e1 videa udr\u017euj\u00ed pozornost z\u00e1kazn\u00edk\u016f d\u00e9le, udr\u017euj\u00ed je v\u00edce zapojen\u00e9, ovliv\u0148uj\u00ed n\u00e1kupn\u00ed chov\u00e1n\u00ed a pom\u00e1haj\u00ed jim propojit se se zna\u010dkou na hlubok\u00e9 emo\u010dn\u00ed \u00farovni.<\/strong> <\/h6>\n<h6>Pro\u010d je teda vyu\u017e\u00edv\u00e1 jen 35% obchodn\u00edk\u016f? <br \/><\/h6>\n<h6><\/h6>\n<h6>Live stream je <strong>v<\/strong> <strong>leto\u0161n\u00edm roce nutnost.<\/strong> Nen\u00ed to \u017e\u00e1dn\u00e1 super budouc\u00ed technologie, kterou m\u016f\u017eete vesele ignorovat. <\/h6>\n<h6>Na \u017eiv\u00e9m vys\u00edl\u00e1n\u00ed <strong>z\u00e1vis\u00ed va\u0161e prodeje<\/strong>.<br \/>Facebook, YouTube i Instagram maj\u00ed solidn\u00ed funkce \u017eiv\u00e9ho vys\u00edl\u00e1n\u00ed, Twitter se kone\u010dn\u011b probudil a za\u0159adil \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed letos. <strong>\u200d<\/strong><\/h6>\n<h4><strong>Nen\u00ed to drah\u00e9 ani \u010dasov\u011b n\u00e1ro\u010dn\u00e9.<\/strong> Tak nezasp\u011bte dobu a p\u0159ipravte \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed, proto\u017ee pokud to neud\u011bl\u00e1te vy, va\u0161i konkurenti ano.<\/h4>\n<h6>\u200d<\/h6>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:495px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"495px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e17abb6895b015647b197db_101939836_o.gif\"><\/div>\n<\/figure>\n<p><em>Zdroj:\u00a0salesforce.com, impactbnd.com, techcrunch.com, twich.com, conviva.com<\/em><\/p>\n<p>\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u017div\u00e1 videa udr\u017euj\u00ed pozornost z\u00e1kazn\u00edk\u016f d\u00e9le, udr\u017euj\u00ed je zapojen\u00e9 a ovliv\u0148uj\u00ed n\u00e1kupn\u00ed chov\u00e1n\u00ed.<\/p>\n","protected":false},"author":1,"featured_media":2311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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