{"id":3307,"date":"2022-10-07T14:06:10","date_gmt":"2022-10-07T12:06:10","guid":{"rendered":"http:\/\/wptest.nexum.cz\/kvalitne-rychle-levne-vazne\/"},"modified":"2022-10-07T14:06:10","modified_gmt":"2022-10-07T12:06:10","slug":"kvalitne-rychle-levne-vazne","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/kvalitne-rychle-levne-vazne\/","title":{"rendered":"Kvalitn\u011b, rychle, levn\u011b &#8211; v\u00e1\u017en\u011b?"},"content":{"rendered":"<h4 id=\"\"><strong id=\"\">Co se v \u010dl\u00e1nku dozv\u00edte:<\/strong><\/h4>\n<ul id=\"\">\n<li id=\"\">pro\u010d nepou\u017e\u00edvat tohle kli\u0161\u00e9<\/li>\n<li id=\"\">jak vytvo\u0159it v\u00fdhodu, kter\u00e1 zaujme<\/li>\n<li id=\"\">jak to \u0159\u00edct jinak a p\u0159ece myslet stejn\u011b<\/li>\n<li id=\"\">s k\u00fdm se p\u0159\u00edpadn\u011b poradit<\/li>\n<\/ul>\n<p id=\"\"><em id=\"\">Jist\u011b jste se s t\u00edm u\u017e setkali. Mo\u017en\u00e1 to sami d\u011bl\u00e1te. Opravdu tomu n\u011bkdo v\u011b\u0159\u00ed? Je n\u011bco takov\u00e9ho v\u016fbec mo\u017en\u00e9? A \u010d\u00edm nahradit plan\u00e9 sliby? To si hned pov\u00edme.<\/em><\/p>\n<h3 id=\"\">Co je na tom kli\u0161\u00e9 vlastn\u011b tak \u0161patn\u00e9ho?<\/h3>\n<p id=\"\">Asi se shodneme na tom, \u017ee slogan v podobn\u00e9m duchu funguje mnohem l\u00e9pe ne\u017e n\u011bco ve smyslu \u201cP\u0159edra\u017een\u00e1 zdlouhav\u00e1 fu\u0161e\u0159ina\u2026\u201d, takov\u00fd p\u0159\u00edslib v\u00e1m skute\u010dn\u011b mnoho z\u00e1kazn\u00edk\u016f nep\u0159it\u00e1hne. Ale skute\u010dn\u011b tak dob\u0159e funguje prav\u00fd opak? Rychle a kvalitn\u011b provedenou pr\u00e1ci za minim\u00e1ln\u00ed poplatek v\u00e1m toti\u017e dok\u00e1\u017ee sl\u00edbit skoro ka\u017ed\u00fd a skoro ka\u017ed\u00fd to tak\u00e9 skute\u010dn\u011b ud\u011bl\u00e1. Sta\u010d\u00ed ov\u0161em jen velmi kr\u00e1tk\u00e9 zamy\u0161len\u00ed na to, aby za\u010dalo b\u00fdt z\u0159ejm\u00e9, \u017ee tato trojice p\u0159\u00edslib\u016f jako jeden celek zkr\u00e1tka nem\u016f\u017ee fungovat. Podnikatel tak nam\u00edsto toho, aby svou pr\u00e1ci vychv\u00e1lil, za\u010dne vypadat v lep\u0161\u00edm p\u0159\u00edpad\u011b podez\u0159ele, v tom hor\u0161\u00edm pak jako lh\u00e1\u0159.<\/p>\n<h3 id=\"\">Pro\u010d je to le\u017e?<\/h3>\n<p id=\"\">Skoro nikdy se toti\u017e nepoda\u0159\u00ed tyto t\u0159i faktory dokonale skloubit. Kvalitn\u00ed pr\u00e1ce za m\u00e1lo pen\u011bz bude nejsp\u00ed\u0161 trvat dlouho, rychle vytvo\u0159en\u00e1 kvalita si \u017e\u00e1d\u00e1 odborn\u00edky, kte\u0159\u00ed nejsou levn\u00ed a cenov\u011b nejv\u00fdhodn\u011bj\u0161\u00ed zbo\u017e\u00ed v\u00e1m sice z \u010c\u00edny m\u016f\u017ee p\u0159iplout velmi brzy, ale jeho \u201ckvalita\u201d bude z\u0159ejm\u00e1 na prvn\u00ed pohled.<\/p>\n<h3 id=\"\">V\u0161ichni l\u017eou! Chcete taky?<\/h3>\n<p id=\"\">Nen\u00ed tedy lep\u0161\u00ed b\u00fdt k z\u00e1kazn\u00edk\u016fm u\u017e od za\u010d\u00e1tku up\u0159\u00edmn\u00ed? Nemus\u00edte rovnou inzerovat, \u017ee v\u00e1\u0161 produkt je drah\u00fd, mizern\u00fd nebo \u017ee si na n\u011bj klient p\u011bkn\u011b po\u010dk\u00e1, to by jist\u011b tak\u00e9 moc nefungovalo. Ur\u010dit\u011b by to tak\u00e9 nebyla tak docela pravda, proto\u017ee pro\u010d byste pak v\u016fbec podnikali, \u017ee?\u00a0<\/p>\n<h3 id=\"\">S\u00edla sebev\u011bdom\u00ed<\/h3>\n<p id=\"\">Mo\u017en\u00fdm \u0159e\u0161en\u00edm je soust\u0159edit se pouze na jeden \u010di dva z uv\u00e1d\u011bn\u00fdch faktor\u016f. Pochopiteln\u011b na ty, u nich\u017e jste si nejv\u00edc jist\u00ed. Budete tak na klienty p\u016fsobit up\u0159\u00edmn\u011bj\u0161\u00edm a sebev\u011bdomn\u011bj\u0161\u00edm dojmem. Pro\u010d nep\u0159iznat, \u017ee kvalita a rychlost maj\u00ed svou cenu? Pokud jsou va\u0161imi nejsiln\u011bj\u0161\u00edmi str\u00e1nkami rychlost a opravdu n\u00edzk\u00e1 cena, nikdo od v\u00e1s nem\u016f\u017ee o\u010dek\u00e1vat top kvalitu a i tak m\u016f\u017ee b\u00fdt va\u0161e c\u00edlov\u00e1 skupina pom\u011brn\u011b dost velk\u00e1. A jestli se s kvalitn\u00ed prac\u00ed dlouho pipl\u00e1te a nic moc za ni nechcete, klienti pro v\u00e1s se jist\u011b tak\u00e9 najdou.<\/p>\n<h3 id=\"\">Kouzlo \u010de\u0161tiny<\/h3>\n<p id=\"\">Pokud trv\u00e1te na tom, \u017ee ke sv\u00e9 propagaci p\u0159ece jen pou\u017eijete zmi\u0148ovanou trojici marketingov\u00fdch kli\u0161\u00e9 jako celek, zkuste se alespo\u0148 vyhnout nejprova\u0159en\u011bj\u0161\u00edm formulac\u00edm. Z \u201ckvality\u201d se tak m\u016f\u017ee st\u00e1t nap\u0159\u00edklad \u201cspolehlivost\u201d, m\u016f\u017eete tak\u00e9 podrobn\u011bji popsat, v \u010dem kvalita pr\u00e1v\u011b va\u0161eho zbo\u017e\u00ed nebo slu\u017eby spo\u010d\u00edv\u00e1. M\u016f\u017ee to b\u00fdt design, pou\u017eit\u00e9 materi\u00e1ly, know-how, osobn\u00ed p\u0159\u00edstup\u2026 vy to budete jist\u011b v\u011bd\u011bt nejl\u00edp.<\/p>\n<p id=\"\">S rychlost\u00ed je to podobn\u00e9. Rychle lze v\u011bci d\u011blat \u201cbez \u010dek\u00e1n\u00ed\u201d, \u201cmrknut\u00edm oka\u201d, p\u0159\u00edpadn\u011b \u201cv cuku letu\u201d&#8230; mo\u017enost\u00ed je spousta. Rychlost m\u016f\u017ee p\u0159in\u00e9st po\u010detn\u00fd, dob\u0159e zorganizovan\u00fd kolektiv, jeho vysok\u00e1 odbornost, u\u017eit\u00ed \u0161pi\u010dkov\u00fdch technologi\u00ed\u2026 jist\u011b na n\u011bco p\u0159ijdete.<\/p>\n<p id=\"\">S cenou je to slo\u017eit\u011bj\u0161\u00ed, ale zase ne o tolik. V\u0161echno toti\u017e n\u011bjakou cenu m\u00e1 a nen\u00ed na m\u00edst\u011b se za to styd\u011bt. Cena m\u016f\u017ee b\u00fdt p\u0159\u00edzniv\u00e1, bezkonkuren\u010dn\u00ed, lidov\u00e1, ale tak\u00e9 odpov\u00eddaj\u00edc\u00ed, v\u00fdhodn\u00e1, p\u0159ekvapiv\u00e1\u2026 d\u016fle\u017eit\u00e9 je hlavn\u011b za svou cenou st\u00e1t a pat\u0159i\u010dn\u011b si ji obh\u00e1jit. Zadarmo po v\u00e1s nikdo nic nechce a vy tak\u00e9 nejste \u017e\u00e1dn\u00fd dobrovoln\u00edk, ale podnikatel.<\/p>\n<h3 id=\"\">Neslibovat vzdu\u0161n\u00e9 z\u00e1mky!<\/h3>\n<p id=\"\">Bude ur\u010dit\u011b z\u00e1le\u017eet na druhu va\u0161eho podnik\u00e1n\u00ed, pro kterou variantu se rozhodnete, ale \u201cnaslibovat hory, doly\u201d v\u00e1m rozhodn\u011b nepom\u016f\u017ee. V tom \u017e\u00e1dn\u00e1 p\u0159idan\u00e1 hodnota nen\u00ed. To toti\u017e dok\u00e1\u017ee kdekdo. A kdekdo to dnes tak\u00e9 d\u011bl\u00e1.<\/p>\n<h3 id=\"\">Obra\u0165te se na profesion\u00e1ly<\/h3>\n<p id=\"\">Pokud reklamn\u00ed texty nejsou pr\u00e1v\u011b va\u0161\u00ed silnou str\u00e1nkou, nebojte se oslovit odborn\u00edky. Je \u00fapln\u011b norm\u00e1ln\u00ed n\u011b\u010demu nerozum\u011bt. U n\u00e1s ve Webmiu tak\u00e9 d\u00e1v\u00e1me auta opravit do servisu a na rozbit\u00e9 okno zavol\u00e1me sklen\u00e1\u0159e. Ale reklamn\u00ed slogany a texty na web \u010di e-shop p\u00ed\u0161eme s maxim\u00e1ln\u00ed p\u00e9\u010d\u00ed, v nejkrat\u0161\u00edm mo\u017en\u00e9m \u010dase a za bezkonkuren\u010dn\u00ed ceny \ud83d\ude09<\/p>\n<p id=\"\">\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asi se shodneme na tom, \u017ee slogan v podobn\u00e9m duchu funguje mnohem l\u00e9pe ne\u017e n\u011bco ve smyslu \u201cP\u0159edra\u017een\u00e1 zdlouhav\u00e1 fu\u0161e\u0159ina\u2026\u201d, takov\u00fd p\u0159\u00edslib v\u00e1m skute\u010dn\u011b mnoho z\u00e1kazn\u00edk\u016f nep\u0159it\u00e1hne. Ale skute\u010dn\u011b tak dob\u0159e funguje prav\u00fd opak?<\/p>\n","protected":false},"author":4,"featured_media":2288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kvalitn\u011b, rychle, levn\u011b - v\u00e1\u017en\u011b?<\/title>\n<meta name=\"description\" content=\"Asi se shodneme na tom, \u017ee slogan v podobn\u00e9m duchu funguje mnohem l\u00e9pe ne\u017e n\u011bco ve smyslu \u201cP\u0159edra\u017een\u00e1 zdlouhav\u00e1 fu\u0161e\u0159ina\u2026\u201d, takov\u00fd p\u0159\u00edslib v\u00e1m skute\u010dn\u011b mnoho z\u00e1kazn\u00edk\u016f nep\u0159it\u00e1hne. 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