{"id":3310,"date":"2021-08-05T14:37:40","date_gmt":"2021-08-05T12:37:40","guid":{"rendered":"http:\/\/wptest.nexum.cz\/letni-marketingove-novinky-za-cervenec\/"},"modified":"2021-08-05T14:37:40","modified_gmt":"2021-08-05T12:37:40","slug":"letni-marketingove-novinky-za-cervenec","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/letni-marketingove-novinky-za-cervenec\/","title":{"rendered":"Letn\u00ed marketingov\u00e9 novinky za \u010dervenec"},"content":{"rendered":"

Zp\u0159\u00edsn\u011bn\u00ed reklam pro Velkou Brit\u00e1nii<\/strong><\/p>\n

Google ozn\u00e1mil, \u017ee pro sv\u00e9 inzerenty ve Velk\u00e9 Brit\u00e1nii zp\u0159\u00edsn\u00ed pravidla pro inzerov\u00e1n\u00ed finan\u010dn\u00edch slu\u017eeb. Tyto nov\u00e9 z\u00e1sady budou zve\u0159ejn\u011bny 30. srpna. D\u016fvodem je boj proti finan\u010dn\u00edm podvod\u016fm, a tak inzerenti budou muset b\u00fdt spole\u010dnost\u00ed Google ov\u011b\u0159eni.<\/p>\n

https:\/\/www.seroundtable.com\/google-ads-financial-services-policies-uk-31687.html<\/a><\/p>\n

Nov\u00e1 integrace GoDaddy<\/strong><\/p>\n

Nov\u00e1 integrace umo\u017e\u0148uje obchodn\u00edk\u016fm snadno zobrazit sv\u016fj invent\u00e1\u0159 na Googlu. Znamen\u00e1 to, \u017ee mal\u00ed obchodn\u00edci na GoDaddy, budou moci oslovit je\u0161t\u011b \u0161ir\u0161\u00ed publikum, k prodeji sv\u00e9ho zbo\u017e\u00ed \u010di slu\u017eby. Mohou se tak zobrazit ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, v Google N\u00e1kupech, vyhled\u00e1v\u00e1n\u00ed obr\u00e1zk\u016f a na YouTube.<\/p>\n

https:\/\/searchengineland.com\/new-godaddy-integration-lets-merchants-easily-show-inventory-across-google-350417<\/a><\/p>\n

Ozna\u010den\u00ed „Signal“ u demografick\u00e9ho c\u00edlen\u00ed<\/strong><\/p>\n

Nov\u011b bude mo\u017en\u00e9 vid\u011bt u n\u011bkter\u00fdch c\u00edlen\u00ed \u0161t\u00edtek „Signal“. Jedn\u00e1 se o novou funkci optimalizovan\u00e9ho c\u00edlen\u00ed. Optimalizovan\u00e9 c\u00edlen\u00ed hled\u00e1 dal\u0161\u00ed konverze t\u00edm, \u017ee c\u00edl\u00ed na u\u017eivatele, u kter\u00fdch je nejv\u011bt\u0161\u00ed pravd\u011bpodobnost konverze.\u00a0<\/p>\n

https:\/\/searchengineland.com\/google-ads-optimized-targeting-gradually-rolling-out-350490<\/a><\/p>\n

Nov\u00e9 sankce proti poru\u0161ov\u00e1n\u00ed z\u00e1sad<\/strong><\/p>\n

Od z\u00e1\u0159\u00ed 2021 za\u010dne platit tzv. politika t\u0159\u00ed sankc\u00ed. T\u00fdkat se bude poru\u0161ov\u00e1n\u00ed z\u00e1sad. T\u011bmito z\u00e1sadami se mysl\u00ed napom\u00e1h\u00e1n\u00ed nepoctiv\u00e9mu chov\u00e1n\u00ed, neschv\u00e1len\u00e9 l\u00e1tky a st\u0159eln\u00e9 zbran\u011b, v\u00fdbu\u0161niny, jin\u00e9 zbran\u011b a tab\u00e1k. P\u0159i prvn\u00edm poru\u0161en\u00ed dojde pouze k upozorn\u011bn\u00ed, a pokud se bude probl\u00e9m opakovat, dojde k prvn\u00ed sankci. P\u0159i t\u00e9to sankci bude \u00fa\u010det pozastaven na 3 dny, pokud se probl\u00e9m bude opakovat do 90 dn\u016f, dojde k druh\u00e9 sankci a pozastaven\u00ed na 7 dn\u016f. P\u0159i t\u0159et\u00ed sankci bude \u00fa\u010det pozastaven \u00fapln\u011b.<\/p>\n

https:\/\/searchengineland.com\/three-strikes-youre-out-googles-new-ad-policy-violations-pilot-350612<\/a><\/p>\n

Da\u0148 pro inzerenty v It\u00e1lii a Indii<\/strong><\/p>\n

Digit\u00e1ln\u00ed da\u0148 bude od 1. \u0159\u00edjna 2021 platit pro dal\u0161\u00ed zem\u011b. T\u011bmito zem\u011bmi jsou It\u00e1lie a Indie. Da\u0148 se bude platit automaticky, a to ve v\u00fd\u0161i 2 %. Tato da\u0148 je zavedena tak\u00e9 ve Francii, \u0160pan\u011blsku nebo Velk\u00e9 Brit\u00e1nii.<\/p>\n

https:\/\/searchengineland.com\/google-passes-on-2-regulatory-operating-cost-for-ads-served-in-india-and-italy-350800<\/a><\/p>\n

Nov\u00e9 funkce v Google N\u00e1kupech a \u00a0Merchant Center<\/strong><\/p>\n

Google ozn\u00e1mil \u0159adu nov\u00fdch funkc\u00ed. Nap\u0159\u00edklad novou v\u00fdzvu „nab\u00eddky souvisej\u00edc\u00ed s va\u0161\u00edm vyhled\u00e1v\u00e1n\u00edm“. D\u00e1le t\u0159eba nov\u00e1 data v reportu, kter\u00fdmi jsou „historick\u00e1 data k nejprod\u00e1van\u011bj\u0161\u00edm produkt\u016fm“ a „relativn\u00ed \u00farove\u0148 popt\u00e1vky“. Dal\u0161\u00ed funkce naleznete v odkazu n\u00ed\u017ee.<\/p>\n

https:\/\/www.seroundtable.com\/google-shopping-promotion-deals-features-31798.html<\/a><\/p>\n

<\/p>\n

SKLIK<\/strong><\/p>\n

Propojen\u00ed Skliku a Zbo\u017e\u00ed.cz<\/strong><\/p>\n

Sklik st\u00e1le jede kup\u0159edu. Nyn\u00ed m\u00e1te mo\u017enost importovat statistiky ze Zbo\u017e\u00ed.cz do Skliku. Budete tak m\u00edt p\u0159ehled o produktov\u00e9 inzerci, a to v\u0161e na jednom m\u00edst\u011b.<\/p>\n

https:\/\/blog.seznam.cz\/2021\/07\/sjednocujeme-produktovou-inzerci-na-seznamu-co-to-znamena-pro-e-shopy\/<\/a><\/p>\n

Automatick\u00e9 titulky u Videoreklam<\/strong><\/p>\n

Mo\u017enost automatick\u00e9ho vkl\u00e1d\u00e1n\u00ed titulk\u016f do reklam se hod\u00ed v p\u0159\u00edpad\u011b, kdy se videoreklama p\u0159ehr\u00e1v\u00e1 bez zvuku, nap\u0159\u00edklad u outstreamov\u00fdch kampan\u00ed a v n\u011bkter\u00fdch p\u0159\u00edpadech instreamov\u00fdch kampan\u00ed. Ve\u0161ker\u00e9 titulky jsou kontrolovan\u00e9 \u010dlov\u011bkem, tak\u017ee by v\u0161e m\u011blo odpov\u00eddat obsahu videa.<\/p>\n

https:\/\/blog.seznam.cz\/2021\/07\/doplntevase-reklamni-videa-o-automaticke-titulky\/<\/a><\/p>\n

Nov\u00fd syst\u00e9m Pred\u00e1tor<\/strong><\/p>\n

Pred\u00e1tor je nov\u00fd syst\u00e9m od Skliku, kter\u00fd bude zlep\u0161ovat relevanci reklam pro u\u017eivatele a inzerent\u016fm p\u0159inese vy\u0161\u0161\u00ed v\u00fdkon. V\u00fdsledky zat\u00edm ukazuj\u00ed lep\u0161\u00ed efektivitu, zlep\u0161ila se r\u016fznorodost inzerce a v\u00edt\u011bzn\u00fd model tak\u00e9 dosahoval o 15 % vy\u0161\u0161\u00ed konverzn\u00ed pom\u011br.<\/p>\n

https:\/\/blog.seznam.cz\/2021\/07\/relevanci-v-obsahove-siti-nove-ridi-predator\/<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Polovina pr\u00e1zdnin n\u00e1m utekla jako voda a jsme tu tentokr\u00e1t s \u010dervencov\u00fdmi novinkami. M\u016f\u017eete si je p\u0159e\u010d\u00edst t\u0159eba p\u011bkn\u011b venku u baz\u00e9nu a p\u0159i \u010dten\u00ed si vychutn\u00e1vat letn\u00ed pohodu.<\/p>\n","protected":false},"author":6,"featured_media":2294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nLetn\u00ed marketingov\u00e9 novinky za \u010dervenec<\/title>\n<meta name=\"description\" content=\"Polovina pr\u00e1zdnin n\u00e1m utekla jako voda a jsme tu tentokr\u00e1t s \u010dervencov\u00fdmi novinkami. 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M\u016f\u017eete si je p\u0159e\u010d\u00edst t\u0159eba p\u011bkn\u011b venku u baz\u00e9nu a p\u0159i \u010dten\u00ed si vychutn\u00e1vat letn\u00ed pohodu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/letni-marketingove-novinky-za-cervenec\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-05T12:37:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/610ba241d7dbcc2bc1955c4d_1.PNG\" \/>\n\t<meta property=\"og:image:width\" content=\"1111\" \/>\n\t<meta property=\"og:image:height\" content=\"527\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jana Bartlov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jana Bartlov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/letni-marketingove-novinky-za-cervenec\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/letni-marketingove-novinky-za-cervenec\\\/\"},\"author\":{\"name\":\"Jana Bartlov\u00e1\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/481eb938694f735a0cf1cf9799334d59\"},\"headline\":\"Letn\u00ed marketingov\u00e9 novinky za \u010dervenec\",\"datePublished\":\"2021-08-05T12:37:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/letni-marketingove-novinky-za-cervenec\\\/\"},\"wordCount\":611,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/letni-marketingove-novinky-za-cervenec\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/610ba241d7dbcc2bc1955c4d_1.PNG\",\"articleSection\":[\"uz-to-vite\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/letni-marketingove-novinky-za-cervenec\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/letni-marketingove-novinky-za-cervenec\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/letni-marketingove-novinky-za-cervenec\\\/\",\"name\":\"Letn\u00ed marketingov\u00e9 novinky za \u010dervenec\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/letni-marketingove-novinky-za-cervenec\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/letni-marketingove-novinky-za-cervenec\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/610ba241d7dbcc2bc1955c4d_1.PNG\",\"datePublished\":\"2021-08-05T12:37:40+00:00\",\"description\":\"Polovina pr\u00e1zdnin n\u00e1m utekla jako voda a jsme tu tentokr\u00e1t s \u010dervencov\u00fdmi novinkami. 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