{"id":3303,"date":"2021-04-14T07:08:50","date_gmt":"2021-04-14T05:08:50","guid":{"rendered":"http:\/\/wptest.nexum.cz\/konec-s-modifikovanou-volnou-shodou-v-google-ads\/"},"modified":"2021-04-14T07:08:50","modified_gmt":"2021-04-14T05:08:50","slug":"konec-s-modifikovanou-volnou-shodou-v-google-ads","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/konec-s-modifikovanou-volnou-shodou-v-google-ads\/","title":{"rendered":"Konec s modifikovanou volnou shodou v Google Ads"},"content":{"rendered":"

U\u017e to v\u00edte? Google ozn\u00e1mil ukon\u010den\u00ed pou\u017e\u00edv\u00e1n\u00ed modifikovan\u00e9 voln\u00e9 shody. Pokud ve sv\u00e9m \u00fa\u010dtu tuto shodu pou\u017e\u00edv\u00e1te, mo\u017en\u00e1 jste ji\u017e obdr\u017eeli od Googlu email s informac\u00ed, \u017ee doch\u00e1z\u00ed ke zm\u011bn\u011b fungov\u00e1n\u00ed shody u kl\u00ed\u010dov\u00fdch slov ve fr\u00e1zov\u00e9 a modifikovan\u00e9 voln\u00e9 shod\u011b.<\/p>\n

Jako prvn\u00ed tato zm\u011bna plat\u00ed pro inzerenty v angli\u010dtin\u011b, n\u011bm\u010din\u011b, \u0161pan\u011bl\u0161tin\u011b, francouz\u0161tin\u011b, ital\u0161tin\u011b, nizozem\u0161tin\u011b, portugal\u0161tin\u011b a ru\u0161tin\u011b. A to ji\u017e od \u00fanora 2021. U dal\u0161\u00edch jazyk\u016f, v\u010detn\u011b toho na\u0161eho<\/strong>, prob\u011bhne zm\u011bna v \u010dervenci tohoto roku<\/strong>. Do t\u00e9 doby budou va\u0161e kl\u00ed\u010dov\u00e1 slova fungovat podle star\u00fdch pravidel, p\u0159esn\u011b tak, jak je m\u00e1te nastaven\u00e1.<\/p>\n

V \u010dem tedy nastane od \u010dervence zm\u011bna?<\/strong><\/h3>\n

Va\u0161e kl\u00ed\u010dov\u00e1 slova v modifikovan\u00e9 voln\u00e9 shod\u011b se za\u010dnou chovat stejn\u011b, jako kl\u00ed\u010dov\u00e1 slova ve fr\u00e1zov\u00e9 shod\u011b. To znamen\u00e1, \u017ee kl\u00ed\u010dov\u00e1 slova budou i nad\u00e1le zobrazovat va\u0161e reklamy<\/strong>, ale ji\u017e podle pravidel fr\u00e1zov\u00e9 shody<\/strong>. Do t\u00e9 se p\u0159enese to nejlep\u0161\u00ed z modifik\u00e1toru voln\u00e9 shody a fr\u00e1zov\u00e1 shoda se tak pon\u011bkud roz\u0161\u00ed\u0159\u00ed. I nad\u00e1le by m\u011bla respektovat slovosled. Tato zm\u011bna je zavedena za \u00fa\u010delem zjednodu\u0161en\u00ed kl\u00ed\u010dov\u00fdch slov a spr\u00e1vy va\u0161ich \u00fa\u010dt\u016f. Tyto dv\u011b shody toti\u017e pokr\u00fdvaj\u00ed hodn\u011b stejn\u00fdch p\u0159\u00edpad\u016f pou\u017eit\u00ed.<\/p>\n

Co to znamen\u00e1 pro V\u00e1s?<\/strong><\/h3>\n

Vy v podstat\u011b nemus\u00edte podnikat \u017e\u00e1dn\u00e9 velk\u00e9 kroky. Va\u0161e kl\u00ed\u010dov\u00e1 slova budou fungovat, ale ji\u017e v nov\u00e9 fr\u00e1zov\u00e9 shod\u011b. A od \u010dervence tedy modifikovan\u00e1 voln\u00e1 shoda nebude ji\u017e dostupn\u00e1 v\u016fbec. Pokud pou\u017e\u00edv\u00e1te ur\u010dit\u00e9 kl\u00ed\u010dov\u00e9 slovo ve fr\u00e1zov\u00e9 i v modifikovan\u00e9 voln\u00e9 shod\u011b, od \u010dervence ho budete m\u00edt duplicitn\u011b.<\/strong> V t\u011bch reklamn\u00edch sestav\u00e1ch, kde bude n\u011bjak\u00e9 slovo duplicitn\u00ed, Google bude zobrazovat doporu\u010den\u00ed s upozorn\u011bn\u00edm <\/strong>o t\u00e9to duplicit\u011b a vyzve V\u00e1s k odstran\u011bn\u00ed kl\u00ed\u010dov\u00e9ho slova s p\u016fvodn\u00edm modifik\u00e1torem voln\u00e9 shody v dan\u00e9 reklamn\u00ed sestav\u011b. D\u016fle\u017eit\u00e1 informace je, \u017ee zm\u011bna nebude m\u00edt vliv ani na sk\u00f3re kvality ani na typy shody u vylu\u010duj\u00edc\u00edch kl\u00ed\u010dov\u00fdch slov.\u00a0<\/p>\n

Nemus\u00edte tedy sice podnikat \u017e\u00e1dn\u00e9 velk\u00e9 kroky, ale ur\u010dit\u011b doporu\u010dujeme po t\u00e9to zm\u011bn\u011b sledovat v\u00fdkon va\u0161ich reklam <\/strong>a na p\u0159\u00edpadn\u00e9 zm\u011bny v\u010das reagovat<\/strong>. K dispozici n\u00e1m z\u016fstanou kl\u00ed\u010dov\u00e1 slova ve voln\u00e9 shod\u011b, nov\u00e9 fr\u00e1zov\u00e9 shod\u011b a v p\u0159esn\u00e9 shod\u011b. Jak jist\u011b v\u00edte, Google za\u010dal doporu\u010dovat volnou shodu v kombinaci s Chytr\u00fdmi nab\u00eddkami pro lep\u0161\u00ed v\u00fdkon. I tato novinka nab\u00edz\u00ed spoustu nov\u00fdch mo\u017enost\u00ed.<\/p>\n

A\u0165 u\u017e pou\u017e\u00edv\u00e1te jakoukoliv shodu, jist\u00e9 je, \u017ee na rozd\u00edl od ostatn\u00edch zem\u00ed, m\u00e1me je\u0161t\u011b dostatek \u010dasu se na tuto zm\u011bnu p\u0159ipravit. Proto\u017ee \u0161t\u011bst\u00ed p\u0159eje p\u0159ipraven\u00fdm.<\/p>\n

Nem\u00e1te \u010das hl\u00eddat Va\u0161e marketingov\u00e9 kampan\u011b nebo s nimi prost\u011b pot\u0159ebujete pomoc? Pak n\u00e1m napi\u0161te e-mail na info@webmium.cz<\/a> nebo vypl\u0148te formul\u00e1\u0159 na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch webmium.cz\/kontakt<\/a> a my se V\u00e1m brzy ozveme.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00e1me pro V\u00e1s \u017ehavou novinku, kter\u00e1 se t\u00fdk\u00e1 kl\u00ed\u010dov\u00fdch slov ve Va\u0161ich reklam\u00e1ch. Je to ukon\u010den\u00ed modifikovan\u00e9 voln\u00e9 shody, kterou nahrad\u00ed shoda fr\u00e1zov\u00e1. Poj\u010fme se pod\u00edvat, kdy tato zm\u011bna nastane a jak ovlivn\u00ed Va\u0161e kampan\u011b.<\/p>\n","protected":false},"author":6,"featured_media":2282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-to-vite"],"yoast_head":"\nKonec s modifikovanou volnou shodou v Google Ads<\/title>\n<meta name=\"description\" content=\"M\u00e1me pro V\u00e1s \u017ehavou novinku, kter\u00e1 se t\u00fdk\u00e1 kl\u00ed\u010dov\u00fdch slov ve Va\u0161ich reklam\u00e1ch. Je to ukon\u010den\u00ed modifikovan\u00e9 voln\u00e9 shody, kterou nahrad\u00ed shoda fr\u00e1zov\u00e1. Poj\u010fme se pod\u00edvat, kdy tato zm\u011bna nastane a jak ovlivn\u00ed Va\u0161e kampan\u011b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/konec-s-modifikovanou-volnou-shodou-v-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konec s modifikovanou volnou shodou v Google Ads\" \/>\n<meta property=\"og:description\" content=\"M\u00e1me pro V\u00e1s \u017ehavou novinku, kter\u00e1 se t\u00fdk\u00e1 kl\u00ed\u010dov\u00fdch slov ve Va\u0161ich reklam\u00e1ch. Je to ukon\u010den\u00ed modifikovan\u00e9 voln\u00e9 shody, kterou nahrad\u00ed shoda fr\u00e1zov\u00e1. 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