{"id":3302,"date":"2021-09-27T08:42:02","date_gmt":"2021-09-27T06:42:02","guid":{"rendered":"http:\/\/wptest.nexum.cz\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/"},"modified":"2021-09-27T08:42:02","modified_gmt":"2021-09-27T06:42:02","slug":"konec-rozsirenych-textovych-reklam-ve-vyhledavani","status":"publish","type":"post","link":"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/","title":{"rendered":"Konec roz\u0161\u00ed\u0159en\u00fdch textov\u00fdch reklam ve vyhled\u00e1v\u00e1n\u00ed"},"content":{"rendered":"

Google je zn\u00e1m\u00fd t\u00edm, \u017ee velmi \u010dasto inovuje sv\u00e9 aplikace. N\u011bkdy se jedn\u00e1 o zm\u011bny revolu\u010dn\u00ed, jindy m\u00e9n\u011b revolu\u010dn\u00ed. Aktu\u00e1ln\u00ed novinkou je konec roz\u0161\u00ed\u0159en\u00fdch textov\u00fdch reklam. V\u0161imn\u011bte si, \u017ee ji\u017e nyn\u00ed, pokud chcete vytvo\u0159it reklamu ve vyhled\u00e1v\u00e1n\u00ed, je V\u00e1m nejprve nab\u00eddnuta responzivn\u00ed reklama ve vyhled\u00e1v\u00e1n\u00ed. Pokud chcete klasickou roz\u0161\u00ed\u0159enou reklamu, mus\u00edte se k n\u00ed proklikat skrz responzivn\u00ed reklamu ve vyhled\u00e1v\u00e1n\u00ed.<\/p>\n

Pro\u010d tomu tak je?<\/strong><\/h3>\n

Google argumentuje, \u017ee se m\u011bn\u00ed zp\u016fsob, jak\u00fdm u\u017eivatel\u00e9 na internetu vyhled\u00e1vaj\u00ed. Podle jeho statistik je ka\u017ed\u00fd den 15 % vyhled\u00e1vac\u00edch dotaz\u016f nov\u00fdch a nikdy nepou\u017eit\u00fdch. Je d\u016fle\u017eit\u00e9, aby u\u017eivatel\u00e9 mohli navazovat kontakt s firmami poskytuj\u00edc\u00edmi zbo\u017e\u00ed nebo slu\u017eby za pomoci relevantn\u00edch sd\u011blen\u00ed v reklam\u00e1ch. Z tohoto d\u016fvodu tak\u00e9 p\u0159istoupil k omezen\u00ed klasick\u00fdch textov\u00fdch reklam na \u00fakor t\u011bch responzivn\u00edch. Responzivn\u00ed reklamy v sob\u011b skloub\u00ed Va\u0161i kreativitu a v\u00fdhody strojov\u00e9ho u\u010den\u00ed. Google uv\u00e1d\u00ed, \u017ee inzerenti, kte\u0159\u00ed p\u0159e\u0161li z klasick\u00fdch textov\u00fdch reklam na responzivn\u00ed, p\u0159i pou\u017eit\u00ed stejn\u00fdch podklad\u016f, maj\u00ed o 7 % v\u00edce konverz\u00ed p\u0159i podobn\u00e9 cen\u011b za konverzi. Argumentace ve prosp\u011bch responzivn\u00edch reklam ve vyhled\u00e1v\u00e1n\u00ed se op\u00edr\u00e1 nejen o vy\u0161\u0161\u00ed v\u00fdkon t\u011bchto reklam, ale tak\u00e9 o jejich snadn\u011bj\u0161\u00ed tvorbu.<\/p>\n

\n
<\/div>\n<\/figure>\n

Fungov\u00e1n\u00ed responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed<\/strong><\/h3>\n

Ti, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed responzivn\u00ed reklamy, znaj\u00ed jejich fungov\u00e1n\u00ed. Pro ty ostatn\u00ed uv\u00e1d\u00edm kr\u00e1tk\u00e9 shrnut\u00ed fungov\u00e1n\u00ed t\u011bchto reklam. Responzivn\u00ed reklamy funguj\u00ed na z\u00e1klad\u011b r\u016fzn\u00fdch V\u00e1mi zadan\u00fdch nadpis\u016f a popis\u016f. M\u016f\u017eete do nich zadat a\u017e 15 nadpis\u016f a 4 popisky. Google testuje r\u016fzn\u00e9 kombinace t\u011bchto nadpis\u016f a popisk\u016f tak, aby na\u0161el pro u\u017eivatele to nejrelevantn\u011bj\u0161\u00ed mo\u017en\u00e9 sd\u011blen\u00ed. Responzivn\u00ed reklamy tak\u00e9 pracuj\u00ed s ukazatelem s\u00edly reklamy, kter\u00fd V\u00e1m napov\u00edd\u00e1, jak moc relevantn\u00ed sd\u011blen\u00ed Va\u0161e reklama obsahuje. K tomu, aby Google na\u0161el relevantn\u00ed kombinaci nadpis\u016f a popis\u016f do reklamy, vyu\u017e\u00edv\u00e1 strojov\u00e9ho u\u010den\u00ed. <\/p>\n

Co se stane s reklamami ve vyhled\u00e1v\u00e1n\u00ed?<\/strong><\/h3>\n

Nast\u00e1v\u00e1 z\u00e1sadn\u00ed ot\u00e1zka, co se stane s ji\u017e vytvo\u0159en\u00fdmi roz\u0161\u00ed\u0159en\u00fdmi reklamy po 30. \u010dervnu roku 2022. Po tomto datu ji\u017e nebude mo\u017en\u00e9 vytv\u00e1\u0159et ani upravovat klasick\u00e9 textov\u00e9 reklamy. Ji\u017e vytvo\u0159en\u00e9 reklamy se budou d\u00e1le zobrazovat a inzerent nep\u0159ijde o jejich statistiky. V p\u0159\u00edpad\u011b pot\u0159eby budete m\u00edt mo\u017enost reklamy ve vyhled\u00e1v\u00e1n\u00ed pozastavit a znovu spustit. Na tomto m\u00edst\u011b je dobr\u00e9 poznamenat, \u017ee opat\u0159en\u00ed se nedotkne dynamick\u00fdch reklam ve vyhled\u00e1v\u00e1n\u00ed. Inzerent bude m\u00edt tak\u00e9 nad\u00e1le mo\u017enost vytv\u00e1\u0159et a upravovat reklamy pro vol\u00e1n\u00ed.<\/p>\n

Z\u00e1v\u011brem<\/strong><\/h3>\n

Vn\u00edmav\u00e9ho \u010dten\u00e1\u0159e jist\u011b napadlo, \u017ee cel\u00e1 \u201cnovinka\u201d t\u00fdkaj\u00edc\u00ed se zru\u0161en\u00ed roz\u0161\u00ed\u0159en\u00fdch textov\u00fdch reklam, souvis\u00ed s pl\u00e1novanou automatizac\u00ed v Google Ads. Je pravda, \u017ee automatizace se dot\u00fdk\u00e1 v\u0161ech odv\u011btv\u00ed a nejinak tomu je i v oblasti online marketingu, nicm\u00e9n\u011b s responzivn\u00edmi reklamami op\u011bt inzerent ztr\u00e1c\u00ed kousek kontroly nad v\u00fdsledn\u00fdm zobrazov\u00e1n\u00edm reklam. Nechme se p\u0159ekvapit, zda dan\u00e9 omezen\u00ed bude ku prosp\u011bchu inzerent\u016fm \u010di nikoliv. To n\u00e1m uk\u00e1\u017ee, a\u017e \u010das.<\/p>\n

Pot\u0159ebujete i Vy vytvo\u0159it reklamy v Google Ads? Nev\u00e1hejte a napi\u0161te n\u00e1m e-mail na info@webmium.cz<\/a>. D\u00e1le n\u00e1s m\u016f\u017eete kontaktovat pomoc\u00ed formul\u00e1\u0159e na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch webmium.cz\/kontakt<\/a> nebo na telefonn\u00edm \u010d\u00edsle na\u0161\u00ed podpory +420 605 99 44 66<\/a> a my se V\u00e1m co nejd\u0159\u00edve ozveme.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Mnoz\u00ed z V\u00e1s u\u017e jist\u011b zaznamenali \u201cnovinku\u201d, kterou Google chyst\u00e1 k 30. \u010dervnu roku 2022. Od tohoto data budou responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed jedin\u00fdm typem reklam ve vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 bude mo\u017en\u00e9 vytv\u00e1\u0159et a upravovat.<\/p>\n","protected":false},"author":7,"featured_media":2280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"\nKonec roz\u0161\u00ed\u0159en\u00fdch textov\u00fdch reklam ve vyhled\u00e1v\u00e1n\u00ed<\/title>\n<meta name=\"description\" content=\"Mnoz\u00ed z V\u00e1s u\u017e jist\u011b zaznamenali \u201cnovinku\u201d, kterou Google chyst\u00e1 k 30. \u010dervnu roku 2022. Od tohoto data budou responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed jedin\u00fdm typem reklam ve vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 bude mo\u017en\u00e9 vytv\u00e1\u0159et a upravovat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konec roz\u0161\u00ed\u0159en\u00fdch textov\u00fdch reklam ve vyhled\u00e1v\u00e1n\u00ed\" \/>\n<meta property=\"og:description\" content=\"Mnoz\u00ed z V\u00e1s u\u017e jist\u011b zaznamenali \u201cnovinku\u201d, kterou Google chyst\u00e1 k 30. \u010dervnu roku 2022. Od tohoto data budou responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed jedin\u00fdm typem reklam ve vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 bude mo\u017en\u00e9 vytv\u00e1\u0159et a upravovat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Webmium.cz\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-27T06:42:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/614c614a76432dc2c1a40d5b_9.PNG\" \/>\n\t<meta property=\"og:image:width\" content=\"1124\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michal \u0160karda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michal \u0160karda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\\\/\"},\"author\":{\"name\":\"Michal \u0160karda\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/8246ac13fba888de1068092b09468eb9\"},\"headline\":\"Konec roz\u0161\u00ed\u0159en\u00fdch textov\u00fdch reklam ve vyhled\u00e1v\u00e1n\u00ed\",\"datePublished\":\"2021-09-27T06:42:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\\\/\"},\"wordCount\":653,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/614c614a76432dc2c1a40d5b_9.PNG\",\"articleSection\":[\"google-ads\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\\\/\",\"name\":\"Konec roz\u0161\u00ed\u0159en\u00fdch textov\u00fdch reklam ve vyhled\u00e1v\u00e1n\u00ed\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/614c614a76432dc2c1a40d5b_9.PNG\",\"datePublished\":\"2021-09-27T06:42:02+00:00\",\"description\":\"Mnoz\u00ed z V\u00e1s u\u017e jist\u011b zaznamenali \u201cnovinku\u201d, kterou Google chyst\u00e1 k 30. \u010dervnu roku 2022. Od tohoto data budou responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed jedin\u00fdm typem reklam ve vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 bude mo\u017en\u00e9 vytv\u00e1\u0159et a upravovat.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/614c614a76432dc2c1a40d5b_9.PNG\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/614c614a76432dc2c1a40d5b_9.PNG\",\"width\":1124,\"height\":456},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Konec roz\u0161\u00ed\u0159en\u00fdch textov\u00fdch reklam ve vyhled\u00e1v\u00e1n\u00ed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"name\":\"Blog Webmium.cz\",\"description\":\"Marketingov\u00e9 novinky a zpr\u00e1vy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#organization\",\"name\":\"Blog Webmium.cz\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"contentUrl\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/webmium-zelene-blog.png\",\"width\":480,\"height\":49,\"caption\":\"Blog Webmium.cz\"},\"image\":{\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/#\\\/schema\\\/person\\\/8246ac13fba888de1068092b09468eb9\",\"name\":\"Michal \u0160karda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g\",\"caption\":\"Michal \u0160karda\"},\"url\":\"https:\\\/\\\/www.webmium.cz\\\/blog\\\/author\\\/michal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Konec roz\u0161\u00ed\u0159en\u00fdch textov\u00fdch reklam ve vyhled\u00e1v\u00e1n\u00ed","description":"Mnoz\u00ed z V\u00e1s u\u017e jist\u011b zaznamenali \u201cnovinku\u201d, kterou Google chyst\u00e1 k 30. \u010dervnu roku 2022. Od tohoto data budou responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed jedin\u00fdm typem reklam ve vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 bude mo\u017en\u00e9 vytv\u00e1\u0159et a upravovat.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/","og_locale":"cs_CZ","og_type":"article","og_title":"Konec roz\u0161\u00ed\u0159en\u00fdch textov\u00fdch reklam ve vyhled\u00e1v\u00e1n\u00ed","og_description":"Mnoz\u00ed z V\u00e1s u\u017e jist\u011b zaznamenali \u201cnovinku\u201d, kterou Google chyst\u00e1 k 30. \u010dervnu roku 2022. Od tohoto data budou responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed jedin\u00fdm typem reklam ve vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 bude mo\u017en\u00e9 vytv\u00e1\u0159et a upravovat.","og_url":"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/","og_site_name":"Blog Webmium.cz","article_published_time":"2021-09-27T06:42:02+00:00","og_image":[{"width":1124,"height":456,"url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/614c614a76432dc2c1a40d5b_9.PNG","type":"image\/png"}],"author":"Michal \u0160karda","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Michal \u0160karda","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/#article","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/"},"author":{"name":"Michal \u0160karda","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/8246ac13fba888de1068092b09468eb9"},"headline":"Konec roz\u0161\u00ed\u0159en\u00fdch textov\u00fdch reklam ve vyhled\u00e1v\u00e1n\u00ed","datePublished":"2021-09-27T06:42:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/"},"wordCount":653,"commentCount":0,"publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/614c614a76432dc2c1a40d5b_9.PNG","articleSection":["google-ads"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/","url":"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/","name":"Konec roz\u0161\u00ed\u0159en\u00fdch textov\u00fdch reklam ve vyhled\u00e1v\u00e1n\u00ed","isPartOf":{"@id":"https:\/\/www.webmium.cz\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/#primaryimage"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/#primaryimage"},"thumbnailUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/614c614a76432dc2c1a40d5b_9.PNG","datePublished":"2021-09-27T06:42:02+00:00","description":"Mnoz\u00ed z V\u00e1s u\u017e jist\u011b zaznamenali \u201cnovinku\u201d, kterou Google chyst\u00e1 k 30. \u010dervnu roku 2022. Od tohoto data budou responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed jedin\u00fdm typem reklam ve vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 bude mo\u017en\u00e9 vytv\u00e1\u0159et a upravovat.","breadcrumb":{"@id":"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/#primaryimage","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/614c614a76432dc2c1a40d5b_9.PNG","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/614c614a76432dc2c1a40d5b_9.PNG","width":1124,"height":456},{"@type":"BreadcrumbList","@id":"https:\/\/www.webmium.cz\/blog\/konec-rozsirenych-textovych-reklam-ve-vyhledavani\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.webmium.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"Konec roz\u0161\u00ed\u0159en\u00fdch textov\u00fdch reklam ve vyhled\u00e1v\u00e1n\u00ed"}]},{"@type":"WebSite","@id":"https:\/\/www.webmium.cz\/blog\/#website","url":"https:\/\/www.webmium.cz\/blog\/","name":"Blog Webmium.cz","description":"Marketingov\u00e9 novinky a zpr\u00e1vy","publisher":{"@id":"https:\/\/www.webmium.cz\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webmium.cz\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/www.webmium.cz\/blog\/#organization","name":"Blog Webmium.cz","url":"https:\/\/www.webmium.cz\/blog\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","contentUrl":"https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/09\/webmium-zelene-blog.png","width":480,"height":49,"caption":"Blog Webmium.cz"},"image":{"@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.webmium.cz\/blog\/#\/schema\/person\/8246ac13fba888de1068092b09468eb9","name":"Michal \u0160karda","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dfcb07eadfcff90d9e48b807a913955f16208886657a6fbc5141ecb138909491?s=96&r=g","caption":"Michal \u0160karda"},"url":"https:\/\/www.webmium.cz\/blog\/author\/michal\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/614c614a76432dc2c1a40d5b_9.PNG",1124,456,false],"thumbnail":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/614c614a76432dc2c1a40d5b_9-150x150.png",150,150,true],"medium":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/614c614a76432dc2c1a40d5b_9-300x122.png",300,122,true],"medium_large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/614c614a76432dc2c1a40d5b_9-768x312.png",768,312,true],"large":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/614c614a76432dc2c1a40d5b_9-1024x415.png",1024,415,true],"1536x1536":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/614c614a76432dc2c1a40d5b_9.PNG",1124,456,false],"2048x2048":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/614c614a76432dc2c1a40d5b_9.PNG",1124,456,false],"authorship-box-avatar":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/614c614a76432dc2c1a40d5b_9.PNG",150,61,false],"authorship-box-related":["https:\/\/www.webmium.cz\/blog\/wp-content\/uploads\/2023\/10\/614c614a76432dc2c1a40d5b_9.PNG",70,28,false]},"uagb_author_info":{"display_name":"Michal \u0160karda","author_link":"https:\/\/www.webmium.cz\/blog\/author\/michal\/"},"uagb_comment_info":0,"uagb_excerpt":"Mnoz\u00ed z V\u00e1s u\u017e jist\u011b zaznamenali \u201cnovinku\u201d, kterou Google chyst\u00e1 k 30. \u010dervnu roku 2022. Od tohoto data budou responzivn\u00ed reklamy ve vyhled\u00e1v\u00e1n\u00ed jedin\u00fdm typem reklam ve vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 bude mo\u017en\u00e9 vytv\u00e1\u0159et a upravovat.","_links":{"self":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/comments?post=3302"}],"version-history":[{"count":0,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/posts\/3302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media\/2280"}],"wp:attachment":[{"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/media?parent=3302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/categories?post=3302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webmium.cz\/blog\/wp-json\/wp\/v2\/tags?post=3302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}