{"id":3311,"date":"2020-02-02T20:00:57","date_gmt":"2020-02-02T19:00:57","guid":{"rendered":"http:\/\/wptest.nexum.cz\/letos-v-cesku-ocekavame-utratu-v-reklame-121-miliardy-korun\/"},"modified":"2020-02-02T20:00:57","modified_gmt":"2020-02-02T19:00:57","slug":"letos-v-cesku-ocekavame-utratu-v-reklame-121-miliardy-korun","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/letos-v-cesku-ocekavame-utratu-v-reklame-121-miliardy-korun\/","title":{"rendered":"Letos v \u010cesku o\u010dek\u00e1v\u00e1me \u00fatratu v reklam\u011b 121 miliardy korun"},"content":{"rendered":"<p><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e372a30f4dd53359842b464_source.gif\"><\/div>\n<\/figure>\n<p>Pro rok 2020 by m\u011bly dle nyn\u011bj\u0161\u00edch predikc\u00ed celosv\u011btov\u00e9 medi\u00e1ln\u00ed skupiny Dentsu Aegis Network vzr\u016fst reklamn\u00ed investice v \u010cesku <strong>o necel\u00fdch 6%<\/strong>. <br \/>Celosv\u011btov\u011b se pak jedn\u00e1 o necel\u00e1<strong> 4%, co\u017e je zhruba 14 bilion\u016f korun<\/strong>.<\/p>\n<p>Celosv\u011btov\u00fd r\u016fst o\u010dek\u00e1v\u00e1me v obdob\u00ed americk\u00fdch prezidentsk\u00fdch voleb, Olympijsk\u00fdch her v Tokiu \u010di Mistrovstv\u00ed Evropy ve fotbale.<\/p>\n<p>V p\u0159\u00edpad\u011b prezidentsk\u00fdch voleb se o\u010dek\u00e1v\u00e1 obrovsk\u00e1 investice do soci\u00e1ln\u00edch s\u00edt\u00ed, kter\u00e9 se v p\u0159edchoz\u00edch volb\u00e1ch uk\u00e1zaly jako <strong>nejefektivn\u011bj\u0161\u00ed n\u00e1stroj k z\u00edsk\u00e1n\u00ed voli\u010d\u016f<\/strong>.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-fullwidth\" style=\"max-width:957px\" data-rt-type=\"image\" data-rt-align=\"fullwidth\" data-rt-max-width=\"957px\">\n<div><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5767b4eb3a9c9e1015d06770\/5e3728bea3d85b6e852367f0_zzw_reklamni_vyhled_1.png\"><\/div>\n<\/figure>\n<p>Soci\u00e1ln\u00ed s\u00edt\u011b budou letos hr\u00e1t prim v ot\u00e1zce investic do digit\u00e1ln\u00ed reklamy, kter\u00e1 pohlt\u00ed <strong>necelou polovinu (46%) v\u0161ech medi\u00e1ln\u00edch rozpo\u010dt\u016f<\/strong> ve v\u00fd\u0161i p\u0159esahuj\u00edc\u00ed 6 bilion\u016f korun. <br \/>Druh\u00e1 v po\u0159ad\u00ed je<strong> televize s 31% procenty <\/strong>a 4,4 biliony korun.<\/p>\n<p>Naopak <strong>nejdramati\u010dt\u011bj\u0161\u00ed pokles se t\u00fdk\u00e1 ti\u0161t\u011bn\u00e9 reklamy<\/strong>.<\/p>\n<p>Rozpo\u010dty jsou o\u010di\u0161t\u011bny od agenturn\u00edch poplatk\u016f. Pro \u00fa\u010dely celosv\u011btov\u00e9ho a region\u00e1ln\u00edho srovn\u00e1n\u00ed jsou n\u00e1sledn\u011b p\u0159evedeny na americk\u00fd dolar pr\u016fm\u011brn\u00fdm ro\u010dn\u00edm kurzem.<\/p>\n<p>V\u0161echny odhady si m\u016f\u017eete p\u0159e\u010d\u00edst <a href=\"https:\/\/www.dentsuaegisnetwork.com\/reports\/global_ad_spend_forecasts_jan_2020\">zde<\/a>.<\/p>\n<p>\u200d<\/p>\n<p>zdroj: www.dentsuaegisnetwork.com<\/p>\n<p>\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hlavn\u00ed d\u016fvod r\u016fst medi\u00e1ln\u00edho trhu je digit\u00e1ln\u00ed reklama, do kter\u00e9 investuje \u010d\u00edm d\u00e1l v\u00edce firem.<\/p>\n","protected":false},"author":1,"featured_media":2296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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