{"id":3316,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/listopadove-novinky-ze-socialnich-siti\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"listopadove-novinky-ze-socialnich-siti","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/listopadove-novinky-ze-socialnich-siti\/","title":{"rendered":"Listopadov\u00e9 novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed"},"content":{"rendered":"<h3><strong>Nov\u00e9 v\u00e1no\u010dn\u00ed webin\u00e1\u0159e od Facebooku<\/strong><\/h3>\n<p>Facebook p\u0159ipravil novou s\u00e9rii webin\u00e1\u0159\u016f, kter\u00e1 se zab\u00fdv\u00e1 t\u00e9matikou V\u00e1noc a sez\u00f3nn\u00edch sv\u00e1tk\u016f. Chyst\u00e1 tak\u00e9 \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed, kde se budete moci aktivn\u011b zapojit a pokl\u00e1dat dotazy na zmi\u0148ovan\u00e1 t\u00e9mata.<\/p>\n<p>Zdroj: <a href=\"https:\/\/newsfeed.cz\/nove-vanocni-webinare-od-facebooku\/?fbclid=IwAR3h2SS_Y5y-Tz3oWdxxoCaJN8oMoIN6qidihT2XanzCpBZMSV35UPADjvA\">https:\/\/newsfeed.cz\/nove-vanocni-webinare-od-facebooku<\/a><\/p>\n<h3><strong>Facebook zav\u00e1d\u00ed tmav\u00fd re\u017eim aplikace<\/strong><\/h3>\n<p>Po m\u011bs\u00edc\u00edch testov\u00e1n\u00ed za\u010dal Facebook ve sv\u00e9 mobiln\u00ed aplikaci postupn\u011b zav\u00e1d\u011bt tmav\u00fd re\u017eim. P\u0159epnout si na nov\u00fd vzhled tak bude moci st\u00e1le v\u00edce u\u017eivatel\u016f.<\/p>\n<p>Zdroj: <a href=\"https:\/\/newsfeed.cz\/facebook-zavadi-tmavy-rezim-aplikace\/?fbclid=IwAR20n4mijOnxz-vaYdpeSDWdifcipUvBUDsXcAZ51sz3psU_leL82hlZfxQ\">https:\/\/newsfeed.cz\/facebook-zavadi-tmavy-rezim-aplikace<\/a><\/p>\n<h3><strong>Jak d\u00edky efektivn\u00edmu sd\u011blen\u00ed maximalizovat v\u00fdkon reklam<\/strong><\/h3>\n<p>S p\u0159ich\u00e1zej\u00edc\u00ed v\u00e1no\u010dn\u00ed sez\u00f3nou zve\u0159ejnil Facebook n\u011bkolik nov\u00fdch tip\u016f, jak vytvo\u0159it reklamn\u00ed sd\u011blen\u00ed, d\u00edky kter\u00e9mu zv\u00fd\u0161\u00edte \u00fasp\u011b\u0161nost va\u0161ich kampan\u00ed. Uk\u00e1zal tak\u00e9, jak m\u00e1 v praxi vypadat efektivn\u00ed reklama a poskytl vzorec pro vytvo\u0159en\u00ed \u00fa\u010dinn\u00e9ho reklamn\u00edho sd\u011blen\u00ed.<\/p>\n<p>Zdroj: <a href=\"https:\/\/newsfeed.cz\/jak-diky-efektivnimu-sdeleni-maximalizovat-vykon-reklam\/\">https:\/\/newsfeed.cz\/jak-diky-efektivnimu-sdeleni<\/a><\/p>\n<h3><strong>Facebook testuje nov\u00e9 vizu\u00e1ln\u00ed efekty pro p\u0159\u00edsp\u011bvky<\/strong><\/h3>\n<p>Facebook za\u010dal testovat nov\u00e9 mo\u017enost vizu\u00e1ln\u00edch efekt\u016f pro statick\u00e9 obr\u00e1zky zve\u0159ejn\u011bn\u00e9 v News Feedu. Ty va\u0161im sn\u00edmk\u016fm dodaj\u00ed simulovan\u00fd pohyb podobn\u00fd videu a zv\u00fd\u0161\u00ed pozornost i zapojen\u00ed u\u017eivatel\u016f.<\/p>\n<p>Zdroj: <a href=\"https:\/\/newsfeed.cz\/facebook-testuje-nove-vizualni-efekty-pro-prispevky\/\">https:\/\/newsfeed.cz\/facebook-testuje<\/a><\/p>\n<h3><strong>WhatsApp p\u0159id\u00e1v\u00e1 do chatu n\u00e1kupn\u00ed tla\u010d\u00edtko<\/strong><\/h3>\n<p>Komunik\u00e1tor WhatsApp ud\u011blal dal\u0161\u00ed mal\u00fd krok k tomu, aby maximalizoval sv\u016fj ecommerce potenci\u00e1l. Do firemn\u00edch chat\u016f p\u0159idal nov\u00e9 tla\u010d\u00edtko pro zjednodu\u0161en\u00ed n\u00e1kup\u016f a transakc\u00ed.<\/p>\n<p>Zdroj: <a href=\"https:\/\/newsfeed.cz\/whatsapp-pridava-do-chatu-nakupni-tlacitko\/\">https:\/\/newsfeed.cz\/whatsapp<\/a><\/p>\n<h3><strong>Facebook znovu experimentuje s hlasov\u00e1n\u00edm u koment\u00e1\u0159\u016f<\/strong><\/h3>\n<p>P\u0159ed n\u011bkolika lety testoval Facebook hlasov\u00e1n\u00ed u koment\u00e1\u0159\u016f u\u017eivatel\u016f. Nyn\u00ed se k t\u00e9to funkcionalit\u011b vrac\u00ed. C\u00edlem je zv\u00fd\u0161it engagement a podpo\u0159it hodnotn\u00fd obsah.<\/p>\n<p>Zdroj: <a href=\"https:\/\/newsfeed.cz\/facebook-znovu-experimentuje-s-hlasovanim-u-komentaru\/\">https:\/\/newsfeed.cz\/facebook-znovu-experimentuje<\/a><\/p>\n<h3><strong>Messenger a Instagram nab\u00eddnou re\u017eim mizej\u00edc\u00edch zpr\u00e1v<\/strong><\/h3>\n<p>Facebook p\u0159id\u00e1v\u00e1 do Messengeru a Instagram Direct novou funkcionalitu. Ta umo\u017en\u00ed pos\u00edlat zpr\u00e1vy, kter\u00e9 automaticky zmiz\u00ed pot\u00e9, co si je p\u0159\u00edjemce p\u0159e\u010dte nebo opust\u00ed chat.<\/p>\n<p>Zdroj: <a href=\"https:\/\/newsfeed.cz\/messenger-a-instagram-nabidnou-rezim-mizejicich-zprav\/\">https:\/\/newsfeed.cz\/messenger-a-instagram<\/a><\/p>\n<h3><strong>Instagram p\u0159id\u00e1 nov\u00e9 ikony na hlavn\u00ed str\u00e1nku a za\u010dne testovat reklamy v Reels<\/strong><\/h3>\n<p>Na hlavn\u00ed obrazovku Instagramu p\u0159ibudou dv\u011b nov\u00e9 z\u00e1lo\u017eky \u2013 jedna s videi Reels a jedna pro n\u00e1kupy. Ob\u011b najdete ve spodn\u00ed li\u0161t\u011b aplikace. K dispozici je budou m\u00edt v\u0161ichni u\u017eivatel\u00e9. Instagram tak\u00e9 uvedl, \u017ee brzy za\u010dne testovat reklamy v Reels.<\/p>\n<p>Zdroj: <a href=\"https:\/\/newsfeed.cz\/instagram-prida-nove-ikony-na-hlavni-stranku-a-zacne-testovat-reklamy-v-reels\/?fbclid=IwAR1Ge0GRJzk0D4hK4wre0XsJJgUD35eZuSI36YGueu_dpRvSqgaIAHSPdoY\">https:\/\/newsfeed.cz\/instagram-prida-nove-ikony<\/a><\/p>\n<h3><strong>Tipy od Facebooku: Jak zlep\u0161it v\u00fdkon reklam na z\u00e1klad\u011b frekvence<\/strong><\/h3>\n<p>Jedn\u00edm z kl\u00ed\u010dov\u00fdch faktor\u016f \u00fasp\u011b\u0161nosti reklamn\u00edch kampan\u00ed je frekvence, tedy to, kolikr\u00e1t se va\u0161e reklama ka\u017ed\u00e9mu u\u017eivateli zobraz\u00ed. Frekvence toti\u017e \u00fazce souvis\u00ed s engagementem a celkov\u00fdm v\u00fdkonem reklam. Jak\u00fd je ale optim\u00e1ln\u00ed po\u010det zobrazen\u00ed? Odpov\u011b\u010f p\u0159in\u00e1\u0161\u00ed nov\u00fd v\u00fdzkum Facebooku.<\/p>\n<p>Zdroj: <a href=\"https:\/\/newsfeed.cz\/tipy-od-facebooku-jak-zlepsit-vykon-reklam-na-zaklade-frekvence\/?fbclid=IwAR0b0pxx2u4-KAobJhTA6kViG9RUrEU79lplKoBZFzseRvafkfVzmeJR4qQ\">https:\/\/newsfeed.cz\/tipy-od-facebooku-jak-zlepsit-vykon<\/a><\/p>\n<h3><strong>Instagram umo\u017en\u00ed vyhled\u00e1vat pomoc\u00ed kl\u00ed\u010dov\u00fdch slov<\/strong><\/h3>\n<p>Instagram aktualizuje n\u00e1stroj pro vyhled\u00e1v\u00e1n\u00ed obsahu. Ten nov\u011b umo\u017en\u00ed hledat podle konkr\u00e9tn\u00edch kl\u00ed\u010dov\u00fdch slov. Dote\u010f jej omezoval pouze na vyhled\u00e1v\u00e1n\u00ed podle profil\u016f, hashtag\u016f a lokalit.<\/p>\n<p>Zdroj: <a href=\"https:\/\/newsfeed.cz\/instagram-umozni-vyhledavat-pomoci-klicovych-slov\/?fbclid=IwAR3v-0upe5zVA-itJX8t2Keu-_E94r0-39hRnATRg1FUCBRs3T4BxzUFf6Q\">https:\/\/newsfeed.cz\/instagram-umozni-vyhledavat<\/a><\/p>\n<h3><strong>Instagram umo\u017en\u00ed vypnout pou\u017e\u00edv\u00e1n\u00ed dat t\u0159et\u00edch stran pro c\u00edlen\u00ed reklam<\/strong><\/h3>\n<p>Instagram p\u0159idal nov\u00e9 nastaven\u00ed, kde si u\u017eivatel\u00e9 mohou zvolit, jestli na n\u011b bude mo\u017en\u00e9 c\u00edlit personalizovan\u011bj\u0161\u00ed reklamy pomoc\u00ed dat z\u00edskan\u00fdch od t\u0159et\u00edch stran.<\/p>\n<p>Zdroj: <a href=\"https:\/\/newsfeed.cz\/instagram-umozni-vypnout-pouzivani-dat-tretich-stran-pro-cileni-reklam\/\">https:\/\/newsfeed.cz\/instagram<\/a><\/p>\n<h3><strong>Placen\u00e1 reklama na TikToku, u\u017e i v \u010cR<\/strong><\/h3>\n<p>P\u0159edstavte si, \u017ee m\u00e1te produkt, se kter\u00fdm c\u00edl\u00edte na generaci Z. Digit\u00e1ln\u00ed ml\u00e1de\u017e, kter\u00e1 tr\u00e1v\u00ed spoustu sv\u00e9ho \u010dasu na soci\u00e1ln\u00edch s\u00edt\u00edch. Jak\u00e1 je v sou\u010dasnosti nejlep\u0161\u00ed platforma pro komunikaci tohoto produktu \u010di brandu? Nemus\u00ed to b\u00fdt ani Facebook, ani Instagram, ale TikTok.<\/p>\n<p>Zdroj: <a href=\"https:\/\/www.worldofonline.cz\/cs\/blog\/placena-reklama-na-tiktoku-uz-i-v-cr\">https:\/\/www.worldofonline.cz\/cs\/blog\/placena-reklama<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jste zv\u011bdav\u00ed na \u017ehav\u00e9 listopadov\u00e9 novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed, kter\u00e9 jsme si pro V\u00e1s p\u0159ipravili? Tak u\u017e V\u00e1s nebudeme d\u00e9le nap\u00ednat a jdeme na to, proto\u017ee listopad byl co do aktualit velice zaj\u00edmav\u00fd.<\/p>\n","protected":false},"author":12,"featured_media":2307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Listopadov\u00e9 novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed<\/title>\n<meta name=\"description\" content=\"Jste zv\u011bdav\u00ed na \u017ehav\u00e9 listopadov\u00e9 novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed, kter\u00e9 jsme si pro V\u00e1s p\u0159ipravili? Tak u\u017e V\u00e1s nebudeme d\u00e9le nap\u00ednat a jdeme na to, proto\u017ee listopad byl co do aktualit velice zaj\u00edmav\u00fd.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/listopadove-novinky-ze-socialnich-siti\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Listopadov\u00e9 novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed\" \/>\n<meta property=\"og:description\" content=\"Jste zv\u011bdav\u00ed na \u017ehav\u00e9 listopadov\u00e9 novinky ze soci\u00e1ln\u00edch s\u00edt\u00ed, kter\u00e9 jsme si pro V\u00e1s p\u0159ipravili? 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