{"id":3317,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/listopadovy-klid-pred-vanocni-bouri\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"listopadovy-klid-pred-vanocni-bouri","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/listopadovy-klid-pred-vanocni-bouri\/","title":{"rendered":"Listopadov\u00fd klid p\u0159ed v\u00e1no\u010dn\u00ed bou\u0159\u00ed?"},"content":{"rendered":"

Kdepak, \u017e\u00e1dn\u00fd klid. Dny dopravy zdarma a Black Friday
\not\u0159\u00e1saly n\u00e1kupn\u00edmi ko\u0161\u00edky o sto \u0161est. Statistiky tr\u017eeb je\u0161t\u011b nejsou
\nk\u00a0dispozici, ale vzhledem ke kolapsu n\u011bkter\u00fdch dopravc\u016f se daj\u00ed o\u010dek\u00e1vat
\nskv\u011bl\u00e1 \u010d\u00edsla. N\u00e1kupy po internetu prost\u011b fr\u010d\u00ed a V\u00e1noce jsou u\u017e p\u0159ece jen za
\ndve\u0159mi.<\/p>\n

Online sv\u011bt rozv\u00ed\u0159il i Twitter, kdy\u017e prodlou\u017eil tweety na
\n280 znak\u016f. To u\u017e je dostate\u010dn\u00fd prostor pro sd\u011blen\u00ed, kter\u00e9 m\u00e1te na srdci,
\nnemysl\u00edte? Mall.cz se rozrostl o nov\u00fd sklad bl\u00edzko Prahy, Aukro.cz p\u0159ijalo
\nnov\u00e9ho investora a \u010d\u00ednsk\u00fd e-shop Alibaba vyd\u011blal za jedin\u00fd den 25 miliard dolar\u016f.
\nMozilla spustila novou verzi prohl\u00ed\u017ee\u010de Quantum, Seznam.cz opustil \u0161\u00e9fproducent
\nStreamu a Imguru n\u011bkdo ukradl p\u0159ihla\u0161ovac\u00ed \u00fadaje k\u00a01,7 milion\u016f
\nu\u017eivatelsk\u00fdch \u00fa\u010dt\u016f. Listopad byl v\u0161echno mo\u017en\u00e9, jen ne poklidn\u00fd. <\/p>\n

WebTop100 u\u017e m\u00e1 sv\u00e9 v\u00edt\u011bze<\/h2>\n

V\u00a0polovin\u011b m\u011bs\u00edce do\u0161lo k\u00a0slavnostn\u00edmu vyhl\u00e1\u0161en\u00ed
\nji\u017e 16. ro\u010dn\u00edku sout\u011b\u017ee WebTop100. V\u00edt\u011bzstv\u00ed si odnesl nap\u0159\u00edklad Filip
\nPodstavec jako osobnost digit\u00e1ln\u00edho marketingu s\u00a0n\u00e1strojem Marketing Miner.
\nMezi e-shopy zabodoval Milan \u0160koda-FOTO a stal se i absolutn\u00edm v\u00edt\u011bzem kategorie
\nFiremn\u00ed web roku. N\u00e1s velmi zaujala prvn\u00ed p\u0159\u00ed\u010dka E-mailingov\u00e9 kampan\u011b. HUDYsport
\na.s. rozes\u00edl\u00e1 newslettery
\ns\u00a0nab\u00eddkou produkt\u016f podle aktu\u00e1ln\u00edho po\u010das\u00ed<\/strong>. Skv\u011bl\u00fd n\u00e1pad i tip pro
\ninspiraci. <\/p>\n

Ka\u017ed\u00fd pes, jin\u00e1 ves<\/h2>\n

Na konferenci Web Top 100 nakousl zaj\u00edmav\u00e9 t\u00e9ma Jan Tich\u00fd.
\nHovo\u0159il o cross-channel marketing<\/strong>.
\nCo se za t\u00edmto v\u00fdrazem skr\u00fdv\u00e1? Zjednodu\u0161en\u011b \u0159e\u010deno, marketing pro v\u0161echny va\u0161e
\nkan\u00e1ly. M\u011bly by souzn\u00edt a b\u00fdt vz\u00e1jemn\u011b propojen\u00e9. Kdy\u017e reklamn\u00ed kampa\u0148,
\nwebovky, e-shop a soci\u00e1ln\u00ed s\u00edt\u011b p\u016fsob\u00ed rozh\u00e1ran\u011b, je z\u00e1kazn\u00edk zmaten.
\nV\u00a0moment\u011b, kdy se vz\u00e1jemn\u011b
\nsesynchronizuj\u00ed, usnadn\u00ed u\u017eivateli cestu p\u0159\u00edmo k\u00a0n\u011bjak\u00e9 akci<\/strong>. Jak jste
\nna tom s\u00a0cross-channel marketingem vy? Spolupracuj\u00ed va\u0161i specialist\u00e9 a
\nhovo\u0159\u00ed k\u00a0va\u0161im z\u00e1kazn\u00edk\u016fm jednotnou \u0159e\u010d\u00ed? Kdy\u017e z\u00e1kazn\u00edk klikne na va\u0161i PPC
\nkampa\u0148, nalezne p\u0159esn\u011b reklamovanou nab\u00eddku hned na homepage?<\/p>\n

\u00dasp\u011b\u0161n\u00fd Marketing Festival 2017<\/h2>\n

Listopadov\u00fd Marketing Festival 2017 lze ozna\u010dit jedn\u00edm
\nslovem za \u00fasp\u011b\u0161n\u00fd. Jedna zaj\u00edmav\u00e1 p\u0159edn\u00e1\u0161ka st\u0159\u00eddala druhou. Rand Fishkin
\nhovo\u0159il o tom, jak m\u011b\u0159en\u00ed n\u00e1vratnosti investic do reklamy prost\u0159ednictv\u00edm ROI
\nje matouc\u00ed. \u201ePo\u010d\u00edtejte fin\u00e1ln\u00ed zisk<\/strong>\u201c
\nzazn\u011blo z\u00a0jeho \u00fast. Jen tak pozn\u00e1te skute\u010dnou \u00fasp\u011b\u0161nost va\u0161eho marketingu.
\nZaj\u00edmav\u00fd post\u0159eh.<\/p>\n

Sp\u00edkr Joe Wade si vzal na pa\u0161k\u00e1l reklamu. Podle jeho n\u00e1zor\u016f
\nje a\u017e 90 % reklam pr\u00e1zdn\u00fdch, bezduch\u00fdch, o ni\u010dem. Ze sv\u00fdch zku\u0161enost\u00ed v\u00ed, \u017ee
\npouze reklama pln\u00e1 emoc\u00ed nebo n\u011bjak\u00e9ho
\nposelstv\u00ed<\/strong> zas\u00e1hne u\u017eivatele tak, aby si ji zapamatoval. Jakmile toti\u017e
\nz\u016fstane \u010dlov\u011bku v\u00a0hlav\u011b, m\u00e1 k\u00a0n\u011bjak\u00e9 akci o po\u0159\u00e1dn\u00fd kus bl\u00ed\u017e.<\/p>\n

O tom, \u017ee prezentace Avinash Kaushika bude fenomen\u00e1ln\u00ed, se
\nv\u011bd\u011blo d\u0159\u00edv, ne\u017e p\u0159i\u0161la na \u0159adu. Maretingov\u00fd guru nezklamal. Mimo jin\u00ed apeloval
\ni na spr\u00e1vn\u00e9 c\u00edlen\u00ed reklam<\/strong>. Bez
\np\u0159edchoz\u00edho pr\u016fzkumu vych\u00e1zej\u00ed ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f naplano. Jak jste na tom vy?
\nD\u011bl\u00e1te si sociologick\u00fd, demografick\u00fd nebo psychologick\u00fd pr\u016fzkum a p\u0159in\u00e1\u0161\u00edte
\nsvoji reklamu pod nos t\u011bm lidem, kte\u0159\u00ed o ni stoj\u00ed? <\/p>\n

Webmium novinky<\/h2>\n

A co nov\u00e9ho u n\u00e1s? Novinek m\u00e1me celou n\u00e1ru\u010d. Hodn\u011b
\nz\u00a0nich jsme nasypali do na\u0161eho e-shopov\u00e9ho
\n\u0159e\u0161en\u00ed<\/a>. Popisy kategori\u00ed m\u016f\u017eete ps\u00e1t, jak dlouh\u00e9 pot\u0159ebujete.
\nV\u00a0nastaven\u00ed e-shopu pak sta\u010d\u00ed zafajfkovat Skr\u00fdt del\u0161\u00ed popis kategori\u00ed a
\nva\u0161i z\u00e1kazn\u00edci uvid\u00ed prvn\u00edch p\u00e1r \u0159\u00e1dk\u016f a pak u\u017e hned produkty. Jedn\u00edm kliknut\u00edm
\nsi popis kategorie snadno zobraz\u00ed v\u00a0cel\u00e9 jeho podob\u011b. Nov\u011b m\u016f\u017eete \u0159adit
\nprodukty podle abecedy. Na faktur\u00e1ch z\u00e1kazn\u00edk\u016fm se nyn\u00ed rozepisuj\u00ed jednotliv\u00e9
\nsazby DPH. V objedn\u00e1vce se zobrazuje zb\u00fdvaj\u00edc\u00ed ceny do dopravy zdarma. <\/p>\n

Kam v\u00a0prosinci? <\/h3>\n

Nejsp\u00ed\u0161 budete m\u00edt pln\u00e9 ruce pr\u00e1ce. I tak se snad najde
\nchvilka na vzd\u011bl\u00e1n\u00ed. Mezi pl\u00e1novan\u00fdmi konferencemi n\u00e1s zaujalo:<\/p>\n

Content marketing 2017 – 7. prosince 2017 se m\u016f\u017eeme dozv\u011bd\u011bt
\nzas o trochu v\u00edc o obsahov\u00e9m marketingu a distribuci obsahu. Takov\u00e9 informace
\nse v\u017edycky hod\u00ed.<\/p>\n

GDPR II. Jste na n\u011bj p\u0159ipraveni? – 11. prosince 2017 je
\n\u00fa\u010dast skoro povinn\u00e1. U\u017e se n\u00e1m to GDPR bl\u00ed\u017e\u00ed. <\/p>\n

No a pak v\u00e1s t\u0159eba \u010dek\u00e1 v\u00e1no\u010dn\u00ed ve\u010d\u00edrek. Tak si ho u\u017eijte a
\nnezapome\u0148te na dobr\u00e9 vychov\u00e1n\u00ed. M\u011bjte hezk\u00e9 sv\u00e1tky, odpo\u010di\u0148te si a v\u00a0lednu
\nhur\u00e1 na pov\u00e1no\u010dn\u00ed slevy a jin\u00e1 l\u00e1kadla pro z\u00e1kazn\u00edky. <\/p>\n

N\u011bco z\u00a0na\u0161eho \u010dl\u00e1nku v\u00e1s zaujalo natolik, \u017ee se o tyto
\ninformace chcete pod\u011blit i se sv\u00fdmi zn\u00e1m\u00fdmi? Ud\u011blejte to. Snadno a te\u010f hned jim
\nto nasd\u00edlejte. <\/p>\n","protected":false},"excerpt":{"rendered":"

Vyu\u017e\u00edv\u00e1te cross-channel marketing? Nejvy\u0161\u0161\u00ed \u010das za\u010d\u00edt. Pro\u010d? To v\u00e1m \u0159eknou listopadov\u00e9 novinky ze sv\u011bta e-commerce.<\/p>\n","protected":false},"author":18,"featured_media":3318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nListopadov\u00fd klid p\u0159ed v\u00e1no\u010dn\u00ed bou\u0159\u00ed?<\/title>\n<meta name=\"description\" content=\"Vyu\u017e\u00edv\u00e1te cross-channel marketing? Nejvy\u0161\u0161\u00ed \u010das za\u010d\u00edt. Pro\u010d? To v\u00e1m \u0159eknou listopadov\u00e9 novinky ze sv\u011bta e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/listopadovy-klid-pred-vanocni-bouri\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Listopadov\u00fd klid p\u0159ed v\u00e1no\u010dn\u00ed bou\u0159\u00ed?\" \/>\n<meta property=\"og:description\" content=\"Vyu\u017e\u00edv\u00e1te cross-channel marketing? Nejvy\u0161\u0161\u00ed \u010das za\u010d\u00edt. Pro\u010d? 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