{"id":3315,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/listopadove-novinky-z-marketingu\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"listopadove-novinky-z-marketingu","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/listopadove-novinky-z-marketingu\/","title":{"rendered":"Listopadov\u00e9 novinky z marketingu"},"content":{"rendered":"

P\u0159echod kl\u00ed\u010dov\u00fdch slov na volnou shodu<\/strong><\/h3>\n

Nov\u011b se budou zobrazovat doporu\u010den\u00ed pro pou\u017eit\u00ed voln\u00e9 shody kl\u00ed\u010dov\u00e9ho slova. P\u0159i pou\u017eit\u00ed chytr\u00fdch nab\u00eddek Google identifikuje Va\u0161e kl\u00ed\u010dov\u00e1 slova a doporu\u010d\u00ed V\u00e1m volnou shodu. Tedy kombinace chytr\u00fdch nab\u00eddek a voln\u00e9 shody by V\u00e1m mohla zajistit lep\u0161\u00ed v\u00fdkon kampan\u00ed a to, \u017ee se reklama zobraz\u00ed i na bl\u00edzk\u00e9 varianty dan\u00e9ho kl\u00ed\u010dov\u00e9ho slova a Vy tak nemus\u00edte p\u0159edv\u00eddat ka\u017ed\u00fd potenci\u00e1ln\u00ed vyhled\u00e1vac\u00ed dotaz. V praxi to m\u016f\u017ee vypadat tak, \u017ee vyhled\u00e1vac\u00ed dotaz \u201ed\u00e1msk\u00e1 \u010depice\u201c m\u016f\u017ee odpov\u00eddat relevantn\u00edm vyhled\u00e1vac\u00edm dotaz\u016fm jako zimn\u00ed pokr\u00fdvky hlavy nebo d\u00e1msk\u00e9 dopl\u0148ky. V t\u00e9to dob\u011b se odehr\u00e1v\u00e1 drtiv\u00e1 v\u011bt\u0161ina n\u00e1kup\u016f pr\u00e1v\u011b p\u0159es internet, tak pro\u010d to nezkusit.<\/p>\n

V\u00edce informac\u00ed zde: https:\/\/searchengineland.com\/google-ads<\/a><\/p>\n

\n
\"Novinky<\/div>\n<\/figure>\n

Um\u011bl\u00e1 inteligence jm\u00e9nem GT3<\/strong><\/h3>\n

Um\u011bl\u00e1 inteligence se kolem n\u00e1s objevuje st\u00e1le \u010dast\u011bji a st\u00e1v\u00e1 se sou\u010d\u00e1st\u00ed na\u0161ich \u017eivot\u016f. GT-3 je um\u011bl\u00e1 inteligence, kter\u00e1 je schopna vytv\u00e1\u0159et textov\u00e9 reklamy, texty na vstupn\u00ed str\u00e1nky, slogany a dal\u0161\u00ed. Vy poskytnete n\u011bkolik z\u00e1kladn\u00edch \u00fadaj\u016f jako je n\u00e1zev firmy, kl\u00ed\u010dov\u00e1 slova, c\u00edlov\u00e9 publikum a popis a b\u011bhem n\u011bkolika vte\u0159in dostanete varianty textov\u00e9 reklamy. Je to ur\u010dit\u011b u\u017eite\u010dn\u00e1 pomoc, kterou si ale m\u016f\u017eete upravit dle vlastn\u00edch p\u0159edstav. Pro inspiraci je to vhodn\u00fd n\u00e1stroj a je dobr\u00e9 m\u00edt ho k dispozici.<\/p>\n

V\u00edce informac\u00ed naleznete zde: https:\/\/searchengineland.com\/new-gpt-3<\/a><\/p>\n

\n
\"Novinky<\/div>\n<\/figure>\n

Vyu\u017eit\u00ed statistiky aukc\u00ed<\/strong><\/h3>\n

Statistiky aukc\u00ed v Google Ads a v\u00a0 Microsoft Advertising ukazuj\u00ed, jak si kampan\u011b vedou v boji s konkurenc\u00ed. Usnad\u0148uj\u00ed n\u00e1m porovn\u00e1v\u00e1n\u00ed v\u00fdkonu s konkurenty, kte\u0159\u00ed se z\u00fa\u010dast\u0148uj\u00ed stejn\u00fdch aukc\u00ed. Pravideln\u00fdm sledov\u00e1n\u00edm m\u016f\u017eeme tak\u00e9 zjistit, \u017ee m\u00e1me nov\u00e9ho konkurenta, kter\u00fd zde doposud nebyl. V Google Ads lze nov\u011b statistiky pou\u017e\u00edvat v editoru p\u0159ehled\u016f na \u00farovn\u00ed \u00fa\u010dtu a \u00fa\u010dtu spr\u00e1vce. M\u016f\u017eeme zde sledovat pod\u00edl zobrazen\u00ed, m\u00edru p\u0159ekryt\u00ed nebo pod\u00edl v\u00edt\u011bzn\u00fdch zobrazen\u00ed a porovn\u00e1vat v r\u016fzn\u00e9m \u010dasov\u00e9m obdob\u00ed.<\/p>\n

Podrobn\u011bj\u0161\u00ed informace, jak pou\u017e\u00edvat tyto statistiky naleznete zde: https:\/\/searchengineland.com\/using-auction<\/a><\/p>\n

Nov\u00e9 funkce v chytr\u00fdch nab\u00eddk\u00e1ch<\/strong><\/h3>\n

Pro dal\u0161\u00ed zlep\u0161en\u00ed v\u00fdkonu pro kampan\u011b, kter\u00e9 vyu\u017e\u00edvaj\u00ed chytr\u00e9 nab\u00eddky jsou zde nov\u00e9 funkce.\u00a0 T\u0159eba aktualizace simul\u00e1tor\u016f c\u00edlov\u00e9 CPA, c\u00edlov\u00e9 n\u00e1vratnosti a rozpo\u010dtu. Bude nap\u0159\u00edklad mo\u017en\u00e9 vybrat \u010dasov\u00e9 obdob\u00ed a\u017e 90 dn\u016f do budoucnosti a l\u00e9pe tak p\u0159edv\u00eddat, jak by se mohl zm\u011bnit v\u00fdkon po zad\u00e1n\u00ed ur\u010dit\u00e9 zm\u011bny rozpo\u010dtu nebo c\u00edle. Nov\u00e9 funkce zahrnuj\u00ed dal\u0161\u00ed vylep\u0161en\u00e9 statistiky a ukazatele, kter\u00e9 V\u00e1m pomohou l\u00e9pe plnit stanoven\u00e9 c\u00edle.<\/p>\n

V\u00edce informac\u00ed naleznete zde: https:\/\/support.google.com\/google-ads\/answer\/10253778<\/a>\u00a0<\/p>\n

\n
\"Novinky<\/div>\n<\/figure>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Je\u0161t\u011b ne\u017e se pust\u00edte do p\u0159edv\u00e1no\u010dn\u00edho \u00faklidu a pe\u010den\u00ed, poj\u010fte se s n\u00e1mi vrhnout na dal\u0161\u00ed v\u00e1rku novinek z oblasti marketingu, kter\u00e9 se odehr\u00e1ly v listopadu.<\/p>\n","protected":false},"author":6,"featured_media":2305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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