{"id":3308,"date":"2021-07-29T16:52:36","date_gmt":"2021-07-29T14:52:36","guid":{"rendered":"http:\/\/wptest.nexum.cz\/kvalitni-vstupni-stranka-jako-zaklad-pro-ppc-kampane\/"},"modified":"2021-07-29T16:52:36","modified_gmt":"2021-07-29T14:52:36","slug":"kvalitni-vstupni-stranka-jako-zaklad-pro-ppc-kampane","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/kvalitni-vstupni-stranka-jako-zaklad-pro-ppc-kampane\/","title":{"rendered":"Kvalitn\u00ed vstupn\u00ed str\u00e1nka jako z\u00e1klad pro PPC kampan\u011b"},"content":{"rendered":"<p>V dne\u0161n\u00edm \u010dl\u00e1nku se spole\u010dn\u011b pod\u00edv\u00e1me na to, jak\u00e9 vlastnosti by m\u011bla m\u00edt vstupn\u00ed str\u00e1nka Va\u0161ich PPC reklam. Co to vlastn\u011b je vstupn\u00ed str\u00e1nka? Je to takov\u00e1 str\u00e1nka, na kterou se u\u017eivatel\u00e9 dostanou, pokud kliknou na Va\u0161i internetovou reklamu. Z p\u0159edchoz\u00ed v\u011bty vypl\u00fdv\u00e1, \u017ee vstupn\u00ed str\u00e1nka mus\u00ed spl\u0148ovat ur\u010dit\u00e1 pravidla, aby byla pro Va\u0161e PPC relevantn\u00ed. Z\u00e1kladn\u00ed pravidlo je, \u017ee vstupn\u00ed str\u00e1nka a viditeln\u00e1 adresa URL (URL uveden\u00e1 v reklam\u011b) mus\u00ed m\u00edt stejnou dom\u00e9nu.<\/p>\n<p>Mo\u017en\u00e1 si te\u010f \u0159\u00edk\u00e1te, pro\u010d se zde rozepisuji o takov\u00e9 zd\u00e1nliv\u00e9 banalit\u011b jako je <strong>vstupn\u00ed str\u00e1nka<\/strong>. Na t\u00e9to str\u00e1nce velmi z\u00e1le\u017e\u00ed. <strong>Google posuzuje<\/strong> sk\u00f3re kvality kl\u00ed\u010dov\u00fdch slov podle mnoha faktor\u016f. Jedn\u00edm z t\u011bchto faktor\u016f, je i <strong>dojem ze vstupn\u00ed str\u00e1nky<\/strong>. Dojem ze vstupn\u00ed str\u00e1nky je posuzov\u00e1n z n\u011bkolika hledisek, kter\u00fdm jsou p\u0159edev\u0161\u00edm <strong>u\u017eite\u010dnost a relevance<\/strong> informac\u00ed poskytnut\u00fdch na str\u00e1nce, <strong>u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e1 navigace<\/strong> a po\u010det odkaz\u016f na str\u00e1nce. Jin\u00fdmi slovy pokud Va\u0161e vstupn\u00ed str\u00e1nka nebude souviset s textem uveden\u00fdm v PPC reklam\u011b, bude slo\u017eit\u00e9 se v n\u00ed orientovat a bude obsahovat velk\u00e9 mno\u017estv\u00ed odkaz\u016f, tak se pravd\u011bpodobn\u011b budou Va\u0161e reklamy zobrazovat m\u00e9n\u011b nebo v\u016fbec. Kvalitn\u00ed vstupn\u00ed str\u00e1nka pro PPC reklamu je tedy takov\u00e1, na kter\u00e9<strong> lid\u00e9 najdou to, co hledali<\/strong>. \u0160patn\u00fd dojem ze vstupn\u00ed str\u00e1nky negativn\u011b ovliv\u0148uje celkov\u00e9 hodnocen\u00ed reklamy, cenu za proklik, i pozici reklamy v aukci. A jak by tedy m\u011bla spr\u00e1vn\u00e1 vstupn\u00ed str\u00e1nka vypadat a jak\u00e9 kroky u\u010dinit, abychom zlep\u0161ili celkov\u00fd dojem ze vstupn\u00ed str\u00e1nky?<\/p>\n<h3>Nab\u00edzejte na vstupn\u00ed str\u00e1nce relevantn\u00ed a origin\u00e1ln\u00ed obsah<\/h3>\n<p>Pokud ve Va\u0161\u00ed PPC reklam\u011b<strong> inzerujete konkr\u00e9tn\u00ed typ<\/strong> fotoapar\u00e1tu nap\u0159\u00edklad zna\u010dky Canon a model 2000D, tak se u\u017eivatel\u00e9 mus\u00ed z PPC reklamy prokliknout na vstupn\u00ed str\u00e1nku, kter\u00e1 informace o tomto konkr\u00e9tn\u00edm modelu nab\u00edz\u00ed. Nesm\u011b\u0159ujte tedy u\u017eivatele na str\u00e1nky se v\u0161emi fotoapar\u00e1ty zna\u010dky Canon, ale <strong>pouze na str\u00e1nku konkr\u00e9tn\u00edho modelu<\/strong>, kter\u00fd inzerujete. Naopak pokud je reklama koncipov\u00e1na pro z\u00e1kazn\u00edka, kter\u00fd zat\u00edm p\u0159esn\u011b nev\u00ed, jak\u00fd fotoapar\u00e1t Canon by cht\u011bl, koncipujte reklamu, kter\u00e1 bude c\u00edlit na v\u0161echny fotoapar\u00e1ty zna\u010dky Canon, nikoliv jen konkr\u00e9tn\u00ed model a sm\u011b\u0159ujte ji na vstupn\u00ed str\u00e1nku se v\u0161emi fotoapar\u00e1ty Canon. Obsah na ka\u017ed\u00e9 str\u00e1nce by m\u011bl b\u00fdt za ka\u017ed\u00fdch okolnost\u00ed <strong>origin\u00e1lem<\/strong>.<\/p>\n<h3>Usnadn\u011bte u\u017eivatel\u016fm pr\u00e1ci, jak na mobiln\u00edch za\u0159\u00edzen\u00edch, tak po\u010d\u00edta\u010d\u00edch<\/h3>\n<p>Uspo\u0159\u00e1dejte obsah vstupn\u00ed str\u00e1nky, tak aby potenci\u00e1ln\u00ed z\u00e1kazn\u00edci <strong>nemuseli nic dlouze hledat<\/strong>, aby se <strong>dob\u0159e orientovali<\/strong> na vstupn\u00ed str\u00e1nce a mohli s<strong>nadno prov\u00e9st konverzi<\/strong>. Pou\u017eit\u00ed pop-up oken v\u017edy dob\u0159e zva\u017ete. Mohou naru\u0161it prohl\u00ed\u017een\u00ed webu a zhor\u0161it celkov\u00fd dojem ze vstupn\u00ed str\u00e1nky. Nezapom\u00ednejte na to, aby Va\u0161e str\u00e1nka byla <strong>Mobile Friendly<\/strong>. Na tomto m\u00edst\u011b je t\u0159eba podotknout \u017ee v\u00edce, ne\u017e polovina vyhled\u00e1v\u00e1n\u00ed prob\u00edh\u00e1 na mobiln\u00edch za\u0159\u00edzen\u00ed a je pot\u0159eba tomuto faktu vstupn\u00ed str\u00e1nku p\u0159izp\u016fsobit.<\/p>\n<h3>Za ka\u017ed\u00fdch okolnost\u00ed bu\u010fte transparentn\u00ed<\/h3>\n<p>Poskytn\u011bte v\u0161echny pot\u0159ebn\u00e9 informace o V\u00e1s a Va\u0161em podnik\u00e1n\u00ed. Pokud \u017e\u00e1d\u00e1te z\u00e1kazn\u00edky o kontaktn\u00ed \u00fadaje, m\u011bli byste jasn\u011b uv\u00e9st k \u010demu takov\u00e9 \u00fadaje budou pou\u017eity a jak s nimi bude nakl\u00e1d\u00e1no. Rovn\u011b\u017e byste m\u011bli z\u00e1kazn\u00edk\u016fm usnadnit p\u0159\u00edstup ke kontaktn\u00edm \u00fadaj\u016fm. Schovan\u00e9, ne\u00fapln\u00e9 nebo dokonce nepravdiv\u00e9 informace dojem ze vstupn\u00ed str\u00e1nky ur\u010dit\u011b nezlep\u0161\u00ed.<\/p>\n<h3>Zrychlete na\u010d\u00edt\u00e1n\u00ed webu (vstupn\u00edch str\u00e1nek)<\/h3>\n<p>Tomuto p\u0159\u00edli\u0161 u\u017eivatel\u016f nev\u011bnuje pozornost, spokoj\u00ed se s faktem \u017ee maj\u00ed web a ji\u017e se nezaj\u00edmaj\u00ed o to, jak rychle se dan\u00fd web nebo eshop u\u017eivatel\u016fm na\u010d\u00edt\u00e1. <strong>Postarejte se o to, aby se str\u00e1nka na\u010detla rychle<\/strong>, jak na po\u010d\u00edta\u010d\u00edch, tak mobiln\u00edch za\u0159\u00edzen\u00edch. <strong>U\u017eivatel\u00e9 nemaj\u00ed \u010das \u010dekat<\/strong> na na\u010dten\u00ed str\u00e1nek Va\u0161eho webu.<\/p>\n<p>Pokud dodr\u017e\u00edte v\u0161echny uveden\u00e9 z\u00e1sady, dojem ze vstupn\u00ed str\u00e1nky se zlep\u0161\u00ed. Proveden\u00e9 <strong>zm\u011bny se v\u0161ak neprojev\u00ed okam\u017eit\u011b<\/strong>, ale sp\u00ed\u0161e v \u0159\u00e1du dn\u016f \u010di t\u00fddn\u016f m\u016f\u017ee b\u00fdt \u00fa\u010dinek znateln\u00fd. Google pravideln\u011b nav\u0161t\u011bvuje V\u00e1\u0161 web hodnot\u00ed vstupn\u00ed str\u00e1nky.<\/p>\n<p>Nam\u00edsto z\u00e1v\u011bru, tipy ke spr\u00e1v\u011b vstupn\u00ed str\u00e1nky.<\/p>\n<ul>\n<li><strong>Obr\u00e1zky<\/strong>, kter\u00e9 pou\u017e\u00edv\u00e1te na vstupn\u00ed str\u00e1nce mohou m\u00edt v\u00fdrazn\u00fd vliv na konverze. A nejen obr\u00e1zky. V\u011bnujte proto grafice vstupn\u00ed str\u00e1nky n\u00e1le\u017eitou pozornost.<\/li>\n<li>Vstupn\u00ed str\u00e1nka by m\u011bla<strong> p\u0159\u00edmo navazovat na text uveden\u00fd v reklam\u011b<\/strong> a m\u011bla by b\u00fdt jeho pokra\u010dov\u00e1n\u00edm.<\/li>\n<li>Dejte mo\u017enosti i z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed u V\u00e1s ihned nenakoup\u00ed. Usnadn\u011bte takov\u00fdm z\u00e1kazn\u00edk\u016fm <strong>kontakt<\/strong>, aby se s V\u00e1mi mohli nap\u0159\u00edklad poradit ohledn\u011b uva\u017eovan\u00e9ho n\u00e1kupu.<\/li>\n<li><strong>Testujte r\u016fzn\u00e9 typy vstupn\u00ed str\u00e1nek<\/strong>. Obecn\u011b plat\u00ed, \u017ee ka\u017ed\u00fd u\u017eivatel internetu je jin\u00fd, preferuje jin\u00e9 hodnoty, m\u00e1 jin\u00fd vkus. Testujte proto n\u011bkolik verz\u00ed vstupn\u00edch str\u00e1nek, abyste zjistili, kter\u00e9 nejl\u00e9pe vyhovuj\u00ed Va\u0161im reklam\u00e1m. Ono pravidlo plat\u00ed samoz\u0159ejm\u011b i obr\u00e1cen\u011b: <strong>testujte n\u011bkolik verz\u00ed reklam<\/strong>, abyste zjistili, kter\u00e9 nejl\u00e9pe sed\u00ed Va\u0161\u00ed vstupn\u00ed str\u00e1nce.<\/li>\n<li>Nezapom\u00ednejte <strong>m\u011b\u0159it v\u00fdsledky a testovat<\/strong>. Vstupn\u00ed str\u00e1nka by m\u011bla b\u00fdt neust\u00e1le zdokonalov\u00e1na a testov\u00e1na, tak aby PPC reklamy, byly co nejefektivn\u011bj\u0161\u00ed.<\/li>\n<li><strong>Vyb\u00eddn\u011bte z\u00e1kazn\u00edky k akci<\/strong>. Uv\u00e1d\u011bjte na sv\u00e9m webu v\u00fdzvy k akci v podob\u011b n\u00e1kupu zbo\u017e\u00ed \u010di slu\u017eeb. Takov\u00e9 v\u00fdzvu usnad\u0148uj\u00ed proveden\u00ed konverze. V\u00fdzvy k akci by m\u011bli b\u00fdt graficky odli\u0161n\u00e9 od zbytku webu, tak aby upoutaly na prvn\u00ed pohled.<\/li>\n<\/ul>\n<p>Dob\u0159e zpracovan\u00e9 vstupn\u00ed str\u00e1nky V\u00e1m mohou p\u0159i spr\u00e1v\u011b reklam <strong>u\u0161et\u0159it nemal\u00e9 finan\u010dn\u00ed prost\u0159edky<\/strong>. Spr\u00e1va vstupn\u00edch str\u00e1nek nen\u00ed jednor\u00e1zov\u00e1 \u010dinnost. S nads\u00e1zkou by se dalo \u0159\u00edci, \u017ee se jedn\u00e1 o nikdy nekon\u010d\u00edc\u00ed proces, proto\u017ee vstupn\u00ed str\u00e1nka by se m\u011bla neust\u00e1le <strong>p\u0159izp\u016fsobovat <\/strong>m\u011bn\u00edc\u00edm se preferenc\u00edm u\u017eivatel\u016f.<\/p>\n<p>Nejste si \u00fapln\u011b jisti, jak spr\u00e1vn\u011b vytvo\u0159it webov\u00e9 str\u00e1nky a n\u00e1sledn\u011b je propagovat? Nen\u00ed nic jednodu\u0161\u0161\u00edho ne\u017e n\u00e1m napsat na e-mail <a href=\"https:\/\/blog.webmium.cz\/posts\/aktuality-ze-sveta-seo-v-roce-2020#\">info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161\u00edch str\u00e1nk\u00e1ch <a href=\"https:\/\/blog.webmium.cz\/posts\/aktuality-ze-sveta-seo-v-roce-2020#\">webmium.cz\/kontakt<\/a> a my se V\u00e1m brzy ozveme s co nejlep\u0161\u00edm \u0159e\u0161en\u00edm pr\u00e1v\u011b pro V\u00e1s.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ji\u017e jste se n\u011bkdy zamysleli nad t\u00edm, kam p\u0159esn\u011b vedou odkazy z Va\u0161\u00edch reklam? Jsou skute\u010dn\u011b relevantn\u00ed a poskytnou klientovi p\u0159esn\u011b ty informace, na kter\u00e9 odkazujete v inzer\u00e1tu? A co dal\u0161\u00edho by m\u011bla vstupn\u00ed str\u00e1nka obsahovat? O tom v\u0161em V\u00e1m pov\u00edme v dne\u0161n\u00edm \u010dl\u00e1nku.<\/p>\n","protected":false},"author":7,"featured_media":3309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-rady-a-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kvalitn\u00ed vstupn\u00ed str\u00e1nka jako z\u00e1klad pro PPC kampan\u011b<\/title>\n<meta name=\"description\" content=\"Ji\u017e jste se n\u011bkdy zamysleli nad t\u00edm, kam p\u0159esn\u011b vedou odkazy z Va\u0161\u00edch reklam? Jsou skute\u010dn\u011b relevantn\u00ed a poskytnou klientovi p\u0159esn\u011b ty informace, na kter\u00e9 odkazujete v inzer\u00e1tu? A co dal\u0161\u00edho by m\u011bla vstupn\u00ed str\u00e1nka obsahovat? O tom v\u0161em V\u00e1m pov\u00edme v dne\u0161n\u00edm \u010dl\u00e1nku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/kvalitni-vstupni-stranka-jako-zaklad-pro-ppc-kampane\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kvalitn\u00ed vstupn\u00ed str\u00e1nka jako z\u00e1klad pro PPC kampan\u011b\" \/>\n<meta property=\"og:description\" content=\"Ji\u017e jste se n\u011bkdy zamysleli nad t\u00edm, kam p\u0159esn\u011b vedou odkazy z Va\u0161\u00edch reklam? 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