\tKvalitn\u00ed odkazov\u00e9 portfolio<\/strong> by m\u011blo m\u00edt jasnou vizi. Tou viz\u00ed je shroma\u017e\u010fovat pouze relevantn\u00ed a vyv\u00e1\u017een\u00fd mix odkaz\u016f<\/strong>, kter\u00e9 souvis\u00ed s Va\u0161\u00edm oborem. Portfolio by tak m\u011blo b\u00fdt tvo\u0159eno s ohledem na co nejv\u00edce takov\u00fdch odkaz\u016f sm\u011brem ke kvalit\u011b. Kvantita\u00a0 by v tomto ohledu mohla b\u00fdt velk\u00fd probl\u00e9m. Vyhled\u00e1va\u010de se skepticky d\u00edvaj\u00ed na weby, kter\u00e9 najednou ze dne na den z\u00edskaly tis\u00edce, ale i desetitis\u00edce a v\u00edce odkaz\u016f z r\u016fzn\u00fdch nerelevantn\u00edch zdroj\u016f. Typick\u00e1 situace je nechvaln\u011b proslul\u00e9 hromadn\u00e9 registrov\u00e1n\u00ed do katalog\u016f. Spamov\u00e1n\u00edm odkazov\u00e9ho portfolia nic neurychl\u00edte a je\u0161t\u011b si m\u016f\u017eete v\u00fdznamn\u011b u\u0161kodit. Takov\u00e9 portfolio se i daleko h\u016f\u0159e kontroluje a filtruje od nevyhovuj\u00edc\u00edch odkaz\u016f. Zam\u011b\u0159te se tedy na kvalitu p\u0159ed kvantitou, nebudete vynalo\u017een\u00e9ho \u00fasil\u00ed litovat.<\/p>\n \tKatalogy jsou v dne\u0161n\u00ed dob\u011b velmi diskutovan\u00e9 t\u00e9ma. Mnoz\u00ed je d\u00e1le hromadn\u011b vyu\u017e\u00edvaj\u00ed jako kdysi, p\u0159esto\u017ee se doba zm\u011bnila a u\u017e d\u00e1vnou nehraj\u00ed stejnou roli. N\u011bkte\u0159\u00ed je zase striktn\u011b odm\u00edtaj\u00ed s t\u00edm, \u017ee jenom \u0161kod\u00ed a nikdy vlastn\u011b nefungovaly.<\/p>\n \tSpr\u00e1vn\u00e1 odpov\u011b\u010f je n\u011bkde uprost\u0159ed. Ne v\u0161echny katalogy jsou toti\u017e \u0161patn\u00e9, n\u011bkter\u00e9 jsou velmi dobr\u00e9 a chcete v nich b\u00fdt. Je \u0159e\u010d o Firm\u00e1ch na Seznamu<\/strong> a firemn\u00edch z\u00e1pisech na Google Maps<\/strong>. Tyto katalogy toti\u017e znamenaj\u00ed tak\u00e9 z\u00e1pis ve dvou nejv\u00fdznamn\u011bj\u0161\u00edch map\u00e1ch. Druhou skupinou v\u00fdhodn\u00fdch katalog\u016f jsou oborov\u00e9 katalogy. Pokud jste truhl\u00e1\u0159, zedn\u00edk, nebo d\u011bl\u00e1te v jin\u00e9m specifick\u00e9m oboru ve sv\u00e9m regionu, je velmi pravd\u011bpodobn\u00e9, \u017ee si V\u00e1s z\u00e1kazn\u00edci najdou p\u0159es jeden z lok\u00e1ln\u00edch katalog\u016f. Tyto lok\u00e1ln\u00ed katalogy<\/strong> se velmi \u010dasto dost\u00e1vaj\u00ed ve vyhled\u00e1v\u00e1n\u00ed na vysok\u00e9 pozice. Nev\u00fdhodou je samoz\u0159ejm\u011b \u010dasto men\u0161\u00ed hledanost lok\u00e1ln\u00edho kl\u00ed\u010dov\u00e9ho spojen\u00ed a t\u00edm i men\u0161\u00ed n\u00e1v\u0161t\u011bvnost z pohledu katalogu, ale ty nejv\u011bt\u0161\u00ed maj\u00ed registraci zdarma. Dejte si pozor na nab\u00edze\u010de podivn\u00fdch katalogov\u00fdch z\u00e1pis\u016f za tis\u00edce \u010di desetitis\u00edce. V\u017edy nechte takovou situaci posoudit n\u011bk\u00fdm nez\u00e1visl\u00fdm z oboru, ne\u017e na nab\u00eddku k\u00fdvnete a zjist\u00edte, \u017ee V\u00e1m vlastn\u011b \u017e\u00e1dn\u00fd profit nep\u0159inesly.<\/p>\n \tGuest Blogging je jedna z mo\u017enost\u00ed, jak z\u00edskat v\u00fdhodn\u011b zp\u011btn\u00fd odkaz v\u00fdm\u011bnou za obsah. Cel\u00e1 spolupr\u00e1ce s dan\u00fdm blogem <\/strong>\u010di magaz\u00ednem <\/strong>prob\u00edh\u00e1 tak, \u017ee Vy dod\u00e1te \u010dl\u00e1nek, kter\u00fd se zve\u0159ejn\u00ed na blogu \u010di magaz\u00ednu a vytvo\u0159\u00ed se v n\u011bm dle domluvy zp\u011btn\u00fd odkaz. Blog bude m\u00edt \u010derstv\u00fd a origin\u00e1ln\u00ed obsah a Vy z\u00edsk\u00e1te zp\u011btn\u00fd odkaz v\u010detn\u011b zviditeln\u011bn\u00ed zna\u010dky<\/strong>, proto\u017ee pod \u010dl\u00e1nkem budete \u010dasto podeps\u00e1ni. Zde je t\u0159eba si d\u00e1vat pozor, aby konkr\u00e9tn\u00ed blog \u010di magaz\u00edn spl\u0148oval n\u00e1roky na relevantnost. Je t\u0159eba aby byl opravdu zam\u011b\u0159en\u00fd na stejn\u00fd obor,<\/strong> jako provozujete Vy. Takov\u00fd odkaz by pak v \u010dl\u00e1nku m\u011bl b\u00fdt um\u00edst\u011bn v souvisej\u00edc\u00edm textu a ide\u00e1ln\u011b m\u00edt anchor ve tvaru kl\u00ed\u010dov\u00e9 fr\u00e1ze, na kterou je c\u00edlen\u00fd.<\/p>\n \tWikipedia je jeden z nejv\u011bt\u0161\u00edch web\u016f na sv\u011bt\u011b. Je autoritou v odpov\u00edd\u00e1n\u00ed na r\u016fzn\u00e9 ot\u00e1zky, najdete na n\u00ed informace prakticky o \u010demkoliv. Je toti\u017e tvo\u0159en\u00e1 samotn\u00fdmi lidmi. Z\u00edskat odkaz z Wikipedie je tedy takov\u00fd mal\u00fd sen. Jak ale zjistit, zda je pro V\u00e1s na Wikipedii potenci\u00e1l? Velmi snadno. Zadejte si do vyhled\u00e1va\u010de kouzelnou formuli inurl:cs.wikipedia.org \u201eva\u0161e kl\u00ed\u010dov\u00e9 slovo\u201c \u201eneplatn\u00fd odkaz\u201c. <\/em>Za \u201eva\u0161e kl\u00ed\u010dov\u00e9 slovo\u201c dosa\u010fte po\u017eadovanou fr\u00e1zi, kter\u00e1 souvis\u00ed s Va\u0161\u00edm oborem. M\u016f\u017ee se st\u00e1t, \u017ee nic nenajdete, a tak pro V\u00e1s Wikipedia nemus\u00ed b\u00fdt nejvhodn\u011bj\u0161\u00edm m\u00edstem. Pokud v\u0161ak najdete mo\u017enost se zviditelnit, m\u016f\u017eete pomoc\u00ed n\u00e1stroje Wayback Machine<\/a> zjistit, co na takov\u00e9m odkazu bylo d\u0159\u00edve a nahradit to sv\u00fdm, ide\u00e1ln\u011b kvalitn\u011bj\u0161\u00edm obsahem. M\u016f\u017ee se to zd\u00e1t pracn\u00e9, ale sv\u00e9 ovoce to p\u0159inese.<\/p>\n \tPokud budete m\u00edt produkt nebo slu\u017ebu, kter\u00e1 je v trendu, je o n\u00ed z\u00e1jem, nebo bud\u00ed kontroverzi, m\u00e1te z poloviny vyhr\u00e1no. Takov\u00e9 slu\u017eby a produkty se toti\u017e propaguj\u00ed samy od sebe a vytv\u00e1\u0159\u00ed tak na sebe zp\u011btn\u00e9 odkazy. Va\u0161i z\u00e1kazn\u00edci <\/strong>si takov\u00e9 slu\u017eby a produkty sami p\u0159epos\u00edlaj\u00ed a doporu\u010duj\u00ed mezi sebou<\/strong>. Na V\u00e1s u\u017e je pak kontrolovat p\u0159\u00edpadn\u00e9 negativn\u00ed ohlasy, vyvracet je, necenzurovat. Tato cesta z\u00edsk\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f je nejp\u0159irozen\u011bj\u0161\u00ed, <\/strong>a tak je tak\u00e9 ze strany vyhled\u00e1va\u010d\u016f velmi dob\u0159e hodnocena<\/strong>. Z\u00edskat ale takov\u00e9 odkazy, respektive m\u00edt v ruce produkt nebo slu\u017ebu, kter\u00e1 bude takto ve\u0159ejn\u011b \u00fasp\u011b\u0161n\u00e1, nen\u00ed samo o sob\u011b lehk\u00e9.<\/p>\n \tDal\u0161\u00ed mo\u017enost\u00ed je vyu\u017eit\u00ed odkazov\u00e1n\u00ed na informa\u010dn\u011b bohat\u00e9 a autoritativn\u00ed zdroje v oboru. Denn\u011b se setk\u00e1v\u00e1me s faktem, \u017ee n\u011bkdo\u00a0 p\u0159irozen\u011b odkazuje na informace, o kter\u00fdch si mysl\u00ed, \u017ee jsou relevantn\u00ed. Bu\u010fte vy t\u00edm zdrojem relevantn\u00edch a kvalitn\u00edch informac\u00ed ve sv\u00e9m oboru a lid\u00e9 na V\u00e1s za\u010dnou odkazovat s \u00famyslem potvrdit sv\u00e9 my\u0161lenky. Sledujte Va\u0161i konkurenci a jej\u00ed obsah a publikujte lep\u0161\u00ed, informa\u010dn\u011b rozs\u00e1hlej\u0161\u00ed. Sta\u0148te se obsahovou autoritou ve sv\u00e9m oboru.<\/p>\n \tBohu\u017eel ve sv\u011bt\u011b linkbuildingu existuje i odvr\u00e1cen\u00e1 a temn\u00e1 str\u00e1nka. Negativn\u011b lze odkazy hodnotit z hlediska samotn\u00e9ho procesu z\u00edsk\u00e1n\u00ed, ale i destinace, odkud sm\u011b\u0159uj\u00ed. Na konci si \u0159ekneme, jak se od takov\u00fdch odkaz\u016f distancovat.<\/p>\n \tOdkazov\u00fdmi farmami se rozum\u00ed weby, kter\u00e9 nenab\u00edz\u00ed \u017e\u00e1dnou informa\u010dn\u00ed hodnotu, ale pouze p\u0159emr\u0161t\u011bnou m\u00edru zp\u011btn\u00fdch odkaz\u016f na r\u016fzn\u00e9 destinace, v\u011bt\u0161inou bez ohledu na obor. Takov\u00e9 odkazy jsou naprosto bezcenn\u00e9<\/strong>, vyhled\u00e1va\u010de je snadno odhal\u00ed a V\u00e1s mohou po\u0161kodit<\/strong>.<\/p>\n \tPR weby jsou webov\u00e9 str\u00e1nky zalo\u017een\u00e9 p\u0159\u00edmo za \u00fa\u010delem prod\u00e1vat zp\u011btn\u00e9 odkazy. Tv\u00e1\u0159\u00ed se jako relevantn\u00ed zdroj informac\u00ed, mnohdy je ale jejich obsah sotva pr\u016fm\u011brn\u00fd, n\u00e1v\u0161t\u011bvnost velmi \u010dasto p\u0159\u00edli\u0161 velkou nemaj\u00ed a jsou i \u010dasto penalizovan\u00e9 <\/strong>ze strany vyhled\u00e1va\u010d\u016f. Vyhled\u00e1va\u010de toti\u017e prodej zp\u011btn\u00fdch odkaz\u016f nemaj\u00ed r\u00e1dy. Sponzorovan\u00e9 odkazy by m\u011bly b\u00fdt ozna\u010deny a maj\u00ed tak automaticky men\u0161\u00ed nebo t\u00e9m\u011b\u0159 \u017e\u00e1dnou v\u00e1hu.<\/p>\n \tPokud provozujete webov\u00e9 str\u00e1nky a nab\u00edz\u00edte produkty a slu\u017eby pro tuzemsk\u00fd trh, je vcelku logick\u00e9, \u017ee zp\u011btn\u00e9 odkazy z cizojazy\u010dn\u00fdch web\u016f nebudou hr\u00e1t t\u00e9m\u011b\u0159 \u017e\u00e1dnou roli. Dejte si tak\u00e9 pozor na velmi \u010dast\u00fd probl\u00e9m, kdy se V\u00e1s n\u011bkdo sna\u017e\u00ed c\u00edlen\u011b takov\u00fdmi odkazy po\u0161kodit.<\/p>\n \tExistuj\u00ed syst\u00e9m, kde po registraci a zaplacen\u00ed nemal\u00e9 \u010d\u00e1stky za\u010dnou roboti spamovat do r\u016fzn\u00fdch diskuzn\u00edch f\u00f3r a koment\u00e1\u0159ov\u00fdch sekc\u00ed odkaz na V\u00e1\u0161 produkt \u010di slu\u017ebu. Touto cestou si nikterak nepom\u016f\u017eete, ba naopak, m\u016f\u017eete si velmi ubl\u00ed\u017eit. A to nejen finan\u010dn\u011b. Pokud bude takov\u00e9ho spamu p\u0159\u00edli\u0161 mnoho, velmi snadno se stanete ter\u010dem vyhled\u00e1va\u010d\u016f v negativn\u00edm slova smyslu.<\/p>\n \tVyhled\u00e1va\u010de nab\u00edz\u00ed sv\u00e9 n\u00e1stroje, jak se lze distancovat od takov\u00fdch odkaz\u016f. Nutno dodat, \u017ee to nen\u00ed samosp\u00e1sn\u00e9 a vedle distancov\u00e1n\u00ed je t\u0159eba usilovat i o maz\u00e1n\u00ed na konkr\u00e9tn\u00edm um\u00edst\u011bn\u00ed \u0161kodliv\u00e9ho odkazu.<\/p>\n \tGoogle nab\u00edz\u00ed sv\u016fj tzv. Disavow Tool na adrese https:\/\/www.google.com\/webmasters\/tools\/disavow-links-main<\/a> . Na Seznamu se prozat\u00edm od zp\u011btn\u00fdch odkaz\u016f distancovat nelze, v budoucnu by v\u0161ak tato mo\u017enost m\u011bla b\u00fdt viditeln\u00e1 v Seznam Webmaster Tools.<\/p>\n \tBudov\u00e1n\u00ed odkazov\u00e9ho portfolia je b\u011bh na del\u0161\u00ed tra\u0165<\/strong>, podobn\u011b jako cel\u00e1 optimalizace. Hlavn\u00edm c\u00edlem portfolia je p\u0159irozenost. P\u0159irozen\u00e9 a relevantn\u00ed odkazy jsou hlavn\u00ed n\u00e1pln\u00ed strategie tvorby portfolia a nevypl\u00e1c\u00ed se u nich tla\u010dit na \u010das. Pravideln\u011b tvo\u0159te obsah a bu\u010fte autoritami ve sv\u00e9m oboru. Stejn\u011b tak pravideln\u011b sledujte sv\u00e9 vlastn\u00ed odkazov\u00e9 portfolio a distancujte se od \u0161kodliv\u00fdch odkaz\u016f. Hledejte mo\u017enosti, jak zajistit, aby se Va\u0161e slu\u017eba nebo produkt dostal do pov\u011bdom\u00ed z\u00e1kazn\u00edk\u016f takov\u00fdm zp\u016fsobem, \u017ee ho budou \u0161\u00ed\u0159it d\u00e1l sami a p\u0159irozen\u011b tak tvo\u0159it Va\u0161e portfolio zp\u011btn\u00fdch odkaz\u016f.<\/p>\n Pot\u0159ebujete pomoc s propagac\u00ed Va\u0161eho webu nebo e-shopu? Chcete poradit, jak prorazit v online sv\u011bt\u011b? Nen\u00ed nic jednodu\u0161\u0161\u00edho ne\u017e n\u00e1m napsat na e-mail info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161\u00edch str\u00e1nk\u00e1ch webmium.cz\/kontakt<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n","protected":false},"excerpt":{"rendered":" Odkazov\u00e9 portfolio je ned\u00edlnou sou\u010d\u00e1st\u00ed optimalizace pro vyhled\u00e1va\u010de. Na z\u00e1klad\u011b kvality Va\u0161eho odkazov\u00e9ho portfolia se bude odv\u00edjet i hodnocen\u00ed ze strany vyhled\u00e1va\u010d\u016f. Poj\u010fme se spole\u010dn\u011b pod\u00edvat na n\u011bkolik z\u00e1sad, kter\u00fdmi se p\u0159i tvorb\u011b takov\u00e9ho odkazov\u00e9ho portfolia \u0159\u00eddit.<\/p>\n","protected":false},"author":2,"featured_media":2298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"yoast_head":"\nJak z\u00edskat relevantn\u00ed zp\u011btn\u00e9 odkazy?<\/h2>\n
Katalogy<\/h3>\n
Guest Blogging<\/h3>\n
Zp\u011btn\u00e9 odkazy z Wikipedie<\/h3>\n
L\u00e1kav\u00fd vlastn\u00ed obsah<\/h3>\n
Odkazy, se kter\u00fdmi nechcete nic m\u00edt<\/h2>\n
Odkazov\u00e9 farmy<\/h3>\n
PR weby<\/h3>\n
Cizojazy\u010dn\u00e9 weby<\/h3>\n
Automatick\u00e1 tvorba zp\u011btn\u00fdch odkaz\u016f<\/h3>\n
Jak se distancovat od \u0161kodliv\u00fdch odkaz\u016f?<\/h3>\n
Z\u00e1v\u011brem<\/h3>\n